SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED)
                                  JULY 16, 2004


                          STURM, RUGER & COMPANY, INC.
             (Exact Name of Registrant as Specified in its Charter)


           DELAWARE                    001-10435                 06-0633559
(State or Other Jurisdiction    (Commission File Number)       (IRS Employer
      of Incorporation)                                   Identification Number)


                  ONE LACEY PLACE, SOUTHPORT, CONNECTICUT 06890
              (Address of Principal Executive Offices) (Zip Code)

        Registrant's telephone number, including area code (203) 259-7843


                                       N/A
--------------------------------------------------------------------------------
          (Former name or former address, if changed since last report)


                                   Page 1 of 9


ITEM 12. RESULTS OF OPERATIONS AND FINANCIAL CONDITION

      On July 16, 2004, the Company issued a press release to stockholders and
other interested parties regarding financial results for the second quarter
ended June 30, 2004. A copy of the press release is furnished as Exhibit 99.1
to this Current Report on Form 8-K and incorporated herein by reference.

      The information in this Current Report on Form 8-K and the Exhibit
attached hereto shall not be deemed "filed" for purposes of Section 18 of the
Securities Exchange Act of 1934 (the "Exchange Act") or otherwise subject to the
liabilities of that section, nor shall it be deemed incorporated by reference in
any filing under the Securities Act of 1933 or the Exchange Act, except as
expressly set forth by specific reference in such a filing.

                                   SIGNATURES

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, hereunto duly authorized.

                                      STURM, RUGER & COMPANY, INC.


                                      By: /S/ THOMAS A. DINEEN
                                          --------------------------------------
                                          Name:  Thomas A. Dineen
                                          Title: Principal Financial Officer,
                                                 Treasurer and Chief Financial
                                                 Officer

Dated:  July 16, 2004

                                INDEX TO EXHIBITS



EXHIBIT NUMBER                               DESCRIPTION
--------------                               -----------
                           
     99.1                     Press release of Sturm, Ruger & Company,
                              Inc., dated July 16, 2004, reporting the
                               financial results for the second quarter
                                        ended June 30, 2004.



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