WASHINGTON, DC 20549

                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                          TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

     Date of report (Date of earliest event reported): October 20, 2004

                         A.C. Moore Arts & Crafts, Inc.
             (Exact Name of Registrant as Specified in Its Charter)

         Pennsylvania                   000-23157              22-3527763
(State or other jurisdiction        (Commission File          (IRS Employer
       of incorporation)                  Number)           Identification No.)

    130 A.C. Moore Drive, Berlin, NJ                              08009
(Address of principal executive offices)                       (Zip Code)

        Registrant's telephone number, including area code (856) 228-6700

                                 Not Applicable
          (Former name or former address, if changed since last report)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

     |_| Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)

     |_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
CFR 240.14a-12)

     |_| Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))

     |_| Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))


            On October 20, 2004, the Registrant issued a press release. A copy
of the press release is furnished as Exhibit 99.1 to this report.

            The press release includes earnings per share which excludes the
impact of the Company's change in accounting for cooperative advertising, which
is a non-GAAP financial measure. For purposes of SEC Regulation G, a non-GAAP
financial measure is a numerical measure of a registrant's historical or future
financial performance, financial position or cash flows that excludes amounts,
or is subject to adjustments that have the effect of excluding amounts, that are
included in the most directly comparable financial measure calculated and
presented in accordance with GAAP in the statement of operations, balance sheet
or statement of cash flows (or equivalent statements) of the registrant; or
includes amounts, or is subject to adjustments that have the effect of including
amounts, that are excluded from the most directly comparable financial measure
so calculated and presented. In this regard, GAAP refers to generally accepted
accounting principles in the United States of America.

            Management uses earnings per share without the accounting change as
a financial measure to assess the performance of the Company's business.
Management also believes that providing this information to investors assists
investors in analyzing and benchmarking the performance and value of the
Company's business.


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                        A.C. MOORE ARTS & CRAFTS, INC.

Date: October 20, 2004                  By:  /s/ Leslie H. Gordon
                                             Name:  Leslie H. Gordon
                                             Title: Chief Financial Officer and
                                                    Executive Vice President

                                  EXHIBIT INDEX

Exhibit No.    Description
-----------    -----------
   99.1        Press Release dated October 20, 2004.