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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT
 
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
 
Date of Report (Date of earliest event reported): February 7, 2011
 
AMERICAN EQUITY
INVESTMENT LIFE HOLDING COMPANY
(Exact Name of Registrant as Specified in its Charter)
 
IOWA
 
001-31911
 
42-1447959
(State or Other Jurisdiction
 
(Commission File Number)
 
(IRS Employer
of Incorporation)
 
 
 
Identification No.)
6000 Westown Parkway, West Des Moines, Iowa
 
 
 
50266
 
         (Address of Principal Executive Offices)
 
 
 
(Zip Code)
 
 
 
 
(515) 221-0002
(Registrant's telephone number, including area code)
 
 
 
Not Applicable
(Former Name or Former Address, if Changed Since Last Report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 
                                                
 
 
 
 

 
 

Item 7.01. Regulation FD Disclosure.
 
At a presentation made earlier today at the NYSSA Insurance Conference, American Equity Investment Life Holding Company (“AEL”) discussed sales results for the year ended December 31, 2010. Total annuity deposits for the year were $4.669 billion before coinsurance ceded and $4.190 billion net after coinsurance ceded. Annuity deposits in the fourth quarter of 2010 were $1.554 billion before coinsurance ceded and $1.478 billion net after coinsurance ceded.
 
 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
AMERICAN EQUITY INVESTMENT LIFE HOLDING COMPANY
 
 
 
Date: February 7, 2011                    /s/ Wendy L. Carlson                
Wendy L. Carlson
Chief Executive Officer and President