UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 14A
                                 (RULE 14A-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

           PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

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    14a-6(e)(2))
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                          STURM, RUGER & COMPANY, INC.
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                (Name of Registrant as Specified in Its Charter)

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    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

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                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                   May 4, 2004

      NOTICE IS HEREBY GIVEN THAT the Annual Meeting of Stockholders of STURM,
RUGER & COMPANY, INC. (the "Company") will be held at the Lake Sunapee Country
Club, 100 Country Club Lane, New London, New Hampshire 03257 on the 4th day of
May, 2004 at 10:30 a.m. to consider and act upon the following:

1.    A proposal to elect seven (7) Directors to serve for the ensuing year;

2.    A proposal to approve the appointment of KPMG LLP as the Company's
      independent auditors for the 2004 fiscal year; and

3.    Any other business as may properly come before the Annual Meeting or any
      adjournment or postponement thereof.

      Only holders of record of Common Stock at the close of business on March
5, 2004 will be entitled to notice of and to vote at the Annual Meeting or any
adjournment or postponement thereof. The complete list of stockholders entitled
to vote at the Annual Meeting shall be open to the examination of any
stockholder, for any purpose germane to the Annual Meeting, during ordinary
business hours, for a period of 10 days prior to the Annual Meeting, at the
Company's offices located at 411 Sunapee Street, Newport, New Hampshire 03773.

      The Company's Proxy Statement is attached hereto.

                                              By Order of the Board of Directors


                                              -----------------------------
                                              Leslie M. Gasper
                                              Corporate Secretary

Southport, Connecticut
March 15, 2004

      All Stockholders are cordially invited to attend the Annual Meeting. If
you do not expect to be present, please date, mark and sign the enclosed form of
Proxy and return it to Computershare Investor Services LLC, P.O. Box 2000,
Bedford Park, Illinois 60499-9910. A postage-paid envelope is enclosed for your
convenience.

                                TABLE OF CONTENTS



                                                                                             PAGE
                                                                                             ----
                                                                                          
Proxy Solicitation and Voting Information                                                       1
Proposal No. 1:  Election of Directors                                                          2
The Board of Directors and Its Committees                                                       5
Compensation Committee Report on Executive Compensation                                        11
Compensation Committee Interlocks and Insider Participation                                    12
Executive Compensation Summary Compensation Table                                              13
Option/SAR Grants in Last Fiscal Year                                                          15
Aggregated Option/SAR Exercises in Last Fiscal Year and Fiscal Year-End Option/SAR Values      16
Pension Plan Table                                                                             17
Supplemental Executive Retirement Plan Table                                                   18
Comparison of Five-Year Cumulative Total Return                                                20
Principal Stockholders                                                                         21
Security Ownership of Management                                                               23
Section 16(a) Beneficial Ownership Reporting Compliance                                        24
Certain Relationships and Related Transactions                                                 24
Report of the Audit Committee                                                                  25
Proposal No. 2:  Approval of Independent Auditors                                              26
Shareholder Proposals and Nominations for 2005                                                 27
Other Matters                                                                                  27
Exhibit A - Corporate Board Governance Guidelines                                             A-1
Exhibit B - Audit Committee Charter                                                           B-1
Exhibit C - Compensation Committee Charter                                                    C-1
Exhibit D - Nominating and Corporate Governance Committee Charter                             D-1
Exhibit E - Code of Business Conduct and Ethics                                               E-1


                                                                  March 15, 2004

STURM, RUGER & COMPANY, INC.
LACEY PLACE, SOUTHPORT, CONNECTICUT  06890
PROXY STATEMENT
2004 ANNUAL MEETING OF THE STOCKHOLDERS

                    PROXY SOLICITATION AND VOTING INFORMATION

      This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of Sturm, Ruger & Company, Inc. (the
"Company") for use at the 2004 Annual Meeting of Stockholders (the "Meeting") of
the Company to be held at 10:30 a.m. on May 4, 2004 at the Lake Sunapee Country
Club, 100 Country Club Lane, New London, New Hampshire 03257 or at any
adjournment or postponement thereof for the purposes set forth in the
accompanying Notice of Annual Meeting of Stockholders. This Proxy Statement and
enclosed proxy are first being sent to stockholders on or about March 15, 2004.

      The mailing address of the principal executive office of the Company is
Lacey Place, Southport, Connecticut 06890.

      If the enclosed proxy is signed and returned, it will be voted in
accordance with its terms. However, a stockholder of record may revoke his or
her proxy before it is exercised by (i) giving written notice to the Company's
Secretary at the Company's address indicated above, (ii) duly executing a
subsequent proxy relating to the same shares and delivering it to the Company's
Secretary at or before the Meeting, or (iii) attending the Meeting and voting in
person (although attendance at the Meeting will not, in and of itself,
constitute revocation of a proxy). All expenses in connection with the
solicitation of these proxies, which are estimated to be $75,000, will be borne
by the Company.

      The Annual Report of the Company for the year ended December 31, 2003,
including financial statements, is enclosed herewith.

      Only holders of Common Stock, $1.00 par value, of the Company (the "Common
Stock") of record at the close of business on March 5, 2004 will be entitled to
vote at the Meeting. Each holder of record of the issued and outstanding shares
of voting Common Stock is entitled to one vote per share. As of March 5, 2004,
26,910,720 shares of Common Stock were issued and outstanding and there were no
outstanding shares of any other class of stock. The stockholders holding a
majority of the issued and outstanding Common Stock, either present in person or
represented by proxy, will constitute a quorum for the transaction of business
at the Meeting. In accordance with the Company's by-laws and applicable law, the
election of Directors will be determined by a plurality of the votes cast by the
holders of shares present in person or by proxy and entitled to vote.
Consequently, the seven nominees who receive the greatest number of votes cast
for election as Directors will be elected. Shares present which are properly
withheld as to voting with respect to any one or more nominees, and shares
present with respect to which a broker indicates that it does not have authority
to vote ("broker non-votes") will be counted as being present at the Meeting.
However, these shares will not be counted as voting on the election of
Directors, with the result that such abstentions and broker non-votes will have
the same effect as votes against the election of Directors. The affirmative vote
of shares representing a majority


                                       1

of the shares present and entitled to vote is required to approve the other
proposal to be voted on at the Meeting. Shares which are voted to abstain on
these matters and broker non-votes will be considered present at the Meeting but
will not be counted as voting for these matters, with the result that abstention
and broker non-votes will have the same effect as votes against the proposal.

                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

      On May 6, 2003, the Board amended the Company's By-Laws to reduce the
number of Directors to seven. All of the seven Directors will be elected at the
Meeting, each to hold office until the next Annual Meeting of Stockholders and
until his successor is elected and has qualified.

      All of the seven nominees for Director listed below were elected at the
last Annual Meeting. If no contrary instructions are indicated, proxies will be
voted for the election of the nominees for Director. Should any of the said
nominees for Director not remain a candidate at the time of the Meeting (a
condition which is not now anticipated), proxies solicited hereunder will be
voted in favor of those nominees for Director selected by management of the
Company. Directors shall be elected by a plurality of the votes of the shares
present in person or represented by proxy at the Meeting and entitled to vote on
the election of Directors.

      The following table sets forth certain information concerning each
nominee's age, business experience, other directorships in publicly-held
corporations and the number and percentage of shares of Common Stock of the
Company beneficially owned by such nominee as of January 15, 2004.



                                           BUSINESS EXPERIENCE                 FIRST         SHARES        PERCENT
                                     DURING THE PAST FIVE YEARS AND           BECAME A    BENEFICIALLY        OF
        NAME             AGE               OTHER DIRECTORSHIPS                DIRECTOR        OWNED          CLASS
        ----             ---               -------------------                --------        -----          -----
                                                                                            
William B. Ruger, Jr.     64    Chairman of the Board of Directors and         March,      5,322,000 (1)     19.59%
                                Chief Executive Officer as of October 24,       1970
                                2000. Prior thereto, Vice Chairman, Senior
                                Executive Officer from July 18, 1995, and
                                President and Chief Operating Officer from
                                March 1, 1998. Governor, Sporting Arms &
                                Ammunition Manufacturers' Institute,
                                Trustee, St. Paul's School, the Salisbury
                                School, the Wildlife Management Institute,
                                and the Cody Firearms Museum of the
                                Buffalo Bill Memorial Association.



                                    2



                                                   BUSINESS EXPERIENCE                 FIRST         SHARES        PERCENT
                                             DURING THE PAST FIVE YEARS AND           BECAME A    BENEFICIALLY        OF
        NAME                     AGE               OTHER DIRECTORSHIPS                DIRECTOR        OWNED          CLASS
        ----                     ---               -------------------                --------        -----          -----
                                                                                                         
Stephen L. Sanetti               54    Vice Chairman, President, Chief Operating        March,      232,000 (2)        *
                                       Officer and General Counsel as of May 6,          1998
                                       2003.  Prior thereto, Senior Executive Vice
                                       President and General Counsel from October
                                       24, 2000.  Prior thereto, Vice President
                                       and General Counsel from March 11, 1993.
                                       Governor, National Shooting Sports
                                       Foundation and Hunting & Shooting Sports
                                       Heritage Foundation. Director, Product
                                       Liability Advisory Council from 1988 to
                                       2002.  Trustee, Friends of Boothe Park.

John M. Kingsley, Jr.            72    Director, Neurological Institute of New          April,       24,160 (3)        *
                                       Jersey and former Trustee, Brundge, Story         1972
                                       and Rose Investment Trust.  Retired as
                                       Executive Vice President of the Company on
                                       December 31, 1996.

Townsend Hornor                  77    Director and Audit Committee member,             April,       23,200 (4)        *
                                       Nickerson Lumber Company.  Chairman, The          1972
                                       National Marine Life Center.  Former Senior
                                       Securities Analyst member of Boston and New
                                       York Societies of Securities Analysts.
                                       First Vice President and general partner of
                                       White Weld & Co., (investment bankers) 1952
                                       to 1978.  Former Director and Audit
                                       Committee member, Kollmorgen Corp.  Former
                                       Director, Simon & Schuster, Ealing Corp.,
                                       and Endevco Corp. Trustee or director of
                                       various charitable organizations.

Richard T. Cunniff               81    Vice Chairman and Director of the Sequoia       December,     45,500 (5)        *
                                       Fund, an investment company registered            1986
                                       under the Investment Company Act of 1940.
                                       Vice Chairman and Principal of Ruane,
                                       Cunniff & Co., Inc., an investment advisor
                                       under the Investment Advisers Act of 1940.

Paul X. Kelley                   75    Chairman, American Battle Monuments              April,       22,000 (6)        *
                                       Commission (independent agency of the             1990
                                       Executive Branch of the Federal
                                       government.) Commandant of the United
                                       States Marine Corps and member of the
                                       Joint Chiefs of Staff from 1983 to 1987.
                                       Partner, J.F. Lehman & Company (private
                                       investments). Former Vice Chairman,
                                       Cassidy & Associates, Inc. (government
                                       relations). Director, London Life
                                       Reinsurance Company (reinsurance), Saul
                                       Centers, Inc. (real estate investment
                                       trust), OAO Technology Solutions, Inc.
                                       (software development) and former
                                       Director, United Industrial Corporation
                                       (manufacturing).

James E. Service                 73    Consultant, Invesmart (investment                 July,       21,000 (7)        *
                                       management).  Commander, United States            1992
                                       Naval Air Force, Pacific Fleet, from 1985
                                       to 1987.  Director of Wood River Medical
                                       Center, Ketchum, Idaho from 1992 to 1996.


*     Beneficial owner of less than 1% of the outstanding Common Stock of
      the Company.

--------------------


                                    3

(1)   Includes 4,272,000 shares of Common Stock held in the name of Ruger
      Business Holdings, L.P., of which the William B. Ruger Revocable
      Trust of 1988 is the sole limited partner and Ruger Management, Inc.
      is the sole general partner. William B. Ruger, Jr. and Carolyn Ruger
      Vogel (son and daughter of William B. Ruger) are co-trustees of the
      William B. Ruger Revocable Trust of 1988. Ruger Management, Inc. is
      owned by William B. Ruger, Jr. and Carolyn R. Vogel. Mr. Ruger, Jr.
      and Mrs. Vogel have shared investment and voting control with
      respect to such 4,272,000 shares of Common Stock. Also includes
      800,000 shares of Common Stock owned directly by Mr. Ruger, Jr. Mr.
      Ruger, Jr. has sole investment and voting control with respect to
      such 800,000 shares. Also includes 250,000 shares of Common Stock
      subject to options currently exercisable or which will become
      exercisable within 60 days of January 15, 2004 under the 1998 Stock
      Incentive Plan.

(2)   Includes 32,000 shares of Common Stock held directly by Mr. Sanetti.
      Also includes 200,000 shares of Common Stock options currently
      exercisable or which will become exercisable within 60 days of
      January 15, 2004 under the 1998 Stock Incentive Plan.

(3)   Includes 4,160 shares of Common Stock held directly by Mr. Kingsley.
      Also includes 20,000 shares of Common Stock subject to options
      currently exercisable or which will become exercisable within 60
      days of January 15, 2004 under the 2001 Stock Option Plan for
      Non-Employee Directors.

(4)   Includes 3,200 shares of Common Stock held directly by Mr. Hornor.
      Also includes 20,000 shares of Common Stock subject to options
      currently exercisable or which will become exercisable within 60
      days of January 15, 2004 under the 2001 Stock Option Plan for
      Non-Employee Directors.

(5)   Includes 25,500 shares of Common Stock held directly by Mr. Cunniff.
      Also includes 20,000 shares of Common Stock subject to options
      currently exercisable or which will become exercisable within 60
      days of January 15, 2004 under the 2001 Stock Option Plan for
      Non-Employee Directors. Does not include 25,500 shares of Common
      Stock owned by Mr. Cunniff's wife as to which Mr. Cunniff disclaims
      beneficial ownership. Mr. Cunniff is the Vice Chairman, a director
      and a principal stockholder of Ruane, Cunniff & Co., Inc., which
      manages discretionary accounts and which holds 80,244 shares of
      Common Stock. The firm of Ruane, Cunniff & Co., Inc. is able to
      direct the sale or disposition of the 80,244 shares; however, 1,800
      shares may be voted by Ruane, Cunniff & Co., Inc. and 78,444 shares
      may be voted only by their beneficial owners. Mr. Cunniff disclaims
      beneficial ownership of such 80,244 shares.

(6)   Includes 1,200 shares of Common Stock held directly by General
      Kelley and 800 shares held in joint tenancy by General Kelley and
      his wife. Also includes 20,000 shares of Common Stock subject to
      options currently exercisable or which will become exercisable
      within 60 days of January 15, 2004 under the 2001 Stock Option Plan
      for Non-Employee Directors.

(7)   Includes 1,000 shares of Common Stock held directly by Admiral
      Service. Also includes 20,000 shares of Common Stock subject to
      options currently exercisable or which will become exercisable
      within 60 days of January 15, 2004 under the 2001 Stock Option Plan
      for Non-Employee Directors.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH OF THE NOMINEES NAMED ABOVE.


                                    4

                 THE BOARD OF DIRECTORS AND ITS COMMITTEES

GENERAL

      The Board of Directors is committed to good business practice,
transparency in financial reporting and the highest level of corporate
governance. To that end, over the course of the last several months, the
Board of Directors has reviewed the Company's governance policies and
practices against the practices of other public companies, specialists in
corporate governance, the legal requirements of the Sarbanes-Oxley Act of
2002, the rules and regulations of the Securities and Exchange Commission
(the "SEC"), Delaware law (the state in which the Company is incorporated)
and the new listing standards of the New York Stock Exchange, Inc.
("NYSE"). As a result of this review, the Board of Directors has, among
other things:

      -     Adopted a revised charter for the Audit Committee;

      -     Adopted a charter for the Compensation Committee;

      -     Established and adopted a charter for the Nominating and
            Corporate Governance Committee;

      -     Adopted a Code of Business Conduct and Ethics; and

      -     Adopted Corporate Board Governance Guidelines.

CORPORATE BOARD GOVERNANCE GUIDELINES

      These recent measures and the Company's corporate governance
practices are now embodied in the Corporate Board Governance Guidelines,
adopted by the Board of Directors on October 23, 2003. A copy of the
Corporate Board Governance Guidelines is attached to this annual Proxy
Statement as Exhibit A and is posted on the Company's website at
www.ruger.com.

BOARD OF DIRECTORS

      The Company's business and affairs are under the direction of the
Board of Directors of the Company pursuant to the General Corporation Law
of the State of Delaware as in effect from time to time and the Company's
By-Laws. Members of the Board of Directors are kept informed of the
Company's affairs through discussions with the Company's executive
officers, by careful review of materials provided to them and by
participating in meetings of the Board of Directors and the committees of
the Board of Directors.

      The Board of Directors held four meetings during 2003. All Directors
attended all meetings of the Board of Directors as well as the Annual
Meeting of Stockholders held on May 6, 2003. It is the policy of the
Company that attendance at all meetings of the Board of Directors and the
Annual Meeting of the Stockholders of the Company is expected of all
Directors, unless the Director has been previously excused by the Chairman
of the Board for good cause.

DIRECTOR COMPENSATION

      The Board of Directors believes that compensation for our
independent directors should be a combination of cash and equity-based
compensation.


                                    5

      During 2003, the Company paid each Director who was not also an
officer of the Company $20,000 in annual fees for services as a member of
the Board of Directors. Each Director who was also an officer received
$6,000 in annual fees.

      During 2003, each Director who was not also an officer of the
Company received an attendance fee of $1,500 per meeting, and each
Director who was also an officer received an attendance fee of $500 per
meeting. All Directors were reimbursed for out-of-pocket expenses related
to attendance at meetings, and each Director who was not also an officer
of the Company and was a member of any of the committees of the Board
received $1,000 for each committee meeting attended.

      On January 22, 2004, in recognition of their continuing time
commitments, the Board of Directors approved new attendance fees for 2004
for each Director who is not also an officer of the Company and is a
member of any of the committees of the Board. Such Directors are to
receive $1,500 for each committee meeting attended, and any chairman of
such committee is to receive $2,000 for each committee meeting attended.

      On January 5, 2001, each current non-employee member of the Board
was granted a non-qualified stock option to purchase 20,000 shares of
Common Stock at an exercise price of $9.875 per share under the 2001 Stock
Option Plan for Non-Employee Directors, which was approved by the
stockholders of the Company on May 3, 2001. These options vest and become
exercisable in four equal annual installments of 25% of the total number
of options awarded, beginning on the date of grant and on each of the next
succeeding three anniversaries thereafter.

      Stanley B. Terhune, a former Director and Vice President of the
Company who retired as a Director on May 6, 2003, served as a consultant
to the Company during 2003. For his services in this capacity, Mr. Terhune
received $100 per hour until May 6, 2003, at which time his consulting
fees were changed to $6,000 per month. During 2003, Mr. Terhune received a
total of $63,150 for his service as a consultant to the Company.

AUDIT COMMITTEE

      In 2003, the members of the Audit Committee of the Board of
Directors were Townsend Hornor, Richard T. Cunniff and General Paul X.
Kelley. Mr. Hornor served as Chairman. The Board of Directors has
affirmatively determined that none of Messrs. Hornor, Cunniff and Kelley
has a material relationship with the Company, either directly or as a
partner, shareholder or officer of an organization that has a relationship
with the Company. Each of Messrs. Hornor, Cunniff and Kelley are
"independent" for such purposes under the rules of the NYSE, including
Rules 303A thereof and Rule 10A-3 under the Securities and Exchange Act of
1934, as amended (the "Exchange Act" ). All members of the Audit Committee
have a working familiarity with basic finance and accounting practices as
contemplated by NYSE listing standards. In addition, the Company has
determined that Mr. Hornor is an "audit committee financial expert" as
defined by SEC rules and regulations.

      The purpose of the Audit Committee is to provide assistance to the
Board of Directors in fulfilling its responsibility with respect to its
oversight of: (i) the quality and integrity of the Company's financial
statements; (ii) the Company's compliance with legal and regulatory
requirements; (iii) the independent auditor's qualifications and
independence; and (iv) the performance of the Company's internal audit
function and independent auditors. In addition, the Committee shall
prepare the report required by SEC rules to be included in the Company's
annual proxy statement.


                                    6

      The Audit Committee is governed by a written charter that was
adopted by the Board of Directors on October 23, 2003. A copy of the Audit
Committee charter is attached hereto as Exhibit B and is posted on the
Company's website at www.ruger.com.

      The Audit Committee held seven meetings during 2003. In addition to
out-of-pocket expenses related to attendance at meetings, Mr. Hornor
received $7,000, General Kelley received $6,000, and Mr. Cunniff received
$5,000 for services rendered on the Audit Committee in 2003. Mr. Hornor
attended all meetings, General Kelley attended six meetings, and Mr.
Cunniff attended five meetings of the Audit Committee in fiscal 2003.

      The annual Report of the Audit Committee is included in this Proxy
Statement.

COMPENSATION COMMITTEE

      In 2003, the members of the Compensation Committee of the Board of
Directors were Admiral James E. Service, Richard T. Cunniff and General
Paul X. Kelley. Admiral Service succeeded General Kelley as Committee
Chairman on May 6, 2003. The Board of Directors has affirmatively
determined that none of Messrs. Service, Cunniff and Kelley has a material
relationship with the Company, either directly or as a partner,
shareholder or officer of an organization that has a relationship with the
Company. Each of Messrs. Service, Cunniff and Kelley are "independent" for
such purposes under the rules of the NYSE, including Rule 303A thereof.

      The purposes of the Compensation Committee are (i) discharging the
responsibilities of the Board of Directors with respect to the
compensation of the Chief Executive Officer of the Company, the other
executive officers of the Company and members of the Board of Directors,
and under the Company's incentive and equity-based plans and (ii)
producing an annual report on executive compensation to be included in the
Company's annual proxy statement, in accordance with the rules and
regulations of the NYSE and the SEC, and any other applicable rules or
regulations.

      The Compensation Committee is governed by a written charter that was
adopted by the Board of Directors on January 22, 2004. A copy of the
Compensation Committee charter is attached hereto as Exhibit C and is
posted on the Company's website at www.ruger.com.

      The Compensation Committee held one meeting during 2003. In addition
to out-of-pocket expenses related to attendance at meetings, Messrs.
Service, Cunniff and Kelley each received $1,000 for services rendered on
the Compensation Committee in 2003. All Directors who served on the
Compensation Committee in fiscal 2003 attended all meetings of the
Compensation Committee in fiscal 2003.

      The annual Compensation Committee Report on Executive Compensation
is included in this Proxy Statement.

NOMINATING AND CORPORATE GOVERNANCE COMMITTEE

      On October 23, 2003, the Board of Directors created the Nominating
and Corporate Governance Committee. The members of the Nominating and
Corporate Governance Committee appointed to the committee were General
Paul X. Kelley, Townsend Hornor and Admiral James E. Service. General
Kelley was appointed as Committee Chairman. The Board of Directors has
affirmatively determined that none of Messrs. Kelley, Hornor and Service
has a material relationship with the Company, either


                                    7

directly or as a partner, shareholder or officer of an organization that
has a relationship with the Company. Each of Messrs. Kelley, Hornor and
Service are "independent" for such purposes under the rules of the NYSE,
including Rule 303A thereof.

      The Nominating and Corporate Governance Committee is responsible to
the Board of Directors for identifying, vetting and nominating potential
Directors and establishing, maintaining and supervising the corporate
governance program. Some of these responsibilities are discussed in more
detail below.

      The Nominating and Corporate Governance Committee is governed by a
written charter that was adopted by the Board of Directors on October 23,
2003. The Nominating and Corporate Governance Committee charter is
attached hereto as Exhibit D and is posted on the Company's website at
www.ruger.com.

      The Nominating and Corporate Governance Committee did not formally
meet during 2003.

      The Nominating and Corporate Governance Committee's responsibilities
under its charter include the establishment of the Company's criteria for
the selection of new directors. The criteria is to include, among other
things, career specialization, technical skills, strength of character,
independent thought, practical wisdom, mature judgment, gender, and ethnic
diversity. However, the Nominating and Corporate Governance Committee has
not yet adopted any specific or minimum qualifications as part of its
selection criteria for directors, although it will consider any such
qualifications as required by law or applicable rule or regulation, and it
will consider questions of independence and conflicts of interest. In
addition, the following characteristics and abilities, as excerpted from
the Company's Corporate Board Governance Guidelines, will be important
considerations of the Nominating and Corporate Governance Committee:

      -     personal and professional ethics, strength of character,
            integrity, and values;

      -     success in dealing with complex problems or have obtained and
            excelled in a position of leadership;

      -     sufficient education, experience, intelligence, independence,
            fairness, reasoning ability, practicality, wisdom, and vision
            to exercise sound and mature judgment;

      -     stature and capability to represent the Company before the
            public and the shareholders;

      -     the personality, confidence, and independence to undertake
            full and frank discussion of the Company's business
            assumptions;

      -     willingness to learn the business of the Company, to
            understand all Company policies, and to make themselves aware
            of the Company's finances; and

      -     willingness at all times to execute their independent business
            judgment in the conduct of all Company matters.

      The charter also grants the Nominating and Corporate Governance
Committee the responsibility to identify and meet individuals believed to
be qualified to serve on the Board and recommend that the Board select
candidates for directorships. The Nominating and Corporate Governance
Committee's


                                    8

process for identifying and evaluating nominees for director, as set forth
in the charter, includes inquiries into the backgrounds and qualifications
of candidates. These inquires include studies by the Nominating and
Corporate Governance Committee and may also include the retention of a
professional search firm to be used to assist it in identifying or
evaluating candidates. It has not retained any such firm to date.

      The Nominating and Corporate Governance Committee has a written
policy which states that it will consider director candidates recommended
by shareholders. There is no difference in the manner in which the
Nominating and Corporate Governance Committee will evaluate nominees
recommended by shareholders and the manner in which it evaluates
candidates recommended by other sources. Any shareholder interested in
recommending a candidate for consideration should send information
relating to such shareholder's ownership of Common Stock of the Company,
the biographical information about the candidate as set forth under
Proposal No. 1 of this Proxy Statement, a statement of the qualifications
of the candidate and at least three business references, to the Corporate
Secretary, Sturm, Ruger & Company, Inc., 1 Lacey Place, Southport, CT
06890. The Corporate Secretary will accept such recommendations and
forward them to the Chairman of the Nominating and Corporate Governance
Committee. In order to be considered for inclusion by the Nominating and
Corporate Governance Committee as a candidate at the Company's next Annual
Meeting of Stockholders, shareholder recommendations for Director
candidates must be received by the Company on or before November 15, 2004.

      The Company has not rejected any director candidates put forward by
a shareholder or group of shareholders who beneficially owned more than 5
percent of the Company's common stock for at least one year prior to the
date of the recommendation.

SHAREHOLDER COMMUNICATIONS

      The Board of Directors has adopted a method by which shareholders
can send communications to the Board of Directors. Shareholders may
communicate in writing any questions or other communications to the Board
of Directors by contacting the Corporate Secretary at Sturm, Ruger
Headquarters, 1 Lacey Place, Southport, CT 06890; or by telephone at (203)
259-7843; or by fax at (203) 256-3367; or by use of the Company's
corporate communications "hotline" at 1-800-826-6762. The "hotline" is
monitored 24 hours a day, 7 days a week. Shareholders may also communicate
in writing any questions or other communications to the non-management
directors of the Board of Directors, in the same manner.

CODE OF BUSINESS CONDUCT AND ETHICS

      On May 6, 2003, the Board of Directors of Sturm, Ruger & Company,
Inc. adopted a "Code of Business Conduct and Ethics" as part of the
Company's Corporate Compliance Program, which governs the obligation of
all employees, executive officers and directors of the Company to conform
their business conduct to be in compliance with all applicable laws and
regulations, among other things. The Code of Business Conduct and Ethics
is included in this annual Proxy Statement as Exhibit E and is posted on
the Company's website at www.ruger.com.


                                    9

NON-MANAGEMENT DIRECTORS

      The non-management directors of the Board of Directors have been
meeting regularly in executive sessions since October 24, 2002, at which
time they selected Mr. Townsend Hornor to be the presiding director for
the executive session meetings until the executive session to be held in
concurrence with the organizational meeting of the Board of Directors held
after the Annual Meeting to be held on May 4, 2004. Beginning on such
date, a new presiding director will be chosen annually at the first
executive session held in concurrence with the organizational meeting of
the Board of Directors held after each Annual Meeting of the Company, and
will serve for a one year term. The director who is the most senior
director, based on the number of years of service as a director of the
Company, and who has not previously served as presiding director of the
executive sessions, will be chosen to be the presiding director. The
presiding director presides at all executive session meetings. The
presiding director will also be looked upon to act as an intermediary
between the non-management directors and management of the Company when
special circumstances exist or communication out of the ordinary course is
necessary.


                                    10

                          COMPENSATION COMMITTEE
                    REPORT ON EXECUTIVE COMPENSATION *

Overall Policy

      The Company's executive compensation program is designed to reflect
both corporate performance and individual responsibilities and
performance. The Compensation Committee administers the Company's overall
compensation strategy in an attempt to relate executive compensation
appropriately to the Company's overall growth and success and to the
executive's duties and demonstrated abilities. The objectives of this
strategy are to attract and retain the best possible executives, to
motivate these executives to achieve the Company's business goals and to
provide a compensation package that recognizes individual contributions as
well as overall business results. The Compensation Committee and the Board
of Directors as a whole have ultimate responsibility for executive
compensation.

      These reviews permit an ongoing evaluation of the relationship
between the size and scope of the Company's operations, its performance
and its executive compensation. The Compensation Committee also considers
the legal and tax effect (including, without limitation, the effects of
Section 162(m) of the Internal Revenue Code of 1986, as amended) of the
Company's executive compensation program in order to provide the most
favorable legal and tax consequences for the Company and its executive
officers.

      The Compensation Committee determines the compensation of the
Company's executive officers, including the individuals whose compensation
is detailed in this proxy statement. The key elements of the Company's
executive compensation consist of base salary, annual bonus and stock
options, as discussed below.

Base Salaries

      Base salaries for executive officers are determined by considering
historical salaries paid by the Company to officers having certain duties
and responsibilities and then evaluating the current responsibilities of
the position, the scope of the operations under management and the
experience of the individual. Salary adjustments are determined by
evaluating on an individual basis new responsibilities of the executive's
position, changes in the scope of the operations managed, the performance
of such operations, the performance of the executive in the position and
annual increases in the cost of living.

Annual Bonus

      The Company's executive officers are eligible for an annual cash
bonus. Annual bonuses are determined on the basis of corporate
performance. The most significant corporate performance measure for bonus
payments is earnings of the Company. In determining annual bonuses, the
Compensation Committee considers the views of the Chief Executive Officer
and discusses with him the appropriate bonuses for all officers.

-----------
*     The report of the Compensation Committee shall not be deemed
      incorporated by reference by any general statement incorporating by
      reference this Proxy Statement into any filing under either the
      Securities Act of 1933, as amended, or the Exchange Act (together,
      the "Acts"), except to the extent that the Company specifically
      incorporates such report by reference; and further, such report
      shall not otherwise be deemed filed under the Acts.


                                    11

Stock Options

      Under the Company's 1998 Stock Incentive Plan, stock options may be
granted to the Company's executive officers. The Compensation Committee sets
guidelines for the size of stock option awards based on factors similar to those
used to determine base salaries and annual bonuses. Stock options are designed
to align the interests of executives with those of the stockholders.

      Under the 1998 Stock Incentive Plan, stock options are typically granted
with an exercise price equal to the market price of the Company's common stock
on the date of grant and vest over time. This approach is designed to encourage
the creation of stockholder value over the long term since the full benefit of
the compensation package cannot be realized unless stock price appreciation
occurs over time.

Chief Executive Officer's Compensation

      Following William B. Ruger, Jr.'s appointment as Chief Executive Officer
on October 24, 2000, the Compensation Committee reviewed Mr. Ruger, Jr.'s
compensation as well as the compensation of the Company's other executive
officers who had been assigned positions of increased responsibility. Based on
the Committee's recommendations as a result of this review, the Board of
Directors approved an increase to William B. Ruger, Jr.'s base salary from
$225,000 per year to $400,000. Mr. Ruger, Jr.'s base salary has not increased
since October 24, 2000. Prior thereto, Mr. Ruger, Jr.'s base salary had not
increased since January 1, 1998.

Conclusion

      Through the programs described above, a significant portion of the
Company's executive compensation is linked directly to individual and corporate
performance. The Compensation Committee intends to continue the policy of
linking executive compensation to corporate and individual performance,
recognizing that the ups and downs of the business cycle from time to time may
result in an imbalance for a particular period.

                                       COMPENSATION COMMITTEE


                                       James E. Service, Committee Chairman
                                       Richard T. Cunniff
                                       Paul X. Kelley

January 19, 2004

                      COMPENSATION COMMITTEE INTERLOCKS AND
                              INSIDER PARTICIPATION

      The members of the Compensation Committee of the Company's Board of
Directors for the year 2003 were those named above in the Compensation Committee
Report on Executive Compensation. No member of the Committee was at any time
during the year 2003 or at any other time an officer or employee of the Company.
No executive officer of the Company has served on the board of directors or
compensation committee of any other entity that has or has had one or more
executive officers serving as a member of the Board of Directors.


                                       12

                             EXECUTIVE COMPENSATION
                           SUMMARY COMPENSATION TABLE

      The following table sets forth certain information with respect to the
compensation for calendar years 2003, 2002 and 2001 for the Company's Chief
Executive Officer and the other individuals who served as executive officers of
the Company during 2003.



                                                              ANNUAL COMPENSATION                               LONG TERM
                                                              -------------------                               ---------
                                                                                                              COMPENSATION
                                                                                                              ------------
                                                                                                OTHER              ALL
                                                                                                ANNUAL            OTHER
                                                                                                COMPEN            COMPEN-
NAME AND                                                     SALARY (1)          BONUS        -SATION (2)   SATION (3), (4), (5)
PRINCIPAL POSITION                              YEAR              $                $                $                $
------------------                              ----         ----------         -------       -----------   --------------------
                                                                                             
William B. Ruger, Jr. -                         2003          $408,000          $15,000          $22,310          $ 60,792
   Chairman of the Board of Directors           2002           408,500           39,500           22,310            60,792
   and Chief Executive Officer                  2001           408,000           52,000           25,657            60,792

Stephen L. Sanetti -
   Vice Chairman of the Board of
   Directors, President, Chief                  2003          $283,000          $15,000          $36,801          $ 41,757
   Operating Officer and General                2002           283,500           32,000           36,801            42,457
   Counsel                                      2001           283,000           39,000           36,801            41,526

Erle G. Blanchard -
   Vice Chairman of the Board of                2003          $ 95,167          $     0          $     0          $286,806
   Directors, President, Chief                  2002           283,500           32,000           30,677            42,697
   Operating Officer and Treasurer.(6)          2001           283,000           32,700           30,677            81,734

                                                2003          $ 98,083          $12,190          $13,125          $ 14,956
Leslie M. Gasper -                              2002            97,500           12,000           13,048            14,805
   Corporate Secretary                          2001            91,250           10,800           12,212            13,868

Thomas A. Dineen -                              2003          $130,750          $15,920          $17,498          $ 19,716
   Treasurer and Chief Financial                2002           130,000           16,000           17,397            19,596
   Officer                                      2001           113,333           15,750           14,221            17,786


-----------------------------

(1)   Includes Director's fees.

(2)   The amounts set forth in this column represent "gross-ups" for taxes
      incurred on benefits received pursuant to the Company's Supplemental
      Executive Profit Sharing Plan (the "Supplemental Plan").

(3)   The amounts set forth in this column represent benefits received pursuant
      to the Company's Salaried Employees' Profit Sharing Plan, Supplemental
      Plan, and taxable premiums paid by the Company for group term life
      insurance for the named individuals, respectively, as follows: William B.
      Ruger, Jr., 2003 - $30,000, $30,000 and $792, 2002 - $30,000, $30,000 and
      $792, 2001 - $25,500, $34,500 and $792; Stephen L Sanetti, 2003 - $0,
      $41,250 and $276, 2002 - $0, $41,250 and $276, 2001 - $0, $41,250 and
      $276; Erle G. Blanchard, 2003 - $0, $0 and $129, 2002 - $0, $41,250 and
      $516, 2001 - $0, $41,250 and $436; Leslie M. Gasper, 2003 - $0, $14,712
      and $244, 2002 - $0, $14,625 and $180, 2001 - $0, $13,688 and $180; Thomas
      A. Dineen, 2003 - $0, $19,613 and $103, 2002 - $0, $19,500 and $96, 2001 -
      $0, $17,690 and $96.


                                       13

(4)   The amounts set fourth in this column include the taxable value and
      "gross-ups" for taxes for Company products given to the named individuals
      respectively as follows: William B. Ruger, Jr., 2003 - $0 and $0, 2002 -
      $0 and $0, 2001 - $0 and $0; Stephen L. Sanetti, 2003 - $231 and $0, 2002
      - $931 and $0, 2001 - $0 and $0; Erle G. Blanchard, 2003 -$218 and $0,
      2002 - $931 and $0, 2001 - $0 and $0; Leslie M. Gasper, 2003 - $0 and $0,
      2002 - $0 and $0, 2001 - $0 and $0; Thomas A. Dineen, 2003 - $0 and $0,
      2002 - $0 and $0, 2001 - $0 and $0.

(5)   The amounts set forth in the this column for Erle G. Blanchard for 2003
      include accrued vacation pay of $22,917 and compensation of $263,542 paid
      to Mr. Blanchard upon his retirement on April 30, 2003 in recognition of
      his service to the Company. The amounts set forth in this column for Erle
      G. Blanchard also include the taxable value of moving expenses and
      "gross-ups" for taxes related to moving expenses reimbursed to Mr.
      Blanchard, respectively, as follows: 2003 - $0 and $0, 2002 - $0 and $0,
      2001 - $31,005 and $9,043.

(6)   Erle G. Blanchard retired as Vice-Chairman of the Board of Directors,
      President, Chief Operating Officer and Treasurer on April 30, 2003.


                                       14

                      OPTION/SAR GRANTS IN LAST FISCAL YEAR

      The following table sets forth certain information regarding stock options
and Stock Appreciation Rights ("SARs") granted during fiscal 2003 by the Company
to the executive officers named in the Summary Compensation Table.



                                                                                             POTENTIAL REALIZABLE VALUE AT
                                                                                            ASSUMED INTEREST RATES OF STOCK
                                                                                             PRICE APPRECIATION FOR OPTION
                                                 INDIVIDUAL GRANTS                                      TERM (3)
                                          ------------------------------                    ---------------------------------
                                           PERCENT OF
                                             TOTAL
                                            OPTIONS
                             NUMBER OF      GRANTED
                             SECURITIES        TO
                            UNDERLYING     EMPLOYEES
                              OPTIONS       IN FISCAL      EXERCISE OR
                            GRANTED (1)       YEAR        BASE PRICE (2)    EXPIRATION          @ 5%               @ 10%
          NAME                   #             %            $ / SHARE          DATE               $                  $
-----------------------     -----------   ------------    --------------    ----------      -------------        ------------
                                                                                               
William B. Ruger Jr.             0            0.0%             n/a              n/a              n/a                n/a

Stephen L. Sanetti               0            0.0%             n/a              n/a              n/a                n/a

Erle G. Blanchard (4)            0            0.0%             n/a              n/a              n/a                n/a

Leslie M. Gasper                 0            0.0%             n/a              n/a              n/a                n/a

Thomas A. Dineen                 0            0.0%             n/a              n/a              n/a                n/a


------------------------

(1)   All options granted under the Company's 1998 Stock Incentive Plan vest in
      five equal annual installments.

(2)   The exercise price for options granted under the Company's 1998 Stock
      Incentive Plan is the closing price of the Common Stock as of the date of
      grant.

(3)   Amounts represent hypothetical gains that could be achieved for the
      respective options if exercised at the end of the option term. These gains
      are based on assumed annual rates of share price appreciation mandated by
      the Securities and Exchange Commission of 5% and 10% of the fair value of
      the Common Stock on the date of grant of the options, compounded annually
      from the date of the grant to the option expiration date. The gains shown
      are net of the option exercise price, but do not include deductions for
      taxes or other expenses associated with the exercise. Actual gains, if
      any, are dependent upon the performance of the Common Stock and the date
      on which the option is exercised. There can be no assurance that the
      values reflected will be achieved.

(4)   Erle G. Blanchard retired as Vice-Chairman of the Board of Directors,
      President, Chief Operating Officer and Treasurer on April 30, 2003. Mr.
      Blanchard's right to exercise his vested options under the 1998 Stock
      Incentive Plan expired at that time.


                                       15

               AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                      AND FISCAL YEAR-END OPTION/SAR VALUES

      The following table sets forth certain information regarding stock options
and SARs granted which were exercised during fiscal 2003 by the executive
officers of the Company named in the Summary Compensation Table.



                                                                  NUMBER OF SECURITIES
                              SHARES                             UNDERLYING UNEXERCISED         VALUE OF UNEXERCISED IN-THE-
                             ACQUIRED                                OPTIONS/SARS AT               MONEY OPTIONS/SARS AT
                                ON                                   FISCAL YEAR-END                  FISCAL YEAR-END
                             EXERCISE      VALUE REALIZED     EXERCISABLE/UNEXERCISABLE(1)      EXERCISABLE/UNEXERCISABLE(2)

NAME                            #                $                          #                                $
----                         --------      --------------     ----------------------------      ----------------------------
                                                                                    
William B. Ruger Jr.            0              $0.00                   250,000 / 0                         $0 /$0

Stephen L. Sanetti              0               0.00                   200,000 / 0                          0 / 0

Erle G. Blanchard (3)           0               0.00                         0 / 0                          0 / 0

Leslie M. Gasper                0               0.00                    50,000 / 0                         0 / 0

Thomas A. Dineen                0               0.00                    35,000 / 0                         0 / 0


---------------------------

(1)   Stock options awarded December 31, 1998 under the 1998 Stock Incentive
      Plan at an exercise price of $11.9375 per share.

(2)   The closing price of the Common Stock on December 31, 2003, $11.37, was
      less than the exercise price on the date of grant.

(3)   Erle G. Blanchard retired as Vice-Chairman of the Board of Directors,
      President, Chief Operating Officer and Treasurer on April 30, 2003. Mr.
      Blanchard's right to exercise his vested options under the 1998 Stock
      Incentive Plan expired at that time.


                                       16

                               PENSION PLAN TABLE

              Estimated Amounts of Annual Pension Payable from the
                   Salaried Employees' Retirement Income Plan
                           for the Participant's Life,
                        Commencing During 2003 at Age 65



                                                                  YEARS OF CREDITED SERVICE
                                                                  -------------------------
    HIGHEST 60-CONSECUTIVE-
         MONTH AVERAGE
      ANNUALIZED BASE PAY               15 YEARS          20 YEARS          25 YEARS          30 YEARS         35 YEARS
      -------------------               --------          --------          --------          --------         --------
                                                                                                
            $75,000                     $10,713           $14,284           $17,855            $17,855          $17,855
            100,000                      15,713            20,951            26,188             26,188           26,188
            125,000                      20,713            27,617            34,522             34,522           34,522
            150,000                      25,713            34,284            42,855             42,855           42,855
            175,000                      30,713            40,951            51,188             51,188           51,188
            200,000                      35,713            47,617            59,522             59,522           59,522
            225,000                      35,713            47,617            59,522             59,522           59,522
            250,000                      35,713            47,617            59,522             59,522           59,522


      All of the Company's salaried employees participate in the Sturm, Ruger &
Company, Inc. Salaried Employees' Retirement Income Plan (the "Pension Plan"),
which in general provides annual pension benefits at age 65 in the form of a
straight life annuity in an amount equal to: (i) 1-1/3% of the participant's
final average salary (highest 60-consecutive-month average annualized base pay
during the last 120 months of employment) less 0.65% of the participant's Social
Security covered compensation, multiplied by (ii) the participant's years of
credited service up to a maximum of 25 years.

      The pensions listed in the table above are not subject to any offset or
deduction for Social Security or any other benefits.

      As of December 31, 2003, William B. Ruger, Jr. and Leslie M. Gasper each
had more than 25 years of credited service, Stephen L. Sanetti and Erle G.
Blanchard each had 23 years of credited service, and Thomas A. Dineen had 6
years of credited service.

      An indication of the average annualized base pay under the Pension Plan
for these individuals can be found in the Salary column of the Summary
Compensation Table.


                                       17

                  SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN TABLE

            Estimated Amounts of Annual Plan Benefit Payable from the
                     Supplemental Executive Retirement Plan
                           for the Participant's Life,
                        Commencing During 2003 at Age 65



                                                           YEARS OF CREDITED SERVICE
                                                           -------------------------
      AVERAGE ANNUAL
      --------------
        COMPENSATION              15 YEARS          20 YEARS         25 YEARS        30 YEARS         35 YEARS
        ------------              --------          --------         --------        --------         --------
                                                                                       
          $125,000                $ 3,635           $ 11,731         $ 19,826        $  19,826        $ 19,826
           150,000                  7,635             17,064           26,493           26,493          26,493
           175,000                 11,635             22,397           33,160           33,160          33,160
           200,000                 15,635             27,731           39,826           39,826          39,826
           225,000                 19,635             33,064           46,493           46,493          46,493
           250,000                 23,635             38,397           53,160           53,160          53,160
           300,000                 33,635             51,731           69,826           69,826          69,826
           400,000                 63,635             91,731          119,826          119,826         119,826


      The Sturm, Ruger & Company, Inc. Supplemental Executive Retirement Plan
(the "SERP") is a nonqualified supplemental retirement plan for certain senior
executives of the Company. Two of the executive officers who appear in the
Summary Compensation Table, William B. Ruger, Jr. and Stephen L. Sanetti
participate in the SERP, and Erle G. Blanchard participated in the SERP until
April 30, 2003. The SERP provides an annual benefit beginning at age 65 in an
amount equal to 2% of the participant's average annual compensation for each
complete year of service with the Company up to a maximum of 50% of such average
compensation, for those participants who retire from the Company at or after age
60 with 10 or more years of service. The annual benefits described in the table
above are already reduced by the amount the participant is entitled to receive
under the Pension Plan, and are further reduced by the amount of Social Security
benefit the participant is entitled to receive commencing at age 65. The SERP
benefit is payable as an annuity over the life of the participant, with 50% to
continue for the life of the participant's surviving spouse after the
participant's death. Preretirement death or disability benefits are also
provided to plan participants under the SERP.

      The average annual compensation shown in the above table includes the
participant's base pay, bonuses and other compensation for the participant's
highest consecutive 36 months of service (or, if the participant's service was
less than 36 months, then for the entire period of service) as reported in the
Summary Compensation Table, except that benefits received under the Pension
Plan, Salaried Employees' Profit Sharing Plan and taxable premiums paid by the
Company for group term life insurance are excluded from the SERP compensation
formula. The annual compensation upon which the SERP benefit is calculated is
limited to $400,000. As of December 31, 2003, William B. Ruger, Jr. had more
than 25 years of credited service, and Stephen L. Sanetti and Erle G. Blanchard
each had 23 years of credited service. The estimated amounts presented above
assume that the participant attained age 65 in 2003.

      John M. Kingsley, Jr., a Company Director who retired as Executive Vice
President of the Company on December 31, 1996, received $141,972 in benefits
from the SERP during 2003.


                                       18

      The SERP provides that in the event of a change in control of the Company
participants in pay status shall be entitled to receive a lump-sum payment equal
to the present value of the participant's benefit. Those not in pay status shall
become fully vested and generally, if terminated within three years of a change
in control, become entitled to a lump-sum payment. The payment shall be computed
based upon the participant's average compensation and years of service with the
Company on the date of change in control (provided, however, that in the event
of a change in control, the participant's years of service with the Company for
purposes of computing the benefit amount shall not be less than ten). A change
in control is defined to mean the effective date of one of the following events:
(i) sale or exchange of substantially all of the capital stock of the Company;
(ii) sale of substantially all of the assets of the Company; (iii) sale of
substantially all of the capital stock of the Company owned of record and
beneficially held by members of the William B. Ruger family; or (iv) the merger
or consolidation of the Company with or into one or more other corporations;
and, in each of such four cases, the sale of stock or assets is to, or the
exchange of stock is with, or the merger or consolidation is with or into one or
more persons, firms or corporations which does not own at least 10% of the
capital stock of the Company.


                                       19

                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN*

  Sturm, Ruger & Company, Inc., Standard & Poor's 500 and Value Line Recreation
                                 Industry Index
                 (Performance Results Through December 31, 2003)

                          [SIX YEAR PERFORMANCE CHART]

Assumes $100 invested at the close of trading 12/98 in Sturm, Ruger & Company,
Inc. Common Stock, Standard & Poor's 500 and Value Line Recreation Industry
Index.

*Cumulative total return assumes reinvestment of dividends.

Factual material is obtained from sources believed to be reliable, but the
publisher is not responsible for any errors or omissions contained herein.



                                  1998     1999     2000     2001     2002     2003
                                 ------   ------   ------   ------   ------   ------
                                                            
Sturm, Ruger & Company, Inc.     100.00    80.62    93.60   128.33   109.29   140.29

Standard & Poor's 500            100.00   119.62   107.49    93.47    71.63    90.53

Value Line Recreation Industry   100.00   128.67   132.39   187.59   189.60   284.24


The peer group in the above graph is the Value Line Recreation Industry.


                                       20

                             PRINCIPAL STOCKHOLDERS

      The following table sets forth as of January 15, 2004 the ownership of
Common Stock by each person of record or known by the Company to beneficially
own more than 5% of such stock.



                               NAME AND ADDRESS         AMOUNT AND NATURE OF
TITLE OF CLASS               OF BENEFICIAL OWNER        BENEFICIAL OWNERSHIP     PERCENT OF CLASS
--------------               -------------------        --------------------     ----------------
                                                                        
 Common Stock           William B. Ruger, Jr.               5,322,000 (1)             19.59%
                        P.O. Box 293
                        Newport, NH  03773

 Common Stock           Carolyn R. Vogel                    5,022,000 (2)             18.66%
                        P.O. Box 906
                        Harrisville, NH  03450

 Common Stock           Ruger Business Holdings, L.P.       4,272,000 (3)             15.87%
                        Lacey Place
                        Southport, CT  06890

 Common Stock           Ruger Management, Inc.              4,272,000 (4)             15.87%
                        Lacey Place
                        Southport, CT  06890


 Common Stock           NFJ Investment Group L.P.           1,532,200 (5)               5.69%
                        2121 San Jacinto  Street
                        Suite 1840
                        Dallas, TX  75201

 Common Stock           Royce & Associates, LLC             1,481,400 (6)               5.50%
                        1414 Avenue of the Americas
                        New York, NY  10019


---------------------

(1)   Includes 4,272,000 shares of Common Stock held in the name of Ruger
      Business Holdings, L.P., of which the William B. Ruger Revocable Trust of
      1988 is the sole limited partner and Ruger Management, Inc., is the sole
      general partner. William B. Ruger, Jr. and Carolyn Ruger Vogel (son and
      daughter of William B. Ruger) are co-trustees of the William B. Ruger
      Revocable Trust of 1988. Ruger Management, Inc., is owned by William B.
      Ruger, Jr. and Carolyn R. Vogel. Mr. Ruger, Jr. and Mrs. Vogel have shared
      investment and voting control with respect to such 4,272,000 shares of
      Common Stock. Also includes 800,000 shares of Common Stock owned directly
      by Mr. Ruger, Jr. Mr. Ruger, Jr. has sole investment and voting control
      with respect to such 800,000 shares. Also includes 250,000 shares of
      Common Stock subject to options currently exercisable or which will become
      exercisable within 60 days of January 15, 2004 under the 1998 Stock
      Incentive Plan.


                                       21

(2)   Includes 4,272,000 shares of Common Stock as disclosed in footnote (1)
      above. Also includes 750,000 shares of Common Stock owned directly by Mrs.
      Vogel. Mrs. Vogel has sole investment and voting control with respect to
      such 750,000 shares.

(3)   Represents the 4,272,000 shares of Common Stock disclosed in footnote (1)
      above.

(4)   Represents the 4,272,000 shares of Common Stock disclosed in footnote (1)
      above.

(5)   Such information is as of December 31, 2003 derived exclusively from
      Schedule 13G filed by NFJ Investment Group L.P. on February 13, 2004.

(6)   Such information is as of December 31, 2003 derived exclusively from
      Amendment No. 1 to Schedule 13G filed by Royce & Associates, LLC on
      February 6, 2004.


                                       22

                        SECURITY OWNERSHIP OF MANAGEMENT

      The following table sets forth certain information as of January 15, 2004
as to the number of shares of Common Stock beneficially owned by the Chief
Executive Officer of the Company and the other individuals who served as
executive officers of the Company during 2003, and all Directors and executive
officers of the Company as a group. See ELECTION OF DIRECTORS above for such
information with respect to each Director of the Company.



                                                                              AMOUNT AND NATURE OF
                                                                              --------------------
     TITLE OF CLASS                 NAME OF BENEFICIAL OWNER *                BENEFICIAL OWNERSHIP              PERCENT OF CLASS
     --------------                 --------------------------                --------------------              ----------------
                                                                                                       
      Common Stock         William B. Ruger, Jr.                                    5,322,000 (1)                     19.59%
      Common Stock         Stephen L. Sanetti                                         232,000 (2)                        **
      Common Stock         Erle G. Blanchard                                                0 (3)                        **
      Common Stock         Leslie M. Gasper                                            50,049 (4)                        **
      Common Stock         Thomas A. Dineen                                            35,295 (5)                        **
      Common Stock         Directors and executive officers as a group (5
                           non-officer Directors, 3 Directors who were also
                           executive officers during 2003
                           and 2 other executive officers)                          5,775,204                         21.28%


--------------------------

*     The address of each of the executive officers named in this Security
      Ownership of Management table is c/o Sturm, Ruger & Company, Inc., Lacey
      Place, Southport, Connecticut 06890.

**    Beneficial owner of less than 1% of the outstanding Common Stock of the
      Company.

(1)   Includes 4,272,000 shares of Common Stock held in the name of Ruger
      Business Holdings, L.P., of which the William B. Ruger Revocable Trust of
      1988 is the sole limited partner and Ruger Management, Inc. is the sole
      general partner. William B. Ruger, Jr. and Carolyn Ruger Vogel (son and
      daughter of William B. Ruger) are co-trustees of the William B. Ruger
      Revocable Trust of 1988. Ruger Management, Inc. is owned by William B.
      Ruger, Jr. and Carolyn R. Vogel. Mr. Ruger, Jr. and Mrs. Vogel have shared
      investment and voting control with respect to such 4,272,000 shares of
      Common Stock. Also includes 800,000 shares of Common Stock owned directly
      by Mr. Ruger, Jr. Mr. Ruger, Jr. has sole investment and voting control
      with respect to such 800,000 shares. Also includes 250,000 shares of
      Common Stock subject to options currently exercisable or which will become
      exercisable within 60 days of January 15, 2004 under the 1998 Stock
      Incentive Plan.

(2)   Includes 32,000 shares of Common Stock held directly by Mr. Sanetti. Also
      includes 200,000 shares of Common Stock options currently exercisable or
      which will become exercisable within 60 days of January 15, 2004 under the
      1998 Stock Incentive Plan.

(3)   Erle G. Blanchard retired as Vice-Chairman of the Board of Directors,
      President, Chief Operating Officer and Treasurer on April 30, 2003.

(4)   Includes 49 shares of Common Stock held under the CT Gift to Minors Act
      for the benefit of Ms. Gasper's two minor daughters. Also includes 50,000
      shares of Common Stock options currently exercisable or which will become
      exercisable within 60 days of January 15, 2004 under the 1998 Stock
      Incentive Plan.

(5)   Includes 295 shares of Common Stock held directly by Mr. Dineen. Also
      includes 35,000 shares of Common Stock options currently exercisable or
      which will become exercisable within 60 days of January 15, 2004 under the
      1998 Stock Incentive Plan.


                                       23

                       SECTION 16(A) BENEFICIAL OWNERSHIP
                              REPORTING COMPLIANCE

      Section 16(a) of the Exchange Act requires the Company's officers and
Directors, and persons who own more than ten percent of a registered class of
the Company's equity securities, to file reports of ownership and changes in
ownership with the Securities and Exchange Commission and the New York Stock
Exchange. Officers, Directors and greater than ten percent stockholders are
required by Securities and Exchange Commission regulation to furnish the Company
with copies of all Section 16(a) forms they file.

      To the Company's knowledge, based solely on a review of the copies of the
Section 16(a) report forms furnished to the Company and written representations
that no other reports were required, that with respect to the period from
January 1, 2003 through December 31, 2003, all such forms were filed in a timely
manner by the Company's officers, Directors and greater than ten percent
beneficial owners.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      During 2003, the Company paid Newport Mills, of which William B. Ruger,
Jr. is the sole proprietor, $225,000 for storage rental. During 2003, the
Company also paid Mr. Ruger, Jr. $18,000 for the rental of office space owned by
Mr. Ruger, Jr. in Newport, New Hampshire.

      Stanley B. Terhune, a former Director and Vice President of the Company
who retired as a Director on May 6, 2003, served as a consultant to the Company
during 2003. For his services in this capacity, Mr. Terhune received $100 per
hour until May 6, 2003, at which time his consulting fees were changed to $6,000
per month. During 2003, Mr. Terhune received a total of $63,150 for his service
as a consultant to the Company.


                                       24

                         REPORT OF THE AUDIT COMMITTEE*

      Management has the primary responsibility for the financial statements and
the reporting process including the systems of internal controls. In fulfilling
its oversight responsibilities, the Committee reviewed and discussed the audited
financial statements in the Annual Report with management, including a
discussion of the quality, not just the acceptability, of the accounting
principles, the reasonableness of significant judgments, and the clarity of
disclosures in the financial statements.

      The Committee reviewed with the independent auditors, who are responsible
for expressing an opinion of the conformity of those audited financial
statements with accounting principles generally accepted in the United States,
their judgments as to the quality, not just the acceptability, of the Company's
accounting principles and such other matters as are required to be discussed
with the Committee by Statement on Auditing Standards No. 61 (Communication with
Audit Committees). In addition, the Committee has discussed with the independent
auditors the auditors' independence from management and the Company, and has
received the written disclosures and the letter from the independent auditors as
required by Independence Standard Board Standard No. 1 (Independence Discussions
with Audit Committees).

      The Committee discussed with the independent auditors the overall scope
and plans for their audit. The Committee met with the independent auditors, with
and without management present, to discuss the results of their examinations,
their evaluations of the Company's internal controls, and the overall quality of
the Company's financial reporting. The Committee held seven meetings during
fiscal 2003.

      In reliance on the reviews and discussions referred to above, the
Committee recommended to the Board of Directors that the audited financial
statements be included in the Annual Report on Form 10-K for the year ended
December 31, 2003 for filing with the Securities and Exchange Commission.

                                     AUDIT COMMITTEE


                                     Townsend Hornor, Committee Chairman
                                     Richard T. Cunniff
                                     Paul X. Kelley

March 11, 2004

----------------

*     The report of the Compensation Committee shall not be deemed incorporated
      by reference by any general statement incorporating by reference this
      Proxy Statement into any filing under either the Securities Act of 1933,
      as amended, or the Exchange Act (together, the "Acts"), except to the
      extent that the Company specifically incorporates such report by
      reference; and further, such report shall not otherwise be deemed filed
      under the Acts.


                                       25

                                 PROPOSAL NO. 2

                        APPROVAL OF INDEPENDENT AUDITORS

      KPMG LLP has served as the Company's independent auditors since August 27,
2001. Subject to the ratification of the stockholders, the Board of Directors
has reappointed KPMG LLP as the Company's independent auditors for the 2003
fiscal year.

Audit Fees

      KPMG LLP's aggregate fees, including expenses reimbursed, for professional
services rendered for the audit of the Company's financial statements for 2003
and the reviews of the Company's quarterly financial statements for the year
2003 were $261,000, and KPMG LLP's aggregate fees, including expenses
reimbursed, for professional services rendered for the audit of the Company's
annual financial statements for 2002 and the reviews of the Company's quarterly
financial statements for the year 2002 were $224,000.

Audit - Related Fees

      KPMG LLP's aggregate fees, including expenses reimbursed, for
audit-related services for the year 2003 were $45,000, and KPMG LLP's aggregate
fees, including expenses reimbursed, for audit-related services for the year
2002 were $48,000. These are fees for assurance and related services performed
by KPMG LLP that are reasonably related to the performance of the audit or
review of the Company's financial statements, such as employee benefit and
compensation plan audits.

Tax Fees

      KPMG LLP's aggregate fees, including expenses reimbursed, for services
rendered for tax compliance, tax advice and tax planning for the year 2003 were
$19,000 and KPMG LLP's aggregate fees, including expenses reimbursed, for
services rendered for tax compliance, tax advice and tax planning for the year
2002 were $18,000. These are fees for professional services performed by KPMG
LLP with respect to tax compliance, tax advice and tax planning. This includes
preparation of original and amended tax returns for the Company, tax audit
assistance, and tax work stemming from "Audit-Related" items.

All Other Fees

      There were no aggregate fees or expenses reimbursed for services rendered
by KPMG LLP to the Company, other than for services described above, for the
year 2003 or the year 2002.

      The Audit Committee has considered KPMG LLP's provision of non-audit
services in the last fiscal year and determined that it was compatible with
applicable independence standards.

      It is the policy of the Audit Committee to meet and review and approve in
advance, on a case-by-case basis, all engagements by the Company of permissible
non-audit services or audit, review or attest services for the Company to be
provided by the independent auditors, with exceptions provided for de minimus
amounts under certain circumstances as prescribed by the Exchange Act. The Audit
Committee may, at some later date, establish a more detailed pre-approval policy
pursuant to which such


                                       26

engagements may be pre-approved without a meeting of the Audit Committee. Any
request to perform any such services must be submitted to the Audit Committee by
the independent auditor and management of the Company and must include their
views on the consistency of such request with the SEC's rules on auditor
independence.

      Representatives of KPMG LLP will be present at the Meeting, will have the
opportunity to make a statement if they so desire, and will be available to
respond to appropriate questions.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSAL NO. 2.

                 STOCKHOLDER PROPOSALS AND NOMINATIONS FOR 2005

      To be considered for inclusion in next year's Proxy Statement, stockholder
proposals must be submitted in writing by November 15, 2004. Any stockholder
proposal to be considered at next year's meeting, but not included in the proxy
statement, must be submitted in writing by January 29, 2005. Recommendations for
nominees to stand for election at the 2005 Annual Meeting of Stockholders must
be received by November 15, 2004. All written proposals or nominations should be
submitted to Leslie M. Gasper, Corporate Secretary, Sturm, Ruger & Company,
Inc., Lacey Place, Southport, Connecticut 06890.

                                  OTHER MATTERS

      Management of the Company does not intend to present any business at the
Meeting other than as set forth in Items 1 and 2 of the attached Notice of
Annual Meeting of Stockholders, and it has no information that others will
present any other business at the Meeting. If other matters requiring the vote
of the stockholders properly come before the Meeting, it is the intention of the
persons named in the proxy to vote the shares represented thereby in accordance
with their judgment on such matters.

      The Company, upon written request, will provide without charge to each
person entitled to vote at the Meeting a copy of its Annual Report on Securities
and Exchange Commission Form 10-K for the year ended December 31, 2003,
including the financial statements and financial statement schedules. Such
requests should be directed to Leslie M. Gasper, Corporate Secretary, Sturm,
Ruger & Company, Inc., Lacey Place, Southport, Connecticut 06890.

                                       BY ORDER OF THE BOARD OF DIRECTORS


                                       --------------------------------
                                       Leslie M. Gasper
                                       Corporate Secretary

Southport, Connecticut
March 15, 2004


                                       27

                                                                       EXHIBIT A

                          STURM, RUGER & COMPANY, INC.
                      CORPORATE BOARD GOVERNANCE GUIDELINES

      The primary responsibility of the Board of Directors is to oversee
management of the Company and guide the long-term success of the Company,
consistent with its fiduciary responsibility to the shareholders.

      Accordingly, we have adopted the following guidelines:

A.    Board of Directors

      1.    The first guideline of the Board is that every Director owes a duty
            of loyalty to the Company, and they are expected always to act in
            the best interests of the Company and its shareholders as a whole.

      2.    The fundamental role of the Directors is to exercise their business
            judgment to act in what they reasonably believe to be the best
            interests of the Company and its shareholders. In fulfilling that
            responsibility Directors should be able to rely on the honesty and
            integrity of the Company's senior management and expert legal,
            accounting, financial and other advisors.

      3.    The Company's Board, which pursuant to NYSE rules is composed of a
            majority of independent, outside Directors, is selected by the Board
            after recommendations of the Nominating and Corporate Governance
            Committee. All Directors will stand for election every year.

      4.    All Directors, and all candidates for consideration by the
            Nominating and Corporate Governance Committee as candidates for the
            Board, must have the highest personal and professional ethics,
            strength of character, integrity, and values. They must be
            accustomed to successfully dealing with complex problems or have
            obtained and excelled in a position of leadership. They must have
            sufficient education, experience, intelligence, independence,
            fairness, reasoning ability, practicality, wisdom, and vision to
            exercise sound and mature judgment. They must have the stature and
            capability to represent the Company before the public and the
            shareholders; and possess the personality, confidence, and
            independence to undertake full and frank discussion of the Company's
            business assumptions. They must be willing to learn the business of
            the Company, to understand all Company policies, and to make
            themselves aware of the Company's finances. All Board members will
            be required at all times to execute their independent business
            judgment in the conduct of all Company matters. All Directors must
            also be loyal to the Company, not self-deal, and preserve and
            protect corporate assets, at all times in accordance with the
            Company's Corporate Compliance Program, including the Code of
            Business Conduct and Ethics.

      5.    Current standing committees of the Board are the Audit,
            Compensation, and Nominating and Corporate Governance Committees.
            These committees will be composed solely of


                                      A-1

            independent, outside Directors appointed by vote of the Board, and
            each has adopted a charter.

      6.    Independent, outside Directors are generally defined by the NYSE as
            not having been employed by the Company for at least 5 years and who
            are personally and financially independent of the Company. No
            Director will qualify as independent unless the board affirmatively
            determines that the Director has no material relationship with the
            Company (either directly or as a partner, shareholder or officer of
            an organization that has a relationship with the Company). They or
            their immediate family members receive no direct compensation from
            the Company in excess of $100,000 except Director's fees or Company
            stock options or deferred compensation not contingent on future
            service. Non-management Directors will meet in regularly scheduled
            executive sessions outside the presence of internal Directors in
            accordance with NYSE rules for the purpose of full and frank
            discussion of the Company's affairs. An executive session will
            generally be held as part of each regularly scheduled Board meeting.

      7.    Committee memberships will be considered for rotation periodically
            at approximately 5-year intervals; but this periodic rotation is not
            mandatory, as good reasons may exist, including the continuity of
            membership or leadership, for longer retention of qualified
            individuals as committee members.

      8.    All Board members will be furnished by the Corporate Secretary with
            copies of all relevant corporate policies relating to the conduct of
            business, significant appropriations of funds or expenditures,
            conflicts of interest, insider trading, required disclosures, and
            any other Company policy over which the Board has oversight,
            including the Company's Compliance Program.

      9     All Directors will have complete access to Company management, who
            will cooperate with the Board to the best of their ability, to
            review and understand corporate policies and procedures. Certain
            committees will also have the right to select independent advisors
            as necessary.

      10.   The Board will, in executive session, annually evaluate the
            performance of the CEO, based upon criteria which specifically
            include the performance of the Company, its prospects for future
            performance and growth, his responsiveness to Board directions,
            develop plans for CEO succession and any other factors the Board
            deems appropriate.

      11.   No mandatory retirement policy for Directors is hereby established.
            There are no term limits, as over a period of time, Directors gain
            increased insight into Company operations and provide increased
            contributions to Board deliberations.

      12.   Director compensation will consist of annual Director's fees and
            appropriate compensation for attendance at Director's meetings.
            Reasonable travel allowances and expenses incurred as a result of
            travel to and from meetings will also be allowed. Independent
            outside Directors also receive appropriate compensation for all
            Committee meetings which they attend as a member.


                                      A-2

      13.   New Board members will receive a comprehensive orientation by the
            Chief Operating Officer and the General Counsel. All Directors will
            be encouraged to obtain continuing

            education and will be given access to current materials of interest
            to Directors on an ongoing basis.

      14.   Management succession and Board membership will be a topic of
            discussion at the final Board meeting of each calendar year. This
            will give an opportunity for due consideration of the Board and the
            Nominating and Corporate Governance Committee regarding Directors to
            be nominated for the ensuing year.

      15.   All Board members will be expected to perform periodic
            self-evaluations, asking themselves the following:

            a)    Is the Board constructively engaged with management to
                  determine corporate strategy?

            b)    Is the Board providing necessary strategic thinking,
                  oversight, and advice?

            c)    Is the Board effectively monitoring and supporting
                  management's execution of Board strategy?

            d)    Is the Board timely responding to needed changes in strategy?

            e)    Does the Board possess the right skills?

            f)    Are the committees of the Board structured correctly?

            g)    Are the Board meetings being run correctly?

            h)    Do the Board materials prepare the Board adequately?

            i)    Is there sufficient time to:

                  1.    Digest Board materials before discussion, and

                  2.    Discuss the matters fully at Board meetings

            j)    Are Board members satisfied with the CEO?

            k)    How can each Board member improve his individual
                  effectiveness?

            l)    Are needed Board changes being implemented?

            Each Board member will be expected to raise any questions or
            discrepancies revealed in their annual self-evaluation to the Board.

      16.   On an annual basis, the Nominating and Corporate Governance
            Committee will evaluate the effectiveness of the Board as a whole,
            and of each Committee of the Board, and will share the results and
            recommendations with the entire Board. This process should


                                      A-3

            identify, among other things, recommendations for improved Board and
            Committee practices and processes.

B.    Board Meetings

      1.    The Board of Directors will meet at least 4 times each year in
            regular session. One meeting will immediately follow the Annual
            Meeting of Stockholders. The Chairman has the discretion to call
            additional meetings of the Board, after actual notice to each Board
            member, at times and places to be specified by the Chairman.

      2.    All Board members will be furnished with materials to review before
            the Board meeting well in advance of each meeting. Board members are
            expected to rigorously prepare for all meetings, including a review
            of all such materials. Agendas for each meeting will be prepared in
            advance by the Corporate Secretary, and will be used to guide the
            discussion at each meeting. Board members may suggest items to be
            included in the agenda. Minutes will be kept by the Secretary or
            other designee of the Chairman.

      3.    All Board members are required to attend all Board meetings unless
            specifically excused by the Chairman. If circumstances make a Board
            member's physical presence impossible, the member will endeavor to
            be present via speaker telephone. If this cannot be done, the Board
            member will contact the Chairman at his or her earliest convenience
            for a briefing concerning all Board proceedings and votes taken.

C.    Strategic Planning

      The Board will discuss an overall strategic plan of each of the Company's
      businesses at least annually.

D.    Fiduciary Duties and Role of Audit Committee

      1.    The Board recognizes its primary duty to exercise its fiduciary duty
            in the best interest of the Company and its shareholders.

      2.    The Board expects and encourages a corporate environment of strong
            internal controls, fiscal accountability, high ethical standards,
            and compliance with applicable laws and regulations.

      3.    The Board's Audit Committee will select an independent auditing firm
            to conduct periodic audits of the Company, which will report to the
            Audit Committee as required by the NYSE and SEC.

      4.    Shareholders can communicate questions either to management or the
            Chairman of the Audit Committee.

E.    Management Oversight


                                      A-4

      1.    The Nominating and Corporate Governance Committee shall oversee the
            evaluation, at least annually, of management.

      2.    The Compensation Committee will make annual determinations and
            evaluations of the soundness and reasonableness of compensation
            levels for officers and Board members and will not recommend
            excessive compensation.

      3.    In determining the reasonableness of executive compensation, factors
            to be considered include professional qualifications and experience,
            job responsibilities and actual performance, competitive salaries in
            industry peer groups, the then-current financial condition of the
            Company, current shareholder dividends and employee salaries, stock
            options, awards, incentive bonuses and payments, and annual
            performance reviews. Total compensation should be adequate to
            attract, motivate, and retain quality talent. Executive compensation
            will be disclosed annually in the proxy statement.

      4.    The Board will have complete access to the Company's management in
            accordance with Section A.9, above.

F.    Corporate Responsibility

      1.    The Board is committed, consistent with the Company's long-standing
            motto of "Arms Makers for Responsible Citizens(R)", to follow all
            the many applicable federal, state and local laws and regulations
            regarding the production, sales and distribution of its products.
            All applicable licenses and permits for the lawful conduct of its
            business will be obtained and maintained as required. Product safety
            shall be a priority for the Board and management.

      2.    In addition to its recognized responsibilities for the conduct of
            its firearms business, the Board is committed to see that the
            Company is also in compliance with all federal, state, and local
            laws and regulations that govern the conduct of manufacturers
            generally. These include environmental, equal opportunity, labor,
            intellectual property, safety and security, securities trading,
            political activity, antitrust, and import and export laws and
            regulations.

      3.    The Board has enacted a Corporate Compliance Program to help
            ascertain that all members of the Board, management, and all Company
            employees, continually meet their serious responsibilities under
            law. The General Counsel serves as the Corporate Compliance Officer,
            and all personnel are encouraged to report any suspected violations
            of the law immediately to that office.


                                      A-5

                                                                       EXHIBIT B

                                 CHARTER OF THE
                  AUDIT COMMITTEE OF THE BOARD OF DIRECTORS OF
                          STURM, RUGER & COMPANY, INC.

I.    Purpose

      The Board of Directors (the "Board") of Sturm, Ruger & Company, Inc. (the
"Company") has established the Audit Committee of the Board (the "Committee")
for the purpose of providing assistance to the Board in fulfilling its
responsibility with respect to its oversight of: (i) the quality and integrity
of the Company's financial statements; (ii) the Company's compliance with legal
and regulatory requirements; (iii) the independent auditor's qualifications and
independence; and (iv) the performance of the Company's internal audit function
and independent auditors. In addition, the Committee shall prepare the report
required by Securities and Exchange Commission (the "SEC") rules to be included
in the Company's annual proxy statement.

II.   Structure and Operations

      A.    Composition and Qualifications

            (1) The Committee shall be comprised of three or more members of the
Board, each of whom is determined by the Board to be "independent" for such
purposes under the rules of the New York Stock Exchange, Inc. (the "NYSE"),
including Rules 303A(1), 303A(2), 303A(6) and 303A(7)(a) thereof,(1) Rule 10A-3
under the Securities and Exchange Act

-----------------

(1)   Under the proposed NYSE rules, "independent" means that the Board has
      affirmatively determined that the director has no material relationships
      with the Company (either directly or as a partner, shareholder or officer
      of an organization that has a relationship with the Company). A director
      cannot be "independent" if the director (or an immediate family member):

      -     receives compensation from the Company that exceeds $100,000 per
            year (other than director and committee fees, pension or other forms
            of deferred compensation not contingent on continued service) or
            compensation from the Company that exceeds $100,000 per year within
            the previous five-year period;

      -     is affiliated with or employed by a present or former auditor of the
            Company until five years after the end of the affiliation or the
            auditing relationship;

      -     is employed as an executive officer of another company where any of
            the Company's present executives serves on the compensation
            committee until five years after the end of such service or the
            employment relationship; or

      -     is an executive officer or an employee of another company (i) that
            accounts for the greater of $1 million or 2% of the Company's
            consolidated gross revenues, or (ii) for which the Company accounts
            for the greater of $1 million or 2% of such other company's
            consolidated gross revenues, until five years after falling below
            such threshold.

      In addition, the NYSE has proposed rules that heighten the independence
      standards for members of the Committee, which distinguish between
      permitted compensation and payments that would taint the independence of a
      Committee member - disallowed compensation includes fees paid directly or
      indirectly for services as a consultant or a legal or financial advisor,
      regardless of the amount.


                                      B-1

of 1934, as amended (the "Exchange Act"),(2) and any other applicable laws,
rules or regulations in effect from time to time. No member of the Committee may
serve on the audit committee of more than three public companies, including the
Company, unless the Board (i) determines that such simultaneous service would
not impair the ability of such member to effectively serve on the Committee and
(ii) discloses such determination in the annual proxy statement.

            (2) All members of the Committee must have a working familiarity
with basic finance and accounting practices as contemplated by NYSE listing
standards and SEC rules (or acquire such familiarity within a reasonable period
after his or her appointment) and at least one member must be an "audit
committee financial expert" for purposes of Item 401(h) of Regulation S-K under
the Exchange Act.(3) Committee members may enhance their familiarity with
finance and accounting by participating in educational programs conducted by the
Company or by an outside consultant.

            (3) No member of the Committee shall receive compensation other than
(i) director's fees for service as a director of the Company, including
reasonable compensation for serving on the Committee as well as regular benefits
that other directors receive (including equity-based awards) and (ii) a pension
or similar compensation for past performance, provided that such compensation is
not contingent on continued or future service to the Company.

------------------

(2)   Under SEC Rule 10A-3, an "independent" director for purposes of serving on
      the Committee is one that, except in his or her capacity as a member of
      the Committee, another Board committee or the Board: (i) does not accept
      any consulting, advisory or other compensation from the Company (excluding
      fixed compensation amounts under retirement plans for prior service so
      long as the compensation is not contingent on continued service) and (ii)
      is not an "affiliated person" of the Company.

(3)   For purposes of Item 401(h), the term "audit committee financial expert"
      means a Committee member with the following attributes:

      -     an understanding of GAAP and financial statements;

      -     an ability to assess the general application of GAAP in connection
            with the accounting for estimates, accruals and reserves;

      -     experience preparing, auditing, analyzing or evaluating financial
            statements that present a breadth and level of complexity of
            accounting issues that are generally comparable to the breadth and
            complexity of issues that can reasonably be expected to be raised by
            the Company's financial statements, or experience actively
            supervising one or more persons engaged in such activities;

      -     an understanding of internal controls and procedures for financial
            reporting; and

      -     an understanding of audit committee functions.

      An "audit committee financial expert" must have acquired these attributes
      through:

      -     education and experience as a principal financial officer, principal
            accounting officer, controller, public accountant or auditor or
            experience in one or more positions that involve the performance of
            similar functions;

      -     experience actively supervising a principal financial officer,
            principal accounting officer, controller, public accountant, auditor
            or person performing similar functions;

      -     experience overseeing or assessing the performance of companies or
            public accountants with respect to the preparation, auditing or
            evaluation of financial statements; or

      -     other relevant experience.


                                      B-2

            B.    Appointment and Removal

            The members of the Committee shall be appointed by the Board and
      shall serve until such member's successor is duly elected and qualified or
      until such member's earlier resignation or removal. The members of the
      Committee may be removed, with or without cause, by a majority vote of the
      Board.

            C.    Chairman

            Unless a Chairman is elected by the full Board, the members of the
      Committee shall designate a Chairman by the majority vote of the
      Committee. The Chairman shall be entitled to cast a vote to resolve any
      ties. The Chairman will chair all regular sessions of the Committee and
      set the agendas for Committee meetings.

      III.  Meetings

            The Committee shall meet at least quarterly, or more frequently as
      circumstances dictate. The Committee shall periodically meet separately
      with each of management, the director of the internal auditing department
      and the independent auditors to discuss any matters that the Committee or
      each of these groups believe would be appropriate to discuss privately.
      The Committee should also meet with the independent auditors and
      management quarterly to review the Company's financial statements in a
      manner consistent with that outlined in Article IV of this Charter. When
      necessary and appropriate, telephone meetings may be held. The presence of
      a majority of the Committee members will constitute a quorum for the
      transaction of business.

      IV.   Duties and Responsibilities

            The following functions shall be the common recurring activities of
      the Committee in carrying out its responsibilities outlined in Article I
      of this Charter. These functions should serve as a guide. The Committee
      may carry out additional functions and adopt additional policies and
      procedures as may be appropriate in light of changing business,
      legislative, regulatory, legal or other conditions. The Committee shall
      also carry out any other duties and responsibilities delegated to it by
      the Board.

            The Committee is empowered to study or investigate any matter of
      interest or concern that the Committee deems appropriate. The Committee
      shall have the authority to retain outside legal, accounting or other
      advisors for this purpose, including the authority to approve the fees
      payable to such advisors and any other terms of retention. The Company
      shall also provide funding, as determined by the Committee, for payment of
      ordinary administrative expenses of the Committee.

            A.    Documents/Reports Review

            (1) Review with management and the independent auditors prior to
      public dissemination the Company's annual audited financial statements and
      quarterly financial statements, including the Company's disclosures under
      "Management's Discussion and Analysis of Financial Condition and Results
      of Operations" and a discussion with the independent auditors of the
      matters required to be discussed by Statement of Auditing Standards No.
      61.


                                      B-3

            (2) Review and discuss with management and the independent auditors
the Company's earnings press releases, as well as any other financial
information or earnings guidance provided to persons outside of the Company. The
Committee's discussion in this regard may be general in nature and need not take
place in advance of each earnings release or other dissemination of information.

      B.    Independent Auditors

            (1) Appoint, retain, compensate, evaluate and terminate the
Company's independent auditors and approve all audit engagement fees and terms.

            (2) Inform any registered public accounting firm performing work for
the Company that such firm shall report directly to the Committee.

            (3) Oversee the work of any registered public accounting firm
employed by the Company, including the resolution of any disagreement between
management and the auditor regarding financial reporting, for the purpose of
preparing or issuing an audit report or related work.

            (4) Approve in advance any significant audit or non-audit engagement
or relationship between the Company and the independent auditors (other than
"prohibited non-auditing services") in accordance with the Committee's
established pre-approval policies and procedures.

            (5) Review, at least annually, the qualifications, performance and
independence of the independent auditors. In conducting its review and
evaluation, the Committee should:

            (a) Obtain and review a report by the Company's independent auditor
      describing: (i) the auditing firm's internal quality-control procedures;
      (ii) any material issues raised by the most recent internal
      quality-control review, or peer review, of the auditing firm, or by any
      inquiry or investigation by governmental or professional authorities,
      within the preceding five years, respecting one or more independent audits
      carried out by the firm; and (iii) to assess the auditor's independence,
      all relationships between the independent auditor and the Company;

            (b) Ensure the rotation of the lead audit partner as required by law
      or regulation, and consider regular rotation of the audit firm; and

            (c) Take into account the opinions of management and the Company's
      internal auditors (or other personnel responsible for the internal audit
      function).

      C.    Financial Reporting Process

            (1) In periodic consultation with each of the independent auditors,
management and the internal auditors, review the integrity of the Company's
financial reporting processes, both internal and external.

            (2) Review periodically the effect of regulatory and accounting
initiatives, as well as off-balance sheet structures, if any, on the financial
statements of the Company.


                                      B-4

                  (3) Review with the independent auditor (i) any audit problems
      or other difficulties encountered by the auditor in the course of the
      audit process, including any restrictions on the scope of the independent
      auditor's activities or on access to requested information, and any
      significant disagreements with the Company's management and (ii)
      management's responses to such matters.

            D.    Legal Compliance/General

                  (1) Discuss with management and the independent auditors the
      Company's guidelines and policies with respect to risk assessment and risk
      management.

                  (2) Set clear hiring policies for employees or former
      employees of the independent auditors.

                  (3) Establish procedures, in accordance with the procedures
      outlined in the Company's Code of Business Conduct and Ethics, as amended
      from time to time, for: (i) the receipt, retention and treatment of
      complaints received by the Company regarding accounting, internal
      accounting controls, or auditing matters; and (ii) the confidential,
      anonymous submission by employees of the Company of concerns regarding
      questionable accounting or auditing matters.

            E.    Reports

                  (1) Prepare all reports required to be included in the
      Company's proxy statement, pursuant to and in accordance with applicable
      SEC rules and regulations.

                  (2) Report regularly to the full Board including with respect
      to any issues that arise as to the quality or integrity of the Company's
      financial statements, the Company's compliance with legal or regulatory
      requirements, the performance and independence of the Company's
      independent auditors or the performance of the internal audit function.

                  (3) Maintain minutes of meetings and other activities of the
      Committee.

      V.    Reliance on Information Provided

      In adopting this Charter, the Board acknowledges that the Committee
members are not employees of the Company, and are not providing any expert or
special assurance as to the Company's financial statements or any professional
certification of the independent auditors' work. Each member of the Committee
shall be entitled to rely on the integrity of those persons and organizations
within and outside the Company that provide information to the Committee by such
persons or organizations, absent actual knowledge to the contrary.

      VI.   Annual Performance Evaluation

      The Committee shall perform a review and evaluation, at least annually, of
its performance and that of its members, including, but not limited to, a review
of the Committee's compliance with this Charter. In addition, the Committee
shall review and reassess, at least annually, the adequacy of this Charter and
recommend to the Board any improvements to this Charter.


                                      B-5

                                                                       EXHIBIT C

                                 CHARTER OF THE
               COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS OF
                          STURM, RUGER & COMPANY, INC.

I.    Purpose

      The Board of Directors (the "Board") of Sturm, Ruger & Company, Inc. (the
"Company") has established the Compensation Committee of the Board (the
"Committee") for the purpose of (i) discharging the responsibilities of the
Board with respect to the compensation of the Chief Executive Officer of the
Company (the "CEO"), the other executive officers of the Company and members of
the Board, and under the Company's incentive and equity-based plans and (ii)
producing an annual report on executive compensation to be included in the
Company's annual proxy statement, in accordance with the rules and regulations
of the New York Stock Exchange, Inc. (the "NYSE"), the Securities and Exchange
Commission (the "SEC") and any other applicable rules or regulations.

II.   Structure and Operations

      A. Composition and Qualifications

            (1) The Committee shall be comprised of three or more members of the
Board, each of whom is (i) determined by the Board to be "independent" for such
purposes under the rules of the NYSE, including Rule 303A thereof 4, (ii) a
"non-employee director" under Rule 16b-3 promulgated under Section 6 of the
Securities and Exchange Act of 1934, as amended (the "Exchange Act") and (iii)
an "outside director" under Section 162(m) of the Internal Revenue Code of 1986,
as amended, and any other applicable laws, rules or regulations in effect from
time to time.

----------------

(1)   A director cannot be "independent" for NYSE purposes if, during the
      previous three years, the director was an employee of the Company or an
      immediate family member of the director was an executive officer of the
      Company. A director also cannot be "independent" for NYSE purposes if the
      director (or an immediate family member is an executive officer position):

      -     has received compensation from the Company that exceeds $100,000 per
            year (other than director and committee fees, pension or other forms
            of deferred compensation for prior service) or compensation from the
            Company that exceeds $100,000 per year within the previous three
            years;

      -     is affiliated with or employed by a present or former auditor of the
            Company until three years after the end of the affiliation or the
            employment or auditing relationship;

      -     is employed as an executive officer of another company where any of
            the Company's present executives serves on the compensation
            committee until three years after the end of such service or the
            employment relationship; or

      -     is an executive officer or, in the case of a director only (i.e.,
            but not immediate family members), an employee of a company (i) that
            makes payments to, or receives payments from, the Company for
            property or services in an amount which, in any single fiscal year,
            exceeds the greater of (x) $1 million or (y) 2% of such other
            company's consolidated gross revenues, until three years after
            falling below such threshold.


                                      C-1

            (2) No member of the Committee shall receive compensation other than
(i) director's fees for service as a director of the Company, including
reasonable compensation for serving on the Committee as well as regular benefits
that other directors receive (including equity-based awards) and (ii) a pension
or similar compensation for past performance, provided that such compensation is
not contingent on continued or future service to the Company.

            (3) The Committee may form and delegate authority to one or more
subcommittees made up of one or more of its members, as it deems appropriate
from time to time.

      B.    Appointment and Removal

      The members of the Committee shall be appointed by the Board, upon
recommendation from the Nominating and Corporate Governance Committee, and shall
serve until such member's successor is duly elected and qualified or until such
member's earlier resignation or removal. The members of the Committee may be
removed, with or without cause, by a majority vote of the Board.

      C.    Chairman

      Unless a Chairman is elected by the full Board, the members of the
Committee shall designate a Chairman by the majority vote of the Committee. The
Chairman shall be entitled to cast a vote to resolve any ties. The Chairman will
chair all regular sessions of the Committee and set the agendas for Committee
meetings.

III.  Meetings

      The Committee shall meet at least annually, or more frequently as
circumstances dictate. When necessary and appropriate, telephone meetings may be
held. The presence of a majority of the Committee members will constitute a
quorum for the transaction of business.

IV.   Duties and Responsibilities

      The following functions shall be the common recurring activities and
guiding principles of the Committee in carrying out its responsibilities
outlined in Article I of this Charter. These functions should serve as a guide.
The Committee may carry out additional functions and adopt additional policies
and procedures as may be appropriate in light of changing business, legislative,
regulatory, legal or other conditions. The Committee shall also carry out any
other duties and responsibilities delegated to it by the Board.

      The Committee is empowered to evaluate or investigate any matter of
interest or concern that the Committee deems appropriate. The Committee shall
have the sole authority to retain an outside compensation consultant or other
advisors for this purpose, including the sole authority to approve the fees
payable to such advisors and any other terms of retention. The Company shall
also provide funding, as determined by the Committee, for payment of ordinary
administrative expenses of the Committee.


                                      C-2

      A.    CEO Compensation

            (1)   Review and approve corporate goals and objectives relevant to
                  CEO compensation.

            (2)   Evaluate the performance of the CEO in light of such corporate
                  goals and objectives.

            (3)   Based on the evaluation, determine and approve the
                  compensation level of the CEO, including salary, benefits,
                  stock options and any other compensation. The Committee may do
                  this as the Committee or in consultation with other
                  "independent" directors under the rules of the NYSE (as
                  directed by the Board), and nothing herein shall preclude
                  members of the Committee from discussing these matters with
                  the Board.

      B.    Non-CEO Executive and Director Compensation

            (1)   Recommend to the Board for approval the compensation levels
                  for each non-CEO executive officer, including the salary,
                  benefits, stock options and any other compensation.

            (2)   Recommend to the Board for approval the compensation levels
                  for the members of the Board, including payment schedules and
                  stock options.

      C.    Principles of Compensation

            (1)   Ensure that all compensation paid by the Company, whether in
                  the form of salaries, benefits, stock options or any other
                  compensation, are internally equitable and externally
                  competitive.

            (2)   Ensure that all compensation packages shall include both
                  salary and performance components, and recommended
                  compensation levels have a reasonable relationship to salaries
                  in industry peer groups, if ascertainable.

            (3)   Ensure that the Committee is diligent in ascertaining that its
                  compensation recommendations will be adequate to attract,
                  motivate, and retain quality talent, linked to actual
                  performance and responsibilities.

      D.    Company Plans

            (1)   Exercise all rights, authority and functions of the Board
                  under all of the Company's incentive-compensation plans and
                  equity-based plans, including without limitation, the
                  authority to interpret the terms thereof, and to make stock
                  awards and grant options thereunder; provided, however, that
                  except as otherwise expressly authorized to do so by a plan or
                  resolution of the Board, the Committee shall not be authorized
                  to amend any such plan. To the extent permitted by applicable
                  law and the provisions of a given incentive-compensation or
                  equity-based plan, and consistent with the requirements of
                  applicable law and such incentive-


                                      C-3

                  compensation or equity-based plan, the Committee may delegate
                  to one or more executive officers of the Company the power to
                  make stock awards and grant options pursuant to such
                  incentive-compensation or equity-based plan to employees of
                  the Company who are not directors or executive officers of the
                  Company.

            (2)   Review and recommend changes to the Company's incentive-
                  compensation plans and equity-based plans (or amendments
                  thereto), and review and recommend any other
                  incentive-compensation or equity-based plans (or amendments
                  thereto) that are not otherwise subject to the approval of the
                  shareholders.

      E.    Investigations, Studies and Reports

            (1)   Conduct or authorize investigations into any matters within
                  the scope of its responsibilities as it shall deem
                  appropriate, including by requesting any officer, employee or
                  advisor of the Company to meet with the Committee or any
                  advisors engaged by the Committee.

            (2)   Prepare any studies, as the Committee deems necessary, in
                  order to determine adequate and reasonable compensation for
                  the CEO, the other executive officers of the Company and the
                  members of the Board.

            (3)   Prepare all reports required to be included in the Company's
                  proxy statement, in accordance with applicable NYSE and SEC
                  rules and regulations, and any other reports required by
                  applicable rules or regulations.

            (4)   Report regularly to the full Board and prepare or cause to be
                  prepared any report requested by the Board.

            (5)   Maintain minutes of meetings and other activities of the
                  Committee.

V.    Reliance on Information Provided

      In adopting this Charter, the Board acknowledges that the Committee
members are not employees of the Company, and are not providing any expert or
special assurance as to the Company's compensation packages. Each member of the
Committee shall be entitled to rely on the integrity of those persons and
organizations within and outside the Company that provide information to the
Committee by such persons or organizations absent actual knowledge to the
contrary.

VI.   Annual Performance Evaluation

      The Committee shall perform a review and evaluation, at least annually, of
its performance and that of its members, including, but not limited to, a review
of the Committee's compliance with this Charter. In addition, the Committee
shall review and reassess, at least annually, the adequacy of this Charter and
recommend to the Board any improvements to this Charter.


                                      C-4

                                                                       EXHIBIT D

                                 CHARTER OF THE
                  NOMINATING AND CORPORATE GOVERNANCE COMMITTEE
                          OF THE BOARD OF DIRECTORS OF
                          STURM, RUGER & COMPANY, INC.

I.    Purpose

      The Nominating and Corporate Governance (the "Committee") is responsible
to the Board of Directors (the "Board") for: identifying, vetting and nominating
potential Directors; and establishing, maintaining and supervising the corporate
governance program.

II.   Composition and Qualifications

      The Committee shall consist of a minimum of three Directors who meet the
standards of independence established by the Securities and Exchange Commission,
the New York Stock Exchange, and such other regulatory bodies as may be
appropriate.

      The members of the Committee shall be elected by the Board annually and
shall serve until their successors are duly elected and qualified, or until
their earlier resignation or removal. The members may be removed, with or
without cause, by a majority vote of the Board. Unless a Chairman of the
committee is elected by the full Board, the members of the Committee shall
designate a Chairman by majority vote of the Committee.

III.  Meetings

      The Committee shall meet at least two times annually, or more frequently
when circumstances so dictate. When necessary and appropriate, telephone
meetings may be held. The presence of a majority of the Committee members will
constitute a quorum for the transaction of business.

IV.   Responsibility and Processes

      The responsibilities and processes of the Committee set forth below serve
as a guide, with the understanding that the Committee may alter or supplement
them with policies and procedures as may be appropriate in light of changing
business, legislative, regulatory, legal or other conditions. The Committee
shall also carry out any other responsibilities and duties delegated to it by
the Board from time to time related to the purposes of the Committee. The
Committee, in discharging its oversight role, is empowered to study or
investigate any matter of interest or concern that it deems appropriate, and
shall have the sole authority to retain outside counsel or other experts for
this purpose, including the authority to approve the fees payable to such
counsel or experts and any other terms of retention.

      The following shall be the recurring responsibilities and processes of the
Committee:

      A.    Board Selection, Composition, and Evaluation

            (1)   Establish criteria for the selection of new Directors,
                  including, but not limited to, career specialization,
                  technical skills, strength of character, independent thought,
                  practical wisdom, mature judgment, gender, and ethnic
                  diversity.


                                      D-1

            (2)   Identify and vet individuals believed to be qualified to serve
                  on the Board and recommend that the Board select the
                  candidates for all directorships to be filled by the Board or
                  by the shareholders at an annual or special meeting.

            (3)   Conduct inquiries into the backgrounds and qualifications of
                  candidates to serve on the Board. In that connection, the
                  Committee is authorized to do its own studies and shall also
                  have sole authority to retain and to terminate any search firm
                  to be used to assist it in identifying candidates, including
                  sole authority to approve the fees payable to such search firm
                  and any other terms of retention.

            (4)   Consider questions of independence and possible conflicts of
                  interest of members of the Board and executive officers.

            (5)   Consider matters relating to the retirement of members of the
                  Board.

            (6)   Review and make recommendations to the Board regarding whether
                  a Director should stand for re-election.

            (7)   Review and make recommendations to the Board regarding the
                  composition and size of the Board.

            (8)   Oversee evaluation of, at least annually, of the Chairman and
                  Chief Executive Officer, Officers of the Company, and the
                  Directors.

      B.    Committee Selection, Composition and Evaluation

            (1)   Recommend Directors to serve on committees of the Board,
                  giving consideration to the criteria for service on each
                  committee as set forth in the charter for such committee, as
                  well as to any other factors the Committee deems relevant, and
                  where appropriate, make recommendations regarding the removal
                  of any member of the Committee.

            (2)   Recommend a Director to serve as chairman of each committee of
                  the Board.

            (3)   Establish, monitor and recommend the purpose, structure and
                  operations of the various committees of the Board, the
                  qualifications and criteria for membership on each committee
                  of the Board and, as circumstances dictate, make any
                  recommendations regarding periodic rotation of Directors among
                  the committees and recommend any term limitations of service
                  on any Board committee.

            (4)   Periodically review the charter, composition and performance
                  of each committee of the Board and make recommendations to the
                  Board for the creation of additional committees or the
                  elimination of any such committees.

      C.    Corporate Governance

            (1)   Consider the adequacy of the certificate of incorporation and
                  by-laws of the Corporation and recommend to the Board any
                  amendments thereto.


                                      D-2

            (2)   Develop and recommend to the Board a set of corporate
                  governance principles and keep abreast of developments with
                  regard to corporate governance to enable the Committee to make
                  recommendations to the Board in light of such developments.

            (3)   Consider policies relating to meetings of the Board.

      D.    Reports

            (1)   Report to the Board, at least annually or as otherwise
                  requested by the Board, concerning any of its meetings,
                  findings or recommendations.

            (2)   Maintain minutes of meetings and other activities of the
                  Committee.

V.    Reliance on Information Provided

      In adopting this Charter, the Board acknowledges that the Committee
members are not employees of the Company, and are not providing any expert or
special assurance as to the Company's nominating or corporate governance
process. Each member of the Committee shall be entitled to rely on the integrity
of those persons and organizations within and outside the Company that provide
information to the Committee by such persons or organizations, absent actual
knowledge to the contrary.

VI.   Annual Performance Evaluation

      The Committee shall perform a review and evaluation, at least annually, of
its performances and its members, including, but not limited to, a review of the
Committee's compliance with this Charter. The Committee shall conduct such
evaluation and reviews in such a manner as it deems appropriate.


                                      D-3

                                                                       EXHIBIT E

                          STURM, RUGER & COMPANY, INC.
                       CODE OF BUSINESS CONDUCT AND ETHICS

            Sturm, Ruger & Company, Inc. (the "Company") maintains an extensive
"Corporate Compliance Program" which governs the obligation of all employees,
officers and directors to conform their business conduct to be in compliance
with all applicable laws and regulations. A copy of the Corporate Compliance
Program has been distributed to each employee, officer and director, and
additional copies can be obtained by these individuals from any personnel
manager. The Company's other policies and procedures also set forth rules with
which, although not having the effect of laws or regulations, all personnel must
comply.

            This Code of Business Conduct and Ethics (this "Code") is one way in
which the Company seeks to ensure that the Corporate Compliance Program and the
Company's other policies and procedures are effectively implemented. It consists
of three parts: Business Ethics, Legal Compliance and Making It Work. This Code
is not intended to cover every applicable law, address all possible business
dealings or potential dilemmas, nor does it provide answers to all questions
that may arise in connection with the issues raised.

BUSINESS ETHICS

      -     General Standards. The Company is committed to operating with the
            highest ethical principles guiding our business philosophy and
            personal business behavior at all times. All employees, officers and
            directors are expected to behave honestly and with integrity at all
            times, whether in dealing with fellow employees, the general public,
            the business community, civic organizations, stockholders,
            customers, suppliers, or governmental and regulatory authorities.

      -     Books and Records and Internal Controls. The accuracy and
            reliability of the Company's business records are critical to the
            Company's business decisions and compliance with the Company's
            financial and legal reporting requirements. Employees, officers and
            directors shall be familiar with and follow the Company's policies,
            accounting controls and procedures. Applicable laws and Company
            policy require the Company to keep books and records that accurately
            and fairly reflect its transactions and the dispositions of its
            assets and to maintain a system of internal accounting controls
            which ensure the reliability and adequacy of its books and records.
            No employee, officer or director is authorized to depart from this
            requirement or to condone a departure by anyone else.

      -     Alteration of Documents. There will be times when destruction of
            documents no longer needed for business or legal purposes may be a
            perfectly legitimate exercise of a proper business decision (i.e.,
            for reasons of cost, logistics, space, etc.). However, the knowing
            destruction, alteration, concealment, or falsification of paper or
            electronic documents with the intent to impede, obstruct, or wrongly
            influence official investigations or proceedings is not only
            unethical, it is a crime punishable by fines and imprisonment of up
            to 20 years. Employees, officers and directors must cooperate with
            duly constituted official investigations that are conducted by both
            sides in a legally correct fashion.

      -     Business Communications. At all times, the Company shall promote
            full, fair, accurate, timely and understandable disclosures in every
            report and public communication made by the Company, which includes,
            of course, any document that it files with or submits to the
            Securities and Exchange Commission (the "SEC"). Employees, officers
            and directors are required to


                                      E-1

            comply with these standards in the preparation of any disclosure or
            communication of the Company. Good judgment must be used when
            writing about our Company and its business. Written business records
            may be subject to compulsory disclosure to the government or private
            parties in litigation, or may be wrongly leaked to or interpreted by
            the news media.

      -     Conflict of Interest. Company policy promotes honest and ethical
            conduct, including the ethical handling of actual or apparent
            conflicts of interest between personal and professional
            relationships. A "conflict of interest" occurs when an individual's
            private interest interferes with the interests of the Company as a
            whole. A conflict of interest might arise when an employee, officer
            or director takes actions or has interests that may make it
            difficult to perform Company work objectively and effectively.
            Conflicts of interest might also arise when an employee, officer or
            director, or a member of his or her immediate family, appears to
            receive improper personal benefits as a result of such person's
            position in the Company. Personal loans to, or guarantees of
            obligations of, such persons are of special concern, and personal
            loans to officers and directors are illegal.

      -     Confidential Information. Employees, officers and directors should
            maintain the confidentiality of information entrusted to them by the
            Company or other companies or persons, except when disclosure is
            duly authorized or legally mandated. Confidential information
            includes various kinds of information, including internal,
            confidential, proprietary or secret information related to the
            Company's business, operations and research. It includes trade
            secrets (such as our technology, know-how and experience) and in
            general all non-public information that might be of use to
            competitors, or harmful to the Company or its customers if
            disclosed. Selected human resource and personnel information must be
            kept strictly confidential and used only for the purposes for which
            it is intended. Personal health information will be protected as
            required by law. Confidential information also includes information
            entrusted to the Company by other companies or persons, such as
            customers, suppliers, vendors or service-providers. The obligation
            to preserve confidential information continues even after
            association with the Company ends.

      -     Corporate Opportunities. Employees, officers and directors owe a
            duty to the Company to advance its legitimate interests when the
            opportunity to do so arises. Employees, officers and directors
            should not: (i) take for themselves personally opportunities that
            are discovered through the use of Company property, information or
            position (ii) use Company property, information or position for
            personal gain or (iii) compete with the Company.

      -     Fair Dealing. Employees, officers and directors should endeavor to
            deal fairly with the Company's customers, suppliers, competitors and
            employees. No employee, officer or director should take unfair
            advantage of anyone through manipulation, concealment, abuse of
            privileged information, misrepresentation of material facts or any
            other unfair-dealing practice.

      -     Protection and Proper Use of Company Assets. Carelessness, misuse,
            waste, destruction or theft has a direct impact on the Company's
            profitability. Employees, officers and directors should safeguard
            the Company's assets and ensure their efficient use. All Company
            assets should be used only for legitimate business purposes.


                                      E-2

LEGAL COMPLIANCE

      -     General Standard. The Company requires compliance with all laws,
            rules and regulations, as set forth in the Corporate Compliance
            Program, as well as compliance with this Code.

      -     Discrimination and Harassment. The Company's legal compliance
            requirement includes all federal and state regulations prohibiting
            discrimination against any employee or applicant for employment
            because of race, color, religion, ethnic or national origin, gender,
            sexual orientation, age, disability or veteran status. This applies
            to recruitment, compensation, training, promotion and other
            employment practices. The Company is also committed to providing its
            employees with a work environment free of any type of harassment,
            including any deliberate discrimination or harassment, in word or
            action, against a fellow employee or applicant for employment on the
            basis of any of the classifications above.

      -     Fraud. The Company's legal compliance requirement includes all laws
            related to wire fraud, mail fraud, bank fraud, securities fraud, any
            SEC rule or regulation, or any federal rules relating to fraud
            against shareholders.

      -     Securities Laws and Insider Trading. The Company's stock is owned
            and traded by the general public, and for this reason various laws
            require the Company to make full, fair, accurate, timely and
            understandable disclosure of material information. It is the
            Company's goal to protect all shareholder investments in our Company
            through strict enforcement of the prohibition against insider
            trading set forth in federal securities laws and regulations.
            Employees, officers and directors who have access to inside
            information are not permitted to use or share that information for
            stock trading purposes or for any other purpose except to conduct
            Company business. Inside information includes any financial,
            technical or other information about the Company that is not
            available to the public and might influence an investor's decision
            to buy, sell or hold stock of the Company. To use inside information
            for personal financial benefit or to "tip" others who might make an
            investment decision on the basis of this information is not only
            unethical but also illegal.

      -     Bribes, Kickbacks, and Other Unlawful Payments. The Company's legal
            compliance requirement includes the U.S. Foreign Corrupt Practices
            Act, international anti-bribery conventions and any state or local
            anti-corruption or bribery laws. No payment to government officials,
            bribes, kickbacks or other similar unlawful payments designed to
            secure favored or preferential treatment for or from the Company or
            any individual associated with the Company is to be given or
            received.

MAKING IT WORK

      -     Compliance and Reporting Required. Employees, officers and directors
            are required to report or cause to be reported, on a named or
            anonymous basis, any act or practice or other information which may
            constitute a violation of law, rules, regulations or this Code (or
            may otherwise be considered unethical) to their immediate
            supervisor, personnel manager, facility director or the General
            Counsel, as established by procedures set out in the Corporate
            Compliance Program. However, any employee, officer or director who
            suspects questionable accounting, internal


                                      E-3

            control or auditing, or has any information to report on an issue
            described in this Code under the headings "Business Communications"
            or "Fraud " above, must make a report directly to the Chairman of
            the Audit Committee of the Board of Directors in accordance with the
            procedures set forth below. Any employee, officer or director who
            has any questions related to an interpretation of any part of this
            Code is encouraged to contact the General Counsel. There is no right
            to privacy through the use of the Company's telephone, e-mail,
            Internet and computers. However, the Company will make every effort
            to respect your anonymity if you choose to use the procedures for
            anonymous reporting set forth below. In any event, the Company
            cannot guarantee the eventual anonymity or confidentiality of a
            person making a report, as more fully described below.

      -     Procedure for Anonymous Reports to Supervisors, Etc. or the General
            Counsel. The procedure for anonymous reporting of complaints to the
            applicable immediate supervisor, personnel manager, facility
            director or the General Counsel of the Company is for information to
            be sent by any of the following means: (i) using non-Company
            telephones, by immediately faxing a letter to the applicable
            individual at his or her office number, (ii) using non-Company
            telephones, by calling the applicable individual at his or her
            office number, (iii) using non-Company computers, by e-mailing the
            applicable individual at his or her work e-mail address, or (iv)
            using non-Company mail facilities, by sending a letter to the
            applicable individual at his or her work address.

      -     Procedure for Reports to Audit Committee. The procedure for
            anonymous reporting of complaints to the Audit Committee is for
            information to be sent directly to the Audit Committee, which is
            composed entirely of independent outside directors, by any of the
            following means: (i) using non-Company telephones, by immediately
            faxing information to the Chairman of the Audit Committee concerning
            any such complaint at 508-428-1424, (ii) using non-Company
            telephones, by calling the Chairman of the Audit Committee via a
            confidential reporting service at 1-800-826-6762, (iii) using
            non-Company computers, by e-mailing the Chairman of the Audit
            Committee at thornor@cape.com or (iv) using non-Company mail
            facilities, by sending a letter to Mr. Townsend Hornor, Chairman,
            Audit Committee of the Board of Directors of Sturm, Ruger & Company,
            Inc., 239 Eel River Rd., Osterville, Massachusetts 02655. The
            procedure for named reporting of complaints to the Audit Committee
            is the same, except that Company telephones, computers or mail
            facilities may be used. Such reporting mechanisms are available 24
            hours a day, 7 days a week. All reasonable and appropriate expenses
            incurred by any employee, officer or director in making a report to
            the Audit Committee in accordance with this Code will be reimbursed
            at any time upon request.

      -     Full Information. It will be helpful to the Company's investigation
            of any such suspected violations if your communication is as
            specific as possible with regard to: (i) the nature of the suspected
            conduct, (ii) the persons involved or who may have knowledge of it,
            (iii) the dates upon which such suspected activity occurred, (iv)
            where it allegedly took place, (v) why you believe this conduct to
            be unethical, irregular or fraudulent and (vi) how such suspected
            conduct has allegedly occurred or is presently occurring.

      -     No Guarantee of Anonymity or Confidentiality. The Company shall
            always try to maintain the anonymity and confidentiality of the
            reports and of those furnishing the information. The


                                      E-4

            Company cannot, however, guarantee the eventual anonymity or
            confidentiality of any complaint in the event that an effective
            investigation requires otherwise.

      -     No Retaliation. In no event will any action or retaliation be taken
            against any employee, officer or director for making a report
            regarding suspected violations of any law, regulation or this Code,
            or against any person who testifies, participates in, or otherwise
            assists in a proceeding filed or about to be filed that relates to
            any such violation. Employees, officers and directors should
            immediately report to the Chairman of the Audit Committee, in the
            manner as set forth above, any irregular situation regarding this
            issue.

      -     Application of this Code; Disciplinary Measures. All reports will be
            investigated and appropriate actions will be taken. The Company
            shall continuously enforce this Code through appropriate means of
            discipline. In instances where the proper and ethical course of
            action is unclear, employees, officers and directors should seek
            counsel from their immediate supervisor, personnel manager, facility
            director or the General Counsel. If necessary, the applicable
            immediate supervisor, personnel manager, facility director, the
            General Counsel or the Audit Committee, as appropriate, shall
            determine whether violations of law or this Code have occurred and,
            if so, shall determine the measures to be taken against the
            corresponding person. The disciplinary measures shall include
            counseling, oral or written reprimands, warnings, probation or
            suspension without pay, demotions and termination of employment or
            other association with the Company. The Company's General Counsel
            and the Audit Committee, as appropriate, shall respond to questions
            and issues of interpretation of this Code.

      -     Changes to or Waivers of this Code. Any change to or waiver of this
            Code involving a director or the Company's principal executive
            officer, principal financial officer, principal accounting officer
            or controller, or persons performing similar functions, may be made
            only by the Board of Directors or a committee of the Board of
            Directors and will be promptly disclosed as required by law or the
            New York Stock Exchange rules.

      -     Questions and Comments. If anyone has any questions concerning the
            ethical propriety of any business dealings or other conduct while at
            work, or any suggestions to make regarding this Code, they should
            feel free to consult with their immediate supervisor, personnel
            manager, facility director, the General Counsel or other officers of
            the Company.

June 20, 2003

Distribution:     All Directors
                  All Officers
                  All Employees
                  All Personnel & Human Resource Directors
                  All Managers & Supervisors
                  All Sales Representatives
                  All Outside Vendors & Suppliers
                  All Firearms Distributors
                  All Foundry Customers
                  All Providers of Professional Services
                  Company Website


                                      E-5

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PROXY                                                                    PROXY
                          STURM, RUGER & COMPANY, INC.
                    LACEY PLACE, SOUTHPORT, CONNECTICUT 06890

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
        FOR THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON MAY 4, 2004

      The undersigned hereby appoints William B. Ruger, Jr., Stephen L. Sanetti
and Leslie M. Gasper as Proxies, each with the full power to appoint his or her
substitute, and hereby authorizes them to represent and to vote, as designated
below, all the shares of Common Stock of Sturm, Ruger & Company, Inc. (the
"Company"), held of record by the undersigned on March 5, 2004 at the Annual
Meeting of Stockholders to be held on May 4, 2004 or any adjournment or
postponement thereof.

      The proxy when properly executed will be voted in the manner directed
herein by the undersigned stockholder. If no direction is made, this proxy will
be voted "FOR" the election of all directors and "FOR" Proposal 2. Please sign
exactly as name appears on other side of this proxy form.

           PLEASE MARK, SIGN, DATE AND RETURN THE PROXY FORM PROMPTLY
                          USING THE ENCLOSED ENVELOPE.

                  (Continued and to be signed on reverse side.)
--------------------------------------------------------------------------------

                          STURM, RUGER & COMPANY, INC.
    PLEASE MARK VOTE IN BOX IN THE FOLLOWING MANNER USING DARK INK ONLY |X|

[                                                                              ]

A. ELECTION OF DIRECTORS

1. The Board of Directors unanimously recommends a Vote FOR the election of
seven Directors:



                             FOR   WITHHOLD                             FOR   WITHHOLD
                                                               
     William B. Ruger, Jr.   | |     | |      Paul X. Kelley            | |     | |
     Stephen L. Sanetti      | |     | |      John M. Kingsley, Jr.     | |     | |
     Richard T. Cunniff      | |     | |      James E. Service          | |     | |
     Townsend Hornor         | |     | |


B. ISSUES

The Board of Directors unanimously recommends a Vote:

                                                      FOR    AGAINST    ABSTAIN
2.   FOR The approval of the appointment of           | |      | |        | |
     KPMG LLP as the independent auditors
     of the Company for the  2004  fiscal year.

                                                      FOR    AGAINST    ABSTAIN
3.   In their discretion, the Proxies are authorized  | |      | |        | |
     to vote upon such other business as may
     properly come before the meeting.

                                 Dated:__________________________________, 2004
                                 Signature(s):__________________________________
                                              __________________________________


                                        When shares are held by joint tenants,
                                        both should sign. When signing as an
                                        attorney, as executor, administrator,
                                        trustee or guardian, please give your
                                        full title as such. If a corporation,
                                        please sign in full corporate name by
                                        President or other authorized officer.
                                        If a partnership, please sign in
                                        partnership name by authorized person.

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