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                                                             OMB APPROVAL
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                                                           OMB Number: 3235-0145
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                 SCHEDULE 13D/A

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                                (AMENDMENT NO. )*


                        ACE MARKETING & PROMOTIONS, INC.
                        --------------------------------
                                (Name of Issuer)

                                  Common Stock
                                  ------------
                         (Title of Class of Securities)

                                   004409 10 8
                                   -----------
                                 (CUSIP Number)

        Steven Morse, Esq., Morse & Morse, PLLC., 1400 Old Country Road,
                       Westbury, NY 11590 (516-487-1446)
      -------------------------------------------------------------------
      (Name, Address and Telephone Number of Person Authorized to Receive
                          Notices and Communications)

                                 April 24, 2006
                                 --------------
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box [ ].

Check the following box if a fee is being paid with the statement [ ]. (A fee
is not required only if the reporting person: (1) has a previous statement on
file reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7.)

NOTE: Six copies of this statement, including all exhibits, should be filed with
the Commission. See Rule 13d-1(a) for other parties to whom copies are sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act
("ACT") or otherwise subject to the liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however, see the Notes).



                                  SCHEDULE 13D

--------------------------------------------------------------------------------
CUSIP No. 004409 10 8                                          Page 2 of 4 Pages
--------------------------------------------------------------------------------

-------- -----------------------------------------------------------------------
  1      NAME OF REPORTING PERSON
         S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

         Scott Novack
-------- -----------------------------------------------------------------------
  2      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                   (a)
                                                                             (b)
-------- -----------------------------------------------------------------------
  3      SEC USE ONLY

-------- -----------------------------------------------------------------------
  4      SOURCE OF FUNDS*

         NOT APPLICABLE
-------- -----------------------------------------------------------------------
  5      CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
         ITEMS 2(d) OR 2(e)                                                  [ ]

-------- -----------------------------------------------------------------------
  6      CITIZENSHIP OR PLACE OF ORGANIZATION

         USA
-------- -----------------------------------------------------------------------
                     7        SOLE VOTING POWER

     NUMBER OF                   1,073,334
      SHARES        --------- --------------------------------------------------
   BENEFICIALLY      8        SHARED VOTING POWER
     OWNED BY
       EACH         --------- --------------------------------------------------
     REPORTING       9        SOLE DISPOSITIVE POWER
      PERSON
       WITH                      1,073,334
                    --------- --------------------------------------------------
                    10        SHARED DISPOSITIVE POWER

----------- --------------------------------------------------------------------
  11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            1,073,334
----------- --------------------------------------------------------------------
  12        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
            SHARES*                                                          [ ]

----------- --------------------------------------------------------------------
  13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            15.5%
----------- --------------------------------------------------------------------
  14        TYPE OF REPORTING PERSON*

            IN
----------- --------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.




--------------------------------------------------------------------------------
CUSIP No. 004409 10 8                                          Page 3 of 4 Pages
--------------------------------------------------------------------------------

         On April 11, 2005, the Issuer became a reporting company under Section
12(g) of the Securities and Exchange Act of 1934, as amended, when its Form
10-SB became effective (File No. 000-51160). This Schedule 13D is being filed
for the reporting person who was a 5% or greater stockholder at the time that
the Form 10-SB became effective. For this reason, all references to source of
funds have been answered not applicable.

ITEM 1.  Security and Issuer

         This statement relates to the Common Stock of Ace Marketing &
Promotions, Inc. (the "Issuer"). The Issuer's executive office is located at 457
Rockaway Avenue, Valley Stream, NY 11581.


ITEM 2.  Identity and Background

         (a) Scott Novack

         (b) 457 Rockaway Avenue, Valley Stream, NY 11581

         (c) Private investor.

         (d) Not applicable.

         (e) Not applicable.

         (f) USA

ITEM 3.  Source and Amount of Funds or Other Consideration

                  Not applicable.

ITEM 4.  Purpose of Transactions

                  (a) - (j) Not applicable.

ITEM 5.  Interest in Securities of the Issuer

                  (a) - (b) As of April 24, 2006, the Issuer has outstanding
                  6,912,108 shares of Common Stock. Of the foregoing shares of
                  Common Stock, the reporting person beneficially owns and has
                  the right to vote and to dispose of 1,073,334 shares of Common
                  Stock, representing 15.5% of the outstanding Common Stock,
                  which represents the only outstanding class of voting capital
                  stock. The reporting person has the sole power to dispose and
                  vote of all shares of Common Stock owned by him.

                  (c) The reporting person sold an aggregate of 64,666 shares of
                  Common Stock of the Issuer at a cash purchase price ranging
                  from $1.68 per share to $1.78 per share in the 60 days before
                  the filing date of this schedule 13D.

                  (d) - (e) Not Applicable




--------------------------------------------------------------------------------
CUSIP No. 004409 10 8                                          Page 4 of 4 Pages
--------------------------------------------------------------------------------

ITEM 6.  Contracts, Arrangements, Understandings or Relationships with
Respect to the Securities of the Issuer.

Not applicable.

ITEM 7.   Materials to be filed as Exhibits

Not applicable.


Signature
---------

After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true,
complete and correct.

Dated:  April 24, 2006


Signature By: /s/ Scott Novack
              -----------------------
              Scott Novack