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UnitedHealthcare to Offer Individual and Family Plans on the Health Insurance Marketplace in 26 States for 2024

  • Benefit options include $0 unlimited primary and virtual urgent care, prescriptions as low as $5, dental and vision coverage and up to $100 in reward incentives.i
  • Expanding Individual and Family Plan ACA Marketplace offerings into four new states: New Jersey, New Mexico, South Carolina and Wisconsin.ii

UnitedHealthcare announced its 2024 Individual and Family ACA Marketplace Plans, which feature affordable coverage, convenient access to care and a wide range of benefits in 26 states. Consumers can enroll by visiting during the open enrollment period, which runs from Nov. 1, 2023, through Jan. 15, 2024.iii

Individuals may be able to access these plans for 2024 in the following states: Alabama, Arizona, Colorado, Florida, Georgia, Illinois, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Washington and Wisconsin.ii

Individual and Family ACA Marketplace Plans play an important role in expanding health care coverage by providing affordable coverage and benefits. UnitedHealthcare’s expanded ACA plan footprint will bring access to affordable benefits to more than 60% of the eligible population,iv including those who do not qualify for or cannot afford other types of coverage, with many people qualifying for plans as low as $0 per month depending on their income. In 2023, 90% of UnitedHealthcare Individual and Family ACA Marketplace plan members are receiving a subsidy to help lower their health insurance premium.iv

“It is as important as ever for everyone to have access to quality health care coverage,” said Marcus Robinson, CEO, UnitedHealthcare Individual and Family Plans. “We are honored for the opportunity to serve more people in 2024 with affordable, convenient plans and to help expand equitable access to care.”

Affordable Plans with a Wide Range of Benefit Options

Highlights of 2024 UnitedHealthcare Individual and Family ACA Marketplace plan offerings include:i

  • $0 unlimited primary and virtual urgent care.
  • Prescriptions as low as $5 at over 40,000 in-network pharmacies.
  • Adult dental and vision offerings.
  • An opportunity to earn a $100 gift card in rewards benefits for completing health- and account-related tasks.
  • Complimentary access to digital fitness classes.
  • Membership to a network of 17,000 gym locations.
  • New Copay Focus plan options with $0 medical deductible and predictable copay for services.

Additionally,, available in English and Spanish, is a one-stop seamless experience for those who enroll, with easy and convenient access to information regarding plans, specific benefits, claims, how to find the best health care provider and more. This includes a personalized member website, which has a live chat embedded to allow real-time assistance. The member services call center is also available 24/7 with interpreters for more than 240 languages.

Consumers can visit (also available in Spanish: or call 877-649-9797 to enroll or change plans from Nov. 1, 2023, to Jan. 15, 2024.ii UnitedHealthcare offers educational resources and one-on-one support in English and Spanish for shoppers looking for a plan.

In the past four years, UnitedHealthcare has significantly expanded its Individual and Family ACA Marketplace footprint from 11 to 26 states and 177 to 1,032 counties for 2024.iii

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people live healthier lives and making the health system work better for everyone by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. In the United States, UnitedHealthcare offers the full spectrum of health benefit programs for individuals, employers, and Medicare and Medicaid beneficiaries, and contracts directly with more than 1.6 million physicians and care professionals, and 8,000 hospitals and other care facilities nationwide. The company also provides health benefits and delivers care to people through owned and operated health care facilities in South America. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified health care company. For more information, visit UnitedHealthcare at or follow UnitedHealthcare on LinkedIn.

i The benefits described may not be offered in all plans or in all states. Some plans may require copayments, deductibles and/or coinsurance for these benefits. The policy has exclusions, limitations, reduction of benefits, and terms under which the policy may be continued in force or discontinued. For costs and complete details of the coverage, review the plan coverage documents or contact UnitedHealthcare.

ii Subject to regulatory approval.

iii Open enrollment dates may vary by state.

iv UnitedHealthcare Internal Analysis, September 2023.


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