Edgar Filing: usell.com, Inc.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

☒	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: June 30, 2017

☐	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________________ to ________________

Commission file number 000-50494

uSell.com, Inc.

(Exact name of registrant as specified in its charter)

Delaware	98-0412432
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

171 Madison Avenue, 17^th Floor New York, New York	10016
(Address of principal executive offices)	(Zip Code)

(212) 213-6805

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐		Accelerated filer ☐
Non-accelerated filer ☐ (Do not check if a smaller reporting company)		Smaller reporting company ☒
Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

Class		Outstanding as of August 9, 2017
Common Stock, $0.0001 par value per share		20,152,999 shares

uSell.com, Inc. and Subsidiaries

TABLE OF CONTENTS

		Page
	PART I - FINANCIAL INFORMATION

Item 1.	Financial Statements.	3

Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations.	16

Item 3.	Quantitative and Qualitative Disclosures About Market Risk.	22

Item 4.	Controls and Procedures.	22

	PART II - OTHER INFORMATION

Item 1.	Legal Proceedings.	22

Item 1A.	Risk Factors.	22

Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds.	23

Item 3.	Defaults Upon Senior Securities.	23

Item 4.	Mine Safety Disclosures.	23

Item 5.	Other Information.	23

Item 6.	Exhibits.	23

SIGNATURES		24

PART I - FINANCIAL INFORMATION

Item 1.

Financial Statements.

uSell.com, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

	June 30,			December 31,
	2017			2016
	(unaudited)
Assets
Current Assets:
Cash and cash equivalents	$	613,473		$	1,657,422
Restricted cash		1,183,479			982,064
Accounts receivable, net		251,715			430,171
Inventory, net		9,652,524			8,874,099
Due from related party		390,675			—
Prepaid expenses and other current assets		145,949			130,141
Total Current Assets		12,237,815			12,073,897

Property and equipment, net		186,900			191,957
Goodwill		8,448,759			8,448,759
Intangible assets, net		3,336,380			3,724,466
Capitalized technology, net		898,128			934,193
Other assets		61,750			124,358

Total Assets	$	25,169,732		$	25,497,630

Liabilities and Stockholders’ Equity
Current Liabilities:
Accounts payable	$	4,098,277		$	4,328,422
Accrued expenses		1,420,214			916,961
Promissory note payable		—			673,332
Deferred revenue		249,494			374,098
Capital lease obligations		13,847			10,664
Total Current Liabilities		5,781,832			6,303,477

Promissory note payable, net of current portion		8,281,879			6,441,000
Capital lease obligations, net of current portion		53,394			47,986
Total Liabilities		14,117,105			12,792,463

Stockholders’ Equity:
Convertible Series A preferred stock; $0.0001 par value; 325,000 shares authorized; no shares issued and outstanding		—			—
Convertible Series B preferred stock; $0.0001 value per share; 4,000,000 shares authorized; no shares issued and outstanding		—			—
Convertible Series C preferred stock; $0.0001 value per share; 146,667 shares authorized; no shares issued and outstanding		—			—
Convertible Series E preferred stock; $0.0001 value per share; 103,232 shares authorized; no shares issued and outstanding		—			—
Common stock; $0.0001 par value; 43,333,333 shares authorized; 20,147,999 and 20,134,999 shares issued and outstanding, respectively		2,014			2,013
Additional paid in capital		71,332,089			71,089,882
Accumulated deficit		(60,281,476	)		(58,386,728	)
Total Stockholders’ Equity		11,052,627			12,705,167

Total Liabilities and Stockholders’ Equity	$	25,169,732		$	25,497,630

See accompanying notes to unaudited interim condensed consolidated financial statements.

uSell.com, Inc. and Subsidiaries

Condensed Consolidated Statements of Operations

(Unaudited)

	Three Months Ended June 30,						Six Months Ended June 30,
	2017			2016			2017			2016
Revenue	$	24,637,472		$	25,829,187		$	52,268,971		$	48,281,335

Cost of Revenue		23,645,261			24,021,565			48,548,519			45,569,316

Gross Profit		992,211			1,807,622			3,720,452			2,712,019

Operating Expenses:
Sales and marketing		486,295			413,805			1,084,774			790,900
General and administrative		1,307,633			1,453,403			2,894,497			2,989,238
Total operating expenses		1,793,928			1,867,208			3,979,271			3,780,138
Loss from Operations		(801,717	)		(59,586	)		(258,819	)		(1,068,119	)

Other (Expense) Income:
Interest expense		(346,550	)		(328,082	)		(1,635,929	)		(685,133	)
Change in fair value of placement rights derivative liability		—			355,000			—			(370,000	)
Total Other (Expense) Income, Net		(346,550	)		26,918			(1,635,929	)		(1,055,133	)

Net Loss	$	(1,148,267	)	$	(32,668	)	$	(1,894,748	)	$	(2,123,252	)

Basic and Diluted Loss per Common Share:
Net loss per common share - basic and diluted	$	(0.06	)	$	(0.00	)	$	(0.09	)	$	(0.11	)

Weighted average number of common shares outstanding during the period - basic and diluted		20,143,559			20,110,625			20,140,297			19,931,312

See accompanying notes to unaudited interim condensed consolidated financial statements.

uSell.com, Inc. and Subsidiaries

Condensed Consolidated Statements of Cash Flows

(Unaudited)

	Six Months Ended June 30,
	2017			2016
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$	(1,894,748	)	$	(2,123,252	)
Adjustments to reconcile net loss to net cash and cash equivalents used in operating activities:
Depreciation and amortization		723,191			998,632
Stock based compensation expense		242,208			271,930
Amortization of debt issue costs into interest expense		1,026,656			216,799
Change in fair value of placement rights derivative liability		—			370,000
Recovery of bad debt expense					(1,828	)
Changes in operating assets and liabilities:
Accounts receivable		178,456			188,173
Inventory		(778,425	)		(1,355,899	)
Due from related party		(390,675	)		—
Prepaid and other current assets		(15,808	)		125,440
Other assets		12,608			690
Accounts payable		(230,145	)		803,660
Accrued expenses		503,253			(34,704	)
Lease termination payable		—			(5,000	)
Deferred revenues		(124,604	)		(389,473	)
Net Cash and Cash Equivalents Used In Operating Activities		(748,033	)		(934,832	)

CASH FLOWS FROM INVESTING ACTIVITIES:
Website development costs		(269,977	)		(267,293	)
Restricted cash		(201,415	)		(804,872	)
Cash paid to purchase property and equipment		(9,320	)		(4,245	)
Security deposits		—			25,875
Net Cash and Cash Equivalents Used In Investing Activities		(480,712	)		(1,050,535	)

CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from note payable		8,572,400			2,000,000
Principal repayments of note payable		(8,080,000	)		—
Payment of capital lease obligations		(6,095	)		—
Cash paid for debt issue costs		(301,509	)		(49,551	)
Net Cash and Cash Equivalents Provided By Financing Activities		184,796			1,950,449

Net Decrease in Cash and Cash Equivalents		(1,043,949	)		(34,918	)
Cash and Cash Equivalents - Beginning of Period		1,657,422			1,047,786

Cash and Cash Equivalents - End of Period	$	613,473		$	1,012,868

SUPPLEMENTARY CASH FLOW INFORMATION:
Cash Paid During the Period for:
Interest	$	500,602		$	382,117
Taxes	$	7,177		$	—

SUPPLEMENTARY DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:
Adjustment to goodwill for inventory valuation	$	—		$	42,198
Common stock issued in connection with note payable	$	—		$	402,500
Purchases of property and equipment through capital leases	$	14,686			—

See accompanying notes to unaudited interim condensed consolidated financial statements.

uSell.com, Inc and Subsidiaries
Notes to Interim Condensed Consolidated Financial Statements
June 30, 2017
(Unaudited)

Note 1 - Organization and Business

uSell.com, Inc., through its wholly-owned subsidiaries (collectively, “uSell,” or the “Company”), is a large market maker of used smartphones. uSell acquires products from both individual sellers, on its website, uSell.com, and from major carriers, big box retailers, and manufacturers through its subsidiary, We Sell Cellular, LLC (“We Sell Cellular”). The Company maximizes the value of these devices by reclassifying them, adding value to them, and moving them throughout the world to those who want them most. In order to serve its global and highly diverse customer base, uSell leverages both a traditional sales force and an online marketplace where professional buyers of used smartphones can buy inventory on-demand. Through participation on uSell’s online platform and through interaction with uSell’s salesforce, buyers can acquire high volumes of inventory in a cost effective manner, while minimizing risk.

Note 2 - Significant Accounting Policies

Basis of Presentation

The accompanying unaudited interim condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and pursuant to the instructions to Form 10-Q and Article 8 of Regulation S-X of the United States Securities and Exchange Commission (“SEC”). Certain information or footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted, pursuant to the rules and regulations of the SEC for interim financial reporting. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, or cash flows. It is management’s opinion, however, that the accompanying unaudited interim condensed consolidated financial statements include all adjustments, consisting of a normal recurring nature, which are necessary for a fair presentation of the financial position, operating results and cash flows for the periods presented.

The accompanying unaudited interim condensed consolidated financial statements should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended December 31, 2016 as filed with the SEC, which contains the audited financial statements and notes thereto, together with Management’s Discussion and Analysis, for the years ended December 31, 2016 and 2015. The financial information as of December 31, 2016 is derived from the audited financial statements presented in the Company’s Annual Report on Form 10-K for the year ended December 31, 2016. The interim results for the six months ended June 30, 2017 are not necessarily indicative of the results to be expected for the year ending December 31, 2017 or for any future interim periods.

Principles of Consolidation

The accompanying unaudited interim condensed consolidated financial statements include the accounts of uSell and its wholly-owned subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.

Segment Information

Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision maker, or decision-making group, in making decisions on how to allocate resources and assess performance. The Company’s chief operating decision maker is its Chief Executive Officer. The Company and its Chief Executive Officer view the Company’s operations and manage its business as one operating segment.

Use of Estimates

The preparation of unaudited interim condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.

Making estimates requires management to exercise significant judgment. It is at least reasonably possible that the estimate of the effect of a condition, situation or set of circumstances that existed at the date of the unaudited interim condensed consolidated financial statements, which management considered in formulating its estimate, could change in the near term due to one or more future confirming events. Accordingly, the actual results could differ significantly from our estimates.

uSell.com, Inc and Subsidiaries
Notes to Interim Condensed Consolidated Financial Statements
June 30, 2017
(Unaudited)

Accounts Receivable

Accounts receivable represent obligations from the Company’s customers and are recorded net of allowances for cash discounts, doubtful accounts, and sales returns. The Company’s policy is to reserve for uncollectible accounts based on its best estimate of the amount of probable credit losses in its existing accounts receivable. The Company periodically reviews its accounts receivable to determine whether an allowance for doubtful accounts is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt. Account balances deemed to be uncollectible are charged to the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The allowance for doubtful accounts was $1,600 at June 30, 2017 and December 31, 2016.

Inventory, net

Inventory, comprised of all finished goods, is stated at the lower of cost (average cost method) or net realizable value. Inventory is recorded net of allowances.

Allowances for slow-moving or obsolete inventory are provided based on historical experience of a variety of factors, including sales volume, product life and levels of inventory at the end of the period. The provision for slow-moving for inventory amounted to $91,000 and $0 for the three months ended June 30, 2017 and 2016, respectively, and $30,000 and $178,000 for the six months ended June 30, 2017 and 2016, respectively.

Substantially all of the Company’s inventory purchases are paid for before inventory is received in the Company’s warehouse. Prepaid inventory amounted to approximately $399,000 and $221,000 at June 30, 2017 and December 31, 2016, respectively, and is included in inventory, net in the accompanying condensed consolidated balance sheets.

Revenue Recognition

Revenue is recognized when all of the following conditions exist: (1) persuasive evidence of an arrangement exists, (2) delivery has occurred, (3) the sales price is fixed or determinable, and (4) collectability is reasonably assured.

Principal Device Revenue

The Company, through We Sell Cellular, generates revenue from the sales of its cellular telephones and related equipment. The Company recognizes revenue “FOB shipping point” on such sales. Delivery to the customer is deemed to have occurred when the customer takes title to the product. Generally, title passes to the customer when the products leave the Company’s warehouse. Payment terms generally require payment once an order is placed. The Company allows customers to return product within 30 days of shipment if the product is defective. Allowances for product returns are recorded as a reduction of sales at the time revenue is recognized based on historical data. The estimate of the allowance for product returns amounted to approximately $289,000 and $130,000 at June 30, 2017 and December 31, 2016, respectively, and is recorded in accrued expenses in the accompanying condensed consolidated balance sheets.

Agent Commission Revenue

Sellers on the Company’s uSell.com website are shown a list of offers from third party buyers interested in purchasing their devices. If a seller chooses one of these offers, the seller will ship their device directly to the buyer. The buyer is then responsible for testing the device, servicing the customer, and ultimately paying the seller for the device or returning it. The Company charges a commission to the buyers only when the seller sends in a device and is successfully paid for it. As such, the Company recognizes Agent Commission Revenue upon payment to the seller.

Fulfillment Revenue

The Company offers fulfillment services on behalf of its buyers for the items sold using the Agent Commission Revenue approach outlined above. The Company acts as the agent in these fulfillment services transactions, passing orders booked by its buyers to its third party fulfillment vendor, who then assembles the kits and mails them directly to the sellers. The Company earns a standard fee from its buyers and recognizes revenue upon shipment of the kits to the sellers. The Company evaluated the presentation of revenue on a gross versus net basis and determined that since the Company performs as an agent without assuming the risks and rewards of ownership of the goods, revenue should be reported on a net basis.

uSell.com, Inc and Subsidiaries
Notes to Interim Condensed Consolidated Financial Statements
June 30, 2017
(Unaudited)

Advertising Revenue

Advertising revenues primarily come from payments for text-based sponsored links and display advertisements. Generally, the Company’s advertisers pay the Company on a cost per click, or CPC basis, which means advertisers pay only when someone clicks on one of their advertisements, or on a cost per thousand impression basis, or CPM. Paying on a CPM basis means that advertisers pay the Company based on the number of times their advertisements appear on the Company’s websites or mobile applications. Advertising revenue is recognized as income when the advertising services are rendered.

Deferred revenue represents amounts billed to customers or payments received from customers prior to providing services and for which the related revenue recognition criteria have not been met.

Shipping and Handling Costs

The Company follows the provisions of Accounting Standards Codification (“ASC”) Topic 605-45 regarding shipping and handling costs. Shipping and handling costs included in cost of revenue were approximately $138,000, and $124,000 for the three months ended June 30, 2017 and 2016, respectively, and approximately $322,000, and $243,000 for the six months ended June 30, 2017 and 2016, respectively.

Advertising

Advertising costs are expensed as they are incurred and are included in sales and marketing expenses. Advertising expense amounted to approximately $10,000 and $12,000 for the three months ended June 30, 2017 and 2016, respectively, and approximately $21,000 and $30,000 for the six months ended June 30, 2017 and 2016, respectively

Concentration of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash and accounts receivable.

The Company minimizes credit risk associated with cash by periodically evaluating the credit quality of its primary financial institutions. At times, the Company’s cash may be uninsured or in deposit accounts that exceed the Federal Deposit Insurance Corporation (“FDIC”) insurance limit. At June 30, 2017 and December 31, 2016, the Company had not experienced losses on these accounts and management believes the Company is not exposed to significant risks on such accounts.

Concentrations of credit risk with respect to accounts receivables is minimal due to the large number of customers comprising the Company’s customer base and generally short payment terms.

Fair Value of Financial Instruments

Financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued expenses are carried at cost, which management believes approximates fair value due to the short-term nature of these instruments. The fair value of debt approximates its carrying amounts as a market rate of interest is attached to the repayment.

Net Loss per Share

Basic loss per share (“EPS”) is computed by dividing net loss available to common stockholders by the weighted average number of common shares outstanding during the period, excluding the effects of any potentially dilutive securities. Diluted EPS gives effect to all dilutive potential of shares of common stock outstanding during the period, including stock options and warrants, using the treasury stock method, and convertible debt or convertible preferred stock, using the if-converted method. Diluted EPS excludes all dilutive potential of shares of common stock if their effect is anti-dilutive.

The computation of diluted EPS excludes the common stock equivalents of the following potentially dilutive securities because their inclusion would be anti-dilutive:

	Six Months Ended June 30,
	2017		2016
Unvested Restricted Stock		170,000		288,884
Vested and Unvested Restricted Stock Units		743,020		704,166
Stock Options		646,998		468,959
Stock Warrants		797,083		802,520
		2,357,101		2,264,529

uSell.com, Inc and Subsidiaries
Notes to Interim Condensed Consolidated Financial Statements
June 30, 2017
(Unaudited)

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standard Board (the “FASB”) issued ASU No. 2014-09, “Revenue from Contracts with Customers” (“ASU 2014-09”). ASU 2014-09 provides guidance for revenue recognition and affects any entity that either enters into contracts with customers to transfer goods or services or enters into contracts for the transfer of nonfinancial assets and supersedes the revenue recognition requirements in Topic 605, “Revenue Recognition,” and most industry-specific guidance. The core principle of ASU 2014-09 is the recognition of revenue when a company transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled to in exchange for those goods or services. ASU 2014-09 defines a five-step process to achieve this core principle and, in doing so, companies will need to use more judgment and make more estimates than under the current guidance. These may include identifying performance obligations in the contract, estimating the amount of variable consideration to include in the transaction price and allocating the transaction price to each separate performance obligation. ASU 2014-09 was initially effective for fiscal years beginning after December 15, 2016 and interim periods therein, using either of the following transition methods: (i) a full retrospective approach reflecting the application of the standard in each prior reporting period with the option to elect certain practical expedients, or (ii) a retrospective approach with the cumulative effect of initially adopting ASU 2014-09 recognized at the date of adoption (which includes additional footnote disclosures). Early adoption is not permitted. The Company will adopt the standard on January 1, 2018, using the full retrospective transition method, which may result in a cumulative-effect adjustment for deferred revenue to the opening balance sheet for 2017 and the restatement of the financial statements for all prior periods presented. The Company continues to evaluate the impact of adoption of this standard on its consolidated financial statements and disclosures.

In July 2015, the FASB issued ASU No. 2015-11, “Simplifying the Measurement of Inventory” simplifying the measurement of inventory. The guidance requires an entity to measure inventory at the lower of cost or net realizable value, which consists of estimated selling prices in the ordinary course of business, less reasonably predictable cost of completion, disposal, and transportation. The new guidance eliminates unnecessary complexity that exists under current “lower of cost or market” guidance. For public entities, ASU No. 2015-11 is effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. The guidance is to be applied prospectively as of the beginning of an interim or annual reporting period, with early adoption permitted. The Company adopted the methodologies prescribed by ASU 2015-11 as of January 1, 2017. The adoption of ASU 2015-11 did not have a material effect on the Company’s financial position or results of operations.

In March 2016, the FASB issued ASU No. 2016-09, “Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting” (“ASU 2016-09”). ASU 2016-09 was issued as part of the FASB’s simplification initiative and affects all entities that issue share-based payment awards to their employees. The amendments in this update cover such areas as the recognition of excess tax benefits and deficiencies, the classification of those excess tax benefits on the statement of cash flows, an accounting policy election for forfeitures, the amount an employer can withhold to cover income taxes and still qualify for equity classification and the classification of those taxes paid on the statement of cash flows. ASU 2016-09 is effective for annual and interim periods beginning after December 15, 2016. This guidance can be applied either prospectively, retrospectively or using a modified retrospective transition method, depending on the area covered in this update. The Company adopted the methodologies prescribed by ASU 2016-09 as of January 1, 2017. The adoption of ASU 2016-09 did not have a material effect on the Company’s financial position or results of operations.

In May 2017, the FASB issued ASU 2017-09, “Compensation - Stock Compensation (Topic 718): Scope of Modification Accounting “(“ASU 2017-09”). ASU 2017-09 provides clarity and reduces both (i) diversity in practice and (ii) cost and complexity when applying the guidance in Topic 718, Compensation-Stock Compensation, to a change to the terms or conditions of a share-based payment award. The amendments in ASU 2017-09 provide guidance about which changes to the terms or conditions of a share-based payment award require an entity to apply modification accounting in Topic 718. ASU 2017-09 is effective for all annual periods, and interim periods within those annual periods, beginning after December 15, 2017, with early adoption permitted. The Company is currently evaluating the impact of adopting this guidance.

uSell.com, Inc and Subsidiaries
Notes to Interim Condensed Consolidated Financial Statements
June 30, 2017
(Unaudited)

Note 3 - Intangible Assets

Intangible assets, net is as follows:

June 30, 2017	Useful Lives (Years)	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Trade Name	7	$	2,622,000	$	(624,280	)	$	1,997,720
Customer Relationships	5		2,008,000		(669,340	)		1,338,660
eBay Reputation Relationship	1		369,000		(369,000	)		—
Non-Compete Agreement	1		283,000		(283,000	)		—
Intangible assets, net		$	5,282,000	$	(1,945,620	)	$	3,336,380

December 31, 2016	Useful Lives (Years)	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Trade Name	7	$	2,622,000	$	(436,996	)	$	2,185,004
Customer Relationships	5		2,008,000		(468,538	)		1,539,462
eBay Reputation Relationship	1		369,000		(369,000	)		—
Non-Compete Agreement	1		283,000		(283,000	)		—
Intangible assets, net		$	5,282,000	$	(1,557,534	)	$	3,724,466

Intangible assets are amortized on a straight-line basis over their estimated useful lives. Amortization expense amounted to $194,000 and $357,000 for the three months ended June 30, 2017 and 2016, respectively, and $388,000 and $714,000 for the six months ended June 30, 2017 and 2016, respectively.

Future annual estimated amortization expense is summarized as follows:

Years ending December 31,
2017 (remaining six months)	$	388,086
2018		776,171
2019		776,171
2020		709,231
2021		374,571
2022		312,150
	$	3,336,380

Note 4 – Capitalized Technology, Net

Capitalized technology consists of the following:

	June 30, 2017			December 31, 2016
Gross value	$	3,441,391		$	3,171,414
Accumulated amortization		(2,543,263	)		(2,237,221	)
Net value	$	898,128		$	934,193

Capitalized technology is amortized on a straight-line basis over estimated useful lives of three years. Amortization expense amounted to $159,000 and $122,000 for the three months ended June 30, 2017 and 2016, respectively, and $307,000 and $263,000 for the six months ended June 30, 2017 and 2016, respectively, and is included in cost of revenue.

Future annual estimated amortization expense is summarized as follows:

Years ending December 31,
2017 (remaining six months)	$	277,287
2018		392,610
2019		201,888
2020		26,343
	$	898,128

uSell.com, Inc and Subsidiaries
Notes to Interim Condensed Consolidated Financial Statements
June 30, 2017
(Unaudited)

Note 5 - Promissory Note

At June 30, 2017, the Company’s Note (as defined below) is comprised of the following:

Principal Balance	$	8,660,000
Less: Unamortized discount and debt issue costs		(378,121	)
Total Notes, net of unamortized discount and debt issue costs		8,281,879
Less: Current portion of Notes		—
Long-term Notes	$	8,281,879

On January 13, 2017 (the “Closing Date”), the Company entered into a Note Purchase Agreement (the “NPA”) with an institutional investor (the “Lender”) and in Lender’s capacity as a purchaser and as the agent (the “Agent”) for all purchasers from time to time party to the NPA pursuant to which the Company issued the Lender a secured term note in the principal amount of $8,660,000 at an original issue discount of 1%, for gross proceeds of $8,572,400 (the “Note”). The Note matures three years from issuance and bears interest at an annual rate of 13.25%, which interest is due and payable monthly in arrears. In addition, the Company paid the Lender a fee equal to 2% of the aggregate original principal amount of the Note and will pay the Lender a monthly maintenance fee based on an annual rate of 0.75% of the aggregate original principal amount of the Note. The Note is prepayable after 18 months with a 3% prepayment penalty. The Note contains customary financial covenants. In connection with the issuance of the Note, the Company granted the Lender a right of first refusal to participate in future financings (with certain exceptions) for as long as the principal balance of the Note remains outstanding.

On June 29, 2017, the Company entered into a First Amendment to Note Purchase Agreement, effective as of June 29, 2017, with the Lender and the Agent pursuant to which the Company amended the terms of its financial covenant related to the interest coverage ratio.

In connection with the execution of the NPA and issuance of the Note, the Company and certain of its wholly-owned subsidiaries, We Sell Cellular (collectively, the “Debtors”) entered into a Security Agreement for the benefit of the Lender and Agent. Pursuant to the Security Agreement, the Debtors granted the Agent (for the benefit of the Lender) a lien on all of each Debtor’s respective assets, including, but not limited to, equipment, inventory, accounts, and intellectual property. The wholly-owned subsidiaries which are parties to the Security Agreement also jointly and severally guaranteed payment and performance of all obligations under the Note and related debt transaction documents. The Company also entered into a Trademark Security Agreement with the Lender incorporating the terms of the Security Agreement with respect to the Company’s trademark-related collateral.

As additional collateral to guarantee the Note and related obligations, the Company and certain of its wholly-owned subsidiaries also entered into a Pledge Agreement for the benefit of the Agent pursuant to which they pledged the equity interests of certain of their wholly-owned subsidiaries, including BST and We Sell Cellular, and the Company pledged its equity interest in the Special Purpose Entity (see Note 6).

In connection with the above, the Management Agreement effective as of October 1, 2015 by and among the Company, Nik Raman, Brian Tepfer, Scott Tepfer, and Daniel Brauser, the Company’s Executive Chairman, was amended to clarify that nothing in the Management Agreement precludes the Agent’s ability to exercise its remedies as a secured creditor party under the Note and related agreements.

The Company maintains a dedicated bank account with a third party custodian pursuant to which all accounts receivable and Collateral proceeds (as defined in the NPA) are deposited to this account. The Company can only access funds in this account in accordance with the terms of the NPA. This account is controlled by the Lender and is presented as restricted cash in the accompanying condensed consolidated balance sheet.

The Company recorded a discount on the Note of $88,000 which is being accreted to non-cash interest expense over the contractual term of the Note. During the three and six months ended June 30, 2017, accretion of the discount amounted to $7,000 and $12,000, respectively. Contractual interest expense on the Note amounted to $309,000 and $568,000 for the three and six months ended June 30, 2017, respectively.

The Company incurred fees associated with the closing of the Note of $352,000. These amounts have been treated as a debt issue cost and, accordingly, have been recorded as a direct deduction from the carrying amount of Note and are being amortized to interest expense over the contractual term of the Note. During the three and six months ended June 30, 2017, accretion of the fees amounted to $29,000 and $49,000, respectively.

The Company applied the proceeds received upon issuance of the Note to repay all amounts outstanding under its prior credit facility with certain institutional investors for which BAM Administrative Services, LLC acted as agent (the “BAM Facility”). At the time of repayment, amounts of principal outstanding under the BAM Facility were $8,080,000, with accrued interest and fees bringing the total payoff amount to $8,140,295. As a result of the termination of the BAM Facility, the Company amortized the remaining balance of the debt issue costs, amounting to $966,000, to interest expense in the accompanying condensed consolidated statement of operations.

uSell.com, Inc and Subsidiaries
Notes to Interim Condensed Consolidated Financial Statements
June 30, 2017
(Unaudited)

Note 6 – Special Purpose Entity

On the January 13, 2017, the Company and the Lender (the “Manager”) formed a special purpose entity as a Delaware limited liability company (the “SPE”), for the purpose of purchasing, refurbishing, repairing and reselling cell phones, smart phones, tablets and related accessories. The Manager is the sole manager of the SPE. The Manager invested $5,200,000 in equity in exchange for all of the membership interests. Of this sum, $5,000,000 will be used by the SPE for the purchase of approved inventory. Profits from the SPE will be distributed to the Manager and to the Company based on certain return thresholds, as defined in Limited Liability Company Agreement.

As further detailed in the Services Agreement entered into between the Company and the SPE on the Closing Date, the Company will provide all administrative and inventory management services necessary to the SPE’s daily operations. The Company and its personnel will not be compensated for providing services to the SPE, and the Company will generally be responsible for the costs of providing services to the SPE. However, the SPE will be responsible for costs directly related to acquiring and refurbishing the SPE’s inventory, shipping, certain tax accounting fees approved by the Manager, and other costs. The Services Agreement allows the Company to purchase inventory for its account and not for the SPE’s account until the Company has no available capital to purchase inventory.

The Company conducted an evaluation of its involvement with the SPE, which is considered to be a related party business entity, as of June 30, 2017, in order to determine whether the SPE was a variable interest entity (“VIE”) requiring consolidation or disclosure in the condensed consolidated financial statements of the Company. The SPE was determined to be a related party business entity because the Manager of the SPE is also the Lender to the Company’s NPA, as described in Note 5. The Company evaluated the purpose for which the SPE was created and the nature of the risks in the entity as required by the guidance under ASC 810-10-25, “Consolidation.” Based upon the Company’s analysis, the Company concluded that the SPE is not deemed to be a VIE and as such it should not be consolidated within the Company’s condensed consolidated financial statements.

As of June 30, 2017, the net amount due from the SPE for expense reimbursements was $391,000 and is recorded as due from related party in the accompanying condensed consolidated balance sheets.

Expense reimbursements for the three months ended June 30, 2017 amounted to $180,000, of which $106,000 was recorded in cost of revenues and $74,000 was recorded in sales and marketing. Expense reimbursements for the six months ended June 30, 2017 amounted to $263,000, of which $161,000 was recorded in cost of revenues and $102,000 was recorded in sales and marketing. There were no profit distributions made to the Company from the SPE during the three and six months ended June 30, 2017. The Company will account for profit distributions generated from the SPE as a component of its principal device revenue.

Note 7 – Capital Lease Obligations

We are obligated under capital leases under which the aggregate present value of the minimum lease payments amounted to $79,000. The present value of the minimum lease payments was calculated using a discount rate of 8.6%. The future minimum lease payments under the capital lease at June 30, 2017 is as follows:

Years ending December 31,
2017 (remaining six months)	$	9,306
2018		18,611
2019		18,611
2020		18,611
2021		13,506
2022		549
		79,194
Less: Amounts representing interest		11,953
Principal portion		67,241
Less: Current portion		13,847
Capital lease obligations, net of current portion	$	53,394

The capital lease obligations are collateralized by underlying property and equipment. As of June 30, 2017, the gross amount of property and equipment under non-cancelable capital leases was $80,000 and the amount of accumulated amortization was $10,000.

uSell.com, Inc and Subsidiaries
Notes to Interim Condensed Consolidated Financial Statements
June 30, 2017
(Unaudited)

Note 8 - Commitments and Contingencies

Management Incentive Compensation Plan

On July 27, 2016, the Company adopted its Management Incentive Compensation Plan (the “Incentive Plan”). The Incentive Plan provides that each quarter that the Company meets certain gross EBITDA thresholds, participants will be eligible to receive quarterly bonuses. The Incentive Plan is effective through September 2018. The Incentive Plan provides for minimum bonus eligibility thresholds set at quarterly gross EBITDA levels that ensure that the Company will remain cash-flow positive and in compliance with all debt covenants over the term after payment of bonuses. If the Company does not meet the minimum EBITDA threshold in a given quarter, no bonus is payable under the Incentive Plan for that quarter. Bonuses will be subject to adjustment in the event the Company’s year-end audit results in restatement of a prior quarter’s EBITDA. For the three and six months ended June 30, 2017, a total of $180,000 was earned under the Incentive Plan. As of June 30, 2017 and December 31, 2016, $90,000 and $52,000 is included in accrued expenses.

Legal Proceedings

From time to time, the Company is a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this report, the Company is not aware of any proceeding, threatened or pending, against the Company which, if determined adversely, would have a material effect on its business, results of operations, cash flows or financial position.

Operating Leases

The Company leases space for operations, sales, customer support and corporate purposes under a lease agreement that expires in August 2018. The Company also leases space for its warehouse and office under a lease that expires in September 2021. The leases contain provisions requiring the Company to pay maintenance, property taxes and insurance and require scheduled rent increases. Rent expense is recognized on a straight-line basis over the terms of the leases.

Rent expense, amounting to $84,000 and $43,000 for the three months ended June 30, 2017 and 2016, respectively, and $174,000 and $87,000 for the six months ended June 30, 2017 and 2016, respectively, is included in general and administrative expense in the accompanying condensed consolidated statements of operations.

Note 9 - Stock-Based Compensation

On April 12, 2017, the Company amended its 2008 Equity Incentive Plan (the “Plan”) to increase the number of authorized shares of common stock under the Plan by 150,000 shares, increasing the available number of shares authorized under the Plan to 1,732,023 shares.

Stock Option Grants

On May 11, 2017, the Company granted an aggregate of 265,000 stock options to certain employees for future services. These options had a fair value of $151,100, using the Black-Scholes option pricing model with the following assumptions:

Risk-free interest rate	1.55	%
Expected dividend yield	0	%
Expected volatility	139.48	%
Expected term	3.5 years

The options are exercisable over a five-year term and vest over three years. The Company recorded $4,000 during the three and six months ended June 30, 2017, respectively, as compensation expense pertaining to these grants.

The following table summarizes the Company’s stock option activity for the six months ended June 30, 2017:

	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Life (in Years)		Aggregate Intrinsic Value
Outstanding - December 31, 2016		434,998		$	2.59		1.7	$	—
Granted		265,000			0.70
Exercised		—			—
Forfeited or Canceled		(53,000	)		2.73
Outstanding – June 30, 2017		646,998		$	1.80		2.8	$	31,800

Exercisable – June 30, 2017		352,831		$	2.68		1.1	$	—

uSell.com, Inc and Subsidiaries
Notes to Interim Condensed Consolidated Financial Statements
June 30, 2017
(Unaudited)

The Company recorded non-cash compensation expense of $8,000 and $4,000 for the three months ended June 30, 2017 and 2016, respectively, and $11,000 and $8,000 for the six months ended June 30, 2017 and 2016, respectively, pertaining to stock option grants.

Total unrecognized compensation expense related to unvested stock options at June 30, 2017 amounts to $171,000 and is expected to be recognized over a weighted average period of 2.7 years.

The following table summarizes the Company’s stock option activity for non-vested options for the six months ended June 30, 2017:

	Number of Options			Weighted Average Grant Date Fair Value
Balance at December 31, 2016		45,001		$	0.86
Granted		265,000			0.57
Vested		(9,167	)		(0.86	)
Forfeited or Canceled		(6,667	)		(1.28	)
Balance at June 30, 2017		294,167		$	0.60

Warrants

As of June 30, 2017 and December 31, 2016, there were 797,083 and 801,250 warrants outstanding and exercisable, respectively, with a weighted average exercise price of $3.19 per share. The weighted average remaining contractual life of the warrants outstanding and exercisable at June 30, 2017 and December 31, 2016 was 2.1 and 2.8 years, respectively, and the aggregate intrinsic value was $0.

The Company did not grant any warrants to purchase shares of common stock during the six months ended June 30, 2017 and 2016.

There was no expense pertaining to warrants recorded during the six months ended June 30, 2017 and 2016.

Restricted Stock Awards

During the six months ended June 30, 2017, the Company granted 12,000 fully vested shares of common stock to an advisor for services provided. The fair value of the common stock on the dates of grant ranged from $0.60 to $0.85 per share. The aggregate grant date fair value of the awards amounted to $9,200, of which $4,800 and $9,200 was recorded as compensation expense during the three and six months ended June 30, 2017, respectively.

On May 10, 2017, the Company granted 1,000 fully vested shares of common stock to an advisor for services provided. The fair value of the common stock on the date of grant was $0.70 per share. The aggregate grant date fair value of the award amounted to $700, which was recorded as compensation expense during the three months ended June 30, 2017.

A summary of the restricted stock award activity for the six months ended June 30, 2017 is as follows:

	Number of Shares

Unvested Outstanding at December 31, 2016		793,333
Granted		13,000
Forfeited		—
Vested		(215,500	)
Unvested Outstanding at June 30, 2017		590,833

uSell.com, Inc and Subsidiaries
Notes to Interim Condensed Consolidated Financial Statements
June 30, 2017
(Unaudited)

The Company recorded non-cash compensation expense of $116,000 and $140,000 for the three months ended June 30, 2017 and 2016, respectively, and $231,000 and $264,000 for the six months ended June 30, 2017 and 2016, respectively.

Total unrecognized compensation expense related to unvested stock awards and unvested restricted stock units at June 30, 2017 amounts to $478,000 and is expected to be recognized over a weighted average period of 1.2 years.

Note 10 – Customer and Vendor Concentrations

Customer Concentration

During the three months ended June 30, 2017, one customer represented 10% or more of revenues, accounting for 11% of the Company’s revenues. During the three months ended June 30, 2016, one customer represented 10% or more of revenues, accounting for 10% of the Company’s revenues. During the three months ended June 30, 2017 and 2016, 87% and 60% of the Company’s revenues, respectively, were originated in the United States, 4% and 22%, respectively, were originated in Europe and 2% and 12%, respectively, were originated in Hong Kong.

During the six months ended June 30, 2017, one customer represented 10% or more of revenues, accounting for 11% of the Company’s revenues. During the six months ended June 30, 2016, there were no customers that represented 10% or more of revenues. During the six months ended June 30, 2017 and 2016, 58% and 58% of the Company’s revenues, respectively, were originated in the United States, 26% and 18% of the Company’s revenues, respectively, were originated in Europe and 12% and 16% of the Company’s revenues were originated in Hong Kong.

At June 30, 2017, two customers represented 10% or more of accounts receivable, accounting for 17% and 10% of the Company’s accounts receivable. At December 31, 2016, two customers represented 10% or more of accounts receivable, accounting for 22% and 15% of the Company’s accounts receivable.

Vendor Concentration

During the three months ended June 30, 2017, two vendors represented 10% or more of purchases, accounting for 73% and 11% of the Company’s purchases. During the three months ended June 30, 2016, two vendors represented 10% or more of purchases, accounting for 85% and 11% of the Company’s purchases.

During the six months ended June 30, 2017, two vendors represented 10% or more of purchases, accounting for 69% and 12% of the Company’s purchases. During the six months ended June 30, 2016, one vendor represented 10% or more of purchases, accounting for 90% of the Company’s purchases.

At June 30, 2017 and December 31, 2016, one vendor represented 10% or more of accounts payable, accounting for 64% and 52% of accounts payable, respectively.

Note 11 – Subsequent Events

The Company evaluates subsequent events and transactions that occur after the balance sheet date up to the date that the financial statements were issued for potential recognition or disclosure. Based upon this review, the Company did not identify any subsequent events that would have required adjustment or disclosure in the financial statements.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion and analysis should be read in conjunction with our unaudited interim condensed consolidated financial statements and related notes appearing elsewhere in this report on Form 10-Q. In addition to historical information, this discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of certain factors, including but not limited to those set forth under “Risk Factors” in our Annual Report on Form 10-K, as filed with the United States Securities and Exchange Commission, or the SEC, on March 30, 2017.

The content included on uSell.com and wesellcellular.com is not incorporated in this report.

Overview

uSell.com, Inc. is a large market maker of used smartphones. uSell acquires products from both individual sellers, on its website, uSell.com, and from major carriers, big box retailers, and manufacturers through its subsidiary, We Sell Cellular, LLC (“We Sell Cellular”). The Company maximizes the value of these devices by reclassifying them, adding value to them, and moving them throughout the world to those who want them most. In order to serve its global and highly diverse customer base, uSell leverages both a traditional sales force and an online marketplace where professional buyers of used smartphones can buy inventory on-demand. Through participation on uSell’s online platform and through interaction with uSell’s salesforce, buyers can acquire high volumes of inventory in a cost effective manner, while minimizing risk.

Device Acquisition

uSell has two primary means of sourcing devices to satisfy demand from its global base of customers. The first source is through its wholly-owned subsidiary, We Sell Cellular, which was acquired in the fourth quarter of 2015. We Sell Cellular is among a handful of top tier wholesalers whose primary business is to buy used smartphones that have been traded in with the major carriers and the big box retailers, fully inspect and grade these devices, and then sell these devices wholesale and retail through its highly experienced sales force. We Sell Cellular is one of a select group of wholesalers that has qualified for R2 certification, the industry standard for both data destruction and environmental protection.

uSell’s second method of sourcing devices is through its website, uSell.com, where individual sellers can find cash offers for their items based on the make, model, and condition of each item. Upon accepting an offer, sellers can ship their devices for free using either a prepaid shipping kit or shipping label, and then track the progress of their orders online from initiation to final payment of their devices. Since the acquisition of We Sell Cellular, only a small percentage of our devices have been sourced in this manner versus through wholesale channels.

Device Disposition

We sell devices through three primary means:

	●	Utilizing our proprietary marketplace bidding platforms where buyers can source devices on demand
	●	Employing our highly experienced sales force to sell devices to its global client base
	●	Leveraging third party eCommerce platforms such as eBay and Amazon

While a minority of our product is sold directly to consumers via third party eCommerce platforms, the majority of our sales are to professional buyers. These buyers include brick and mortar retailers, online retailers, large and small wholesalers, small repair shops, large refurbishing providers, and insurance companies. Approximately two-thirds of our customer base is in the United States, with the balance abroad. We are able to provide all of our buyers with a low risk, cost-efficient way to acquire inventory. Through participation on uSell’s online marketplace or through interaction with our salesforce, our buyers gain access to the high volume of devices that we acquire through both wholesale and retail means, without taking on the risk and investment involved in marketing directly to consumers or purchasing directly from carriers, big box retailers, and manufacturers.

Revenue Model

We generate revenue by either taking possession of devices and selling these devices for a premium (“Principal Device Revenue”) or by facilitating transactions between buyers and sellers and collecting a commission (“Agent Commission Revenue”). The bulk of our revenue is from Principal Device Revenue.

Business derived from our uSell.com website utilizes an Agent Commission Revenue model, whereby we do not take possession of the devices that are sold to us by sellers, but rather facilitate transactions between these consumers and our network of professional buyers. Historically, some of the devices we acquired through our usell.com website utilized our Managed by uSell service, whereby we partnered with a third party logistics company to inspect and process devices before passing them along to buyers offering the highest prices for each device. Through this approach, we took possession of devices for a brief period of time before they were passed on to the ultimate buyer. However, by the end of 2016, we shut down our Managed by uSell service and shifted all of our business from uSell.com to the Agent Commission Revenue model.

Devices sourced wholesale through our subsidiary, We Sell Cellular, are all bought and sold using the Principal Device Revenue model. Given that our wholesale sourcing channel is substantially larger than our retail sourcing channel, the vast majority of our business is characterized by the Principal Device Revenue approach.

Critical Accounting Policies

In response to financial reporting release FR-60, Cautionary Advice Regarding Disclosure About Critical Accounting Policies, from the SEC, we have selected our more subjective accounting estimation processes for purposes of explaining the methodology used in calculating the estimate, in addition to the inherent uncertainties pertaining to the estimate and the possible effects on the our financial condition. The accounting estimates involve certain assumptions that, if incorrect, could have a material adverse impact on our results of operations and financial condition. Our more significant accounting policies can be found in Note 2 of our unaudited interim condensed consolidated financial statements found elsewhere in this report and in our Annual Report on Form 10-K for the year ended December 31, 2016, as filed with the SEC. There have been no material changes to our Critical Accounting Policies during the period covered by this report.

Results of Operations

2017 Financial Highlights

Key financial metrics are as follows:

	●	Revenues decreased by $1,192,000, or 5%, to $24,637,000 for the three months ended June 30, 2017, from $25,829,000 for the three months ended June 30, 2016
	●	Revenues increased by $3,988,000, or 8%, to $52,269,000 for the six months ended June 30, 2017, from $48,281,000 for the six months ended June 30, 2016
	●	Operating loss for the three months ended June 30, 2017 was $802,000, compared to $60,000 for the three months ended June 30, 2016, a change of $742,000, or 1,237%
	●	Operating loss for the six months ended June 30, 2017 was $259,000, compared to $1,068,000 for the six months ended June 30, 2016, an improvement of $809,000, or 76%
	●	Net loss for the three months ended June 30, 2017 was $1,149,000, compared to $33,000 for the three months ended June 30, 2016
	●	Net loss for the six months ended June 30, 2017 was $1,895,000, compared to $2,123,000 for the six months ended June 30, 2016
	●	Adjusted EBITDA, a non-GAAP financial measure, was ($310,000) for the three months ended June 30, 2017, compared to $572,000 for the three months ended June 30, 2016. See “Non-GAAP Financial Measure - Adjusted EBITDA” below.
	●	Adjusted EBITDA was $706,000 for the six months ended June 30, 2017, compared to $203,000 for the six months ended June 30, 2016. See “Non-GAAP Financial Measure - Adjusted EBITDA” below.

The following table presents an additional operating metric, Gross Merchandise Volume (“GMV”), which management believes is useful in evaluating uSell’s overall volume of transactions. We define GMV as the total of uSell revenue plus revenue generated by the Special Purpose Entity (“SPE”). GMV is a non-GAAP financial measure because it includes SPE revenue which is not reportable in our financial statements nor is it in accordance with GAAP. For information on non-GAAP financial measures, see pages 20 of this report:

	Three Months Ended June 30,				Percentage
	2017		2016		Change
uSell Revenue – GAAP as Reported	$	24,637,000	$	25,829,000		(5	)%
SPE Revenue – non-GAAP		5,142,000		—		100	%
Gross Merchandise Volume – non-GAAP	$	29,779,000	$	25,829,000		15	%

	Six Months Ended June 30,				Percentage
	2017		2016		Change
uSell Revenue – GAAP as Reported	$	52,269,000	$	48,281,000		8	%
SPE Revenue – non-GAAP		8,429,000		—		100	%
Gross Merchandise Volume – non-GAAP	$	60,698,000	$	48,281,000		26	%

While quarterly revenues dropped slightly from the prior year, we saw a 15% increase in GMV for the quarter ended June 30, 2017 and a 26% increase in GMV for the six months ended June 30, 2017. Despite this increase in GMV, industry conditions resulted in suppressed margins for the quarter. Margins are driven primarily by supply and demand, but can also be impacted by our ability to make opportunistic purchases. Due to these factors, we cannot predict margins from quarter to quarter. However, management believes that, due to our scale and our supplier relationships, we are able to purchase at prices lower than our customers, which results in low risk of loss on our inventory. We therefore believe that increasing GMV is of primary importance, as this should result in increased gross margin dollars in future quarters. Increasing GMV, coupled with limiting growth in our fixed costs, should lead to a positive impact to profitability over the long term.

Technology and operational processes continue to play a key role in limiting the growth of our fixed costs while increasing capacity, sales velocity, and average selling prices. We continue to invest in our online platform and have steadily transitioned more of our customer interactions online. We have also invested resources in optimizing the processes and technology needed to test and grade devices in our warehouse, with the aim of increasing capacity and decreasing processing lead time. We believe that these investments are important to make now for two reasons: 1) they differentiate us from competitors of similar scale that are looking to purchase from our suppliers, and 2) we expect that the new iPhone launch late this year will drive substantial trade in volume over the subsequent six months. By adding more value than our competitors and becoming the partner of choice to our suppliers, we believe that we will greatly benefit from industry trends as trade-in continues to increase in importance throughout the mobile ecosystem.

On the supply side, we continue our supplier diversification initiatives, with our largest supplier’s share of purchases representing 69% for the six months ended June 30, 2017, down from 90% during the same period in 2016. We view supplier diversification, as well as expanding our relationships with existing suppliers, as long term initiatives, and are optimistic about our prospects over the next year.

Comparison of the Three and Six Months Ended June 30, 2017 to the Three and Six Months Ended June 30, 2016

The following tables set forth, for the periods indicated, results of operations information from our unaudited interim condensed consolidated financial statements:

	Three Months Ended June 30,						Change			Change
	2017			2016			(Dollars)			(Percentage)
Revenue	$	24,637,000		$	25,829,000		$	(1,192,000	)		(5	)%
Cost of Revenue		23,645,000			24,022,000			(377,000	)		(2	)%
Gross Profit		992,000			1,807,000			(815,000	)		(45	)%
Operating Expenses:
Sales and Marketing		486,000			414,000			72,000			17	%
General and Administrative		1,308,000			1,453,000			(145,000	)		(10	)%
Total Operating Expenses		1,794,000			1,867,000			(73,000	)		(4	)%
Operating Loss		(802,000	)		(60,000	)		(742,000	)		1,237	%
Other (Expense) Income, Net		(347,000	)		27,000			(374,000	)		(1,385	)%
Net Loss	$	(1,149,000	)	$	(33,000	)	$	(1,116,000	)		3,382	%

	Six Months Ended June 30,						Change			Change
	2017			2016			(Dollars)			(Percentage)
Revenue	$	52,269,000		$	48,281,000		$	3,988,000			8	%
Cost of Revenue		48,549,000			45,569,000			2,980,000			7	%
Gross Profit		3,720,000			2,712,000			1,008,000			37	%
Operating Expenses:
Sales and Marketing		1,085,000			791,000			294,000			37	%
General and Administrative		2,894,000			2,989,000			(95,000	)		(3	)%
Total Operating Expenses		3,979,000			3,780,000			199,000			5	%
Operating Loss		(259,000	)		(1,068,000	)		809,000			(76	)%
Other Expense, Net		(1,636,000	)		(1,055,000	)		(581,000	)		55	%
Net Loss	$	(1,895,000	)	$	(2,123,000	)	$	228,000			(11	)%

Revenue by Type

The following table breaks down our revenue by type:

	Three Months Ended June 30,
	2017				2016
Principal Device Revenue	$	24,480,000	99	%	$	25,795,000	100	%
Agent Commission Revenue		153,000	1	%		14,000	0	%
Other		4,000	0	%		20,000	0	%
	$	24,637,000	100	%	$	25,829,000	100	%

	Six Months Ended June 30,
	2017				2016
Principal Device Revenue	$	51,922,000	99	%	$	48,202,000	100	%
Agent Commission Revenue		331,000	1	%		31,000	0	%
Other		16,000	0	%		48,000	0	%
	$	52,269,000	100	%	$	48,281,000	100	%

Principal Device Revenue decreased by $1,315,000, or 5%, from $25,795,000 for the three months ended June 30, 2016 to $24,480,000 for the three months ended June 30, 2017. This decrease was due to industry conditions that resulted in a reduction of readily available supply that could be sold at acceptable margins. This highlights the importance of the Company's initiative to diversify sources of supply. Principal Device Revenue increased by $3,721,000, or 8%, from $48,202,000 for the six months ended June 30, 2016 to $51,922,000 for the six months ended June 30, 2017. The increase in our Principal Device Revenue was the result of favorable conditions during the first three months of the year, during which we were able to purchase and sell a high volume of devices at relatively high margins. This increase was offset by the conditions described above during the quarter ended June 30, 2017.

Agent Commission Revenue increased by $139,000, or 993%, from $14,000 for the three months ended June 30, 2016 to $153,000 for the three months ended June 30, 2017. Agent Commission Revenue increased by $300,000, or 968%, from $31,000 for the six months ended June 30, 2016 to $331,000 for the six months ended June 30, 2017. The increase in Agent Commission Revenue was due to our decision to shut down our Managed by uSell service at the end of 2016 and no longer take possession of devices sent in through our uSell.com website. Payments for devices sent in through uSell.com are now made directly from buyers to sellers, and we only recognize a commission on these transactions.

Due to the fact that devices sourced through We Sell Cellular are bought and sold using the Principal Device Revenue model, we anticipate that the percentage of the Agent Commission Revenue will remain minimal for the foreseeable future, as we continue to increase the volume that we purchase through wholesale channels.

Cost of Revenue

Cost of revenue decreased by $377,000, or 2% from $24,022,000 for the three months ended June 30, 2016 to $23,645,000 for the three months ended June 30, 2017. As noted above, our revenue for this period decreased by 5%, which caused a corresponding decrease in our cost of revenue. Cost of revenue increased by $2,980,000, or 7% from $45,569,000 for the six months ended June 30, 2016 to $48,549,000 for the six months ended June 30, 2017. As noted above, our revenue for this period increased by 8%, which caused a corresponding increase in our cost of revenue. Cost of revenues for the three months ended June 30, 2017 includes a provision of $91,000 for slow-moving and obsolete inventory, compared to $0 for the three months ended June 30, 2016. Cost of revenues for the six months ended June 30, 2017 includes a provision of $30,000 for slow-moving and obsolete inventory, compared to $178,000 for the six months ended June 30, 2016.

Gross profit decreased to 4.0% for the three months ended June 30, 2017, compared to 7.0% for the three months ended June 30, 2016. Our margins decreased as a result of industry conditions, dictated by supply and demand. Gross profit increased to 7.1% for the six months ended June 30, 2017, compared to 5.6% for the six months ended June 30, 2016. The increase in overall margins for the six month period were also due to industry conditions, as well as our ability to make certain opportunistic purchases in the first quarter of 2017.

Sales and Marketing Expenses

Sales and marketing expense increased $72,000, or 17%, from $414,000 during the three months ended June 30, 2016 to $486,000 during the three months ended June 30, 2017. Sales and marketing expense increased $294,000, or 37%, from $791,000 during the six months ended June 30, 2016 to $1,085,000 during the six months ended June 30, 2017.The increase is primarily attributable to the higher fees paid as a result of the increased eBay sales during the three and six ended June 30, 2017, compared to the three and six months ended June 30, 2016. With the We Sell Cellular acquisition and our newfound ability to source devices directly from the carriers, retailers, and manufacturers, our primary sales and marketing expenses have shifted from consumer marketing to paying out sales commissions and selling fees. Because the vast majority of our sales and marketing expenses are now paid to third party selling platforms, such as eBay and Amazon, any increases or decreases in these expenses are directly tied to sales for the period.

General and Administrative Expenses

General and administrative expenses include professional fees for technology, legal and accounting services as well as consulting and internal personnel costs for our back office support functions. General and administrative expenses are impacted by non-cash compensation expense pertaining to stock grants and option grants for services. Non-cash compensation expense amounted to $124,000 and $145,000 for the three months ended June 30, 2017 and 2016, respectively, and $242,000 and $272,000 for the six months ended June 30, 2017 and 2016, respectively.

Excluding non-cash compensation expense, general and administrative expenses for the three months ended June 30, 2017 decreased by $124,000, or 9%, compared to the three months ended June 30, 2016. The decrease is mainly the result of the decrease in amortization expense resulting from the full amortization of certain intangible assets acquired in connection with the We Sell Cellular acquisition. Excluding non-cash compensation expense, general and administrative expenses for the six months ended June 30, 2017 remained relatively consistent compared to the six months ended June 30, 2016, decreasing by $65,000, or 2%.

Other Income (Expense)

Other expense during the three months ended June 30, 2017 is comprised of ($347,000) of interest expense consisting primarily of the contractual interest expense and amortization of debt issue costs on the NPA entered into in January 2017.

Other expense during the three months ended June 30, 2016 is comprised of ($328,000) of interest expense primarily attributable to the BAM Facility and $355,000 related to the change in the fair value of the placement rights derivative liability. The placement rights were waived in July 2016 and, accordingly, the derivative liability was eliminated.

Other expense during the six months ended June 30, 2017 is comprised of ($1,636,000) of interest expense consisting primarily of $996,000 attributable to the amortization of the remaining debt issue costs on the terminated BAM Facility, as well as the contractual interest expense and amortization of debt issue costs on the NPA.

Other expense during the six months ended June 30, 2016 is comprised of ($685,000) of interest expense primarily attributable to the BAM Facility and ($370,000) of derivative expense related to the change in the fair value of the placement rights derivative liability.

Special Purpose Entity

Non-GAAP Financial Measures - Adjusted EBITDA and Gross Merchandise Volume or GMV

We make reference to “Adjusted EBITDA” and “GMV,” each of which is a measure of financial performance not calculated in accordance with accounting principles generally accepted in the United States (“GAAP”). Generally, a non-GAAP financial measure is a numerical measure of a company’s performance, financial position or cash flows that either excludes or includes amounts that are not normally included or excluded in the most directly comparable measure calculated and presented in accordance with GAAP.

These non-GAAP measures are not in accordance with, or an alternative to, measures prepared in accordance with GAAP and may be different from non-GAAP measures used by other companies. In addition, these non-GAAP measures are not based on any comprehensive set of accounting rules or principles. Non-GAAP measures have limitations in that they do not reflect all of the amounts associated with our results of operations as determined in accordance with GAAP. These measures should only be used to evaluate our results of operations in conjunction with the corresponding GAAP measures.

Reconciliations of Adjusted EBITDA to the most directly comparable GAAP financial measure, net loss, to the extent available without unreasonable effort, are set forth below. The Company defines Adjusted EBITDA as earnings or (loss) from continuing operations before the items noted in the table below.

Management believes Adjusted EBITDA provides a meaningful representation of our operating performance that provides useful information to investors regarding our financial condition and results of operations. Adjusted EBITDA is commonly used by financial analysts and others to measure operating performance. Furthermore, management believes that this non-GAAP financial measure may provide investors with additional meaningful comparisons between current results and results of prior periods as they are expected to be reflective of our core ongoing business. However, while we consider Adjusted EBITDA to be an important measure of operating performance, Adjusted EBITDA and other non-GAAP financial measures have limitations, and investors should not consider them in isolation or as a substitute for analysis of our results as reported under GAAP. Further, Adjusted EBITDA, as we define it, may not be comparable to EBITDA, or similarly titled measures, as defined by other companies.

The following table presents Adjusted EBITDA, a non-GAAP financial measure, and provides a reconciliation of Adjusted EBITDA to the directly comparable GAAP measure reported in the Company’s consolidated financial statements:

	Three Months Ended June 30,						Six Months Ended June 30,
	2017			2016			2017			2016
Net loss	$	(1,148,000	)	$	(33,000	)	$	(1,895,000	)	$	(2,123,000	)
Stock-based compensation expense		124,000			145,000			242,000			272,000
Depreciation and amortization		367,000			487,000			723,000			999,000
Interest expense		347,000			328,000			1,636,000			685,000
Change in fair value of derivative liability		—			(355,000	)		—			370,000
Adjusted EBITDA	$	(310,000	)	$	572,000		$	706,000		$	203,000

See pages 17 for a discussion of another non-GAAP financial measure which is GMV. This financial measure is non-GAAP because it combines our actual GAAP revenue with the off balance sheet revenue of the SPE. We define GMV as the total of uSell revenue plus revenue generated by the SPE.

Our management believes GMV is useful in evaluating uSell’s overall volume of transactions and in evaluating the SPE’s performance. Since all SPE revenue is generated by uSell’s management team and employees, our management believes it demonstrates how effective uSell’s business model is and its potential if it had additional capital. Investors should recognize that uSell will not receive all of the profits from the SPE assuming profitability; uSell receives a minority percentage of any distributions until the investor receives an agreed upon preference at which time the profit sharing shifts to uSell receiving a majority of the distributions.

Liquidity and Capital Resources

Cash Flows from Operating Activities

Operating activities used $748,000 of cash during the six months ended June 30, 2017, a decrease from $935,000 of cash used in operating activities during the six months ended June 30, 2016. Our net loss during the six months ended June 30, 2017 of $1,895,000 was offset by $723,000 of depreciation and amortization, $242,000 of stock-based compensation, and $1,027,000 of amortization of debt issue costs related to our NPA. Changes in operating assets and liabilities used $845,000 of cash during the six months ended June 30, 2017. Our net loss during the six months ended June 30, 2016 of $2,123,000 was mainly offset by $370,000 due to the change in the fair value of the placement rights derivative liability, $999,000 of depreciation and amortization, $272,000 of stock-based compensation and $217,000 of amortization of debt issue costs related to our NPA. Changes in operating assets and liabilities used $667,000 of cash during the six months ended June 30, 2016.

Cash Flows from Investing Activities

During the six months ended June 30, 2017, we capitalized $270,000 of website development costs, we purchased $9,000 of property and equipment and our restricted cash account changed by $201,000 as a result of our requirement under the NPA to maintain a dedicated bank account controlled by the agent of our lender.

During the six months ended June 30, 2016, we capitalized $267,000 of website development costs, we purchased $4,000 of property and equipment and our restricted cash account changed by $805,000 as a result of our requirement under the NPA to maintain a dedicated bank account controlled by the agent of our lender and our former landlord returned to us $26,000 in security deposits.

Cash Flows from Financing Activities

During the six months ended June 30, 2017, we received $8,572,000 in proceeds under our NPA and paid $302,000 in costs associated with the NPA. In addition, we repaid $8,080,000 of principal under the BAM Facility and made payments of $6,000 under our capital lease obligations. During the six months ended June 30, 2016, we received $2,000,000 in proceeds under our BAM Facility and paid $50,000 in costs associated with the BAM Facility.

We do not yet have a sustained history of financial stability. Since the acquisition of We Sell Cellular, we have relied on institutional debt to provide our working capital and complete the We Sell Cellular acquisition. Prior to the acquisition, our principal source of liquidity had been the issuances of convertible debt and equity securities (including to related parties), including preferred stock, common stock and various debt financing transactions. We believe that the continued increase in revenues and current institutional financing provide us with sufficient funds to meet our anticipated cash needs through August 2018.

There can be no assurance that the plans and actions proposed by management will be successful and that we will generate profitability and positive cash flows in the future.

Our cash flow has been significantly impacted by the We Sell Cellular acquisition. On January 13, 2017, we entered into a Note Purchase Agreement with a lender pursuant to which we issued the lender a secured term note in the principal amount of $8,660,000 at an original issue discount of 1%, for gross proceeds of $8,572,400 (the “NPA”). We applied the proceeds received upon the issuance of the NPA to repay all amounts outstanding under the BAM Facility. The NPA requires repayment of principal in January 2020 and bears interest at an annual rate of 13.25%, which interest is due and payable monthly in arrears. In addition, the lender from whom the Company borrowed the funds under the NPA, established an SPE with the Company. Under the SPE, the lender provided $5 million of equity capital to purchase smartphones and similar inventory. The Company entered into a Services Agreement with the SPE and will provide all necessary services including inventory management. The Company will receive a percentage of the SPE’s profits, if any.

Recent Accounting Pronouncements

See Note 2 to our unaudited interim condensed consolidated financial statements regarding recent accounting pronouncements.

Cautionary Note Regarding Forward-Looking Statements

This report includes forward-looking statements including statements regarding supplier diversification, our prospects, and our liquidity.

The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.

The results anticipated by any or all of these forward-looking statements might not occur. Important factors, uncertainties and risks that may cause actual results to differ materially from these forward-looking statements include our ability to continue to enhance the We Sell Cellular business with our technology, establishing relationships with new suppliers, and further instability in foreign economies. Further information on our risk factors is contained in our filings with the SEC, including the Form 10-K for the year ended December 31, 2016. The results of the 2017 iPhone launch is another factor that can affect our forward-looking statements. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise.

Item 3.

Quantitative and Qualitative Disclosures About Market Risk.

Not applicable to smaller reporting companies.

Item 4.

Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Our management carried out an evaluation, with the participation of our Principal Executive Officer and Principal Financial Officer, of the effectiveness of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”).

Based on their evaluation, our Principal Executive Officer and Principal Financial Officer concluded that our disclosure controls and procedures were effective as of the end of the period covered by this report to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by us in our reports that we file or submit under the Exchange Act is accumulated and communicated to our management, including our Principal Executive Officer and Principal Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Controls Over Financial Reporting

There have not been any significant changes in our internal control over financial reporting during the period covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1.

Legal Proceedings.

From time to time, we are a party to, or otherwise involved in, legal proceedings arising in the normal and ordinary course of business. During the period covered by this report, there were no new legal proceedings nor any material developments to any legal proceedings previously disclosed.

Item 1A.

Risk Factors.

Not applicable to smaller reporting companies.

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds.

In addition to those unregistered securities previously disclosed in filings with the SEC, we have issued shares of common stock which are not registered under the Securities Act of 1933 (the “Act”), as described below.

Name or Class of Investor	Date Issued	No. of Securities	Consideration

Consultants (1)		7,000 shares of common stock	Consulting services

(1) Issued in reliance upon the exemption from registration contained in Section 4(a)(2) of the Act and Rule 506(b) promulgated thereunder. The common stock was issued to two consultants that we believe are accredited investors and each has signed investment letters evidencing their acquisition for investment and not with a view to investment.

Item 3.

Defaults Upon Senior Securities.

None.

Item 4.

Mine Safety Disclosures.

Not Applicable.

Item 5.

Other Information.

Item 6.

Exhibits.

See the exhibits listed in the accompanying “Index to Exhibits.”

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	uSell.com, Inc.

August 10, 2017	/s/ Nikhil Raman
	Nikhil Raman
	Chief Executive Officer
	(Principal Executive Officer)

August 10, 2017	/s/ Jennifer Calabrese
	Jennifer Calabrese
	Chief Financial Officer and
	Executive Vice President of Finance
	(Principal Financial Officer)

INDEX TO EXHIBITS

Exhibit		Incorporated by Reference			Filed or Furnished
No.	Exhibit Description	Form	Date	Number	Herewith

3.1	Certificate of Incorporation, as amended	10-K	3/30/17	3.2
3.2	Second Amended and Restated Bylaws	S-1	9/21/12	3.16
3.2(a)	Amendment to Second Amended and Restated Bylaws	8-K	11/7/14	3.1
10.1	2008 Equity Incentive Plan, as amended	10-K	3/30/17	10.3
10.2	Form of Services Agreement dated January 13, 2017	8-K	1/19/17	10.1
10.3	Form of Contribution Agreement dated January 13, 2017	8-K	1/19/17	10.2
10.4	Form of Non-Compete and Confidentiality Agreement – Scott and Brian Tepfer*	8-K	1/19/17	10.3
10.5	Form of Non-Compete and Confidentiality Agreement – Raman*	8-K	1/19/17	10.4
10.6	Form of Note Purchase Agreement dated January 13, 2017	8-K	1/19/17	10.5
10.7	Form of Secured Term Note dated January 13, 2017	8-K	1/19/17	10.6
10.8	Form of Security Agreement dated January 13, 2017	8-K	1/19/17	10.7
10.19	Form of Subsidiary Guaranty dated January 13, 2017	8-K	1/19/17	10.8
10.10	Form of Trade Mark Security Agreement dated January 13, 2017	8-K	1/19/17	10.9
10.11	Form of Pledge Agreement dated January 13, 2017	8-K	1/19/17	10.10
10.12	Form of Amendment to Management Agreement - Raman, Brauser and Scott and Brian Tepfer *	8-K	1/19/17	10.11
10.13	First Amendment to Note Purchase Agreement				Filed
31.1	Certification of Principal Executive Officer (302)				Filed
31.2	Certification of Principal Financial Officer (302)				Filed
32.1	Certification of Principal Executive and Principal Financial Officer (906)				Furnished**
101.INS	XBRL Instance Document				Filed
101.SCH	XBRL Taxonomy Extension Schema Document				Filed
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document				Filed
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document				Filed
101.LAB	XBRL Taxonomy Extension Label Linkbase Document				Filed
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document				Filed

* Management contract or compensatory plan or arrangement.

** This exhibit is being furnished rather than filed and shall not be deemed incorporated by reference into any filing, in accordance with Item 601 of Regulation S-K.

Copies of this report (including the financial statements) and any of the exhibits referred to above will be furnished at no cost to our shareholders who make a written request to our Corporate Secretary at 171 Madison Avenue, 17^thFloor, New York, New York 10016.