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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of
the Securities Exchange Act of 1934 (Amendment No.          )

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Preliminary Proxy Statement

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Definitive Proxy Statement

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Soliciting Material under §240.14a-12

 

Tuesday Morning Corporation

(Name of Registrant as Specified In Its Charter)

 

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TUESDAY MORNING CORPORATION
6250 LBJ Freeway
Dallas, Texas 75240

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
To Be Held November 10, 2010

To our Stockholders:

        The 2010 Annual Meeting of Stockholders (the "Annual Meeting") of Tuesday Morning Corporation will be held at our corporate headquarters, 6250 LBJ Freeway, Dallas, Texas 75240, on Wednesday, November 10, 2010 at 10:00 a.m., local time. At the Annual Meeting, stockholders will be asked to vote on the following matters:

        This Notice of Annual Meeting, the Proxy Statement for the Annual Meeting and our Annual Report for fiscal 2010 are being made available to our stockholders on or about September 29, 2010 on the Internet, electronically by email for stockholders who have previously consented to delivery or who have requested to receive the proxy materials by email or, upon request, in printed form by mail.

        Only stockholders of record at the close of business on September 20, 2010 are entitled to notice of, and to vote at, the Annual Meeting or any postponement or adjournment thereof. If you are the beneficial owner of shares of our common stock held in street name, you will receive voting instructions from your broker, bank or other nominee (the stockholder of record). The voting instructions will provide details regarding how to vote these shares. Additionally, you may vote these shares in person at the Annual Meeting if you have requested and received a legal proxy from your broker, bank or other nominee giving you the right to vote the shares at the Annual Meeting, and you complete the legal proxy and present it to us at the Annual Meeting. Stockholders of record may vote over the Internet, by telephone, by mail if you received a printed set of proxy materials or in person at the Annual Meeting.

        Pursuant to recent regulatory changes, if you hold your shares in street name, beginning this year nominees will not have discretion to vote these shares on the election of directors. Accordingly, if your shares are held in street name and you do not submit voting instructions to your broker, bank or other nominee, these shares will not be counted in determining the outcome of the election of directors at the Annual Meeting. We encourage you to provide voting instructions to your broker, bank or other nominee if you hold your shares in street name so that your voice is heard in the election of directors.

 
   
    By Order of the Board of Directors,

 

 

GRAPHIC

 

 

Stephanie Bowman
Secretary

Dallas, Texas,
September 29, 2010

 

 

TUESDAY MORNING CORPORATION
6250 LBJ Freeway
Dallas, Texas 75240

PROXY STATEMENT
for the
ANNUAL MEETING OF STOCKHOLDERS
Wednesday, November 10, 2010

        This Proxy Statement and related proxy materials are being made available to stockholders of Tuesday Morning Corporation, a Delaware corporation, on or about September 29, 2010 on the Internet, electronically by email for stockholders who have previously consented to electronic delivery or who have requested to receive our proxy materials by email or, upon request, in printed form by mail. The Board of Directors of the Company (the "Board of Directors" or the "Board") is soliciting your proxy for the proposals to be presented at the Annual Meeting of Stockholders to be held on November 10, 2010, at 10:00 a.m., local time, at our corporate headquarters located at 6250 LBJ Freeway, Dallas, Texas 75240, and at any and all adjournments or postponements thereof (the "Annual Meeting"). At the Annual Meeting, our stockholders will act upon the matters outlined in the Notice of Annual Meeting of Stockholders and described in more detail in this Proxy Statement. The costs of soliciting proxies pursuant to this Proxy Statement will be paid by the Company. Solicitation may be made in person or by telephone, email, mail or facsimile. As used in this Proxy Statement, the terms "Tuesday Morning," "Company," "we," "us," and "our" refer to Tuesday Morning Corporation.

Important Notice Internet Availability

        In accordance with rules adopted by the Securities and Exchange Commission ("SEC"), we may furnish proxy materials, including this Proxy Statement and the Company's 2010 Annual Report to Stockholders, by providing access to these documents on the Internet instead of mailing a printed copy of our proxy materials to our stockholders. Based on this practice, most of our stockholders have already received a Notice of Internet Availability of Proxy Materials (the "Notice"), which provides instructions for accessing our proxy materials on a website referred to in the Notice or to request to receive printed copies of the proxy materials by mail or electronically by email.

        If you would like to receive a paper or email copy of our proxy materials for our Annual Meeting or for all future meetings, please follow the instructions for requesting such materials included in the Notice. Please note that if you previously requested or consented to delivery of our proxy materials by mail or electronically via email, you did not receive the separate Notice of Internet Availability of Proxy Materials. Instead, we sent you a full set of our proxy materials, which includes instructions for voting. We believe the delivery options that we have chosen this year will allow us to provide our stockholders with the proxy materials they need, while lowering the cost of the delivery of the materials and reducing the environmental impact of printing and mailing printed copies.


ABOUT THE MEETING

Record Date

        The record date for the Annual Meeting is September 20, 2010 (the "Record Date"). Only holders of record of our common stock, $0.01 par value per share ("Common Stock"), at the close of business on such date are entitled to notice of, and to vote at, the Annual Meeting.

Voting Stock

        Only holders of our Common Stock are entitled to vote at the Annual Meeting. Holders of record of Common Stock are entitled to one vote per share on the matters to be considered at the Annual

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Meeting. At the close of business on the Record Date, 43,026,116 shares of Common Stock were issued and outstanding and the holders thereof are entitled to vote at the Annual Meeting.

Quorum

        In order for any business to be conducted at the Annual Meeting, the holders of a majority of, or 21,513,059, shares of our Common Stock entitled to vote at the Annual Meeting, must be represented at the Annual Meeting, either in person or by properly executed proxy. Proxies received but marked as abstentions or broker non-votes will be considered present at Annual Meeting for purposes of determining a quorum at the Annual Meeting. Although it is not expected, if holders of fewer than 21,513,059 shares are present or represented at the Annual Meeting, we may adjourn and reschedule the Annual Meeting, without notice other than announcement at the Annual Meeting, until a quorum is present or represented.

Voting

        You cannot vote your shares of Common Stock unless you are present at the Annual Meeting or you have previously given your proxy. Written ballots will be provided to anyone who wants to vote in person at the Annual Meeting. You can vote by proxy in one of three convenient ways:

        Stockholders of record may vote their shares by telephone or over the Internet 24 hours a day, seven days a week. Telephone and Internet votes must be received by 11:59 p.m. Eastern Daylight Time on November 9, 2010 and votes by mail must be received on or before November 9, 2010. If your shares are held in "street name" by a broker, bank or other nominee, you should have received different voting instructions from your broker, bank or other nominee as to how to vote such shares.

        The Board recommends that you vote (1) "FOR" the election of each of the director nominees and (2) "FOR" the ratification of the appointment of Ernst & Young LLP ("Ernst & Young") as our independent registered public accounting firm for fiscal 2011.

Changing Your Vote

        If your shares are held in your name, you may revoke your proxy at any time before it is exercised by:

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        If your shares are held in "street name" through a broker, bank or other nominee, you must contact your broker or nominee to receive instructions on how to revoke your proxy if such instructions have not already been provided to you. In any case, your last properly-received and timely voted proxy will be the vote that is counted.

Voting by Street Name Holders; Treatment of Routine and Non-Routine Items

        If you are the beneficial owner of shares held in street name and do not submit voting instructions to your broker, bank or other nominee, the broker, bank or other nominee that holds your shares may use their discretion in voting your shares with respect to "routine items," but not with respect to "non-routine items," under the rules of the NASDAQ Stock Market, Inc. (the "NASDAQ"). On non-routine items for which you do not submit voting instructions to your broker, bank or other nominee, these shares will not be voted and will be treated as "broker non-votes." The proposal to ratify the appointment of Ernst & Young as our independent registered public accounting firm for fiscal 2011 is considered a routine item and therefore may be voted upon by your broker, bank or other nominee if you do not provide voting instructions on this proposal. However, pursuant to recent regulatory changes the election of directors is considered a non-routine item and therefore may not be voted upon by your broker, bank or other nominee if you do not provide voting instructions on this proposal.

Required Vote

        Election of Directors—Directors are elected by a plurality of the votes present in person or by proxy and entitled to vote, which means the six nominees who receive the most votes will be elected to the Board of Directors. Each share may be voted for each of the nominees, but no share may be voted more than once for any particular nominee. A properly executed proxy marked "WITHHOLD AUTHORITY" with respect to the election of one or more directors will not be voted with respect to the director or directors indicated, although it will be counted for purposes of determining whether there is a quorum. The withholding of authority by a stockholder will have no negative effect on the outcome since only a plurality of votes actually cast is required to elect a director. As discussed above, pursuant to recent regulatory changes, the election of directors is considered a non-routine item and therefore may not be voted upon by your broker, bank or other nominee if you do not provide voting instructions on this proposal.

        Ratification of Independent Registered Public Accounting Firm—The Audit Committee of the Board of Directors (the "Audit Committee") has appointed Ernst & Young as our independent registered public accounting firm for fiscal 2011. Although the Company is not required to seek ratification of the Audit Committee's appointment of Ernst & Young as our independent registered public accounting firm for fiscal 2011, the Board seeks ratification from our stockholders for the appointment of Ernst & Young as a matter of good corporate governance. The vote of the holders of a majority of the issued and outstanding shares of our common stock, present in person or by proxy at the Annual Meeting and voting thereon, is required to ratify the appointment of Ernst & Young as our independent registered public accounting firm for fiscal 2011. If the selection of Ernst & Young is not ratified at the Annual Meeting, the Audit Committee will consider the engagement of a different independent registered public accounting firm, but will not be obligated to do so.

Default Voting

        Where stockholders have appropriately specified how their proxies are to be voted, they will be voted accordingly. If a properly executed proxy does not indicate any voting instructions, the shares of Common Stock represented by such proxy will be voted as follows:

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        If the Company proposes to adjourn the Annual Meeting, the proxy holders will vote all shares for which they have voting authority in favor of adjournment. The Board of Directors is not presently aware of any matters other than those stated in the Notice of Annual Meeting of Stockholders and described in this Proxy Statement to be presented for consideration of the Company's stockholders at the Annual Meeting.

Attending the Annual Meeting

        All stockholders as of the Record Date, or their duly appointed proxies, may attend the Annual Meeting. Please note that if you hold your shares in "street name" through a broker, bank or other nominee you will need to bring a copy of your proxy card or a brokerage statement reflecting your stock ownership as of the Record Date and check in at the registration desk at the Annual Meeting.

Announcement of Voting Results

        We will announce the preliminary voting results at the Annual Meeting and will report the final results in a Current Report on Form 8-K to be filed with the SEC within four business days after the Annual Meeting. You may obtain a copy of this Form 8-K by contacting our Investor Relations office at (972) 387-3562 or the SEC at (800) SEC-0330 or by visiting the SEC's website at www.sec.gov or the "SEC Filings" page of the "Investor Relations" section of our website at www.tuesdaymorning.com.

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PROPOSAL NO. 1
ELECTION OF DIRECTORS

        At the Annual Meeting, the holders of Common Stock as of the Record Date will consider and vote for each of the nominated members of our Board of Directors. The Board of Directors has nominated Bruce A. Quinnell, Benjamin D. Chereskin, William J. Hunckler, III, Kathleen Mason, David B. Green and Starlette Johnson for re-election as directors of the Company. The six nominees are currently serving as our directors, and, if they are re-elected, the nominees will continue to serve until their terms expire at the next annual meeting of stockholders, or until their earlier death, resignation or removal. Should any nominee become unable or unwilling to accept nomination for election, the Board of Directors may designate a substitute nominee or reduce the number of directors accordingly. The proxy holders will vote for any substitute nominee designated by the Board. Each of the nominees has indicated his or her willingness to serve the full term.

        The following is biographical information about each of the nominees to the Board of Directors, including the specific experience, qualifications, attributes and skills of the nominees that led to the conclusion that the nominees should serve as a director of the Company, in light of the Company's business and structure:

        Bruce Quinnell, age 61, has served as a director of Tuesday Morning since December 2006. In May 2007, he was appointed Chairman of the Board. Mr. Quinnell has been a business consultant since leaving Borders Group, Inc. where he served as Vice Chairman from April 1999 to February 2002 and President and Chief Operating Officer from January 1997 to April 1999. Prior to that time, he served as President and Chief Operating Officer of Walden Book Company, Executive Vice President and Chief Administrative Officer of Pace Membership Warehouse, a membership-only retail store chain, and Vice President and Chief Financial Officer of Dollar General Corporation, a discount retail store chain. Mr. Quinnell serves as the Chairman of the Board of Hot Topic, Inc., a specialty retailer of music-related apparel and accessories, and as a member of the board of directors of Cyber Medical Services (dba TelaDoc), a telephone-based medical services organization. Mr. Quinnell also served as a member of the Board of Directors of Bombay, Inc., a specialty retailer that designs, sources and markets home accessories, wall decor and furniture, from 2005 to 2006. In nominating Mr. Quinnell to serve as a director of the Company, the Board of Directors considered his extensive background in the retail industry. The Board of Directors also believed that Mr. Quinnell's knowledge, experience and understanding of the Company provides valuable board-level leadership and management skills as well as financial, audit and operational expertise.

        Benjamin Chereskin, age 51, has served as a director of Tuesday Morning since December 1997 and served as Chairman of the Board from June 2000 until May 2007. Mr. Chereskin founded Profile Capital Management, a private equity investment firm, in October 2009. Prior to that time, Mr. Chereskin served as Managing Director of Madison Dearborn Partners, LLC, a private equity investment firm, which he co-founded in 1993 until October 2009. Prior to 1993, Mr. Chereskin was with First Chicago Venture Capital, a private equity investment firm, for nine years. Mr. Chereskin currently serves on the board of directors of Cinemark, Inc., BF Bolthouse Holdco LLC, CDW Corporation, The University of Chicago Laboratory Schools and KIPP-Chicago, and on the Board of Trustees of The University of Chicago Medical Center. In nominating Mr. Chereskin to serve as a director of the Company, the Board of Directors considered his strong background in private equity and investment banking. By co-founding a large private equity firm and serving as its managing director, Mr. Chereskin possesses a wealth of experience in financial services and capital markets, as well as valuable management, leadership and strategy skills, all of which help the Company continue to implement its long-term business strategy, identify growth opportunities and strategically plan for the future.

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        William Hunckler, III, age 57, has served as a director of Tuesday Morning since December 1997. Mr. Hunckler has been a private investor since January 2004. Mr. Hunckler was a co-founder in 1993 of Madison Dearborn Partners, LLC and served as a Managing Director until December 2003. Prior to 1993, Mr. Hunckler was with First Chicago Venture Capital for 13 years. Mr. Hunckler serves as a Trustee of the University of Chicago Medical Center and the Kravis Leadership Institute at Claremont McKenna College. In nominating Mr. Hunckler to serve as a director of the Company, the Board of Directors considered his strong background in private equity and corporate finance. Mr. Hunckler's experience as a co-founder and managing director of a large private equity firm has provided him with substantial knowledge in finance and accounting matters as well as capital structure.

        Kathleen Mason, age 61, was appointed President and Chief Executive Officer of Tuesday Morning and appointed to the Board of Directors in July 2000. During 1999, Ms. Mason served as President of Filene's Basement, a department store chain. From 1997 to 1999, she was the President of Homegoods, an off-price home fashion store and a subsidiary of TJX Companies, and, from 1987 to 1996, she was the Chairman and Chief Executive Officer of Cherry & Webb, a women's specialty store. Ms. Mason also serves on the board of directors of Office Depot, Inc. and Genesco, Inc., a wholesale and retail marketer of footwear, headwear and accessories. In nominating Ms. Mason to serve as a director of the Company, the Board of Directors considered her position as President and Chief Executive Officer of the Company since 2000. In addition, the Board of Directors considered the various senior executive-level positions Ms. Mason has held with other large, national retail companies. Having served in a senior executive-level capacity for such companies for many years, Ms. Mason has the knowledge and experience to critically review and analyze the various business considerations that are necessary to operate a successful consumer-driven business. Ms. Mason's senior executive-level experiences also provide the Board of Directors with relevant business comparisons and a unique insight into the business issues faced by retail companies from time to time.

        David B. Green, age 65, has served as a director of Tuesday Morning since January 2008. Mr. Green has been a marketing consultant since leaving McDonald's Corporation where he served as Senior Vice President and Senior Marketing Officer—Global Marketing from 1998 to 2002. Mr. Green held key executive marketing positions over a 30-year career with McDonald's Corporation beginning in 1972. In nominating Mr. Green to serve as a director of the Company, the Board of Directors considered his strong marketing, advertising and brand management background as well as his management skills as a result of Mr. Green's holding such positions throughout his career.

        Starlette Johnson, age 47, has served as a director of Tuesday Morning since May 2008. Ms. Johnson has served as President, Chief Operating Officer, and Director of Dave and Busters, Inc., a restaurant and entertainment company, since April 2007. On September 9, 2010, Dave and Busters, Inc. announced that Ms. Johnson resigned her positions as President, Chief Operating Officer and Director of Dave and Busters, Inc., effective September 30, 2010. From June 2006 until April 2007, Ms. Johnson served as Senior Vice President and Chief Strategic Officer of Dave and Busters, Inc. From 2004 to June 2006, she was an independent consultant to restaurant, retail, and retail services companies. Prior to 2004, Ms. Johnson served in various capacities with Brinker International, Inc., a casual-dining restaurant company, including serving as its Executive Vice President and Chief Strategic Officer. In nominating Ms. Johnson to serve as a director of the Company, the Board of Directors considered the various senior executive-level positions she has held with retail service companies. These senior executive-level experiences have provided Ms. Johnson with significant expertise in business matters and financial analysis in addition to corporate organizational and executive management skills.

        The Board of Directors recommends that you vote "FOR" the election of each of the Board's nominees.

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PROPOSAL NO. 2
RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED
PUBLIC ACCOUNTING FIRM

        On May 11, 2010, the Audit Committee of the Board of Directors selected Ernst & Young as the Company's independent registered public accounting firm for the fiscal year ending June 30, 2011. Although SEC regulations and the NASDAQ listing requirements require the Company's independent registered public accounting firm to be engaged, retained and supervised by the Audit Committee, the selection is being submitted for ratification at the Annual Meeting with a view towards soliciting the opinion of the stockholders, which the Audit Committee will take into consideration in future deliberations. If the selection of Ernst & Young as the Company's independent registered public accounting firm is not ratified at the Annual Meeting, the Audit Committee of the Board of Directors may consider the engagement of another independent registered public accounting firm, but will not be obligated to do so. The Audit Committee may terminate the engagement of Ernst & Young as the Company's independent registered public accounting firm without the approval of the Company's stockholders whenever the Audit Committee deems termination necessary or appropriate. The Company expects that representatives of Ernst & Young will be present at the Annual Meeting to respond to appropriate questions and will have an opportunity to make a statement if they desire to do so.

        The Board of Directors recommends that you vote "FOR" the ratification of the selection of Ernst & Young as the Company's independent registered public accounting firm for the fiscal year ending June 30, 2011.

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DIRECTORS

Number of Directors; Composition of the Board

        The Board currently consists of six directors. If elected at the Annual Meeting, each nominated director will continue to serve until his or her terms expire at the 2011 annual meeting of stockholders, or until his or her earlier death, resignation or removal.

Arrangements With Respect to Service on the Board

        Pursuant to Ms. Mason's Employment Agreement, described later in this Proxy Statement, the Company is to nominate, and use its reasonable efforts to cause the election of, Ms. Mason to serve as a member of the Board of Directors until Ms. Mason's resignation, death or disability (including any waiting or qualifying period) as defined in the long-term disability insurance maintained by the Company for Ms. Mason or until the Board terminates Ms. Mason's employment with the Company.


CORPORATE GOVERNANCE

Director Nomination

        The function of nominating directors is carried out by the independent members of the Board and, therefore, we do not maintain a standing nominating committee or other committee performing similar functions and there is not a charter governing this process. Based on the relatively small size of the Board, the Board believes it is beneficial to have all independent members involved in evaluating potential candidates and recommending nominees. Each independent member of the Board participates in the process.

        In identifying new nominees for director, the independent Board members will take into account the following attributes and qualifications when evaluating nominees for director: (1) relevant knowledge and mix of background and experience; (2) personal and professional ethics, integrity and professionalism; (3) accomplishments in their respective fields; (4) the skills and expertise to make a significant contribution to the Board, the Company and its stockholders and (5) whether the candidate has any of the following qualities: financial expertise, general knowledge of the retail industry, and CEO, CFO or other senior management experience. In addition, although the Board of Directors does not have a formal diversity policy in place for the director nomination process, diversity is an important factor in the independent Board members' consideration and assessment of a candidate, with diversity being broadly construed to mean a variety of opinions, perspectives, experiences and backgrounds, such as gender, race and ethnicity differences, as well as other differentiating characteristics, all in the context of the requirements of the Board at that point in time. In addition, no person may be considered as a candidate for nomination as a director of the Company if (1) during the last five years, that person, or any of his or her affiliates, has been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors), or is currently under investigation for same or (2) during the last five years, that person, or any of his or her affiliates, was a party to a civil proceeding of a judicial or administrative body of competent jurisdiction as a result of which that person, or any of his or her affiliates, was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws on finding any violation with respect to such laws, or is currently under investigation for same. In addition, the independent Board members will review each incumbent director annually as to whether each member should stand for re-election. The independent Board members may conduct all necessary and appropriate inquiries into the backgrounds and qualifications of potential candidates. There are no specific, minimum qualities a candidate must have to be nominated by the independent Board members.

        The process for evaluating candidates is the same regardless of the source of the recommendation. The independent Board members will not discriminate on the basis of race, color, national origin,

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gender, religion or disability in selecting nominees. In addition to those candidates identified through its own internal processes, the independent Board members will evaluate a candidate proposed by any single stockholder or group of stockholders that beneficially owns the Common Stock provided that written notice of such stockholder's intent to make such nomination or nominations has been timely given. In order to be considered by the independent Board members for evaluation for an upcoming annual meeting of stockholders, a notice from a stockholder regarding a potential candidate must be sent to the Company's Secretary at the Company's headquarters by the date specified in the "Stockholders' Proposals" section of the previous year's proxy statement for nomination of directors. The notice should set forth (a) as to each person whom the stockholder proposes to nominate for election or re-election as a director, (i) the name, age, business address and residence address of such person, (ii) the principal occupation or employment of such person, (iii) the class and number of shares of the Company that are beneficially owned by such person,and (iv) any other information relating to such person that is required to be disclosed in solicitations of proxies for election of directors, or is otherwise required, in each case pursuant to Regulation 14A under the Exchange Act (including without limitation such persons' written consent to being named in the proxy statement as a nominee and to serving as a director if elected); and (b) as to the stockholder giving the notice, (i) the name and address, as they appear on the Company's books, of such stockholder, (ii) the class and number of shares of the Company which are beneficially owned by such stockholder, (iii) whether the stockholder intends to appear in person or by proxy at the meeting to nominate the person or persons specified in the notice and (iv) a description of all arrangements or understandings between the stockholder and each nominee and any other person or persons (naming such person or persons) pursuant to which the nomination or nominations are to be made by the stockholder. All candidates (whether identified internally or by a stockholder) who, after evaluation, are then nominated by the Board will be included as the Board's recommended slate of director nominees in the Company's proxy statement.

        Any stockholder of the Company may nominate one or more persons for election as a director of the Company at an annual meeting of stockholders if the stockholder sends a notice to the Company's Secretary at the Company's headquarters by the date specified in the "Stockholders' Proposals" section of the previous year's proxy statement for nomination of directors. The procedures described in the prior paragraph are meant to establish an additional means by which certain stockholders can have access to the Company's process for identifying and evaluating Board candidates and is not meant to replace or limit stockholders' general nomination rights in any way.

Director Independence

        NASDAQ listing standards require our Board of Directors to be comprised of at least a majority of independent directors. For a director to be considered independent, the Board must determine that the director does not have any direct or indirect material relationship with the Company which would interfere with the exercise of independent judgment in carrying out of his or her responsibilities as a director. Based on the independence standards prescribed by NASDAQ, our Board has affirmatively determined that all directors are independent, other than Ms. Mason, who is not independent due to her employment relationship with the Company. In addition, as prescribed by the NASDAQ rules, the independent directors have regularly scheduled meetings without management present.

Independent Chairman of the Board

        The Company has had different individuals serving as its Chief Executive Officer and Chairman of the Board since 2000. The separation of roles is designed to allow our President and Chief Executive Officer, Ms. Mason, to focus on the day-to-day management of the Company's business and our independent Chairman to focus on the continued development of a high-performing Board, including (1) ensuring the Board remains focused on the Company's long-term strategic plans, (2) developing Board agendas, (3) working with Company management to ensure the Board has timely and adequate

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information, (4) coordinating Board committee activities, (5) supporting and mentoring the Chief Executive Officer and (6) ensuring effective stakeholder communications. The Board recognizes the time, effort and energy that the Chief Executive Officer is required to devote to her position in the current business environment, as well as the commitment required to serve as our Chairman, particularly as the Board's oversight responsibilities continue to grow. The Board believes, due to the continued leadership and experience provided by these two individuals, that having separate positions is the appropriate leadership structure for the Company at this time and demonstrates our commitment to good corporate governance.

Board of Directors' Role in Risk Oversight

        Our Company, like others, faces a variety of enterprise risks, including credit risk, liquidity risk and operational risk. In fulfilling its risk oversight role, the Board focuses on the adequacy of the Company's risk management process and overall risk management system. The Board believes an effective risk management system will (1) adequately identify the material risks that the Company faces in a timely manner, (2) implement appropriate risk management strategies that are responsive to the Company's risk profile and specific material risk exposures, (3) integrate consideration of risk and risk management into business decision-making throughout the Company and (4) include policies and procedures that adequately transmit necessary information with respect to material risks to senior executives and, as appropriate, to the Board or relevant committee.

        The Audit Committee is charged by its charter to review and discuss with the Company's management, internal audit staff and independent accountants the Company's policies with respect to risk assessment and risk management. Accordingly, the Audit Committee schedules time for periodic review of risk management, in addition to its other duties. In this role, the Audit Committee receives information from management and other advisors, and strives to generate serious and thoughtful attention to the Company's risk management process and system, the nature of the material risks the Company faces and the adequacy of the Company's policies and procedures designed to respond to and mitigate these risks.

        Although the Board's primary risk oversight role has been assigned to the Audit Committee, the full Board also periodically receives information about the Company's risk management system and the most significant risks that the Company faces. This is principally accomplished through the Audit Committee's discussions with the full Board and briefings provided by management and advisors of the Company.

        In addition to the formal compliance program, the Board and the Audit Committee encourage management to promote a corporate culture that understands risk management and incorporates it into the overall corporate strategy and day-to-day business operations. The Company's risk management structure also includes an ongoing effort to assess and analyze the most likely areas of future risk for the Company. As a result, the Board and Audit Committee periodically ask the Company's executives to discuss the most likely sources of material future risks and how the Company is addressing any significant potential vulnerability.

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Communication with the Board of Directors

        Stockholders and other interested parties may communicate with one or more members of the Board in writing by regular mail. The following address may be used by those who wish to send such communications:

        Such communication should be clearly marked "Stockholder—Board Communication." The communication must indicate whether it is meant to be distributed to the entire Board, a specific committee of the Board or to specific members of the Board, and must state the number of shares beneficially owned by the stockholder making the communication. The Secretary has the authority to disregard any inappropriate communications. If deemed an appropriate communication, the Secretary will submit such stakeholder's correspondence to the Chairman of the Board (on behalf of the Board) or to any specific committee, director or directors to whom the correspondence is directed.

Code of Ethics for Senior Financial Officers

        We have adopted a "Code of Ethics for Senior Financial Officers" that establishes the ethical standards to be followed by the persons serving as our principal executive officer, principal financial officer, principal accounting officer or controller, or persons performing similar functions (the "Senior Financial Officers"). Amendments to and waivers from the Code of Ethics for Senior Financial Officers will be posted on our website within four business days after approval by the Board. Any waiver from the Code of Ethics for Senior Financial Officers requires approval by the Board. There were no waivers from the Code of Ethics for Senior Financial Officers during the fiscal year ended June 30, 2010. The Code of Ethics for Senior Financial Officers is available on the Company's website at www.tuesdaymorning.com by first clicking on "Investor Relations" and then "Corporate Governance."

Code of Conduct

        We have also adopted a "Code of Conduct" that establishes the business conduct to be followed by all of our officers, including the Senior Financial Officers, employees and members of our Board and embodies the Company's principles and practices relating to the ethical conduct of the Company's business and its long-standing commitment to honesty, fair dealing and full compliance with all laws affecting the Company's business. Amendments to and waivers from the Code of Conduct with respect to the Senior Financial Officers will be posted on our website within four business days after approval by the Board. Any waiver from the Code of Conduct with respect to our Senior Financial Officers requires approval by the Board. There were no waivers from the Code of Conduct with respect to the Senior Financial Officers during the fiscal year ended June 30, 2010. The Code of Conduct is available on the Company's website at www.tuesdaymorning.com by first clicking on "Investor Relations" and then "Corporate Governance."

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MEETINGS AND COMMITTEES OF THE BOARD

Board of Directors

        Each director is expected to devote sufficient time, energy and attention to ensure diligent performance of his or her duties and to attend all Board, committee and stockholder's meetings. During the fiscal year ended June 30, 2010, the Board of Directors held five meetings and all directors attended 75% or more of the meetings. Directors are encouraged to attend the annual meeting of stockholders. All of our then-serving directors, with the exception of Mr. Hunckler, attended the Company's annual stockholders meeting held on November 12, 2009.

Committees of the Board

        The Board has two standing committees to facilitate and assist the Board in the execution of its responsibilities. The committees are currently the Audit Committee and the Compensation Committee.

Audit Committee

        The Audit Committee has three members and met twelve times during the fiscal year ended June 30, 2010. Each person who served as a committee member during such period attended 75% or more of the meetings. The committee is comprised solely of non-employee directors, all of whom the Board has determined are independent pursuant to the NASDAQ rules and satisfy the SEC requirements relating to the independence of audit committee members. The Board has determined that all the members of the Audit Committee have the ability to read and understand fundamental financial statements.

        The Audit Committee is currently comprised of Bruce A. Quinnell, Chairman, William J. Hunckler, III, and Starlette Johnson. The Board of Directors has determined that Mr. Quinnell qualifies as an "audit committee financial expert" as defined by the SEC's rules and has designated Mr. Quinnell as the Company's audit committee financial expert. The Board has adopted a charter for the Audit Committee, which is available on the Company's website at www.tuesdaymorning.com by first clicking on "Investor Relations" and then "Corporate Governance." The charter is also available in print to any stockholder who requests a copy.

        The Audit Committee's responsibilities, which are discussed in detail in its charter, include the duty and responsibility to:

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        The Audit Committee has the authority under its charter to retain any independent counsel, experts or advisors (accounting, financial, legal or otherwise) that the Committee believes to be necessary or appropriate to assist in the fulfillment of its responsibilities.

Compensation Committee

        The Compensation Committee has four members and met five times during the fiscal year ended June 30, 2010. Each person who served as a committee member during such period attended 75% or more of the meetings. The Compensation Committee is comprised solely of non-employee directors all of whom the Board has determined are independent pursuant to the NASDAQ rules. The Board adopted a charter for the Compensation Committee, which is available on the Company's website at www.tuesdaymorning.com by first clicking on "Investor Relations" and then "Corporate Governance." The charter is also available in print to any stockholder who requests a copy.

        The Compensation Committee's current members are Bruce A. Quinnell, Chairman, Benjamin D. Chereskin, David B. Green and William J. Hunckler, III.

        The Compensation Committee's responsibilities, which are discussed in detail in its charter, include the duty and responsibility to:

        Compensation Committee meetings are regularly attended by the President and Chief Executive Officer, Chief Operating Officer and the Chief Financial Officer. At each meeting, the Compensation Committee meets in executive session in which only independent directors are present. The Compensation Committee Chairman reports the Compensation Committee's recommendations on executive compensation to the Board. The Compensation Committee has authority under its charter to retain, approve fees for and terminate advisors, consultants and agents as it deems necessary to assist in the fulfillment of its responsibilities.

Compensation Committee Interlocks and Insider Participation

        Messrs. Quinnell, Chereskin, Green and Hunckler served on the Compensation Committee for the fiscal year ended June 30, 2010. None of our executive officers served as a member of the Compensation Committee or similar committee or as a member of the board of directors of any other entity one of whose executive officers served on the Compensation Committee or as a member of the Board of Directors.

Risk-Related Compensation Policies and Practices

        As part of its oversight of the Company's executive and non-executive compensation programs, the Compensation Committee considers the impact of the Company's compensation programs, and the incentives created by the compensation awards that it administers, on the Company's risk profile. In addition, the Company reviews all of its compensation policies and procedures, including the incentives that they create and factors that may increase or reduce the likelihood of excessive risk taking, to determine whether they present a significant risk to the Company. Based on this review, the Company has concluded that its compensation policies and procedures are not reasonably likely to have a material adverse effect on the Company.

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EXECUTIVE OFFICERS

        The Board appoints our executive officers at the first Board meeting following our annual stockholders meeting and updates the executive officer positions as needed throughout the year. Each executive officer serves at the behest of the Board and until their successors are appointed, or until the earlier of their death, resignation or removal.

        The following sets forth certain information about our executive officers other than Kathleen Mason whose biographical information is included above under "Proposal No. 1 Election of Directors:"

Stephanie Bowman

        Ms. Bowman, age 47, has served as the Company's Executive Vice President, Chief Financial Officer, Secretary and Treasurer since April 2008. Ms. Bowman joined Tuesday Morning in August 2006 as Controller and was promoted to Vice President of Finance in April 2007. From January 2002 until Ms. Bowman joined the Company, she served as Senior Vice President of Finance for Summit Global Partners, which was acquired by USI Holdings, Inc., a publicly-traded insurance brokerage firm, in February 2005.

Michael J. Marchetti

        Mr. Marchetti, age 53, has served as the Company's Executive Vice President and Chief Operating Officer since April 2003. Mr. Marchetti joined Tuesday Morning in February 2001 as Senior Vice President, Strategic Planning and was promoted to Executive Vice President, Operations in February 2002. He also served as the Company's Acting Chief Financial Officer, Secretary and Treasurer from January 2008 to April 2008. From April 1999 to February 2001, Mr. Marchetti was a principal with MarCon Services, Inc., a service company that evaluates system development needs. He also served as Chief Financial Officer of CWT Specialty Stores, Inc., the parent company of Cherry & Webb specialty retail stores, from August 1996 to March 1999.

Melinda Page

        Ms. Page, age 48, has served as the Company's Senior Vice President, General Merchandise Manager since April 2006. Ms. Page joined Tuesday Morning in September 1999 as Buyer and was promoted to Director of Merchandising Systems in December 2003. In June 2005, Ms. Page was promoted to Vice President, Planning and Allocation. From 1980 through August 1999, Ms. Page held various positions at TJMaxx, Marshall's, Lechmere and Filene's Basement.

Ross Manning

        Mr. Manning, age 63, has served as the Company's Senior Vice President, Marketing since November 2009 and previously served as the Company's Senior Vice President, General Merchandise Manager from June 2004 to November 2009. He joined Tuesday Morning in June 2004. Prior to joining Tuesday Morning, Mr. Manning was Managing Partner of Retail Experiences Consulting, Inc. an international marketing and retail consulting firm. He also held several positions with Jaeger, the British apparel brand, including Managing Director, Retail and Marketing worldwide and President of Jaeger, North America. Mr. Manning has held a variety of executive positions with Federated Department Stores and other upscale retailers.

14



EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Overview of Compensation Program

        The Compensation Committee (for purposes of this section only, the "Committee") of the Board of Directors, which is comprised solely of independent directors, has responsibility for establishing, implementing and continually monitoring adherence to the Company's compensation philosophy. The Committee ensures that the total compensation paid to the executive officers is fair, reasonable and competitive. The Committee is empowered to review and recommend to the full Board the annual compensation, long-term equity incentive compensation, annual cash incentive plan compensation and discretionary bonuses, as well as the compensation procedures for the Chief Executive Officer. The Committee also reviews and considers the Chief Executive Officer's recommendations for annual compensation, long-term equity incentive compensation, annual cash incentive plan compensation and discretionary bonuses, as well as the compensation procedures for our other named executive officers (as defined below).

        Throughout this Proxy Statement, the individuals who served as the Company's Chief Executive Officer and Chief Financial Officer during the fiscal year ended June 30, 2010, as well as other individuals included in the Summary Compensation Table below, are referred to as the "named executive officers."

Compensation Philosophy and Objectives

        Our compensation program is designed to align the financial interests of management with those of our stockholders. Our executive compensation philosophy seeks to integrate executive pay with the long-term strategic objectives of the Company, recognize individual initiative and achievements and assist in attracting, motivating and retaining high-performing executives. The Company's success and ability to properly manage its growth and improve stockholder returns depend, to a significant extent, both upon the performance of its current senior management team and its ability to attract, hire, motivate and retain additional qualified management personnel in the future. In addition, the performance of our management, in light of macroeconomic and specific company, industry and competitive conditions, is taken into consideration when determining overall compensation. The Committee further recognizes that the inability to recruit and retain such personnel, or the loss of critical management, could have an adverse impact on the Company.

Role of Executive Officers in Compensation Decisions

        The Chief Executive Officer makes compensation recommendations to the Committee with respect to the executive officers who report to her, which include the named executive officers. Such executive officers are not present at the time of these deliberations. The Committee may accept or reject these recommendations. The Committee determines the Chief Executive Officer's compensation based on its evaluation of the performance of the Chief Executive Officer in light of the overall corporate goals and objectives. The Committee does not delegate any of its functions to others in setting compensation. The Committee does not currently engage any consultant with respect to executive compensation matters.

Setting Executive Compensation

        Our compensation program is structured to motivate executives to achieve the business goals set by the Company and reward the executives for achieving these goals. The program is also designed to compensate our named executive officers with competitive annual salaries and other cash compensation while also creating long-term incentives for executives that will align the interests of the Company with

15



those of its stockholders and will create long-term growth in stockholder value. Company management periodically reviews independent compensation surveys such as the Mercer Multi-Unit Retail Salary Survey and the Mercer Benchmark Database Survey for companies that are categorized as specialty retailers with similar sales revenue and geographic locations, which consisted of Kirkland's, Inc., Conn's, Inc., CostPlus, Inc., Pier 1 Imports, Inc. and Overstock.com, Inc., to assist in the evaluation of executive compensation. In addition, management reviews publicly-available compensation information from the companies described in the preceding sentence.

        Our compensation program is not based on the short-term performance of our stock, whether favorable or unfavorable, but rather on the belief that that the price of our stock will, in the long-term, reflect our operating performance, and ultimately, the management of the Company by our executives. We seek to have the long-term performance of our stock reflected in executive compensation through our long-term incentive programs.

Executive Compensation Components

        For the fiscal year ended June 30, 2010, the principal components of compensation for the named executive officers were:

        The Committee believed that this approach best served the interests of the Company and its stockholders during fiscal 2010. The Committee has no established policy for allocating between long-term and short-term compensation but rather considers such allocation on a case-by-case basis and may reconsider the mix of compensation components from year to year, as determined in its discretion taking into account its compensation philosophies and objectives and other relevant factors.

Base Salary

        The Company provides its named executive officers with base salary to compensate them for services rendered during the fiscal year. The base salary is initially determined by the terms of each named executive officer's offer letter from the Company, with consideration given to the scope of responsibility of the position, the named executive officer's anticipated contribution to the Company's financial performance and current economic and market factors relating to the Company's ability to attract and retain top leadership talent. The Committee's intention is to set total executive cash compensation sufficiently high to attract and retain a strong motivated leadership team, but not so high that it creates a negative perception with our stockholders.

        Base salary levels are reviewed for merit adjustments as part of the annual performance review process for all employees as well as upon a promotion or other change in job responsibility. Merit based increases to salaries of our named executive officers are based on the recommendations of Ms. Mason (other than with respect to her own salary), the Committee's assessment of the individual's performance and our financial performance. The Committee also considers the experience of the named executive officer, each named executive officer's compensation in relation to our other officers and management's summaries of the publicly-available executive compensation information and

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independent compensation surveys, as described above under the heading "Setting Executive Compensation."

Annual Cash Incentive Plan

        The Committee believes that our named executive officers should be eligible to receive short-term cash bonuses based on the Company's financial performance and provides such persons with short-term financial rewards upon the achievement of certain pre-determined Company-wide financial performance goals. The Committee believes the achievement of these financial performance goals will ultimately increase the value of our stock, as well as help attract and retain our named executive officers by providing attractive compensation opportunities.

        In December 2007, the Committee approved an annual cash incentive plan (the "Cash Incentive Plan") under which our named executive officers are eligible to receive cash awards based on the extent to which certain pre-determined Company performance goals are achieved. Under the Cash Incentive Plan, each named executive officer is eligible to receive a cash bonus based on a percentage of the individual's base salary. Such cash bonuses will only be paid to the named executive officers if certain performance targets that have been established by the Committee are met by the Company for the fiscal year. Historically, the amount of the bonus for each named executive officer is generally determined based on the earnings per share and net revenue attained by the Company in such fiscal year, as the Committee believes earnings per share and net revenue are the best indicators of Company performance and are most closely correlated to the creation of stockholder value. However, the Committee may, in its discretion, use different pre-established performance criteria.

        The amount of the final cash bonus payout is based on the Company's actual performance measured against the performance targets set by the Committee. If the Company does not achieve the minimum financial performance targets, or the Committee decides that our named executive officers will not be eligible for cash-based incentive awards for the fiscal year, and thus, does not set any performance targets, then the named executive officers will not receive any cash bonus under the Cash Incentive Plan. If the performance targets are satisfied, then each named executive officer is eligible to receive a cash bonus equal to a percentage, ranging from 10% to 20%, of his or her base salary, based on the achievement of performance targets at the different achievement levels; provided, that the actual cash bonus payable by the Company can be reduced in the sole discretion of the Committee.

        The Committee has historically set performance targets under the Cash Incentive Plan in July of each year. The Committee does not have discretion to make payouts under the Cash Incentive Plan when the minimum performance targets are not achieved, although the Committee reserves the right, at any time during the performance period, to adjust the performance targets upon the occurrence of unforeseen developments, changes in market conditions, changes in the Company's business plan, changes in the Committee's compensation philosophy or objectives or otherwise.

        The Committee recognizes that there may be instances where the accounting treatment of a matter may have a disproportionate impact on our financial results in any given year, irrespective of whether or not such accounting impact truly reflects our operating results for that fiscal year. Accordingly, the Committee uses its discretion in evaluating our financial performance with respect to the Cash Incentive Plan, and may exclude certain accounting measures and extraordinary items in determining whether we met our financial performance targets when doing so is consistent with our compensation objectives.

Equity-Based Compensation

        The Committee believes that equity compensation is a highly effective means of creating a link between the compensation provided to the named executive officers with increases in stockholder value. Each of our named executive officers is eligible to receive equity awards under the Company's equity

17



incentive plans, which have historically been in the form of stock options and restricted stock. The levels of stock option and restricted stock award grants is based primarily upon each executive's relative position, responsibilities within the Company and individual performance, as well as the competitive environment in which the Company operates, including a review of accumulative realized and unrealized gains from prior stock option and restricted stock awards. The Company is also obligated to provide an annual restricted stock award with a value equal to $250,000 per award to Ms. Mason on June 30, 2009, 2010 and 2011 pursuant to the terms of her employment agreement with the Company. Although the Company encourages its named executive officers to own the Company's stock, the Company does not require its named executive officers to maintain a minimum stock ownership interest in the Company.

        The Committee believes that the periodic grant of time-vested or performance-based stock option and restricted stock awards provides an incentive that focuses the executives' attention on managing the business from the perspective of owners with an equity stake in the Company. The Committee believes that those types of awards further motivate executives to maximize long-term growth and profitability because value is created in the awards if the stock price increases after the option award is granted, or, in the case of restricted stock awards, if the executive remains with the Company for a period of time or achieves certain performance-based targets.

        We have established the Tuesday Morning Corporation 2004 Long-Term Equity Incentive Plan (the "2004 Plan") and the Tuesday Morning Corporation 2008 Long-Term Equity Incentive Plan (the "2008 Plan"), which allow our Board to grant equity awards to directors, officers and other key employees and individuals who perform services for us. The Committee and, through express consent of the Committee, Ms. Mason are authorized to grant equity awards under the 2004 Plan and the 2008 Plan. Stock options granted under the 2004 Plan are awarded at a fair market value equal to the mean of the high and low trading prices of the Common Stock on the date of grant. Stock options granted under the 2008 Plan are awarded at a fair market value equal to the closing sale price of the Common Stock on the date of grant. Stock options may include performance-based targets which are required to be met in order for such awards to vest. The 2004 Plan and the 2008 Plan also allow for the grant of shares of time-based restricted stock, which shares generally vest ratably over a period of one year or three years. As described in more detail below, we have also granted options to purchase shares of our Common Stock and shares of restricted stock under the 2004 Plan and 2008 Plan with different vesting periods to Ms. Mason and Mr. Marchetti pursuant to their respective employment agreements. In addition, the 2004 Plan and 2008 Plan allow the grant of performance awards, which may include cash awards, awards based upon units having established dollar values or performance stock awards. As of September 20, 2010, the maximum remaining number of shares of our Common Stock that may be issued pursuant to equity awards under the 2004 Plan and 2008 Plan was 1,081,521 shares and 605,540 shares, respectively.

        For the reasons discussed below, the Committee determined not to grant equity-based compensation to the named executive officers during fiscal 2010, except for with respect to Ms. Mason pursuant to her employment agreement.

Perquisites and Other Benefits

        Our named executive officers participate in other employee benefit plans generally available to all employees on the same terms as similarly-situated employees. Certain named executive officers have received additional perquisites that the Committee believes are reasonable and consistent with its overall compensation program to better enable the Company to attract and retain superior employees for key positions. The perquisites and other benefits provided to our named executive officers in the fiscal year ended June 30, 2010 are described in footnote 3 to the Summary Compensation Table below.

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401(k) Profit Sharing Plan

        After six months of service with the Company or its subsidiaries, our employees, including our named executive officers, are eligible to participate in our 401(k) profit sharing plan. Under this plan, eligible employees may request us to deduct and contribute between 1% and 75% of their respective salaries to the plan. Subject to Internal Revenue Service Regulations, we match each participant's contribution up to 4% of the participant's compensation. The Company offers this benefit in order to remain competitive with other companies.

Death Benefits

        The Company's death benefit plan is provided to all active full-time employees of the Company, including the named executive officers. For named executive officers, this benefit plan provides for a payment equal to two times the named executive officer's respective annual base salary, not to exceed $300,000. The Company offers this benefit plan in order to remain competitive with other companies.

Determination of Compensation for Fiscal 2010

Fiscal 2010 Base Salary Adjustments

        In November 2009, the Committee considered whether adjustments would be made during fiscal 2010 to the annual base salaries of our named executive officers. During the Committee's review of base salaries, the Committee primarily considered the input of Ms. Mason (other than with respect to her own base salary), our financial performance, each named executive officer's individual performance, the experience of each named executive officer, and each named executive officer's compensation in relation to our other officers. In connection with such determination, Company management reviewed data reported in independently published compensation surveys, including the Mercer Multi-Unit Retail Salary Survey and the Mercer Benchmark Database Survey for companies that are categorized as specialty retailers with similar sales revenue and geographic locations, which consisted of Kirkland's, Inc., Conn's, Inc., CostPlus, Inc., Pier 1 Imports, Inc. and Overstock.com, Inc., and prepared summaries of the data from such review for the Committee. In addition, management reviewed publicly-available compensation information from the companies described in the preceding sentence. Management provided summaries of such review to the Committee to assist with the Committee's determination of base salary.

        In determining the named executive officers' base salaries for fiscal 2010, the Committee considered the summaries prepared by management described in the preceding paragraph, the Company's financial performance in fiscal 2009 on an absolute basis and with respect to the retail home furnishings sector in general, individual performance and overall experience. Based on its review of base salaries for fiscal 2010 and taking into account the fact that no salary increases had been given to our named executive officers for fiscal 2009, the Committee increased the base salaries of the named executive officers for fiscal 2010 (other than Ms. Mason and Mr. Marchetti for the reasons discussed below) as set forth in the table below. This increase was consistent with the Committee's decision to keep our executive compensation levels in line with those of executive officers with comparable duties and responsibilities at the similarly-situated public companies in the specialty retail industry identified above. The base salary adjustments for fiscal 2010 were effective December 1, 2009.

 
  Annual Base Salaries    
 
Name
  Fiscal 2009 Salary   Fiscal 2010 Salary   Percent Increase  

Stephanie Bowman

  $ 230,000   $ 245,000     6.5 %

Melinda Page

  $ 250,000   $ 275,000     10.0 %

Ross Manning

  $ 240,292   $ 245,000     2.0 %

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        On September 29, 2008, the Board approved, and the Company entered into, an amended and restated employment agreement, as amended (the "Mason Employment Agreement"), with Ms. Mason, our President and Chief Executive Officer, which included an increase in base salary in the amount of $100,000, or 15.4%, effective July 1, 2008, and a cash payment of $500,000 on November 14, 2009, 2010 and 2011. As a result of the base salary increases and annual cash payments under her employment agreement, Ms. Mason did not receive an increase in base salary for fiscal 2010. On October 2, 2008, the Board approved, and the Company entered into, an employment agreement, as amended (the "Marchetti Employment Agreement"), with Michael J. Marchetti, our Chief Operating Officer, which included an increase in base salary of $50,000, or 12.5%, effective July 1, 2008, and cash payment of $200,000 on November 14, 2009, 2010 and 2011. As a result of the base salary increases and annual cash payments under his employment agreement, Mr. Marchetti did not receive an increase in base salary for fiscal 2010. For more information regarding the Mason Employment Agreement and the Marchetti Employment Agreement, please see "Payments Made Upon Change of Control" below.

Annual Incentive Compensation for Fiscal 2010

        As previously discussed, in December 2007 we adopted a Cash Incentive Plan for our named executive officers pursuant to which our named executive officers may be eligible to receive cash-based incentive awards upon the achievement of certain performance targets as determined by the Committee. For fiscal 2009, the Committee determined our named executive officers would not be eligible to receive cash-based awards due to the depth and duration of the economic recession and the impact it had on the Company's financial performance. However, in July 2009 the Committee determined that our named executive officers were eligible to receive cash-based incentive awards for fiscal 2010, and accordingly, set and approved performance targets for fiscal 2010. The Committee determined that our named executive officers were eligible to receive cash-based incentive awards for fiscal 2010 in consideration of the Company's improving financial performance, which would serve to provide such persons with the opportunity to receive short-term financial rewards upon the achievement of certain pre-determined Company-wide financial performance goals. The Committee believes that the achievement of these financial performance goals ultimately increases the value of our stock, as well as helps attract and retain our named executive officers by providing attractive compensation opportunities.

        In fiscal 2010, the company-wide financial performance targets were based upon our net sales and fully diluted earnings per share ("EPS") for fiscal 2010. The Committee selected these performance measures because it believed that net sales and EPS were the best indicators of our financial performance for fiscal 2010 and were most closely correlated to the creation of stockholder value. Both the net sales and EPS targets needed to be achieved at a particular level in order for the participant to be eligible to receive the maximum cash bonus at such level; provided, that the actual cash bonus payable by the Company could be reduced in the sole discretion of the Committee.

        The following chart presents information about the specific performance targets established by the Committee for fiscal 2010 and the maximum incentive opportunities for our named executive officers at each achievement level:

 
  Performance Targets    
 
Achievement Level
  Net Sales Targets   EPS Targets   Maximum Incentive Opportunity as a
Percentage of Base Salary
 
 
  (in millions)
   
   
 

Level 1

  $ 816.6   $ 0.06     20 %

Level 2

  $ 809.6   $ 0.03     15 %

Level 3

  $ 801.8   $ 0.00     10 %

        In setting the performance targets, the Committee reviewed performance projections that accounted for current trends at the time the targets were set and the Company's internal budget for

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fiscal 2010. Actual net sales for fiscal 2010 were $828.3 million and actual earnings per share was $0.25. As a result, since the Level 1 threshold performance targets were attained, our named executive officers were eligible to receive a maximum cash bonus of up to 20% of their respective base salaries. Cash-based incentive awards were accrued, but not paid as of June 30, 2010 for the named executive officers as follows: Ms. Mason—$150,000, Mr. Marchetti—$90,000, Ms. Bowman—$49,000, Ms. Page—$55,000 and Mr. Manning—$30,000.

Discretionary Cash Bonuses and Other Cash Payments Pursuant to Employment Agreements for Fiscal 2010

        In addition to bonuses accrued under the Cash Incentive Plan, Ms. Mason and Mr. Marchetti received a cash payment of $500,000 and $200,000, respectively, on November 14, 2009 pursuant to the terms of their respective employment agreements. Ms. Bowman and Ms. Page also received additional discretionary cash bonuses of $5,000 and $15,000, respectively, for fiscal 2010, as a result of the Company's improved financial performance during fiscal 2010.

Long-Term Equity Incentive Award Grants for Fiscal 2010

        The Committee determines the timing of grants of equity awards to our named executive officers as well as the terms and restrictions applicable to such grants. On June 30, 2010, pursuant to the terms of the Mason Employment Agreement, the Committee granted shares of Common Stock to Ms. Mason under the 2004 Plan. These stock awards vested immediately on June 30, 2010. Ms. Mason received 60,680 shares of Common Stock which represented $250,000 in fair market value pursuant to the terms of the Mason Employment Agreement. Except with respect to Ms. Mason pursuant to her employment agreement, the Committee determined not to grant equity awards to our named executive officers during fiscal 2010. In making this determination, the Committee considered the total mix of compensation opportunity available to each of our named executive officers in fiscal 2010, including their base salaries, eligibility to receive cash incentive awards, and any annual cash payments payable to them. The Committee also considered each of our named executive officers' current stock ownership in the Company and determined that such level of stock ownership sufficiently aligned the interests of our named executive officers with those of our other stockholders. As described below, the Committee continually re-evaluates whether to grant equity-based incentive awards to our named executive officers.

Determination of Compensation for Fiscal 2011

        As part of its review of compensation practices of other companies in the specialty retail industry, along with the third party survey information described above, towards the end of fiscal 2010 Company management began to periodically review publicly-available executive compensation proxy data compiled by independent aggregation services, such as Equilar Insight. The Committee believes that using such aggregation services to obtain publicly-available compensation information is an efficient and comprehensive method of analyzing the total compensation paid to our named executive officers and ensuring that it is fair, reasonable and competitive. In addition, this approach may allow the Company to construct a more accurate peer group of companies with which to compare its compensation practices than using independent compensation surveys, which generally utilize a pre-established group of peer companies. As a result, during fiscal 2011 the Committee anticipates that Company management will continue to analyze publicly-available compensation information from independent aggregation services and the Committee may set executive compensation for fiscal 2011 based upon such findings.

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Tax and Accounting Implications

Deductibility of Executive Compensation

        As part of its role, the Committee reviews and considers the deductibility of executive compensation under Section 162(m) of the Code, which provides that the Company may not deduct compensation of more than $1,000,000 that is paid to certain individuals. To the extent readily determinable, and as one of the factors in considering compensation matters, the Committee considers the anticipated tax treatment to the Company and to its executives of various payments and benefits. Some types of compensation payments and their deductibility (e.g., the spread on exercise of non-qualified options) depend upon the timing of an executive's vesting or exercise of previously granted rights. Further, interpretations of and changes in the tax laws and other factors beyond the Committee's control also affect the deductibility of compensation. Although the Committee does design certain components of its executive compensation program to seek full deductibility, the committee believes that the interests of stockholders are best served by not restricting the Committee's discretion and flexibility in crafting compensation programs, even though such programs may result in certain non-deductible compensation expenses. Accordingly, the Committee has not and will not make compensation decisions based solely on the deductibility of compensation for federal income tax purposes.

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COMPENSATION COMMITTEE REPORT

        The Compensation Committee of the Company has reviewed and discussed the Compensation Discussion and Analysis required by Item 402(b) of Regulation S-K with management and, based on such review and discussions, the Compensation Committee recommended to the Board that the Compensation Discussion and Analysis be included in the Proxy Statement for filing with the SEC.

    THE COMPENSATION COMMITTEE

 

 

Bruce A. Quinnell, Chairman
Benjamin D. Chereskin
David B. Green
William J. Hunckler, III

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SUMMARY COMPENSATION TABLE

        The table below summarizes the total compensation paid or earned by each of the named executive officers for the fiscal year ended June 30, 2010, the fiscal year ended June 30, 2009, and the fiscal year ended June 30, 2008.

Name and Principal Position
  Year   Salary
($)
  Bonus
($)
  Stock
Awards ($)
  Option
Awards ($)
  Non-Equity
Incentive Plan
Compensation
($)
  Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings ($)
  All Other
Compensation
($)
  Total
($)
 
(a)
  (b)
  (c)
  (d)
  (e)(1)
  (f)(1)
  (g)(2)
  (h)
  (i)(3)
  (j)
 

Kathleen Mason

    2010   $ 750,000   $ 500,000 (4) $ 250,002 (5) $ 0   $ 150,000       $ 10,083   $ 1,660,085  
 

President and

    2009   $ 750.000   $ 0   $ 639,565   $ 284,550           $ 11,381   $ 1,685,496  
 

Chief Executive Officer

    2008   $ 650,000   $ 0   $ 242,500   $ 0           $ 187,334   $ 1,079,834  

Stephanie Bowman

   
2010
 
$

238,750
 
$

5,000

(6)

$

0
 
$

0
 
$

49,000
   
 
$

9,833
 
$

302,583
 
 

Executive Vice President

    2009   $ 230,000   $ 0   $ 62,000   $ 34,705           $ 9,570   $ 336,275  
 

Chief Financial Officer

    2008   $ 192,147   $ 0   $ 48,500   $ 0           $ 6,225   $ 246,872  

Michael J. Marchetti

   
2010
 
$

450,000
 
$

200,000

(7)

$

0
 
$

0
 
$

90,000
   
 
$

10,083
 
$

750,083
 
 

Executive Vice President

    2009   $ 450,000   $ 30,000   $ 255,826   $ 56,910           $ 9,661   $ 802,397  
 

Chief Operating Officer

    2008   $ 373,730   $ 0     121,250   $ 0           $ 9,710   $ 504,690  

Melinda Page

   
2010
 
$

264,583
 
$

15,000

(6)

$

0
 
$

0
 
$

55,000
   
 
$

283
 
$

334,866
 
 

Senior Vice President

    2009   $ 250,000   $ 0   $ 62,000   $ 34,705           $ 450   $ 347,155  
 

General Merchandise

    2008   $ 220,000   $ 0   $ 72,750   $ 0           $ 8,756   $ 301,506  
 

Manager

                                                       

Ross Manning

   
2010
 
$

242,917
 
$

0
 
$

0
 
$

0
 
$

30,000
   
 
$

10,000
 
$

282,917
 
 

Senior Vice President

    2009   $ 240,292   $ 0   $ 31,000   $ 15,918           $ 2,380   $ 289,590  
 

Marketing

    2008   $ 234,750   $ 0   $ 72,750   $ 0           $ 2,062   $ 309,562  

(1)
This column represents the grant date fair value of restricted stock awards and stock options computed in accordance with Financial Accounting Standards Board's Accounting Standards Codification Topic 718, Compensation—Stock Compensation (formerly Statement of Financial Accounting Standards No. 123(R)("FASB ASC Topic 718")). The amounts shown exclude the impact of estimated forfeitures related to service-based vesting conditions. For restricted stock awards, fair value is calculated using the closing price on the date of grant for awards issued under the 2008 Plan and the average of the high and low price on the date of grant for awards issued under the 2004 Plan. Refer to note 1(n) to the Company's consolidated financial statements in the Company's Annual Report on Form 10-K for the fiscal year ended June 30, 2010 for additional information on the valuation assumptions used in the calculation of grant date fair value for option awards included in the Summary Compensation Table above.

(2)
The amounts set forth in this column reflect the annual cash incentive compensation awarded to our named executive officers under the Annual Cash Incentive Plan for fiscal 2010. As a result of the Company achieving the Level 1 threshold performances targets for fiscal 2010, each named executive officer was eligible to receive a cash bonus of up to 20% of their respective base salaries. See "Executive Compensation—Compensation Discussion and Analysis—Annual Cash Incentive Plan" above.

(3)
The amounts set forth in this column reflect the following for the fiscal year ended June 30, 2010:

 
  Matching
Contributions(3-a)
  Life
Insurance(3-b)
  Moving
Reimbursement
  Post-
Retirement
Benefits
  Vacation
Payout
  Miscellaneous   Total All
Other
Compensation
 

Kathleen Mason

  $ 9,800   $ 283                   $ 10,083  

Stephanie Bowman

  $ 9,550   $ 283                   $ 9,833  

Michael J. Marchetti

  $ 9,800   $ 283                   $ 10,083  

Melinda Page

  $ 0   $ 283                   $ 283  

Ross Manning

  $ 9,717   $ 283                   $ 10,000  

(3-a)
Matching contributions allocated by the Company to each of the named executive officers pursuant to the Company's 401(k) Profit Sharing Plan (which is more fully described above under the heading "401(k) Profit Sharing Plan");

(3-b)
The value attributable to $300,000 of life insurance premiums provided pursuant to the Company's health benefit program available to all eligible employees.
(4)
Represents an annual cash payment made on November 14, 2009 pursuant to the terms of the Mason Employment Agreement.

(5)
Represents $250,002 recognized from 60,680 shares of restricted stock granted to Ms. Mason pursuant to the terms of the Mason Employment Agreement.

(6)
Represents discretionary bonuses awarded for fiscal 2010.

(7)
Represents an annual cash payment made on November 14, 2009 pursuant to the terms of the Marchetti Employment Agreement.

24



GRANTS OF PLAN-BASED AWARDS

        The following table sets forth certain information with respect to estimated future payouts under non-equity incentive plan awards and the stock awards granted to the named executive officers during the fiscal year ended June 30, 2010.

 
   
  Estimated Future Payouts
Under Non-Equity
Incentive Plan
Awards(1)
  Estimated Future Payouts
Under Equity
Incentive Plan
Awards
  All Other
Stock
Awards:
Number of
Shares of
Stock or
Units
(#)
  All Other
Option
Awards:
Number of
Securities
Underlying
Options
(#)
   
   
  Grant
Date
Fair
Value of
Stock and
Option
Awards
($)
 
 
   
  Exercise or
Base
Price of
Option
Awards
($/Sh)
  Closing
Market
Price on
Grant
Date
($/Sh)
 
Name
  Grant
Date
  Threshold
($)
  Target
($)
  Maximum
($)
  Threshold
(#)
  Target
(#)
  Maximum
(#)
 
(a)
  (b)
  (c)
  (d)
  (e)
  (f)
  (g)
  (h)
  (i)
  (j)
  (k)
  (l)
  (m)
 

Kathleen Mason

    09/17/09   $ 75,000   $ 112,500   $ 150,000                                  

    06/30/10                             60,680 (2)         $ 3.99   $ 250,000  

Stephanie Bowman

   
09/17/09
 
$

24,500
 
$

36,750
 
$

49,000
   
   
   
   
   
   
   
   
 

Michael J. Marchetti

   
09/17/09
 
$

45,000
 
$

67,500
 
$

90,000
   
   
   
   
   
   
   
   
 

Melinda Page

   
09/17/09
 
$

27,500
 
$

41,250
 
$

55,000
   
   
   
   
   
   
   
   
 

Ross Manning

   
09/17/09
 
$

24,500
 
$

36,750
 
$

49,000
   
   
   
   
   
   
   
   
 

(1)
The amounts set forth in these columns reflect the annual cash incentive compensation that our named executive officers were eligible to receive during fiscal 2010 under the Annual Cash Incentive Plan. The amounts range from 10% to 20% of each named executive officer's salary for fiscal 2010. See "Executive Compensation—Compensation Discussion and Analysis—Annual Cash Incentive Plan" above. As a result of the Company achieving the Level 1 threshold performance targets for fiscal 2010, the named executive officers were eligible to receive a cash bonus of up to 20% of their base salaries. The actual incentive cash bonus amounts received by the named executive officers are reflected in column (g) of the Summary Compensation Table above.

(2)
Represents shares of restricted stock granted to Ms. Mason pursuant to the terms of the Mason Employment Agreement.

25



OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END

        The following table includes certain information with respect to the value of all unexercised stock options and restricted stock awards held by the named executive officers as of June 30, 2010. Market value was determined using the closing price of the Company's common stock of $3.99, which was the closing price of the Company's common stock as reported on NASDAQ on June 30, 2010 (the last business day of fiscal 2010).

 
  Option Awards   Stock Awards  
Name
  Number of
Securities
Underlying
Unexercised
Options
(#)
Exercisable
  Number of
Securities
Underlying
Unexercised
Options
(#)
Unexercisable
  Equity
Incentive
Plan
Awards:
Number of
Securities
Underlying
Unexercised
Unearned
Options
(#)
  Option
Exercise
Price
($)
  Option
Expiration
Date
  Number of
Shares or
Units of
Stock
That Have
Not Vested
(#)
  Market
Value of
Shares or
Units of
Stock
That Have
Not Vested
($)
  Equity
Incentive
Plan
Awards:
Number of
Unearned
Shares,
Units or
Other
Rights
That Have
Not Vested
(#)
  Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other
Rights
That Have
Not Vested
($)
 
(a)
  (b)
  (c)
  (d)
  (e)
  (f)
  (g)
  (h)
  (i)
  (j)
 

Kathleen Mason

    467,000 (1)         $ 10.00     07/25/2010                  

    500,000 (1)         $ 20.04     04/07/2013                  

    270,775 (2)   229,225 (2)     $ 1.07     11/14/2018                  

                        16,666 (4) $ 66,497 (5)        

                        242,718 (3) $ 968,445 (5)        

Stephanie Bowman

   
15,417

(1)
 
4,583

(1)
 
 
$

13.96
   
08/22/2016
   
   
   
   
 

    16,667 (3)   33,333 (3)     $ 1.24     01/29/2019                  

                        3,333 (4) $ 13,299 (5)        

                        33,333 (3) $ 132,999 (5)        

Michael J. Marchetti

   
50,000

(1)
 
   
 
$

8.31
   
02/05/2011
   
   
   
   
 

    45,000 (1)         $ 16.92     02/19/2012                  

    40,000 (1)         $ 20.01     04/14/2013                  

    50,000 (1)         $ 30.25     08/18/2014                  

    65,000 (1)         $ 30.61     05/27/2015                  

    54,155 (2)   45,845 (2)     $ 1.07     11/14/2018                  

                        8,333 (4) $ 33,249 (5)        

                        97,087 (3) $ 387,377 (5)        

Melinda Page

   
6,700

(1)
 
   
 
$

18.00
   
07/01/2012
   
   
   
   
 

    20,000 (1)         $ 29.66     12/18/2013                  

    42,648 (1)   8,352 (1)     $ 20.02     04/25/2016                  

    16,667 (3)   33,333 (3)     $ 1.24     01/29/2019                  

                        5,000 (4) $ 19,950 (5)        

                        33,333 (3) $ 132,999 (5)        

Ross Manning

   
100,000

(1)
 
   
 
$

29.85
   
06/08/2014
   
   
   
   
 

    8,334 (3)   16,666 (3)     $ 1.24     01/29/2019                  

                        5,000 (4) $ 19,950 (5)        

                        16,666 (3) $ 66,497 (5)        

(1)
These options vest daily over a five-year period and have a ten-year expiration term. Note that for Ms. Mason, her options to purchase 467,000 shares of Common Stock at an option exercise price of $10.00 per share expired as of July 25, 2010.

(2)
Represents options to purchase shares of Common Stock granted pursuant to the Mason Employment Agreement or Marchetti Employment Agreement, as applicable. These options vest daily over a three-year period and have a ten-year expiration term.

(3)
These options vest in equal installments annually on January 29, 2010, January 29, 2011 and January 29, 2012.

(4)
These shares vest in equal installments annually on February 11, 2009, February 11, 2010 and February 11, 2011.

(5)
Represents the value of the shares of restricted stock at June 30, 2010 based on the closing price of Common Stock on such date, $3.99.

26



OPTION EXERCISES AND STOCK VESTED

        The following table contains information regarding the acquisition of our Common Stock by our named executive officers upon the vesting of restricted stock during the fiscal year ended June 30, 2010. None of the Company's named executive officers acquired any shares of our Common Stock upon the exercise of stock options during the fiscal year ended June 30, 2010.

 
  Stock Awards  
Name
  Number of
Shares
Acquired
on Vesting
  Value
Realized
on Vesting(1)
 

Kathleen Mason

    198,706 (2) $ 684,216  

Stephanie Bowman

    20,000     89,166  

Michael J. Marchetti

    56,877     185,008  

Melinda Page

    21,667     97,335  

Ross Manning

    13,334     60,920  

(1)
Based on the closing price of our Common Stock on the applicable vesting date.

(2)
Includes 60,680 shares of our Common Stock that vested on June 30, 2010 in connection with a restricted stock award granted pursuant to Ms. Mason's employment agreement.


POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE OF CONTROL

        The tables below reflect the amount of compensation to each of the named executive officers of the Company in the event of termination of such executive's employment. The amount of compensation payable to each named executive officer upon voluntary termination, retirement, involuntary not-for-cause termination, termination following a change of control and in the event of disability or death of the executive is shown below. The amounts shown assume that such termination was effective as of June 30, 2010, and thus includes amounts earned through such time and are estimates of the amounts that would be paid out to the executives upon their termination. The amounts provided in this section are based on hypothetical circumstances and may materially differ from actual amounts payable upon the triggering event. The actual amounts to be paid out can only be determined at the time of such named executive officer's separation from the Company.

Payments Made Upon Termination

        Regardless of the manner in which a named executive officer's employment terminates, he or she is entitled to receive amounts earned during his or her term of employment. Such amounts include:

Payments Made Upon Retirement

        In the event of the retirement of a named executive officer, in addition to the items identified above, any vested options the named executive officer had at his or her retirement date would continue to be exercisable for up to three years after the date the named executive officer retires, provided, however, that the option will not be exercisable beyond its stated expiration date.

27


Payments Made Upon Death

        In the event of the death of a named executive officer, in addition to the benefits listed above under "Payments Made Upon Termination," the named executive officer would receive payments under the Company's life insurance plan, as appropriate.

Payments Made Upon Change of Control

        Other than with respect to Ms. Mason and Mr. Marchetti, all named executive officers would receive substantially similar benefits upon a change of control. None of our named executive officers, other than Ms. Mason or Mr. Marchetti, have an employment agreement with the Company. In addition to all of the benefits listed under the heading "Payment Made Upon Termination," if a named executive officer's employment is terminated following a change of control (other than termination by the Company for cause or by reason of death or disability) then all stock options and stock awards held by the named executive officer would automatically vest and become exercisable.

        Generally, a change of control is deemed to occur under the 1997 Plan, the 2004 Plan and the 2008 Plan if:

In addition, a change of control is deemed to occur under the 2008 Plan if the individuals who are the incumbent directors (as determined under the 2008 Plan) cease for any reason to constitute a majority of the members of the Board.

        For purposes of the foregoing, an "exempt person" for this purpose is any employee benefit plan of the Company or a trustee or other administrator or fiduciary holding securities under an employee benefit plan of the Company.

Kathleen Mason

        On July 25, 2000, we entered into an employment agreement with Ms. Mason, the Company's President and Chief Executive Officer. On September 26, 2008, such employment agreement was amended and restated, as amended (the "Mason Employment Agreement"). Pursuant to the Mason Employment Agreement, Ms. Mason will continue to serve as our President and Chief Executive Officer. The Mason Employment Agreement also provides that during Ms. Mason's employment we will nominate, and use our reasonable efforts to cause the election of, Ms. Mason to serve as a member of the Board. The term of the Mason Employment Agreement continues until Ms. Mason's resignation, death or disability as defined (including a waiting or qualifying period) in the long-term disability insurance maintained by us for Ms. Mason or until our Board of Directors terminates Ms. Mason's employment. The Mason Employment Agreement provides for an annual base salary of $750,000 per year or such higher rate as our Compensation Committee may designate. Ms. Mason is also eligible to participate in our annual Cash Incentive Plan. The amount of the bonus may vary from year to year and is contingent upon our achievement of pre-determined performance goals and the approval of our

28



Compensation Committee. Ms. Mason is also eligible to receive a discretionary cash bonus or other cash bonus outside of our annual Cash Incentive Plan for services performed by Ms. Mason during a fiscal year. Pursuant to the terms of the Mason Employment Agreement, Ms. Mason will receive a cash payment of $500,000 per year on each of November 14, 2009, November 14, 2010 and November 14, 2011. Ms. Mason is also entitled to (1) an annual restricted stock award with a value equal to $250,000 per award on June 30 of each fiscal year ending on June 30, 2009, 2010 and 2011, (2) a combination of incentive stock options and nonqualified stock options covering, in the aggregate, 500,000 shares of Common Stock which vest and become exercisable ratably on a daily basis commencing on November 14, 2008 over a three-year period and (3) a restricted stock award having a fair market value on November 14, 2008 equal to $389,563, which vest in one-third installments on November 14, 2009, 2010 and 2011 respectively.

        If Ms. Mason's employment is terminated by us without Cause (as defined below) or by Ms. Mason with Good Reason (as defined below), and, in either case, there has been no Change of Control (as defined below) during the three years before such termination, then Ms. Mason will be entitled to receive for 18 months thereafter severance payments (the "Monthly Severance Payments") equal to 1/12 of the sum (the "Termination Payment Sum") of (i) Ms. Mason's base salary then in effect; (ii) the most recent cash bonuses for a full fiscal year received by Ms. Mason and (iii) the amount of the most recent Mason Additional Compensation Ms. Mason has received for a full fiscal year. The Mason Additional Compensation is defined above to include the annual restricted stock award granted to Ms. Mason. Additionally, (1) (a) the options to purchase shares of Common Stock granted to Ms. Mason on November 14, 2008 in connection with her amended and restated employment agreement and (b) the options to purchase shares of Common Stock granted to Ms. Mason on April 23, 2003 (collectively, the options referred to in (a) and (b), (the "Mason Stock Options"), that are then vested will continue to be exercisable until the end of their term and (2) of the Mason Stock Options which are not then vested, an amount of options equal to that amount which would have vested within one year of such termination will vest and become exercisable upon such termination and continue to be exercisable until the end of their term.

        If Ms. Mason's employment is terminated by us without Cause, or if Ms. Mason terminates her employment with Good Reason, and, in either case, there has been a Change of Control during the three years before such termination, then Ms. Mason will be entitled to receive a lump sum payment in an amount equal to: (1) if the termination of employment occurs before the first anniversary of the date of the Change of Control, 2.99 times the Termination Payment Sum; (2) if the termination of employment occurs after the first anniversary of the date of the Change of Control, but before the second anniversary of the date of the Change of Control, 2.25 times the Termination Payment Sum and (3) if the termination of employment occurs after the second anniversary of the date of the Change of Control but before the third anniversary of the date of the Change of Control, 1.5 times the Termination Payment Sum.

        If Ms. Mason's employment is terminated for any other reason other than as set forth above in the preceding paragraphs, Ms. Mason will only be entitled to her base salary through the date of termination of employment, provided, however, that if such employment is terminated by her death, we will continue to cover Ms. Mason's immediate family under her medical and dental insurance for six months.

        For purposes of the Mason Employment Agreement:

29


        The Mason Employment Agreement provides that Ms. Mason may not compete with us or solicit our employees, or interfere with certain of our business relationships, during her employment with us and for a period of 18 months after her termination. Additionally, Ms. Mason is not allowed to disclose any confidential information related to us known to her prior to the date of the Mason Employment Agreement or while employed by us concerning our business or affairs and those of our subsidiaries.

        The following table shows the potential payments upon termination or change of control of the Company for Kathleen Mason, the Company's President and Chief Executive Officer, as of the fiscal year ended June 30, 2010.

Executive Benefits and
Payments Upon Separation(1)
  Voluntary
Termination
  Retirement   Involuntary
Termination
Without
Change
of Control
  Involuntary
Termination
With
Change
of Control
  Disability   Death  

Compensation:

                                     
 

Incentive cash bonus

                         

Long-term incentive compensation:

                                     
 

Stock Options

  $ 790,663   $ 790,663   $ 1,277,331   $ 1,460,000   $ 790,663   $ 790,663  
 

Restricted Stock Awards

              $ 1,034,942   $ 1,034,942   $ 1,034,942  

Benefits & perquisites:

                                     
 

Health & welfare benefits

                      $ 6,448  
 

Life insurance proceeds

                      $ 300,000  
 

Cash severance

          $ 2,475,000   $ 4,933,500          
 

Accrued vacation pay

  $ 86,538   $ 86,538   $ 86,538   $ 86,538   $ 86,538   $ 86,538  

Total

  $ 877,201   $ 877,201   $ 3,838,869   $ 7,514,980   $ 1,912,143   $ 2,218,591  

30


Stephanie Bowman

        The following table shows the potential payments upon termination or change of control of the Company for Stephanie Bowman, the Company's Executive Vice President and Chief Financial Officer, as of the fiscal year ended June 30, 2010.

Executive Benefits and
Payments Upon Separation
  Voluntary
Termination
  Retirement   Involuntary
Termination
Without
Change
of Control
  Involuntary
Termination
With
Change
of Control
  Disability   Death  

Compensation:

                                     
 

Incentive cash bonus

                         

Long-term incentive compensation:

                                     
 

Stock Options

  $ 45,834   $ 45,834   $ 45,834   $ 137,500   $ 45,834   $ 45,834  
 

Restricted Stock Awards

              $ 146,297   $ 146,297   $ 146,297  

Benefits & perquisites:

                                     
 

Health & welfare benefits

                         
 

Life insurance proceeds

                      $ 300,000  
 

Cash severance

                         
 

Accrued vacation pay

  $ 18,365   $ 18,365   $ 18,365   $ 18,365   $ 18,365   $ 18,365  

Total

  $ 64,199   $ 64,199   $ 64,199   $ 302,162   $ 210,496   $ 510,496  

Michael Marchetti

        On October 2, 2008, we entered into an employment agreement with Mr. Marchetti, the Company's Chief Operating Officer and Executive Vice President, as amended (the "Marchetti Employment Agreement"). Pursuant to the Marchetti Employment Agreement, Mr. Marchetti will continue to serve as our Executive Vice President and Chief Operating Officer. The term of the Marchetti Employment Agreement continues until Mr. Marchetti's resignation, death or disability (including a waiting or qualifying period) as defined in the long-term disability insurance maintained by us for Mr. Marchetti or until our Board of Directors terminates Mr. Marchetti's employment. The Marchetti Employment Agreement provides for an annual base salary of $450,000 per year or such higher rate as our Compensation Committee may designate. Mr. Marchetti is also eligible to participate in our annual Cash Incentive Plan. The amount of the bonus may vary from year to year and is contingent upon our achievement of predetermined performance goals and the approval of the Compensation Committee. Mr. Marchetti is also eligible to receive a discretionary cash bonus or other cash bonus outside of our annual Cash Incentive Plan for services performed by Mr. Marchetti during a fiscal year. Pursuant to the Marchetti Employment, Mr. Marchetti will receive a cash payment of $200,000 per year on each of November 14, 2009, November 14, 2010 and November 14, 2011. Mr. Marchetti is also entitled to (1) a one-time restricted stock award with a value equal to $100,000 on June 30, 2009, (2) incentive stock options covering 100,000 shares of Common Stock on November 14, 2008, (3) a restricted stock award having a fair market value on November 14, 2008, equal to $155,825.

        If Mr. Marchetti's employment is terminated by us without Cause (as defined below) or by Mr. Marchetti with Good Reason (as defined below), and, in either case, there has been no Change of Control (as defined below) during the three years before such termination, then Mr. Marchetti will be entitled to receive for 18 months thereafter severance payments (the "Monthly Severance Payments") equal to 1/12 of the sum (the "Termination Payment Sum") of (i) Mr. Marchetti's base salary then in effect and (ii) the most recent cash bonuses for a full fiscal year received by Mr. Marchetti (including bonuses pursuant to our annual Cash Incentive Plan and any annual cash bonus pursuant to the Marchetti Additional Compensation. The "Marchetti Additional Compensation" is defined above to

31



include the one time restricted stock award granted to Mr. Marchetti. Additionally, (1) (a) the New Marchetti Stock Options, (b) the options to purchase shares of Common Stock granted to Mr. Marchetti as described in paragraph 3(c) of the Marchetti Employment Agreement (collectively, the options referred to in (a) and (b), the "Marchetti Stock Options"), that are then vested will continue to be exercisable until the end of their term, and (2) of the Marchetti Stock Options which are not then vested, an amount of options equal to that amount which would have vested within one year of such termination will vest and become exercisable upon such termination and continue to be exercisable until the end of their term.

        If Mr. Marchetti's employment is terminated by us without Cause, or if Mr. Marchetti terminates his employment with Good Reason, and (in either case), there has been a Change of Control during the three years before such termination, then Mr. Marchetti will be entitled to receive a lump sum payment in an amount equal to: (1) if the termination of employment occurs before the first anniversary of the date of the Change of Control, 2.99 times the Termination Payment Sum; (2) if the termination of employment occurs after the first anniversary of the date of the Change of Control, but before the second anniversary of the date of the Change of Control, 2.25 times the Termination Payment Sum; and (3) if the termination of employment occurs after the second anniversary of the date of the Change of Control but before the third anniversary of the date of the Change of Control, 1.5 times the Termination Payment Sum.

        If Mr. Marchetti's employment is terminated for any other reason other than as set forth above in the preceding paragraphs, Mr. Marchetti will only be entitled to his base salary through the date of termination of employment, provided, however, that if such employment is terminated by his death, we will continue to cover Mr. Marchetti's immediate family under his medical and dental insurance for six months.

        For purposes of the Marchetti Employment Agreement:

        The Marchetti Employment Agreement provides that Mr. Marchetti may not compete with us or solicit our employees, or interfere with certain of our business relationships, during his employment with us and for a period of 18 months after his termination. Additionally, Mr. Marchetti is not allowed to disclose any confidential information related to us known to him prior to the date of the Marchetti Employment Agreement or while employed by us concerning our business or affairs and those of our subsidiaries.

32


        The following table shows the potential payments upon termination or change of control of the Company for Michael Marchetti, the Company's Executive Vice President and Chief Operating Officer, for the fiscal year ended June 30, 2010.

Executive Benefits and
Payments Upon Separation
  Voluntary
Termination
  Retirement   Involuntary
Termination
Without Change
of Control
  Involuntary
Termination
With Change
of Control
  Disability   Death  

Compensation:

                                     
 

Incentive cash bonus

                         

Long-term incentive compensation:

                                     
 

Stock Options

  $ 158,133   $ 158,133   $ 255,465   $ 292,000   $ 158,133   $ 158,133  
 

Restricted Stock Awards

              $ 420,626   $ 420,626   $ 420,626  

Benefits & perquisites:

                                     
 

Health & welfare benefits

                      $ 10,325  
 

Life insurance proceeds

                      $ 300,000  
 

Cash severance

          $ 1,110,000   $ 2,212,600          
 

Accrued vacation pay

  $ 51,923   $ 51,923   $ 51,923   $ 51,923   $ 51,923   $ 51,923  

Total

  $ 210,056   $ 210,056   $ 1,417,388   $ 2,977,149   $ 630,682   $ 941,007  

Melinda Page

        The following table shows the potential payments upon termination or change of control of the Company for Melinda Page, the Company's Senior Vice President and General Merchandise Manager for the fiscal year ended June 30, 2010.

Executive Benefits and
Payments Upon Separation
  Voluntary
Termination
  Retirement   Involuntary
Termination
Without Change
of Control
  Involuntary
Termination
With Change
of Control
  Disability   Death  

Compensation:

                                     
 

Incentive cash bonus

                         

Long-term incentive compensation:

                                     
 

Stock Options

  $ 45,835   $ 45,835   $ 45,835   $ 137,500   $ 45,835   $ 45,835  
 

Restricted Stock Awards

              $ 152,949   $ 152,949   $ 152,949  

Benefits & perquisites:

                                     
 

Health & welfare benefits

                         
 

Life insurance proceeds

                      $ 300,000  
 

Cash severance

                         
 

Accrued vacation pay

  $ 20,353   $ 20,353   $ 20,353   $ 20,353   $ 20,353   $ 20,353  

Total

  $ 66,188   $ 66,188   $ 66,188   $ 310,802   $ 219,137   $ 519,137  

33


Ross Manning

        The following table shows the potential payments upon termination or change of control of the Company for Ross Manning, the Company's Senior Vice President Marketing for the fiscal year ended June 30, 2010.

Executive Benefits and
Payments Upon Separation
  Voluntary
Termination
  Retirement   Involuntary
Termination
Without Change
of Control
  Involuntary
Termination
With Change
of Control
  Disability   Death  

Compensation:

                                     
 

Incentive cash bonus

                         

Long-term incentive compensation:

                                     
 

Stock Options

  $ 22,919   $ 22,919   $ 22,919   $ 68,750   $ 22,919   $ 22,919  
 

Restricted Stock Awards

              $ 86,447   $ 86,447   $ 86,447  

Benefits & perquisites:

                                     
 

Health & welfare benefits

                         
 

Life insurance proceeds

                      $ 300,000  
 

Cash severance

                         
 

Accrued vacation pay

  $ 18,686   $ 18,686   $ 18,686   $ 18,686   $ 18,686   $ 18,686  

Total

  $ 41,605   $ 41,605   $ 41,605   $ 173,883   $ 128,052   $ 428,052  


DIRECTOR COMPENSATION

        The table below summarizes the compensation earned by each non-employee director of the Company for the fiscal year ended June 30, 2010.

Name
  Fees
Earned or
Paid in
Cash
($)
  Stock
Awards
($)
  Option
Awards
($)
  Non-Equity
Incentive
Plan
Compensation
($)
  Change in
Pension
Value and
Non qualified
Deferred
Compensation
Earnings
  All Other
Compensation
($)
  Total
($)
 
(a)(1)
  (b)
  (c)(2)
  (d)
  (e)
  (f)
  (g)
  (h)
 

Benjamin D. Chereskin

  $ 44,500   $ 50,000                   $ 94,500  

David B. Green

  $ 47,000   $ 50,000                   $ 97,000  

William J. Hunckler, III

  $ 51,500   $ 50,000                   $ 101,500  

Starlette Johnson

  $ 53,000   $ 50,000                   $ 103,000  

Bruce A. Quinnell

  $ 118,250   $ 50,000                   $ 168,250  

Robin P. Selati(3)

  $ 38,500                       $ 38,500  

(1)
Kathleen Mason, the Company's President and Chief Executive Officer, is not included in this table as she is also an employee of the Company. For compensation information with respect to Ms. Mason, please refer to the Summary Compensation Table above.

(2)
The amounts in column (c) represent the grant date fair value of stock awards and stock options granted in fiscal year 2010 in accordance with FASB ASC Topic 718. The number of stock awards in column (c) is calculated using the average of the high and low price of the Company's common stock on November 12, 2009, which was the date the fees were paid to each director. This average price represents the grant date fair value of the stock awards. As of June 30, 2010, each non-employee director had the following number of exercisable options outstanding: Benjamin D. Chereskin: 0; David B. Green: 16,503; William J. Hunckler, III: 4,046; Starlette Johnson: 14,792 and Bruce A. Quinnell: 21,759.

(3)
Robin Selati resigned from the Board of Directors on February 26, 2010.

34


        The Company uses a combination of cash and equity-based compensation to attract and retain qualified candidates to serve on the Board. Options received by directors when initially joining the Board vest daily over three years. Restricted stock awards received by directors on November 12, 2009 vest on November 8, 2010.

        Effective April 1, 2007, the Company adopted the following compensation program for non-employee directors (the "Director Compensation Plan"):

 
  Board Fees   Audit
Committee
Fees
  Compensation
Committee
Fees
 

Annual retainer

  $ 30,000          

Chairman fee

  $ 30,000   $ 20,000   $ 10,000  

In-person meeting fee

  $ 2,500   $ 1,500   $ 1,000  

Telephonic meeting fee

  $ 1,000   $ 750   $ 500  

Restricted stock-value

  $ 50,000          

        During the fiscal year ended June 30, 2010, the Board granted restricted stock awards (valued based on the fair market value of $3.05 on the date of grant as defined in the 2004 Plan) to each of the non-employee directors as follows: 16,393 to each of Mr. Green, Mr. Hunckler, Ms. Johnson, Mr. Chereskin and Mr. Quinnell which fully vest on November 8, 2010. Mr. Chereskin retired as a managing director of Madison Dearborn Partners, LLC effective October 1, 2009.

        Under the Director Compensation Plan, non-employee directors continue to receive reimbursement for their out-of-pocket expenses incurred in attending Board and committee meetings and the standard 20% discount on merchandise purchases that is provided to all of our employees.

35



REPORT OF THE AUDIT COMMITTEE

        The Audit Committee oversees Tuesday Morning Corporation's financial reporting process on behalf of the Board of Directors. Management has the primary responsibility for the financial statements and the reporting process including the systems of internal controls. In fulfilling its oversight responsibilities, the Committee reviewed the audited financial statements in the Annual Report on Form 10-K with management, which included a discussion of the quality, not just the acceptability of the accounting principles, the reasonableness of significant judgments, and the clarity of the disclosures in the financial statements.

        The Committee reviewed with the independent registered public accounting firm, who are responsible for expressing an opinion on the conformity of those audited financial statements with U.S. generally accepted accounting principles, their judgments as to the quality, not just the acceptability, of Tuesday Morning Corporation's accounting principles. The Committee also reviewed with the independent registered public accounting firm other matters as are required to be discussed concerning Statement on Auditing Standards No. 61, as amended and adopted by the Public Company Accounting Oversight Board in Rule 3200T. In addition, the Committee has discussed with the independent registered public accounting firm the independent registered public accounting firm's independence from management and the Company, including the matters in the written disclosures required by the applicable requirements of the Public Company Accounting Oversight Board regarding the independent accountant's communications with the Audit Committee concerning independence, and considered the compatibility of non-audit services with the independent registered public accounting firm's independence.

        The Committee discussed with the Company's independent registered public accounting firm the overall scope and plans for their respective audits. The Committee meets with the independent registered public accounting firm, with and without management present, to discuss the results of their examinations, their evaluations of the Company's internal controls, and the overall quality of the Company's financial reporting.

        The Committee meets with the Company's Director of Internal Audit and Chief Financial Officer to discuss the overall scope and results of projects, including evaluation of the Company's internal controls and the overall quality of the Company's financial reporting.

        In reliance on the reviews and discussions referred to above, the Committee recommended to the Board of Directors (and the Board approved) that the audited financial statements be included in the Annual Report on Form 10-K for the fiscal year ended June 30, 2010 for filing with the Securities and Exchange Commission. The Committee also selected Ernst & Young L.L.P. as the Company's independent registered public accounting firm for the fiscal year ending June 30, 2011.

As Members of the Audit Committee,

Bruce A. Quinnell, Chairman
William J. Hunckler, III
Starlette Johnson

36



CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

        The Audit Committee will apply the standards of Item 404(a) of Regulation S-K when evaluating certain relationships and related transactions. There are no formal written policies or procedures used by the Audit Committee to review, approve or ratify related party transactions. Rather, the Audit Committee reviews all related party transactions on a case by case basis for potential conflict of interest situations on an ongoing basis and uses its discretion in approving all such transactions. Since July 1, 2009, there have been no related party transactions requiring disclosure.

        The Company's Audit Committee Charter requires the Audit Committee to review and approve all related party transactions. On an annual basis, the Company determines whether there are any related party transactions that need to be evaluated and approved by the Audit Committee based on the responses received from each director and executive officer based on his or her questionnaire completed in conjunction with the Company's Form 10-K and proxy statement. While there are no formal written policies or procedures used by the Audit Committee to review, approve or ratify related party transactions, the Audit Committee considers the following factors in evaluating related party transactions:

        There were no related party transactions requiring disclosure during fiscal 2010.


SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

        Section 16(a) of the Exchange Act requires our directors and executive officers, and persons who own more than 10% of our Common Stock to report their initial ownership of our Common Stock and any subsequent changes in that ownership to the SEC. Specific due dates have been established by the SEC for the filing of these reports, and we are required to disclose in this Proxy Statement any failure to file by these dates. The SEC's rules require such persons to furnish the Company with copies of all Section 16(a) reports that they file. Based solely on our review of these reports and on written representations from the reporting persons that no Form 5 was required, we believe that the applicable Section 16(a) reporting requirements were complied with for all transactions which occurred during the fiscal year ended June 30, 2010.

37



BENEFICIAL OWNERSHIP OF COMMON STOCK

        The following table sets forth certain information with respect to the beneficial ownership of our Common Stock as of September 20, 2010 by (1) each person (or group of affiliated persons) who is known by us to own beneficially more than 5% of the Common Stock outstanding on September 20, 2010, (2) each of our directors, (3) each of our named executive officers and (4) all of our directors and executive officers as a group. Unless otherwise indicated, all stockholders set forth below have the same principal business address as the Company. The Company has determined beneficial ownership in accordance with the rules and regulations of the SEC. Unless otherwise indicated, to the Company's knowledge, each stockholder has sole voting and dispositive power with respect to the securities beneficially owned by that stockholder. On September 20, 2010, there were 43,026,116 shares of Common Stock outstanding.

 
  Shares
Beneficially Owned
 
Name
  Number   Percent  

FMR LLC(1)

    5,226,652     12.1 %
 

82 Devonshire Street

             
 

Boston, MA 02109

             

Dimensional Fund Advisors, Inc.(2)

   
3,794,366
   
8.8

%
 

Building One, 6300 Bee Cave Road

             
 

Austin, TX 78746

             

BlackRock, Inc.(3)

   
2,485,720
   
5.8

%
 

40 East 52nd Street

             
 

New York, NY 10022

             

Franklin Resources, Inc.(4)

   
2,424,999
   
5.6

%
 

One Franklin Parkway

             
 

San Mateo, CA 94403-1906

             

Kathleen Mason(5)

   
1,332,688
   
3.0

%

Michael J. Marchetti(6)

   
488,613
   
1.1

%

Stephanie Bowman(7)

   
87,045
   
*
 

Melinda Page(8)

   
128,315
   
*
 

Ross E. Manning(9)

   
142,025
   
*
 

Benjamin D. Chereskin(10)

   
23,949
   
*
 

Starlette Johnson(11)

   
56,209
   
*
 

William J. Hunckler, III(12)

   
53,113
   
*
 

Bruce A. Quinnell(13)

   
74,729
   
*
 

David B. Green(14)

   
58,643
   
*
 

All directors and executive officers as a group (10 persons)

   
2,445,329
   
5.5

%

*
Denotes ownership of less than 1.0%.

(1)
Based on information set forth in Schedule 13G/A filed with the SEC on February 16, 2010 by FMR LLC ("FMR") and Edward C. Johnson. Mr. Johnson and FMR, through its control of Fidelity and its funds, each has the sole power to dispose of all 5,226,652 shares of Common Stock and neither Mr. Johnson nor FMR has the sole power to vote any of these shares, which power resides with the Board of Trustees of the Fidelity Funds.

38


(2)
Based on information set forth in the Schedule 13F filed with the SEC on August 4, 2010 by Dimensional Fund Advisors LP, Dimensional Fund Advisors LP has investment discretion with respect to 3,794,366 shares of Common Stock and sole voting authority with respect to 3,761,082 shares of our Common Stock. However, because Form 13F requires the disclosure of shares pursuant to which an institutional investment manager exercises investment discretion (as contrasted with beneficial ownership) Dimensional Fund Advisors LP may not be deemed to beneficially own these shares as defined by the Securities Exchange Act of 1934, as amended. We have not attempted to verify independently, and have relied solely upon, the information contained in the Form 13F described above.

(3)
Based on information set forth in the Schedule 13G filed with the SEC on January 29, 2010 by BlackRock, Inc., Black Rock, Inc. has the sole power to vote and dispose of all 2,485,720 shares of Common Stock.

(4)
Based on information set forth in Schedule 13G/A filed with the SEC on February 4, 2010 by Franklin Resource, Inc., Charles B. Johnson, Rupert H. Johnson, Jr., and Franklin Advisory Services, LLC ("Franklin LLC"). Franklin LLC has the sole power to vote 2,360,999 shares of Common Stock and the sole power to dispose of all 2,424,999 shares.

(5)
Represents 237,688 shares of Common Stock held directly, 835,616 shares that may be acquired upon the exercise of options that currently are exercisable or will become exercisable within 60 days of September 20, 2010 and 259,384 shares of restricted stock.

(6)
Represents 66,070 shares of Common Stock held directly, 317,123 shares that may be acquired upon the exercise of options that are currently exercisable or will become exercisable within 60 days of September 20, 2010 and 105,420 shares of restricted stock.

(7)
Represents 16,738 shares of Common Stock held directly, 33,641 shares that may be acquired upon the exercise of options that currently are exercisable or will become exercisable within 60 days of September 20, 2010 and 36,666 shares of restricted stock.

(8)
Represents no shares of Common Stock held directly, 89,982 shares that may be acquired upon the exercise of options that are currently exercisable or will become exercisable within 60 days of September 20, 2010 and 38,333 shares of restricted stock.

(9)
Represents 12,027 shares of Common Stock held directly, 108,332 shares that may be acquired upon the exercise of options that are currently exercisable or will become exercisable within 60 days of September 20, 2010 and 21,666 shares of restricted stock.

(10)
Represents 7,556 shares of Common Stock held directly and 16,393 shares of restricted stock.

(11)
Represents 19,036 shares of Common Stock held directly, 20,780 shares that may be acquired upon the exercise of options that are currently exercisable or will become exercisable within 60 days of September 20, 2010 and 16,393 shares of restricted stock.

(12)
Represents 28,629 shares of Common Stock held directly, 8,091 shares that may be acquired upon the exercise of options that are currently exercisable or will become exercisable within 60 days of September 20, 2010 and 16,393 shares of restricted stock.

(13)
Represents 30,588 shares of Common Stock held directly, 27,748 shares that may be acquired upon the exercise of options that are currently exercisable or will become exercisable within 60 days of September 20, 2010 and 16,393 shares of restricted stock.

(14)
Represents 19,758 shares of Common Stock held directly, 22,492 shares that may be acquired upon the exercise of options that are currently exercisable or will become exercisable within 60 days of September 20, 2010 and 16,393 shares of restricted stock.

39



STOCKHOLDERS' PROPOSALS

        Pursuant to the Company's Amended and Restated Bylaws (effective as of December 14, 2006) (the "Bylaws"), for business to be properly brought by a stockholder before the 2011 annual meeting of the Company's stockholders, a stockholder's written notice, in the form specified in the Bylaws, must be delivered to or mailed and received at the principal executive offices of the Company between May 14, 2011 and September 11, 2011. Pursuant to Rule 14a-4(c)(1) promulgated under the Exchange Act, the Company's management will have discretionary authority to vote on any matter of which the Company does not receive notice of by August 15, 2011, with respect to proxies submitted for the 2011 annual meeting of the Company's stockholders. Pursuant to Rule 14a-8, to be included in the Board of Directors' solicitation of proxies relating to the 2011 annual meeting of the Company's stockholders, a stockholder proposal must be received at our principal executive offices, no later than June 1, 2011. Pursuant to the Bylaws, in order to nominate persons for election to the Board of Directors at the 2011 annual meeting of the Company's stockholders, a stockholder must deliver notice, in the form specified in the Bylaws, to the Secretary of the Company no later than August 12, 2011.

        We reserve the right to reject, rule out of order, or take other appropriate actions with respect to any proposal or nomination that does not comply with these and other applicable requirements.


INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

        Ernst & Young served as our independent registered public accounting firm for the fiscal year ended June 30, 2010 and the Audit Committee has selected Ernst & Young as the independent registered public accounting firm for the fiscal year ending June 30, 2011. The Board is soliciting the ratification of this selection by the Company's stockholders at the Annual Meeting.

        Representatives of Ernst & Young are expected to be present at the Annual Meeting and may make a statement if they so desire and will be available to respond to appropriate questions.

Audit Fees

        The aggregate fees billed by Ernst & Young for professional services rendered for the audit of the Company's annual financial statements, including the audit of the Company's internal control over financial reporting, for the fiscal year ended June 30, 2010 and the review of the financial statements included in the Company's Quarterly Reports on Form 10-Q for the first three quarters of fiscal year 2010 were $593,400. For the audit of the Company's annual financial statements, including the audit of management's assessment of internal control over financial reporting, for the fiscal year ended June 30, 2009 and the review of the financial statements included in the Company's Quarterly Report on Form 10-Q for the first three quarters of fiscal 2009 were $566,223.

Audit-Related Fees

        The aggregate fees billed by Ernst & Young for audit-related services rendered for the fiscal year ended June 30, 2010 and the fiscal year ended June 30, 2009, were $0 and $5,700, respectively. Audit-related fees consist of fees billed for assurance and related services that are reasonably related to the performance of the audit or review of our consolidated financial statements and are not reported under "Audit Fees." These services primarily include consultations concerning financial accounting and reporting.

Tax Fees

        The aggregate fees billed by Ernst & Young for tax-related services rendered for the fiscal year ended June 30, 2010 and the fiscal year ended June 30, 2009, were $24,825 and $52,200, respectively. Tax fees consist of fees billed for tax services that are unrelated to the audit of our consolidated

40



financial statements and include assistance regarding federal, state and local tax compliance, approved tax planning and other tax advice.

Pre-Approval Policies and Procedures

        The Audit Committee has adopted a policy that requires advance approval of all audit fees, audit-related fees, tax services and other services performed by our independent registered public accounting firm. The policy provides for pre-approval by the Audit Committee of specifically defined audit and non-audit services. Unless the specific service has been previously pre-approved with respect to that year (and except for items exempt from pre-approval under applicable laws and rules), the Audit Committee must approve the permitted service before the independent registered public accounting firm is engaged to perform it. The Audit Committee has delegated to the Chairman of the Audit Committee authority to approve permitted services provided that the Chairman reports any decisions to the Committee at its next scheduled meeting. All audit and non-audit services for the fiscal year ended June 30, 2010 were pre-approved by the Audit Committee.


OTHER MATTERS

        As of the date of this Proxy Statement, the Board of Directors is not aware of any matter to be presented for action at the Annual Meeting other than the matters set forth herein. If any other matters should arise at the Annual Meeting, shares represented by proxies will be voted at the discretion of the proxy holders.

    By Order of the Board of Directors,

 

 

GRAPHIC
    Stephanie Bowman
Secretary

Dallas, Texas,
September 29, 2010

41


 

1 1 000000000000 NAME THE COMPANY NAME INC. - COMMON 123,456,789,012.12345 THE COMPANY NAME INC. - CLASS A 123,456,789,012.12345 THE COMPANY NAME INC. - CLASS B 123,456,789,012.12345 THE COMPANY NAME INC. - CLASS C 123,456,789,012.12345 THE COMPANY NAME INC. - CLASS D 123,456,789,012.12345 THE COMPANY NAME INC. - CLASS E 123,456,789,012.12345 THE COMPANY NAME INC. - CLASS F 123,456,789,012.12345 THE COMPANY NAME INC. - 401 K 123,456,789,012.12345 . x 02 0000000000 JOB # 1 OF 2 1 OF 2 PAGE SHARES CUSIP # SEQUENCE # THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED. KEEP THIS PORTION FOR YOUR RECORDS DETACH AND RETURN THIS PORTION ONLY TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS: Signature (Joint Owners) Signature [PLEASE SIGN WITHIN BOX] Date Date CONTROL # SHARES To withhold authority to vote for any individual nominee(s), mark “For All Except” and write the number(s) of the nominee(s) on the line below. 0 0 0 0 0 0 0 0000073835_1 R2.09.05.010 For Withhold For All All All Except The Board of Directors recommends a vote FOR the following: 1. Election of Directors Nominees 01 Bruce A. Quinnell 02 Kathleen Mason 03 William J. Hunckler III 04 Starlette Johnson 05 Benjamin D. Chereskin 06 David B. Green TUESDAY MORNING CORPORATION 6250 LBJ FREEWAY DALLAS, TX 75240 Investor Address Line 1 Investor Address Line 2 Investor Address Line 3 Investor Address Line 4 Investor Address Line 5 John Sample 1234 ANYWHERE STREET ANY CITY, ON A1A 1A1 Investor Address Line 1 Investor Address Line 2 Investor Address Line 3 Investor Address Line 4 Investor Address Line 5 John Sample 1234 ANYWHERE STREET ANY CITY, ON A1A 1A1 VOTE BY INTERNET - www.proxyvote.com Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 P.M. Eastern Time the day before the meeting date. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form. Electronic Delivery of Future PROXY MATERIALS If you would like to reduce the costs incurred by our company in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronically via e-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and, when prompted, indicate that you agree to receive or access proxy materials electronically in future years. VOTE BY PHONE - 1-800-690-6903 Use any touch-tone telephone to transmit your voting instructions up until 11:59 P.M. Eastern Time the day before the meeting date. Have your proxy card in hand when you call and then follow the instructions. VOTE BY MAIL Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717. The Board of Directors recommends a vote FOR the following proposal: For Against Abstain 2 Ratification of the selection of Ernst & Young LLP as the Company’s independent registered public accounting firm for the fiscal year ending June 30, 2011. NOTE: Such other business as may properly come before the meeting or any postponement or adjournment thereof. Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name, by authorized officer. For address change/comments, mark here. (see reverse for instructions)

 


0000073835_2 R2.09.05.010 Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting: The Annual Report, Notice & Proxy Statement is/are available at www.proxyvote.com . THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS TUESDAY MORNING CORPORATION Annual Meeting of Stockholders November 10, 2010 10:00 AM (Local time) The undersigned hereby appoints Bruce A. Quinnell, Kathleen Mason and Stephanie Bowman, and each of them, proxies or proxy with full power of substitution and revocation as to each of them, to represent and vote, as designated on the other side, all their shares of stock of Tuesday Morning Corporation standing in the name of the undersigned with all powers which the undersigned would possess if present at the Annual Meeting of Stockholders of Tuesday Morning Corporation to be held November 10, 2010 or any adjournment or postponement thereof, on all matters coming before said meeting. Receipt of the proxy statement dated September 29, 2010 is acknowledged. You are encouraged to specify your vote by marking the appropriate box ON THE REVERSE SIDE but you need not mark any box if you wish to vote in accordance with the Board of Directors' recommendations, which are FOR Proposal 1 and FOR Proposal 2. The Proxies cannot vote your shares unless you sign and return this card, grant your proxy through the Internet or grant your proxy by telephone in accordance with the instructions on the reverse side. Any Proxy may be revoked in writing at any time prior to the voting thereof. (If you noted any Address Changes and/or Comments above, please mark corresponding box on the reverse side.) Address change/comments: Continued and to be signed on reverse side

 

 



QuickLinks

ABOUT THE MEETING
PROPOSAL NO. 1 ELECTION OF DIRECTORS
PROPOSAL NO. 2 RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
DIRECTORS
CORPORATE GOVERNANCE
MEETINGS AND COMMITTEES OF THE BOARD
EXECUTIVE OFFICERS
EXECUTIVE COMPENSATION Compensation Discussion and Analysis
COMPENSATION COMMITTEE REPORT
SUMMARY COMPENSATION TABLE
GRANTS OF PLAN-BASED AWARDS
OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END
OPTION EXERCISES AND STOCK VESTED
POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE OF CONTROL
DIRECTOR COMPENSATION
REPORT OF THE AUDIT COMMITTEE
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
BENEFICIAL OWNERSHIP OF COMMON STOCK
STOCKHOLDERS' PROPOSALS
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
OTHER MATTERS