FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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(Print or Type Responses)

1. Name and Address of Reporting Person *   COURTNEY H MARK 2. Date of Event Requiring Statement (Month/Day/Year) 01/02/2011 3. Issuer Name and Ticker or Trading Symbol FLOWERS FOODS INC [FLO] (Last) (First) (Middle) 16 MEANDER TRACE 4. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner __X__ Officer (give title below) _____ Other (specify below) SVP Sales&Mkt Flowers Bakeries 5. If Amendment, Date Original Filed(Month/Day/Year) (Street) THOMASVILLE, GA 31792 6. Individual or Joint/Group Filing(Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person (City) (State) (Zip) Table I - Non-Derivative Securities Beneficially Owned

1.Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5) Common Stock 11,171 D   Common Stock 3,864 I By 401(k)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.			SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Option (Right to Buy) (1)	02/05/2010	02/05/2014	Common Stock	10,275	$ 19.57	D	Â
Option (Right to Buy) (1)	02/04/2011	02/04/2015	Common Stock	9,700	$ 24.75	D	Â
Option (Right to Buy) (1)	02/09/2012	02/09/2016	Common Stock	12,550	$ 23.84	D	Â
Restricted Stock Award (1)	02/09/2011	  (2)	Common Stock	2,600	$ 0 (3)	D	Â
Option (Right to Buy) (1)	02/09/2013	02/09/2017	Common Stock	14,450	$ 25.01	D	Â
Restricted Stock Award (1)	02/09/2012	  (2)	Common Stock	2,300	$ 0 (4)	D	Â

Reporting Owners

Reporting Owner Name / Address	Relationships
	Director	10% Owner	Officer	Other
COURTNEY H MARK 16 MEANDER TRACE THOMASVILLE, GA 31792	Â	Â	  SVP Sales&Mkt Flowers Bakeries	Â

Signatures

/s/ Stephen R. Avera, Agent		01/12/2011
**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 5(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	Granted pursuant to the Flowers Foods, Inc. 2001 Equity and Performance Incentive Plan.
(2)	Grant expires on Exercisable Date if performance measures are not met.
(3)	In accordance with the terms of the 2009 Restricted Stock Award Agreement, the performance shares awarded do not have a conversion or exercise price.
(4)	In accordance with the terms of the 2010 Restricted Stock Award Agreement, the performance shares awarded do not have a conversion or exercise price.

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