WASHINGTON, DC 20549

                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                          TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

     Date of report (Date of earliest event reported)         October 7, 2004

                         A.C. Moore Arts & Crafts, Inc.
             (Exact Name of Registrant as Specified in Its Charter)

                 (State or Other Jurisdiction of Incorporation)

       000-23157                                        22-3527763
(Commission File Number)                       (IRS Employer Identification No.)

       130 A.C. Moore Drive, Berlin, NJ                      08009
    (Address of Principal Executive Offices)              (Zip Code)

                                 (856) 228-6700
              (Registrant's Telephone Number, Including Area Code)

                                 Not Applicable
          (Former Name or Former Address, if Changed Since Last Report)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

     |_| Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)

     |_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
CFR 240.14a-12)

     |_| Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))

     |_| Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))


         On October 7, 2004, the Registrant issued a press release. A copy of
the press release is furnished as Exhibit 99.1 to this report.

         The press release includes projected earnings per share which excludes
the impact of the Company's change in accounting for cooperative advertising,
which is a non-GAAP financial measure. For purposes of SEC Regulation G, a
non-GAAP financial measure is a numerical measure of a registrant's historical
or future financial performance, financial position or cash flows that excludes
amounts, or is subject to adjustments that have the effect of excluding amounts,
that are included in the most directly comparable financial measure calculated
and presented in accordance with GAAP in the statement of operations, balance
sheet or statement of cash flows (or equivalent statements) of the registrant;
or includes amounts, or is subject to adjustments that have the effect of
including amounts, that are excluded from the most directly comparable financial
measure so calculated and presented. In this regard, GAAP refers to generally
accepted accounting principles in the United States of America.

         Management uses projected earnings per share without the accounting
change as a financial measure to assess the performance of the Company's
business. Management also believes that providing this information to investors
assists investors in analyzing and benchmarking the performance and value of the
Company's business.


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                         A.C. MOORE ARTS & CRAFTS, INC.

Date: October 7, 2004                    By: /s/ Leslie H. Gordon  
                                             Name:  Leslie H. Gordon
                                             Title: Chief Financial Officer
                                                    and Executive Vice President

                                  EXHIBIT INDEX

Exhibit No.                        Description
-----------                        -----------
  99.1                             Press Release dated October 7, 2004.