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Lively Grows Nationwide Benefit Solutions Network to Help Brokers and Consultants as Need for Modern and Affordable Benefits Solutions Rises

In-network partners will gain access to Lively’s full suite of modern benefits solutions, preferred pricing, and more

Lively, Inc., the top-rated benefit solutions provider known for creating the modern Health Savings Account (HSA), today announces the expansion of their nationwide benefits network for employee benefits brokers and consultants. The network will give its members access to discounted products, 360 degree service, and in-person events to help augment their benefits offerings and bottom line.

This press release features multimedia. View the full release here:

Lively | Benefit solutions that succeed (Photo: Business Wire)

Lively | Benefit solutions that succeed (Photo: Business Wire)

In 2022, businesses went from needing to load up on perks and compensation to attract talent (84% of HR leaders increased benefits to attract and retain employees, according to Lively’s Employee Benefits Pulse Check), to having to ensure they meet their employees' needs in the wake of a volatile labor market, inflation pressures, and rising healthcare costs. In 2023, benefits brokers and consultants are well positioned to take a proactive, consultative approach to their client relationships and offer benefits options that give their clients, and their employees, opportunities for greater flexibility and savings. Lively’s network is a tool to help them do that.

“Lively decided to expand our network to ensure that our partners succeed,” said Amit Ahluwalia, Chief Revenue Officer of Lively. “We want to make it as simple as possible for top benefits brokers and consultants across the country to find and gain access to exceptional products and services that aid their business. We’re making three promises to our network partners. One, we’ll provide great service exemplified by an industry-leading NPS. Two, partners can request same-day standard client proposals when they send us an RFP. Three, when there is an issue, we will be the most transparent and responsive partner they have.”

Updated Benefits Suite

Lively’s products now cover a broad range of health and wellness categories, both pre-tax and post-tax, that will help employers offer timely and easy-to-use benefits to their employees without breaking the bank:

  • Health Savings Account (HSA)
  • Flexible Spending Account (FSA)
  • Continuation of Health Coverage (COBRA)
  • Health Reimbursement Arrangement (HRA)
  • Lifestyle Spending Account (LSA)
  • Medical Travel Account (MTA)

“I am a vocal proponent of Lively for HSA and FSA offerings,” said Tyler Jones, Vice President, Employee Benefits at Brown & Brown. “What I love about Lively is that the products are innovative and easy to use, and I am excited about the new additions to their product suite. There’s no question that I’ll be joining their network to make sure I have access to the best solutions for my clients.”

The network will be launching in 2023. To learn more about how Lively’s offerings can help you achieve your goals, visit or reach out at

About Lively

Lively is the benefits solutions provider that gets it right. We designed our solutions to take the guesswork out of managing benefits. And our innovative features are built to simplify benefits administration and evolve with your business. Managing wellness and wealth takes more than a series of transactions. By combining robust features with unparalleled service, we make benefits administration effortless, even when time and energy are limited. Experience benefits administration as it should be with Lively.


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