Pricing Supplement Number 18 Dated 08/02/2004

Filed Under Rule 424(b)(3), Registration Statement No. 333-104444, 333-104444-01 and 333-104444-02

Pricing Supplement Number 18 Dated 08/02/2004

(To: Prospectus Dated April 25, 2003 and Prospectus Supplement Dated March 25, 2004)

Investors should read this pricing supplement in conjunction with the Prospectus and Prospectus Supplement.

 

CUSIP
Number
   Selling
Price
    Gross
Concession
    Net Proceeds    Coupon
Type
   Coupon
Rate
    Coupon
Frequency
   Maturity
Date
  

1st

Coupon

Date

  

1st

Coupon

Amount

   Survivor’s
Option
   Product
Ranking
   Moody’s
Rating
   S & P
Rating

74432ACH1

   100.00 %   0.625 %   $ 2,022,281.25    FIXED    3.50 %   SEMI-
ANNUAL
   8/15/2007    2/15/2005    $ 18.47    YES    Senior
Unsecured
Notes
   A3    A-

 

Redemption Information: Non-Callable.

 

Joint Lead Managers and Lead Agents: Banc of America Securities LLC, INCAPITAL, LLC Agents: A.G. Edwards & Sons, Inc., Bear, Stearns & Co., Inc., Charles Schwab & Co. Inc., Citigroup, Edward D. Jones & Co., L.P., Fidelity Capital Markets, Merrill Lynch & Co., Morgan Stanley, Ramirez & Co., Inc., Raymond James & Associates, Inc., RBC Dain Rauscher Inc., Muriel Siebert & Co., Inc., UBS Financial Services Inc., Wachovia Securities, LLC

 

CUSIP
Number
   Selling
Price
    Gross
Concession
    Net Proceeds    Coupon
Type
   Coupon
Rate
    Coupon
Frequency
   Maturity
Date
  

1st

Coupon

Date

  

1st

Coupon

Amount

   Survivor’s
Option
   Product
Ranking
   Moody’s
Rating
   S & P
Rating

74432ACJ7

   100.00 %   1.10 %   $ 1,282,733.00    FIXED    4.50 %   SEMI-
ANNUAL
   8/15/2010    2/15/2005    $ 23.75    YES    Senior
Unsecured
Notes
   A3    A-

 

Redemption Information: Non-Callable.

 

Joint Lead Managers and Lead Agents: Banc of America Securities LLC, INCAPITAL, LLC Agents: A.G. Edwards & Sons, Inc., Bear, Stearns & Co., Inc., Charles Schwab & Co. Inc., Citigroup, Edward D. Jones & Co., L.P., Fidelity Capital Markets, Merrill Lynch & Co., Morgan Stanley, Ramirez & Co., Inc., Raymond James & Associates, Inc., RBC Dain Rauscher Inc., Muriel Siebert & Co., Inc., UBS Financial Services Inc., Wachovia Securities, LLC

 

CUSIP
Number
   Selling
Price
    Gross
Concession
    Net Proceeds    Coupon
Type
   Coupon
Rate
    Coupon
Frequency
   Maturity
Date
  

1st

Coupon

Date

  

1st

Coupon

Amount

   Survivor’s
Option
   Product
Ranking
   Moody’s
Rating
   S & P
Rating

74432ACK4

   100.00 %   1.75 %   $ 2,180,167.50    FIXED    5.50 %   SEMI-
ANNUAL
   8/15/2016    2/15/2005    $ 29.03    YES    Senior
Unsecured
Notes
   A3    A-

 

Redemption Information: Callable at 100.000% on 08/15/2007 and every coupon date thereafter.

 

Joint Lead Managers and Lead Agents: Banc of America Securities LLC, INCAPITAL, LLC Agents: A.G. Edwards & Sons, Inc., Bear, Stearns & Co., Inc., Charles Schwab & Co. Inc., Citigroup, Edward D. Jones & Co., L.P., Fidelity Capital Markets, Merrill Lynch & Co., Morgan Stanley, Ramirez & Co., Inc., Raymond James & Associates, Inc., RBC Dain Rauscher Inc., Muriel Siebert & Co., Inc., UBS Financial Services Inc., Wachovia Securities, LLC The Prudential Financial, Inc. InterNotes will be subject to redemption at the option of Prudential Financial, Inc., in whole on the Interest Payment Date occurring any time on or after 08/15/2007 at a redemption price equal to 100% of the principal amount of the Prudential Financial, Inc. InterNotes, plus accrued interest thereon, if any, upon at least 30 days’ prior notice to the Noteholder and the Trustee, as described in the Prospectus.

 

Prudential Financial, Inc.    Trade Date: Monday, August 02, 2004 @12:00 PM ET    Prudential Financial, Inc.
751 Broad Street    Settle Date: Thursday, August 05, 2004    $1,000,000,000.00 Prudential Financial, Inc. InterNotes®
Newark NJ 07102    Minimum Denomination/Increments: $1,000.00/$1,000.00   

Prospectus Dated 25-Apr-03 and Prospectus Supplement

Dated: 25-Mar-04

    

Initial trades settle flat and clear SDFS: DTC Book Entry only

 

DTC number: 0443 via Pershing, LLC

    
     If the maturity date or an interest payment date for any note is not a Business Day (as defined in the Prospectus), principal, premium, if any, and interest for that note is paid on the next Business Day, and no interest will accrue from, and after, the maturity date or interest payment date.     
     The Prudential Financial, Inc. InterNotes will be represented by a single master global note in fully registered form, without coupons. The master global note will be deposited with, or on behalf of, DTC and registered in the name of a nominee of DTC, as depository, or another depository as may be named in a subsequent pricing supplement.     
     InterNotes® is the trademark of INCAPITAL, LLC. All rights reserved