================================================================================ UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of Report (Date of earliest event reported) October 16, 2006 INSURE.COM, INC ------------------------------------------------------ (Exact name of registrant as specified in its charter) Delaware 0-26781 36-3299423 ---------------------------- ------------ ------------------- (State or other jurisdiction (Commission (I.R.S. Employer of incorporation) File Number) Identification No.) 8205 South Cass Ave., Darien, IL 60561 ---------------------------------------- ---------- (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code 630-515-0170 -------------------------------------------------------------- (Former name or former address, if changed since last report.) Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: [ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) [ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) [ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) [ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13a-4(c)) ================================================================================ ITEM 7.01 REGULATION FD DISCLOSURE On October 16, 2006, Insure.com, Inc. announced it had named a new vice president and Chief Information Officer. The press release making that announcement is attached hereto as Exhibit 99.1 and is incorporated herein by reference. This information is being furnished under Item 7.01 (Regulation FD Disclosure) of Form 8-K. SECTION 9.01 FINANCIAL EXHIBITS AND EXHIBITS ITEM 9.01(d) EXHIBITS Exhibit Number Description ------- ----------------------------------------------------------------- 99.1 Press Release dated October 16, 2006, announcing the appointment of a new vice president and Chief Information Officer SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. Date: October 16, 2006 By: /s/ PHILLIP A. PERILLO ------------------------- Phillip A. Perillo Senior Vice President and Chief Financial Officer