PRICING SUPPLEMENT NO. 3, DATED AUGUST 12, 2013
CALCULATION OF REGISTRATION FEE
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| Title of Each Class of Securities to be Offered |
Maximum Offering Price (1) |
Amount of Registration Fee (2) | ||
| 5.100% Medium-Term Notes, Series D Due 2043 |
$349,839,000 | $47,718.04 | ||
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| (1) | Excludes accrued interest, if any. |
| (2) | Calculated in accordance with Rule 457(r) under the Securities Act of 1933, as amended. This “Calculation of Registration Fee” table shall be deemed to update the “Calculation of Registration Fee” table in Prudential Financial, Inc.’s Registration Statement on Form S-3 (Nos. 333-180020, 333-180020-1, 333-180020-02). |
| Filed pursuant to Rule 424(b)(2) Registration No. 333-180020 333-180020-01 333-180020-02 | ||
| Pricing Supplement No. 3, dated August 12, 2013, to the Prospectus, dated March 9, 2012, and the Prospectus Supplement, dated March 9, 2012. |
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$350,000,000
PRUDENTIAL FINANCIAL, INC.
5.100% MEDIUM-TERM NOTES, SERIES D
DUE 2043
The note being purchased has the following terms:
UNDERWRITER AND PRINCIPAL AMOUNT:
| Citigroup Global Markets Inc. |
$ | 59,500,000 | ||
| Credit Suisse Securities (USA) LLC |
$ | 59,500,000 | ||
| Deutsche Bank Securities Inc. |
$ | 59,500,000 | ||
| Goldman, Sachs & Co. |
$ | 59,500,000 | ||
| RBS Securities Inc. |
$ | 59,500,000 | ||
| Mitsubishi UFJ Securities (USA), Inc. |
$ | 11,667,000 | ||
| Mizuho Securities USA Inc. |
$ | 11,667,000 | ||
| SMBC Nikko Securities America, Inc. |
$ | 11,666,000 | ||
| CastleOak Securities, L.P. |
$ | 2,917,000 | ||
| Drexel Hamilton, LLC |
$ | 2,917,000 | ||
| Loop Capital Markets LLC |
$ | 2,917,000 | ||
| Muriel Siebert & Co., Inc. |
$ | 2,917,000 | ||
| Samuel A. Ramirez & Company, Inc. |
$ | 2,916,000 | ||
| The Williams Capital Group, L.P. |
$ | 2,916,000 | ||
| TOTAL |
$ | 350,000,000 |
STATED MATURITY: August 15, 2043
SPECIFIED CURRENCY: U.S. dollars
principal: U.S. dollars
interest: U.S. dollars
exchange rate agent: Not applicable
TRADE DATE: August 12, 2013
ORIGINAL ISSUE DATE: August 15, 2013
ORIGINAL ISSUE PRICE: 99.954%
UNDERWRITERS COMMISSION: 0.875%
NET PROCEEDS TO PRUDENTIAL FINANCIAL, INC. (before expenses): 99.079% or $346,776,500
AMORTIZING NOTE: Not applicable
ORIGINAL ISSUE DISCOUNT NOTE: Not applicable
EXTENDIBLE NOTE: Not applicable
FORM OF NOTE:
master global form only: Yes
non-global form available:
CUSIP No. 74432QBY0
REDEMPTION AND REPAYMENT: The notes will be redeemable at any time, in whole or in part, at our option, at a redemption price equal to the greater of (1) 100% of the principal amount of the notes to be redeemed and (2) the sum of the present values of the remaining scheduled payments of principal and interest on the notes to be redeemed discounted to the redemption date on a semiannual basis, assuming a 360-day year consisting of twelve 30 day months, at the CMT rate, using a weekly average as displayed on Reuters page FEDCMT (as described in the Prospectus Supplement dated March 9, 2012 relating to the notes) plus 25 basis points. The redemption price will also include interest accrued to the date of redemption on the principal balance of the notes being redeemed.
INTEREST RATE IS FIXED: Yes
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INTEREST RATE IS FLOATING: No
Base Rate:
Base Rate Source:
Initial Interest Rate:
Spread, if any:
Spread Multiplier, if any:
Interest Determination Dates:
Interest Reset Dates:
Interest Payment Dates:
Record Dates:
Index Maturity:
Maximum Interest Rate, if any:
Minimum Interest Rate, if any:
INTEREST PAYMENT DATES: Semi-annually on the 15th day of each February and August, starting from February 15, 2014
DAY COUNT FRACTION: The amount of interest payable for any interest period will be computed on the basis of a 360-day year of twelve 30-day months.
REPORTS AND EVENTS OF DEFAULT:
The indenture, to the extent relating to the notes offered hereunder and under Pricing Supplements No.2 and No.4, each dated August 12, 2013, certain notes previously issued under the indenture and all future series of securities under the indenture, provides that any documents or reports that Prudential Financial, Inc. may be required to file with the Securities and Exchange Commission, or SEC, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, will be filed with the trustee within 15 days after Prudential Financial, Inc. has filed those documents or reports with the SEC. Under the Trust Indenture Act of 1939, as amended, Prudential Financial, Inc. may have a separate obligation to file with the trustee documents or reports it is required to file with the SEC. Prudential Financial, Inc.’s failure to comply with either filing obligation is not an event that will result in an event of default under the indenture. Accordingly, acceleration of Prudential Financial, Inc.’s obligations under the notes offered hereunder will not be a remedy for its failure to file those documents or reports with the trustee, and you may have no remedy for the failure other than an action in damages. For certain other outstanding series of notes of Prudential Financial, Inc., acceleration is a remedy, upon appropriate notice and passage of time, for the holders of those securities for Prudential Financial, Inc.’s failure to file documents or reports with the trustee.
DEFEASANCE APPLIES AS FOLLOWS:
full defeasance—i.e., our right to be relieved of all our obligations on the note by placing funds in trust for the investor: Yes
covenant defeasance—i.e., our right to be relieved of specified provisions of the note by placing funds in trust for the investor: Yes
Supplemental Plan of Distribution
Prudential Financial, Inc. estimates that the total offering expenses, excluding underwriting discounts and commissions paid to the underwriters, will be approximately $300,000. We and the underwriters have entered into an agreement regarding a reimbursement of our offering expenses.
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Concurrent Offering
Concurrent with this offering of notes, we are also offering $350 million aggregate principal amount of Floating-Rate Medium-Term Notes, Series D, due August 15, 2018 and $350 million aggregate principal amount of 2.300% Medium-Term Notes, Series D, due August 15, 2018.
Use of Proceeds
We intend to use the net proceeds from the sale of the notes for general corporate purposes, including refinancing a portion of our $500 million 4.750% Medium-Term Notes due April 1, 2014.
| Citigroup | Credit Suisse | Deutsche Bank Securities |
Goldman, Sachs & Co. |
RBS |
| Mitsubishi UFJ Securities | Mizuho Securities | SMBC Nikko | ||||||||
| CastleOak Securities, L.P. |
Drexel Hamilton | Loop Capital Markets |
Siebert Capital Markets |
Ramirez and Co., Inc. |
The Williams Capital Group, L.P. | |||||
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