SCHEDULE 14A INFORMATION
                                 (Rule 14a-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                              (Amendment No. ___)


Filed by the Registrant                              [X]
Filed by a Party other than the Registrant           [ ]

Check the appropriate box:

[ ]      Preliminary Proxy Statement
[ ]      Confidential, for Use of the Commission Only (as permitted by
            Rule 14a-6(e)(2))

[X]      Definitive Proxy Statement
[ ]      Definitive Additional Materials
[ ]      Soliciting Material Pursuant to ss. 240.14a-12

                                  FRED'S, INC.
                (Name of Registrant as Specified In Its Charter)

Payment of Filing Fee (Check the Appropriate box):

[X]      No fee required
[ ] Fee computed on table below per Exchange Act Rules 14a6(i)(4) and 0-11.

         1.      Title of each class of securities to which transaction applies:
         2.      Aggregate number of securities to which transaction applies:
         3.      Per  unit  price  or other  underlying  value  of  transaction
                 computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
                 amount on which the filing fee is calculated  and state how it
                 was determined):
         4.      Proposed maximum aggregate value of transaction:
         5.      Total fee paid:

[ ]      Fee paid previously with preliminary materials.

[ ]      Check box if any part of the fee is offset as  provided  by  Exchange
         Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
         fee was paid  previously.  Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing.

         1)       Amount Previously Paid:
                                           ----------

         2)       Form, Schedule or Registration Statement No:
                                                              ------------------

         3)       Filing Party:
                                 --------------------------------------

         4)       Date Filed:
                               ----------------------------------------


                                  FRED'S, INC.
                              4300 NEW GETWELL ROAD
                               MEMPHIS, TENNESSEE


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                     to be held on Wednesday, June 26, 2002







TO THE SHAREHOLDERS OF FRED'S, INC.:

         Notice is hereby  given that the  Annual  Meeting  of  Shareholders  of
Fred's,  Inc. (the "Company" or "Fred's")  will be held at the Memphis  Marriott
Hotel, 2625 Thousand Oaks Boulevard,  Memphis,  Tennessee on Wednesday, June 26,
2002, at 10:00 A.M., Central Daylight Time, for the following purposes:

         1.       To elect the Company's Board of Directors;


         2.       To ratify the  designation of Ernst & Young LLP as independent
                  auditors of the Company;

         3.       To amend the Company's Charter to increase authorized shares;


         4.       To approve the adoption of the 2002 Long Term  Incentive  Plan
                  and ratify grants thereunder.

The accompanying  Proxy Statement  contains further  information with respect to
these matters.

Only  shareholders  of record at the close of business  on May 3, 2002,  will be
entitled to vote at the meeting or any adjournment thereof.

WHETHER OR NOT YOU PLAN TO ATTEND THE  MEETING,  YOU ARE  REQUESTED TO COMPLETE,
DATE, SIGN AND RETURN THE ENCLOSED PROXY IN THE ENCLOSED ENVELOPE. NO POSTAGE IS
REQUIRED FOR MAILING IN THE UNITED STATES.


                                          By order of the Board of Directors,




                                          Charles S. Vail
                                          Secretary


May 24, 2002







                                  FRED'S, INC.
                              4300 NEW GETWELL ROAD
                            MEMPHIS, TENNESSEE 38118


                                 PROXY STATEMENT


                For Annual Meeting of Shareholders, June 26, 2002


         The enclosed  proxy is solicited by the Board of Directors (the "Board"
or "Board of Directors") of Fred's, Inc. (the "Company" or "Fred's") to be voted
at the Annual  Meeting of  Shareholders  to be held on June 26,  2002,  at 10:00
A.M.,  Central Daylight Time, at the Memphis Marriott Hotel,  2625 Thousand Oaks
Boulevard,   Memphis,  Tennessee,  or  any  adjournments  thereof  (the  "Annual
Meeting").  At the Annual  Meeting,  the  presence  in person or by proxy of the
holders  of a  majority  of the total  number of shares of  outstanding  Class A
common stock ("Common Stock") will be necessary to constitute a quorum.


         The election of each director, the ratification of Ernst & Young LLP as
auditors,  the  approval of the  amendment to the Charter of the Company and the
adoption  of the 2002  Long Term  Incentive  Plan each  requires  approval  by a
majority of the votes cast by the holders of Common  Stock  present in person or
by proxy and entitled to vote on that matter.


         All shares  represented by properly  executed  proxies will be voted in
accordance  with  the  instructions   indicated   thereon  unless  such  proxies
previously  have been revoked.  If any proxies of holders of Common Stock do not
contain  voting  instructions,  the shares  represented  by such proxies will be
voted FOR  Proposals 1, 2, 3 and 4. The Board of Directors  does not know of any
business to be brought before the Annual Meeting, other than as indicated in the
notice,  but it is intended that, as to any other such business properly brought
before the meeting, votes may be cast pursuant to the proxies in accordance with
the judgment of the persons acting thereunder.

         Any  shareholder who executes and delivers a proxy may revoke it at any
time  prior to its use upon (a)  receipt  by the  Secretary  of the  Company  of
written notice of such  revocation;  (b) receipt by the Secretary of the Company
of a duly  executed  proxy  bearing  a  later  date;  or (c)  appearance  by the
shareholder at the meeting (with proper  identification) and his request for the
return of his proxy or his request for a ballot.

         A copy of this Proxy  Statement  and the enclosed  Proxy Card are first
being sent to shareholders on or about May 24, 2002.

                                Voting Securities

         Only  shareholders  of record at the close of  business  on May 3, 2002
will be entitled to vote at the Annual Meeting. As of such date, the Company had
outstanding  and  entitled to vote at the Annual  Meeting  25,539,313  shares of
Common Stock. All references to shares and share prices reflect the stock splits
effected on June 18, 2001 and  February 1, 2002.  Each share of Common  Stock is
entitled to one vote for all matters before the Annual Meeting.






                            Ownership of Common Stock
                                  by Directors,
                     Officers and Certain Beneficial Owners

         The following  table sets forth the beneficial  ownership  known to the
Company of Common Stock as of May 3, 2002, by (i) beneficial owners of more than
five  percent of Common  Stock,  (ii) each  director,  (iii) each of the persons
named in the Summary  Compensation  Table,  and (iv) all directors and executive
officers of Fred's as a group.



                                                                        Shares of Common
                                                                   Stock Beneficially Owned (1)
                                                                   ----------------------------
                                                              Number of Shares                          Percent(2)
                                                              ----------------                          ----------
                                                                               
Beneficial Owner                              Options(3)                        Total(4)
----------------                              ----------                        --------

Michael J. Hayes (5)(7)                           10,937                       1,880,576                  7.2

David A. Gardner (6)(7)                               --                       1,677,893                  6.4

John R. Eisenman                                  26,172                          34,374                  *

Roger T. Knox                                     32,030                          39,192                  *

John D. Reier                                     53,124                          62,499                  *

Thomas H. Tashjian                                 9,062                         198,905                  *

John A. Casey                                     13,750                          33,671                  *

Charles Brunjes                                    5,624                           5,624                  *

Reggie Jacobs                                     13,471                          14,596                  *

Jerry A. Shore                                     9,375                          13,125                  *

All Directors and Executive Officers
  as a Group (11 persons including
  the directors named above)                     175,420                       3,986,874                 15.3


*  Less than 1%
---------------------

(1)      As used in this table,  beneficial  ownership  means the sole or shared
         power to vote,  or direct  the voting  of, a  security,  or the sole or
         shared  power to  dispose,  or direct the  disposition,  of a security.
         Except as otherwise  indicated,  all persons listed above have (i) sole
         voting  power and  investment  power with  respect  to their  shares of
         Common Stock,  except to the extent that authority is shared by spouses
         under  applicable  law, and (ii) record and  beneficial  ownership with
         respect to their shares of Common Stock.


(2)      Calculated  as the  number of shares  beneficially  owned,  divided  by
         26,093,180,  which consists of the total  outstanding  shares of Common
         Stock (25,539,313) and vested options (553,867) as of May 3, 2002.


(3)      Represents stock options that are exercisable as of May 3, 2002.

(4)      Includes stock options that are exercisable as of May 3, 2002.

(5)      Includes  153,571  shares  owned by Mr.  Hayes' wife and 37,888  shares
         owned by Memphis Retail Limited  Partnership  which are attributable to
         Mr. Hayes and two of his children.

(6)      Mr.  Gardner was an officer and director of the Company until his death
         on December 23, 2001. Mr.  Gardner's  widow is the beneficial  owner of
         these shares and of 169,690 shares which she owns in her own name.


(7)      The  address  for all  except  Mr.  Gardner  is 4300 New  Getwell  Rd.,
         Memphis, TN 38118. The address of the estate of Mr. Gardner is 445 Park
         Avenue, Suite 1600, New York, New York 10022.


                    FRED'S PROPOSAL 1 (ELECTION OF DIRECTORS)


         Five directors,  constituting the entire Board of Directors,  are to be
elected at the Annual  Meeting to serve one year or until their  successors  are
elected. The Board of Directors proposes the election of the following nominees:


                                                              Principal Occupation,
            Nominee                             Age           Business and Directorships
            -------                             ---           --------------------------
                                             
Michael J. Hayes............................    60            Director and Chairman
John R. Eisenman............................    60            Director
Roger T. Knox...............................    64            Director
John D. Reier...............................    62            Director
Thomas H. Tashjian..........................    47            Director
-------------------------



         Michael J. Hayes was elected a Director of the Company in January  1987
and has been a Managing Director of the Company since October 1989 and was named
Chairman  of the Board in  November  2000.  Mr.  Hayes has been Chief  Executive
Officer since October 1989. He was previously employed by Oppenheimer & Company,
Inc. in various  capacities from 1976 to 1985,  including  Managing Director and
Executive Vice President - Corporate Finance and Financial Services.


         John R. Eisenman is involved in real estate  investment and development
with REMAX Island Realty,  Inc., located in Hilton Head Island,  South Carolina.
Mr. Eisenman has been engaged in commercial and industrial real estate brokerage
and development  since 1983.  Previously,  he founded and served as President of
Sally's, a chain of fast food restaurants,  from 1976 to 1983, and prior thereto
held various management positions in manufacturing and in securities  brokerage.
Mr.  Eisenman  has  served as a  Director  since the  Company's  initial  public
offering in March 1992.

         Roger  T.  Knox  has  served  the  Memphis  Zoological  Society  as its
President and Chief  Executive  Officer  since  January  1989.  Mr. Knox was the
President and Chief Operating Officer of Goldsmith's  Department Stores, Inc. (a
full-line department store in Memphis and Jackson,  Tennessee) from 1983 to 1987
and its  Chairman of the Board and Chief  Executive  Officer  from 1987 to 1989.
Prior thereto, Mr. Knox was with Foley's Department Stores in Houston, Texas for
20 years.  Mr. Knox has served as a Director since the Company's  initial public
offering in March 1992. Additionally, Mr. Knox is a Director of Hancock Fabrics,
Inc.


         John D. Reier is President and a Director. Mr. Reier joined the Company
in May of 1999 as President  and was elected a Director of the Company in August
2000. Prior to joining the company,  Mr. Reier was President and Chief Executive
Officer  of Sunny's  Great  Outdoors  Stores,  Inc.  from 1997 to 1999,  and was
President, Chief Operating Officer, Senior Vice President of Merchandising,  and
General Merchandise Manager at Family Dollar Stores, Inc. from 1987 to 1997.

         Thomas H. Tashjian was elected a Director of the Company in March 2001.
Mr. Tashjian is a private investor. Previously, he served as a managing director
and  consumer  group  leader at Banc of  America  Montgomery  Securities  in San
Francisco. Prior to that, Mr. Tashjian held similar positions at First Manhattan
Company,  Seidler Companies,  and Prudential Securities.  Mr. Tashjian's earlier
retail  operating  experience  was in discount  retailing at the Ayrway  Stores,
which were acquired by Target, and in the restaurant business at Noble Roman's.


         If, for any reason,  any of the nominees shall become  unavailable  for
election,  the  individuals  named in the  enclosed  proxy  may  exercise  their
discretion to vote for any substitutes  chosen by the Fred's Board of Directors,
unless the Board of Directors should decide to reduce the number of directors to
be  elected  at the Annual  Meeting.  Fred's  has no reason to believe  that any
nominee will be unable to serve as a director.

          For information  concerning the number of shares of Common Stock owned
by each director,  and all directors and executive officers as a group as of May
3, 2002,  see  "Ownership  of Common  Stock by  Directors,  Officers and Certain
Beneficial Owners".  There are no family relationships  between any directors or
executive officers of Fred's.


Section 16(a) Beneficial Ownership Reporting Compliance


         Based solely upon a review of reports of beneficial ownership of Fred's
Common Stock and written  representations  furnished to Fred's by its  officers,
directors and principal shareholders,  Fred's is not aware of any such reporting
person who or which failed to file with the Securities  and Exchange  Commission
(the  "Commission")  on a timely  basis  any  required  reports  of  changes  in
beneficial ownership.



Audit Committee

         The Audit  Committee of the Board of  Directors,  which is comprised of
Messers.  Eisenman,  Knox and  Tashjian,  met five times  during the last fiscal
year, and all Committee  members were in attendance.  Each of the members of the
Audit  Committee  is  an  Independent   Director  as  defined  by  the  National
Association  of  Securities   Dealers'  Automated   Quotation  System's  listing
standard.  Mr. Gardner served on the Committee until his death in December 2001.
Mr. Eisenman is the Chairman of the Audit Committee.  The Board of Directors has
delegated  to the Audit  Committee  responsibility  for  making  recommendations
concerning the engagement of the independent public accountants; considering the
range of audit  and  non-audit  fees;  assisting  the  Board in  fulfilling  its
oversight   responsibilities  by  reviewing  the  financial  reports  and  other
financial  information  provided by the Company to any governmental  body or the
public;  reviewing the Company's systems of internal controls regarding finance,
accounting,  legal  compliance  and ethics  that  management  and the Board have
established;  and reviewing the Company's  auditing,  accounting,  and financial
reporting  processes  generally.  The  management of the Company has the primary
responsibility  for  the  financial   statements  and  reporting  process.   The
accountants  are  responsible  for  conducting and reporting on the audit of the
Company's  financial  statements in accordance with generally  accepted auditing
standards.  The Company's independent  accountants are ultimately accountable to
the Audit  Committee  and the Board of  Directors.  The Board of  Directors  has
adopted a written charter for the Audit Committee.

         Review and  Discussion of Financial  Statements.  In the context of the
role of the Audit Committee as outlined above,  the Audit Committee has reviewed
and  discussed  the  Company's  audited  financial   statements  for  2001  with
management of the Company. It has also discussed with PricewaterhouseCoopers LLP
those  matters  required  by  Statement  of  Auditing  Standards  61.  The Audit
Committee   has   received   the  written   disclosures   and  the  letter  from
PricewaterhouseCoopers  LLP as required by Independence Standards Board Standard
No. 1 and has  discussed  with  PricewaterhouseCoopers  LLP their  independence,
including consideration of whether the payment to PricewaterhouseCoopers  LLP of
other non-audit fees is compatible with maintaining  their  independence.  Based
upon   its   review   and    discussions    with    Company    management    and
PricewaterhouseCoopers  LLP, the Audit Committee has recommended to the Board of
Directors  that Fred's,  Inc.  audited  financial  statements for fiscal 2001 be
included in the annual  report on Form 10-K for 2001 filing with the  Securities
and Exchange Commission.

Compensation Committee


         The  Compensation  Committee  reviews and  approves  the  salaries  and
incentive  compensation  of  executive  officers  and  recommends  the grants of
stock-based  incentive  compensation under Fred's long-term incentive plans. The
Compensation  Committee,  which is  comprised  of  Messers.  Eisenman,  Knox and
Tashjian,  met two times during the last fiscal year, and all Committee  members
were in attendance.  Mr. Knox is the Chairman of the Compensation Committee. Mr.
Gardner  was a member of the  Committee  until his death in December  2001.  The
Board of Directors  receives the grant  recommendations of the Committee and may
approve,  amend or reject  the  grant of  restricted  stock  and  stock  options
recommended by the Committee.



Board of Directors


         During  the last  fiscal  year,  Fred's  Board of  Directors  held five
meetings.  Messers.  Hayes, Eisenman,  Knox, Reier, and Tashjian attended all of
the Board  meetings.  Mr. Gardner served as director until his death in December
2001 and  attended  all Board  meetings  until then.  Non-employee  directors of
Fred's are paid for their  services  as such  $12,000  per year plus  reasonable
expenses, and stock options from time to time, for meeting attendance. The Board
of Directors does not have a nominating committee.







Executive Compensation

         The following table sets forth the cash  compensation  paid, as well as
certain other  compensation paid or accrued,  to Fred's chief executive officers
and to each of the other five most highly  compensated  executive officers whose
aggregate cash compensation  exceeded $100,000 during the indicated fiscal years
(the "Named Executives").



                                             SUMMARY COMPENSATION TABLE

                                                                              Long-Term
                        Annual Compensation Compensation
                                                                              Awards
                                                                       Restricted           Option     All Other
Name and                                  Salary           Bonus       Stock Awards      Awards      Compensation
Principal Position          Year          ($) (2)           ($)          ($)(1)            (#)         ($)
------------------       -----------    -----------    -----------     -----------    -----------    --------------
                                                                                              
Michael J. Hayes            2001          195,710           --             --            27,500         15,078 (3)
Chairman and                2000          184,242           --             --            32,813           --
Chief Executive Officer     1999          180,795           --             --              --             --

David A. Gardner (4)        2001          100,000           --             --              --             --
Managing Director           2000          120,000           --             --              --             --
                            1999          120,000           --             --              --             --

John D. Reier (5)           2001          197,860         84,000           --            11,250           --
President                   2000          190,461           --             --            32,813           --
                            1999          101,552           --           58,150          46,875           --

John A. Casey               2001          113,385         52,800           --             5,000           --
Executive Vice President-   2000          110,097           --             --            20,625           --
Pharmacy Operations         1999          105,000           --             --              --             --

Charles A. Brunjes (5)      2001          118,654         24,000           --             7,500           --
Senior Vice President-      2000           59,711           --             --            25,313           --
Store Operations

Reggie E. Jacobs            2001          108,654         36,000           --             7,500           --
Senior Vice President-      2000          101,539           --             --            15,313           --
Distribution                1999           77,019         14,000           --             9,375           --

Jerry A. Shore (5)          2001          130,000         10,000           --             5,000           --
Executive Vice President-   2000          105,000           --           29,750          16,875           --
Chief Financial Officer
----------------------------



(1)      The aggregate  restricted  stock holdings for the above named executive
         officers, using the February 1, 2002 closing price of $27.97 per share,
         net of any consideration to be paid, was as follows:

                                                Number             Value
                                             -----------        ------------
         John D. Reier                             9,375            $262,191
         John A. Casey                                --                  --
         Charles A. Brunjes                           --                  --
         Reggie E. Jacobs                          1,125             $31,463
         Jerry A. Shore                            3,750            $104,888

         No  restricted  stock awards vest in under three years from the date of
         grant. All restricted stock holdings pay dividends at the same dividend
         rate as the Company's other common stock.

(2)      Fiscal  2000   salaries  are  based  on  53  weeks.   Includes   Fred's
         contributions  to defined  contribution  plans  (401(k)  and  Incentive
         Plan).

(3)      Consists of miscellaneous reimbursements.

(4)      Payments  for Mr.  Gardner's  services  were  made to  Gardner  Capital
         Corporation under a contractual  relationship  between that company and
         Fred's.  Mr.  Gardner was a managing  director of the Company until his
         death on December 23, 2001.

(5)      Mr. Reier  joined the Company on May 3, 1999.  Mr.  Brunjes  joined the
         Company on July 24,  2000.  Mr.  Shore  joined the Company on April 17,
         2000.

                      OPTION/SAR GRANTS IN LAST FISCAL YEAR

         The  following  table sets forth  information  on stock  option  grants
pursuant to the  Fred's,  Inc.  1993  Long-Term  Incentive  Plan during the last
fiscal year for each of the Named Executives,  all current executive officers as
a group,  the  non-employee  directors as a group and all other  recipients as a
group. The Company has not granted any Stock Appreciation Rights ("SARs").




                                    Individual Grants                                        Potential Realizable
                                                                                             Value at Assumed
                                    % of Total                                                Annual Rates of
                      Options/      Options/SARs      Exercise                                     Stock Price
                      SARs            Granted to       or Base                                   Appreciation for
                  Granted   Employees   Price             Expiration                           Option   Term      (1)
                                                                                        ---------------------------------
       Name               (#)       in Fiscal Year     ($/Sh)            Date             5% ($)        10%  ($)
-----------------     ---------     --------------   ---------         ---------        ---------       --------
                                                                               
Michael J. Hayes(2)      27,500        16.1%          $18.53          10/09/06         $ 115,307       $  260,143
John D. Reier(2)         11,250         6.6%          $18.53          10/09/06         $  47,171       $  106,422
John A. Casey (2)         5,000         2.9%          $18.53          10/09/06         $  20,965       $   47,299
Charles Brunjes(2)        7,500         4.4%          $18.53          10/09/06         $  31,447       $   70,948
Reggie Jacobs(2)          7,500         4.4%          $18.53          10/09/06         $  31,447       $   70,948
Jerry A. Shore (2)        5,000         2.9%          $18.53          10/09/06         $  20,965       $   47,299
Executive Group
     7 persons           63,750                                                        $ 267,302       $  603,059
Non-Executive
     Director Group
     (3 persons)         14,062                                                        $  34,721       $   78,335
Non-Executive
     Officer Employee
     Group
     85 persons        131,930                                                         $ 520,623       $1,174,570
----------------------


(1)      The potential gain is calculated from the closing price of Common Stock
         on the date of grants  until the end of the  option  period at  certain
         assumed  rates  of  appreciation  set by the  Commission.  They are not
         intended to forecast  possible future  appreciation in the Common Stock
         and any actual gains on exercise of options are dependent on the future
         performance of the Common Stock.


(2)      All options vest and are exercisable in one-third increments on each of
         the first three  anniversaries  after the date of grant, and vesting is
         also   contingent   upon  both   individual  and  Company   performance
         requirements  having been met. The exercise price of all options is the
         fair market value of the Common Stock at the time of the grant.

         The  following  table  shows the stock  option  exercises  by the Named
Executives  during the last fiscal year.  In addition,  this table  includes the
number of exercisable and unexercisable  stock options held by each of the Named
Executives as of February 2, 2002. The fiscal  year-end value of  "in-the-money"
stock options is the difference between the exercise price of the option and the
fair market  value of the Common Stock (not  including  options with an exercise
price  greater than the fair market value) on February 1, 2002 (the last trading
date before the fiscal year-end),  which was $27.97 per share. No SARs have been
granted.

               AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                          AND FY-END OPTION/SAR VALUES



                              Number of Securities
                           Stock Option Exercises             Underlying Unexercised                 Value of Unexercised
                        Shares                                 Options/SARs                      In-The-Money Options
                       Acquired         Value                     At Fiscal Year-end                    At Fiscal Year-end
                                                       -------------------------------------  ----------------------------------
                      on Exercise   Realized ($)(1)       Exercisable          Unexercisable    Exercisable     Unexercisable
                      -----------   ---------------    --------------          -------------  -------------     ----------------
                                                                                                  
Michael J. Hayes        37,889       511,167                --                  49,376          $    --          $   696,316
John D. Reier             --           --                 42,187                48,751          $  898,504       $   883,027
John A. Casey           17,578       186,327               6,875                18,750          $  137,273       $   321,731
Charles A. Brunjes        --           --                 14,062                11,250          $  280,776       $   224,629
Reggie E. Jacobs        18,590       157,301               9,531                20,000          $  170,749       $   318,899
Jerry A. Shore            --           --                  1,875                20,000          $   37,438       $   346,690
----------------------

(1)      "Value Realized" is the difference between the fair market value of the
         underlying  shares on the exercise  date and the exercise  price of the
         option.

             COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

         The  Compensation  Committee of the Board of Directors of Fred's,  Inc.
(the  "Committee")  hereby presents its report on executive  compensation.  This
Committee  report   documents  the  components  of  Fred's   executive   officer
compensation  programs and describes the basis on which fiscal 2001 compensation
determinations were made by the Committee with respect to the executive officers
of Fred's, including the Named Executives.


Compensation   Philosophy  and  Overall  Objectives  of  Executive  Compensation
Programs

         It is the philosophy of Fred's that executive compensation be linked to
improvements in corporate  performance and increases in shareholder  value.  The
following  objectives  have been  adopted by the  Committee  as  guidelines  for
compensation decisions:

         *        Provide a competitive total compensation  package that enables
                  Fred's to attract and retain key executives.

         *        Integrate  all pay programs  with Fred's  annual and long-term
                  business objectives and strategy, and focus executive behavior
                  on the fulfillment of those objectives.

         *        Provide variable  compensation  opportunities  that are linked
                  with  the  performance  of  Fred's  and that  align  executive
                  remuneration with the interests of stockholders.


Compensation Program Components

         The Committee  reviews Fred's  compensation  program annually to ensure
that pay levels and  incentive  opportunities  are  competitive  and reflect the
performance of Fred's. The particular  elements of the compensation  program for
executive officers are further explained below.

         Base  Salary  -  Base  pay  levels  are  largely   determined   through
comparisons  with  other  retailing  companies.  Actual  salaries  are  based on
individual   performance   contributions  within  a  salary  structure  that  is
established  through  job  evaluation  and job market  considerations.  Base pay
levels for the executive  officers are competitive  within the middle of a range
that the Committee  considers to be reasonable and necessary.  Various increases
in base salary were  recommended by the Chief  Executive  Officer in fiscal 2001
for the Named Executives,  based on performance and competitive  considerations,
and the Committee acted in accordance with the recommendation.

         Incentive Compensation - Fred's officers are eligible to participate in
an  annual  incentive  compensation  plan with  awards  based  primarily  on the
attainment of various  specified levels of operating  profits.  The objective of
this plan is to deliver competitive levels of compensation for the attainment of
financial  objectives  that the Committee  believes are primary  determinants of
earnings  growth.  Targeted  awards for executive  officers of Fred's under this
plan are consistent with targeted awards of other retailing companies of similar
size and complexity to Fred's.  Specified  awards were  recommended by the Chief
Executive Officer for the Named Executives of Fred's for fiscal 2001, based upon
the  Company's  performance,  and the  Committee  acted in  accordance  with the
recommendation.

         Fred's Stock Option Program - The Committee  strongly  believes that by
providing those persons who have substantial  responsibility  for the management
and growth of Fred's with an opportunity  to increase their  ownership of Common
Stock,  the best  interests  of  stockholders  and  executives  will be  closely
aligned.  Therefore,  executives are eligible to receive stock options from time
to time,  giving them the right to purchase shares of Common Stock in the future
at a specified price. The number of stock options granted to executive  officers
is based on competitive  practices,  with the value of such options estimated by
using a Black-Scholes pricing model.

Discussion of Compensation for the Chief Executive Officer

         The Committee has  considered  Chief  Executive  Officer's base salary,
incentive  compensation and long-term incentives to be less than or equal to the
total compensation paid to other executives  similarly situated,  and has deemed
his beneficial ownership of Common Stock to provide adequate linkage between the
interests of Fred's stockholders and Mr. Hayes' personal interests.






Summary

         After its review of all existing programs,  the Committee  continues to
believe  that the  total  compensation  program  for  executives  of  Fred's  is
competitive  with the  compensation  programs  provided by other  companies with
which Fred's  competes.  The Committee  believes that any amounts paid under the
incentive  compensation  plan will be  appropriately  related to  corporate  and
individual performance,  yielding awards that are linked to the annual financial
and  operational  results of Fred's.  The Committee also believes that the stock
option program provides  opportunities to participants  that are consistent with
the returns that are generated on behalf of Fred's stockholders.


                          STOCK PRICE PERFORMANCE GRAPH








Comparison of Cumulative Total Return

         The  total  cumulative  return  on  investment  assumes  that  $100 was
invested in Fred's,  the Nasdaq  Retail  Trade Stocks Index and the Nasdaq Stock
Market (U.S.) Index on January 31, 1997 and that all dividends were reinvested.

Compensation Committee Interlocks and Insider Participation

         Mr. Gardner served as a managing  director of Fred's and as a member of
the Compensation Committee and Audit Committee until his death in December 2001.


THE BOARD OF DIRECTORS  RECOMMENDS THAT  SHAREHOLDERS VOTE "FOR" THE ELECTION OF
THE NOMINEES TO FRED'S BOARD OF DIRECTORS.


            FRED'S PROPOSAL 2 (RATIFICATION OF SELECTION OF AUDITORS)

         The  Board  of  Directors  has  selected  Ernst &  Young  LLP to be the
independent  accountants  of Fred's for the year ending  February  1, 2003.  The
Board of Directors  will offer a resolution at the Annual Meeting to ratify this
selection.  On May 9,  2002  the  Company  retained  Ernst  &  Young  LLP as the
Company's new independent auditors to audit the Company's financial  statements.
A  representative  of Ernst & Young LLP is  expected  to be  represented  at the
Annual Meeting, will have the opportunity to make a statement, if they desire to
do so, and will be available to respond to appropriate questions.

THE BOARD OF DIRECTORS  RECOMMENDS  SHAREHOLDERS  VOTE "FOR" THE RATIFICATION OF
THE SELECTION OF ERNST & YOUNG LLP AS  INDEPENDENT  ACCOUNTANTS  FOR FISCAL YEAR
2002.

Changes in Certifying Accountant

         On  May 9,  2002,  the  Company  dismissed  PricewaterhouseCoopers  LLP
("PricewaterhouseCoopers")  as its  independent  accountant  and engaged Ernst &
Young LLP ("Ernst & Young") as its new independent  accountant.  The decision to
change  the  independent  audit  firm was  recommended  by the  Company's  Audit
Committee and approved by the Board of Directors.

         The  audit  reports  of   PricewaterhouseCoopers  on  the  consolidated
financial  statements of the Company for the years in the two-year  period ended
February 2, 2002 did not contain any adverse  opinion or  disclaimer of opinion,
nor  were  they  qualified  or  modified  as to  uncertainty,  audit  scope,  or
accounting principles.


         During the two-year  period ended  February 2, 2002, and the subsequent
interim   period  ended  May  9,  2002,   there  were  no   disagreements   with
PricewaterhouseCoopers  on any matter of  accounting  principles  or  practices,
financial  statement  disclosure,   or  auditing  scope  or  procedures,   which
disagreements,  if not resolved to PricewaterhouseCoopers'  satisfaction,  would
have caused them to make reference to the subject matter of the  disagreement in
their reports on the consolidated financial statements for such years.


         During  the  past  two   fiscal   years  and   through   May  9,  2002,
PricewaterhouseCoopers  has not advised the Company of any reportable events (as
defined in Item 304(a)(1)(v) of Regulation S-K under the Securities Exchange Act
of 1934).

         PricewaterhouseCoopers  was  provided a copy of the above  disclosures,
also as set forth in the  Company's  Report on Form 8-K dated May 14, 2002 filed
with the  Securities and Exchange  Commission,  and was requested to furnish the
Company with a letter addressed to the Commission stating whether it agreed with
the above statement and, if not, stating the respects in which it did not agree.
PricewaterhouseCoopers'  letter  concurring with the disclosures was filed as an
exhibit  to such  report.  A  representative  of  PricewaterhouseCoopers  LLP is
expected to be represented at the Annual  Meeting,  will have the opportunity to
make a  statement,  if they desire to do so, and will be available to respond to
appropriate questions.

         The Company engaged Ernst & Young as its new independent  accountant as
of May 9, 2002.  During the two year period  ended  February 2, 2002 and through
May 9, 2002,  the Company has not  consulted  with Ernst & Young  regarding  any
matters  specified in Items  304(a)(2)(i)  or (ii) of  Regulation  S-K under the
Securities  Exchange Act of 1934.  Ernst & Young was also provided a copy of the
above disclosures. The Company has authorized  PricewaterhouseCoopers to respond
fully to any  inquiries  from Ernst & Young  relating to its  engagement  as the
Company's independent accountant.

Fees of Ernst & Young

         Audit  Fees.  There were no fees billed by Ernst & Young in fiscal 2001
for audit services.


         Financial Information System Design and Implementation Fees. There were
no fees billed by Ernst & Young in 2001 for financial information systems design
and implementation services.


         All Other Fees. Ernst & Young billed the Company $13,000 in fiscal 2001
for all other services, such as tax-related advice and other expert services.

Fees of PricewaterhouseCoopers

         Audit Fees.  PricewaterhouseCoopers  billed  Fred's  $193,725 in fiscal
2001 for audit services and for review of its financial  statements  included in
its Forms 10-K and 10-Q for 2001.

         Financial Information System Design and Implementation Fees. There were
no  fees  billed  by   PricewaterhouseCoopers   in  fiscal  2001  for  financial
information systems design and implementation services.

         All Other Fees.  PricewaterhouseCoopers  billed the Company $168,970 in
fiscal  2001  for all  other  services,  such as  tax-related  advice,  services
relating to a completed public offering, and other expert services.


FRED'S PROPOSAL 3 (TO AMEND THE COMPANY'S CHARTER TO INCREASE AUTHORIZED SHARES)

         The Board of Directors has determined  that it is in the best interests
of the Company and its  shareholders to amend the Company's  Charter to increase
the number of authorized  shares of Class A voting common stock from  30,000,000
to  60,000,000  shares.  Accordingly,  the Board of  Directors  has  unanimously
approved  a  proposal  to so  amend  the  Charter  of the  Company,  and  hereby
recommends that the Company's  shareholders  approve such an amendment.  If this
proposal  is approved by the  shareholders,  the first  sentence of Section A of
Article  Fourth  of  the  Charter  will  be  amended  to  read:  "Sixty  Million
(60,000,000) shares of Class A voting common stock, each having no par value."

         Upon approval of this proposal,  the Board of Directors intends to file
a Certificate of Amendment with the Secretary of State of the State of Tennessee
as soon as  practicable.  If the  shareholders do not approve the Certificate of
Amendment, the existing Charter will continue in effect.


         Currently,  the  Company  has  30,000,000  authorized  shares of common
stock.  As of May 3, 2002, the number of  outstanding  shares was 25,539,313 and
there were 1,298,707  authorized  shares  reserved for issuance  pursuant to the
Company's  Incentive Stock Option Plan (including grants already made and shares
available for grant).  (See Proposal 4 for reserved shares if the 2002 Incentive
Stock Option Plan is approved.) The number of authorized and unissued shares not
reserved for any specific use and available  for future  issuances was 3,161,980
as of May 3, 2002 (before the proposed  increase in authorization  shares),  and
would be 33,161,980 after approval of the increase in authorized shares.


         The  objective  of the increase in the  authorized  number of shares of
common stock is to ensure that the Company has sufficient  shares  available for
future issuances. The Board of Directors believes that it is prudent to increase
the  authorized  number of shares of common stock to the proposed level in order
to provide a reserve of shares  available for issuance to meet business needs as
they arise. Such needs may include, without limitation, acquiring assets, goods,
or services for use or sale in the conduct of our business, converting preferred
stock, financings, establishing strategic relationships with corporate partners,
providing equity  incentives to employees,  officers or directors,  or effecting
stock splits or dividends.  The additional shares of common stock authorized may
also be used to acquire or invest in complementary businesses or products.

         If the  shareholders  approve  the  proposed  amendment,  the  Board of
Directors  may cause the issuance of  additional  shares of common stock without
further  vote of the  shareholders  of the  Company,  except as  provided  under
Tennessee  corporate law or under the rules of any securities  exchange on which
shares of Common  stock are  listed.  Current  holders  of common  stock have no
preemptive or similar rights,  which means that current shareholders do not have
a prior  right to  purchase  any new issue of common  stock in order to maintain
their  proportionate  ownership  thereof.  An issuance of  additional  shares of
common stock would decrease the  proportionate  equity interest of the Company's
current  shareholders  and,  depending  upon the price paid for such  additional
shares, could result in dilution to the Company's current shareholders.

THE BOARD OF DIRECTORS  RECOMMENDS  SHAREHOLDERS  VOTE "FOR" THE APPROVAL OF THE
AMENDMENT TO THE COMPANY'S CHARTER.


          FRED'S PROPOSAL 4 (ADOPTION OF 2002 LONG-TERM INCENTIVE PLAN)

          At the Fred's Annual  Meeting,  stockholders  will be asked to approve
the  adoption  of the 2002  Long-Term  Incentive  Plan (the  "2002  Plan").  The
Company's 1993 Long-Term  Incentive Plan (the "Prior Plan") will expire,  by its
terms, in January 2003. Moreover, the Compensation Committee of the Fred's Board
of  Directors  (the  "Committee")  expects that by January 2003 the Company will
have exhausted all shares available for grant under the Prior Plan. On March 11,
2002,  the  Fred's  Board of  Directors  approved  the  proposed  2002  Plan and
recommended that it be submitted to Fred's stockholders for approval.  No grants
have  been made  under  the 2002  Plan.  Upon  adoption  of the 2002 Plan by the
shareholders, no further grants will be made under the Prior Plan.


          The 2002 Plan is  substantially  identical  to the Prior Plan,  except
that (i) the 2002 Plan  would  increase  the  number of shares of the  Company's
Common Stock authorized for issuance by 2,068,391  shares,  from the 331,609 now
available under the Prior Plan (but which would no longer be available for grant
if the 2002 Plan is adopted by the shareholders),  to 2,400,000 shares, (ii) the
2002 Plan  expiration  date  would be March  11,  2012 , and (iii) the 2002 Plan
contains  explicit  language  precluding the  "repricing" of prior grants (i.e.,
adjusting or amending the exercise price of prior grants by whatever means).


          Fred's long-term  success depends upon its ability to attract,  retain
and encourage  dedicated,  competent and resourceful  key employees.  To further
these goals, the Fred's Board of Directors adopted and stockholders approved the
Prior Plan in 1993, and in 1996 amended the Prior Plan to increase the number of
shares authorized for use under the Prior Plan.

          The purpose of the  Company  having a long term  incentive  plan is to
direct the  attention  and efforts of  participating  employees to the long-term
performance of Fred's and its subsidiaries,  by relating incentive  compensation
to the achievement of long-term corporate economic objectives.  The 2002 Plan is
also  designed  to  retain,  reward  and  motivate  participating  employees  by
providing an opportunity for investment in Fred's and the advantages inherent in
stock  ownership  in Fred's.  The Fred's Board of  Directors  believes  that the
adoption of the 2002 Plan is  necessary in order to recruit and retain a pool of
skilled and experienced employees.



Summary of the 2002 Plan

          The following summary is qualified in its entirety by the full text of
the 2002 Plan, a copy of which may be obtained,  without charge,  by first class
mail  within one  business  day of receipt  of a written  request to  Secretary,
Fred's, Inc., 4300 New Getwell Road, Memphis,  Tennessee 38118, or calling (901)
365-8880.


          The 2002  Plan is  administered  by the  Compensation  Committee  (the
"Committee").  Employees, directors, consultants, and independent contractors of
the Company and its subsidiaries  who can make substantial  contributions to the
Company's  long-term   profitability  and  value  are  eligible  to  participate
("Participants") in the 2002 Plan. The approximate number of persons eligible to
participate is 400.


         The Plan  provides  for the grant of the  following  types of incentive
awards:  stock  options,  stock  appreciation  rights,   restricted  stock,  and
performance  units.  (As of May 3, 2002,  Fred's  has  outstanding  options  and
restricted stock granted under the Prior Plan to approximately 360 employees and
directors.)

          The Committee has the exclusive  discretion to select the Participants
and to determine the type, size, and terms of each award, to modify the terms of
awards, to determine when awards will be granted and paid, and to make all other
determinations  which it deems necessary or desirable in the  interpretation and
administration  of the Plan.  The Plan  remains in effect until all awards under
the Plan either have been  satisfied by the issuance of shares of Fred's  Common
Stock or the payment of cash or have expired or otherwise terminated;  provided,
however, that no awards may be granted more than ten years after the date of the
Plan's approval.  Generally,  a Participant's rights and interest under the Plan
will  not  be  transferable  except  by  will  or by the  laws  of  descent  and
distribution.

          Options, which include non-qualified stock options and incentive stock
options,  are rights to purchase a specified  number of shares of Fred's  Common
Stock at a price fixed by the  Committee.  The exercise  price for stock options
issued under the Plan that qualify as incentive stock options within the meaning
of  Section  422(b) of the Code  shall not be less than 100% of the fair  market
value as of the date of grant.  The option  exercise  price may be  satisfied in
cash or by exchanging shares of Fred's Common Stock owned by the optionee,  or a
combination  of cash and  shares.  If the  exercise  price is paid by  tendering
shares of Fred's Common Stock, the Committee,  in its discretion,  may grant the
optionee a new stock  option for the number of shares  used to pay the  exercise
price.  The Committee has broad  discretion as to the terms and conditions  upon
which options  granted  shall be  exercised.  Options have a maximum term of ten
years from the date of grant.  Options  granted  under the Prior Plan  generally
have  had a  five-year  term  and  become  exercisable  one-third  on the  first
anniversary,  one-third on the second  anniversary,  and  one-third on the third
anniversary.

          Stock  Appreciation  Rights  ("SAR")  are  rights to  receive  cash or
shares, or a combination  thereof, as the Committee may determine,  in an amount
equal to the excess of (i) the fair market  value of the shares with  respect to
which the SAR is  exercised  over (ii) a specified  price which must not be less
than 100% of the fair market value of the shares at the time the SAR is granted,
or, if the SAR is granted in connection  with a previously  issued stock option,
not less than 100% of the fair market value of shares at the time such option is
granted.

          SARs   may  be   granted   in   connection   with  a   previously   or
contemporaneously granted stock option or independently.  If a SAR is granted in
relation to a stock option,  (i) the SAR will be exercisable  only at such times
and by such persons as the related option is exercisable, and (ii) the grantee's
right to exercise  either the related  option or the SAR will be canceled to the
extent that the other is  exercised.  No SAR may be  exercised  earlier than six
months or later  than ten  years  after the date of  grant.  The  Committee  may
provide  in the  SAR  agreement  circumstances  under  which  SARs  will  become
immediately  exercisable and may,  notwithstanding the foregoing  restriction on
time of exercise, accelerate the exercisability of any SAR at any time.

          Awards  of  restricted  shares  under the 2002 Plan may be made at the
discretion  of the  Committee  and  consist  of  shares  of stock  granted  to a
participant  and  subject to a stock  restriction  agreement.  At the time of an
award,  a  Participant  may have the  benefits of  ownership  in respect of such
shares,  including the right to vote such shares and receive  dividends  thereon
and other  distributions  subject to the restrictions set forth in the 2002 Plan
and in the stock restriction agreement. Any shares of Fred's Common Stock issued
as restricted shares are legended and may not be sold, transferred,  or disposed
of until such restrictions have elapsed. Upon the expiration,  lapse, or removal
of  restrictions,  shares  free of  restrictive  legend  will be  granted to the
grantee.  The  Committee  has  broad  discretion  as to the  specific  terms and
conditions of each award,  including applicable rights upon certain terminations
of employment.

          Performance unit awards entitle grantees to future payments based upon
the  achievement  of  pre-established   long-term  performance   objectives.   A
performance  unit agreement will establish with respect to each unit award (i) a
performance period of not fewer than two years, (ii) a value for each unit which
will not thereafter  change,  or which may vary thereafter  pursuant to criteria
specified by the Committee, and (iii) maximum and minimum performance targets to
be achieved during the applicable performance period. Under each agreement,  the
grantee  will be  entitled  to full  value of a unit  award for  achievement  of
maximum targets and a portion of a unit award for performance  exceeding minimum
targets but less than maximum targets. The Committee has discretion to determine
the  Participants to whom  performance  unit awards are to be made, the times in
which  such  awards  are to be made,  the  size of such  awards,  and all  other
conditions  of such awards,  including any  restriction,  deferral  periods,  or
performance requirements.

          The Committee has the discretion to provide financing to a Participant
in a principal  amount  sufficient  for the  purchase  of shares  pursuant to an
option  and/or to pay the amount of taxes  required to be withheld in connection
with  option  exercises,  awards of shares  and  performance  unit  awards.  The
Committee  also has the  discretion to permit a Participant  to satisfy such tax
withholding  obligations,  in whole or in part,  by having the Company  withhold
shares  for the  value  equal  to the  amount  of  taxes  required  by law to be
withheld.

          If there  occurs a "Change in Control" of the  Company,  as defined in
the 2002 Plan,  then any SAR  outstanding  for at least six months and any stock
options  awarded and not  previously  exercisable  and vested will become  fully
exercisable and vested and all restrictions  applicable to any restricted stock,
performance units or other stock-based awards will lapse.

          In the event of any  change  in the  outstanding  Common  Stock of the
Company by reason of a stock dividend or distribution, recapitalization, merger,
consolidation,  reorganization, split-up, combination, exchange of shares or the
like, the Board of Directors, in its discretion,  may adjust proportionately the
number of shares which may be issued  under the 2002 Plan,  the number of shares
subject to outstanding awards, and the option exercise price of each outstanding
option.  The Board of Directors may also make such other changes in  outstanding
options,  SARs,  performance  units  and  restricted  stock  awards  as it deems
equitable in its absolute  discretion to prevent  dilution or enlargement of the
rights of grantees,  provided that any  fractional  shares  resulting  from such
adjustments will be eliminated.

          The Board of Directors  may  terminate,  amend,  modify or suspend the
2002 Plan at any time,  except that the Board of Directors may not,  without the
authorization of the holders of a majority of the Company's  outstanding shares,
increase  the maximum  number of shares  which may be issued under the 2002 Plan
(other than  adjustments  pursuant  to the 2002  Plan),  extend the last date on
which  awards may be granted  under the 2002 Plan,  extend the date on which the
2002 Plan expires,  change the class of persons  eligible to receive awards,  or
change the minimum option price.

          The 2002 Plan is not qualified  under  Section  401(a) of the Internal
Revenue Code.










Certain Plan Information

          The following table reflects certain  information about the Prior Plan
(the  only  equity   compensation  plan  currently  approved  by  the  Company's
shareholders) as of February 2, 2002, the end of the Company's last fiscal year,
and the proposed 2002 Plan.




                                       EQUITY COMPENSATION PLAN INFORMATION

                                                                                        Number of securities
                                                                                        remaining available for
                               Number of securities to be   Weighted-average exercise   future issuance under
                               issued upon exercise of      price of outstanding        equity compensation plans
                               outstanding options,         options,                    (excluding securities
Plan category                  warrants and rights (1)      warrants and rights (2)     reflected in column (a))
-------------                  -------------------          -------------------         ------------------------
                                                                                          
                                           (a)                         (b)                          (c)
Equity compensation plans
    approved by security
    holders. . . . .                     967,098                      $9.33                       331,609 (3)(4)
Equity compensation plans
    not approved by security
    holders (5). . .                       -0-                         -0-                            -0- (5)
             Total. . . . .              967,098                      $9.33                       331,609
-------------------------



(1)      Reflects  Prior Plan stock options only. The Company has not issued any
         SARs or performance units under the Prior Plan.

(2)      The  closing  price of the  Company's  Common  Stock on May 3, 2002 was
         $40.10.

(3)      Upon adoption of the 2002 Plan by the  shareholders,  no further grants
         will be made under the Prior Plan.

(4)      Does  not  include  15,339  shares  of  restricted   stock  issued  and
         outstanding which were granted under the Prior Plan. If the restrictive
         terms  are not met by any  Participant,  the  Participant's  restricted
         shares  would  revert to the status of  unissued  shares,  but would be
         available  for future  grant  under the Prior Plan (if the 2002 Plan is
         not approved by the  shareholders)  or under the 2002 Plan (if the 2002
         Plan is approved by the Shareholders).

(5)      No such plan at  February  2, 2002.  The 2002  Plan,  if adopted by the
         shareholders,  would  cause  there  to be a total of  2,400,000  shares
         available  for  future   issuance,   plus  any  shares  reverting  from
         restricted issuance. See footnotes (3) and (4) above.


         Information  regarding  grants  made  under the Prior  Plan  during the
fiscal  year ended  February 2, 2002 is  presented  above on page 7 in the table
"Options/SAR  Grants in the Last Fiscal Year." It is not,  however,  possible to
determine  the amounts or benefits  that might be  allocated  or received in the
future by any person  covered by the 2002 Plan.  Nor is it possible to determine
the amounts or benefits  that would have been  allocated or received  during the
last completed fiscal year if the 2002 Plan had been in effect.







Federal Income Tax Consequences

         (1)  Options:  No  income  will be  realized  by an  optionee  upon the
optionee's  purchase of shares  pursuant to the exercise of an  Incentive  Stock
Option.  In order to avail  himself of this tax benefit,  the optionee  must not
dispose of the shares before he has held such shares for at least one year after
the date of exercise  and at least two years  after the date of grant.  Assuming
compliance  with this and other  applicable  tax  provisions,  an optionee  will
recognize  long-term  capital  gain or loss when the  optionee  disposes  of the
shares,  measured  by the  difference  between  the option  price and the amount
realized for the shares at the time of disposition.  If the optionee disposes of
shares  purchased  upon the exercise of the option before the  expiration of the
above-noted  periods,  any amount realized from such  disqualifying  disposition
will be taxable as ordinary  income in the year of  disposition to the extent of
the lesser of the spread  between the option  price and the fair market value of
the shares at the time the option is  exercised,  or to the extent the  optionee
would  recognize a loss on the  disposition,  the excess of the amount  realized
over the option price. Any amount realized in excess of the fair market value of
the  shares  on the date of  exercise  will be  treated  as long- or  short-term
capital gain, depending upon the holding period of the shares. No deduction will
be allowed to the  Company for  federal  income tax  purposes at the time of the
grant or exercise of an Incentive  Stock Option.  At the time of a disqualifying
disposition by an optionee,  the Company will be entitled to a deduction for the
amount taxable to the optionee as ordinary  income.  Although the exercise of an
Incentive Stock Option does not result in current taxable income, the difference
between the fair market  value of the shares at the time the option is exercised
and the option price will be considered as Alternative Minimum Tax income.

         The  exercise  of a  Nonqualified  Stock  Option  will  result  in  the
recognition  of ordinary  income by the optionee for federal income tax purposes
in an amount  equal to the  difference  between  the  option  price and the fair
market value of the shares acquired upon the exercise of the option. The Company
will be entitled to a deduction equal to the amount of income  recognized by the
optionee.  Upon the later sale of any shares  acquired  upon the  exercise  of a
Nonqualified  Stock Option, any amount realized by the optionee in excess of (a)
the amount  recognized  by the  optionee as ordinary  income plus (b) the option
price,  will be treated as long- or  short-term  capital  gain to the  optionee,
depending upon the holding period of the shares.

         (2) SARs:  A grantee of a SAR will  realize  ordinary  income  upon the
exercise of a SAR  equaling  the amount of cash  received  or the  current  fair
market value of stock  acquired  less any exercise  price paid,  and the Company
will receive a  corresponding  deduction.  Upon  subsequent  disposition  of any
shares received,  any gain or loss will be a long- or short-term capital gain or
loss depending upon the applicable holding period.

         (3) Restricted Stock: The federal income tax consequences of restricted
stock awards will depend on the facts and circumstances of each restricted stock
award, and in particular, the nature of the restrictions imposed with respect to
the  stock  which is the  subject  of the  award.  In  general,  if the stock is
non-transferable  and subject to a "substantial  risk of  forfeiture",  i.e., if
rights  to  full  enjoyment  of  the  benefit  of  ownership  of the  stock  are
conditioned upon the future performance of substantial  services by the grantee,
a taxable  event  occurs  only when the risk of  forfeiture  ceases or the stock
becomes transferable.  At such time, the grantee will realize ordinary income to
the extent of the excess of the fair market value of the stock on that date over
the  grantee's  cost for such  stock,  and the  Company  will be  entitled  to a
deduction  in the same  amount.  Under  certain  circumstances,  the grantee can
accelerate  the  taxable  event with  respect to the stock,  in which  event the
ordinary  income amount and the Company's  deduction  will be measured as of the
date  stock  is  deemed  to  have  been  transferred  to  the  grantee.  If  the
restrictions  with respect to stock which is the subject of a  restricted  stock
award do not subject the grantee both to a  "substantial  risk of forfeiture" of
the stock and  restrictions  on  transferability,  then the grantee will realize
ordinary income with respect to the stock to the extent of the difference at the
time of the  transfer of the stock to the grantee  between the fair market value
of the stock and the grantee's cost  therefor,  and the Company will be entitled
to a  deduction  in  the  same  amount.  Subsequent  to  the  determination  and
satisfaction of the ordinary income tax  consequences,  any further gain or loss
realized  on the  subsequent  disposition  of such  stock  will  be a  long-  or
short-term capital gain or loss depending upon the applicable holding period.

         (4) Performance Unit Awards: A grantee of a performance unit award will
realize  ordinary income upon receipt equaling the amount of cash or the current
market value of the stock received, and the Company will receive a corresponding
deduction.  Upon subsequent disposition of any shares received, any gain or loss
will be a long- or short-term gain or loss depending upon the applicable holding
period.

         The foregoing  description  of tax  consequences  is based upon present
federal income tax laws and is subject to change as the laws change. The summary
does not cover any foreign,  state or local tax consequences of participation in
the 2002 Plan.

THE BOARD OF DIRECTORS  RECOMMENDS  SHAREHOLDERS  VOTE "FOR" THE APPROVAL OF THE
2002 LONG TERM INCENTIVE PLAN.


                                 OTHER BUSINESS

         The  Board  of  Directors  knows  of no other  business  which  will be
presented at the Annual Meeting.  If any other matters  properly come before the
Annual  Meeting,  it is intended that the persons named in the proxy will act in
respect thereof in accordance with their best judgment.



                              SHAREHOLDER PROPOSALS

         Shareholder  proposals  intended to be included in the proxy  statement
and  presented  at the 2003  Annual  Meeting  must be received by the Company no
later than January 14, 2003,  and the  proposals  must meet certain  eligibility
requirements of the Securities and Exchange Commission.  Proposals may be mailed
to Fred's,  Inc.,  to the  attention of the  Secretary,  4300 New Getwell  Road,
Memphis,  Tennessee 38118. With regard to shareholder  proposals not included in
the Company's proxy  statement  which a shareholder  wishes to be brought before
the annual meeting of  shareholders,  notice of such a proposal must be received
by the Secretary of the Company by March 30, 2003.

                    SOLICITATION OF PROXIES AND COST THEREOF

         The cost of  solicitation  of the proxies will be borne by the Company.
In addition to solicitation of the proxies by use of the mails, employees of the
Company,  without  extra  remuneration,  may solicit  proxies  personally  or by
telecommunications.  The  Company  will  reimburse  brokerage  firms,  nominees,
custodians and fiduciaries for their out-of-pocket expenses for forwarding proxy
materials to beneficial owners and seeking instruction with respect thereto.

         SHAREHOLDERS  MAY OBTAIN A COPY OF THE COMPANY'S  ANNUAL REPORT ON FORM
10-K AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION WITHOUT CHARGE (EXCEPT
FOR EXHIBITS),  BY WRITING TO: FRED'S INC.,  ATTN:  SECRETARY,  4300 NEW GETWELL
ROAD, MEMPHIS, TENNESSEE 38118.



                                        By order of the Board of Directors,





                                        Charles S. Vail
                                        Secretary


May 24, 2002



                                   FRED'S, INC.

                          2002 LONG-TERM INCENTIVE PLAN

1.   Purpose.

     The purpose of the FRED'S,  INC. 2002 LONG-TERM INCENTIVE PLAN (the "Plan")
is to further the  earnings of FRED'S,  INC., a Tennessee  corporation,  and its
subsidiaries   (collectively,   the  "Company")  by  assisting  the  Company  in
attracting,  retaining and motivating management employees and directors of high
caliber and potential.  The Plan provides for the award of long-term  incentives
to those  officers,  other key  executives  and directors  who make  substantial
contributions to the Company by their loyalty, industry and invention.

2.   Administration.

     The Plan shall be administered by a committee (the "Committee") selected by
the Board of Directors of the Company (the "Board of  Directors")  consisting of
two or more  non-employee  directors of the Company,  within the meaning of Rule
16b-3 under the  Securities  and Exchange,  Act of 1934, as amended from time to
time (the  "1934  Act") (or any  successor  rule of similar  import).  Except as
otherwise may be determined by the Board of  Directors,  each  Committee  member
shall be  ineligible  to receive,  and shall not have been,  during the one-year
period prior to appointment  thereto,  .granted or awarded stock options,  stock
appreciation  rights,  performance  units, or restricted  stock pursuant to this
Plan or any other  similar plan of the Company or any  affiliate of the Company.
Without  limiting  the  foregoing,  the  Committee  shall  have  full and  final
authority in its  discretion  to  interpret  the  provisions  of the Plan and to
decide  all  questions  of  fact  arising  in its  application.  Subject  to the
provisions  hereof,  the  Committee  shall have full and final  authority in its
discretion to determine the employees and directors to whom awards shall be made
under the Plan; to determine the type of awards to be made and the amount,  size
and terms and  conditions of each such award;  to determine the time when awards
shall be granted;  to determine the provisions of each  agreement  evidencing an
award;  and to make all other  determinations  necessary  or  advisable  for the
administration of the Plan.  Notwithstanding  the above, the Committee shall not
have the power to adjust or amend the  exercise  price of stock  options or SARs
(as  defined  below)  previously   awarded  under  this  Plan,  whether  through
amendment,  cancellation,  replacement  grants, or any other method of repricing
within the  meaning of 17 C.F.R.  229.402 (or any  amendment  or  substitute  or
successor thereto).

3.   Stock Subject to the Plan.

     The Company may grant  awards  under the Plan with respect to not more than
the sum of  2,400,000  shares of no par value  common  stock of the Company (the
"Shares") and the number of restricted shares,  which may be forfeited after the
effective  date of this  Plan  originally  the  subject  of an award  under  the
Company's 1993 Long-Term Incentive Plan. This total, shall,  however, be subject
to adjustment as provided in paragraph 20, below.  Such Shares may be authorized
and unissued Shares or treasury Shares. Except as otherwise provided herein, any
Shares subject to an option or right which for any reason is surrendered  before
exercise or expires or is terminated  unexercised  as to such Shares shall again
be available for the granting of awards under the Plan. Similarly, if any Shares
granted pursuant to restricted stock awards are forfeited, such forfeited Shares
shall again be available for the granting of awards under the Plan.

4.   Eligibility to Receive Awards.

     Persons eligible to receive awards under the Plan shall be limited to those
officers,  other key executive employees and directors of the Company who are in
positions  in which their  decisions,  actions and  counsel  have a  significant
impact upon the profitability and success of the Company.

5.   Form of Awards.

     Awards may be made from time to time by the  Committee in the form of stock
options to  purchase  Shares,  stock  appreciation  rights,  performance  units,
restricted stock, or any combination of the above.  Stock options may be options
which are  intended to qualify as  incentive  stock  options  ("Incentive  Stock
Options")  within the meaning of Section 422(b) of the Internal  Revenue Code of
1986, as amended (the  "Code"),  or options which are not intended to so qualify
("Nonqualified Stock Options").

6.   Stock Options.

     Stock  options for the.  purchase of Shares  shall be  evidenced by written
agreements in such form not  inconsistent  with the Plan as the Committee  shall
approve from time to time. Such agreement shall contain the terms and conditions
applicable  to the  options,  including  in substance  the  following  terms and
conditions:

(a)  Type  of  Option.   Each  option   agreement  shall  identify  the  options
     represented  thereby  as  Incentive  Stock  Options or  Nonqualified  Stock
     Options,  as the case may be,  and shall  set  forth  the  number of Shares
     subject to the options.

(b)  Option Price.  The option  exercise price to be paid by the optionee to the
     Company for each Share  purchased  upon the  exercise of an option shall be
     determined  by the  Committee,  but  shall in no event be less than the par
     value of a Share.

(c)  Exercise Term.  Each option  agreement shall state the period or periods of
     time  within  which the option may be  exercised,  in whole or in part,  as
     determined by the Committee and subject to such terms and conditions as are
     prescribed for such purpose by the  Committee,  which period or periods may
     be  extended  in  the  discretion  of  the  Committee,   provided  however,
     notwithstanding  the  foregoing,  that no  Incentive  Stock Option shall be
     exercisable  after ten years,  and no  Nonqualified  Stock  Option shall be
     exercisable  after ten years and one day,  from the date of grant  thereof.
     The  Committee,  in its  discretion,  may  provide in the option  agreement
     circumstances  under-which the option shall become immediately exercisable,
     in whole or in part, and, notwithstanding the foregoing, may accelerate the
     exercisability of any option, in whole or in part, at any time.

(d)  Payment for Shares.  The purchase price of the Shares with respect to which
     an option is exercised  shall be payable in full at the time of exercise in
     cash,  Shares  at fair  market  value,  or a  combination  thereof,  as the
     Committee may determine and subject to such terms and  conditions as may be
     prescribed by the Committee for such purpose. If the purchase price is paid
     by  tendering  Shares,  the  Committee  in its  discretion,  may  grant the
     optionee  a new stock  option  for the  number  of  Shares  used to pay the
     purchase price.

(e)  Rights Upon Termination of Employment. In the event that an optionee ceases
     to be an  employee  or  director  of the  Company  for any cause other than
     Retirement (as defined below),  death or Disability (as defined below), the
     optionee shall have the right to exercise the option during its term within
     a period of three  months  after such  termination  to the extent  that the
     option was  exercisable  at the time of  termination,  or within such other
     period,  and subject to such terms and  conditions,  as may be specified by
     the Committee. (As used herein, the term "Retirement" means retirement from
     active  employment with the Company on or after age 65, or such earlier age
     with the express written consent for purposes of the Plan of the Company at
     or  before  the time of such  retirement,  and the term  "Retires"  has the
     corresponding  meaning.  As used  herein,  the  term  "Disability"  means a
     condition  that, in the judgment of the  Committee,  has rendered a grantee
     completely and presumably  permanently unable to perform any and every duty
     of his regular  occupation,  and the term "Disabled" has the  corresponding
     meaning).  In the event that an optionee Retires,  dies or becomes Disabled
     prior to the  expiration of his option and without  having fully  exercised
     his option,  the optionee or his  Beneficiary (as defined below) shall have
     the right to exercise the option during its term within a period of (i) one
     year  after   termination  of  employment  due  to  Retirement,   death  or
     Disability,  or (ii) one year after death if death occurs either within one
     year after  termination  of  employment  due to Retirement or Disability or
     within three months after  termination of employment for other reasons,  to
     the  extent  that  the  option  was  exercisable  at the  time of  death or
     termination,  or within  such other  period,  and subject to such terms and
     conditions, as may be specified by the Committee. (As used herein, the term
     "Beneficiary"  means  the  person  or  persons  designated  in  writing  by
     the--grantee  as his  Beneficiary  with respect to an award under the Plan;
     or, in the absence of an effective  designation or if the designated person
     or persons predecease the grantee,  the grantee's  Beneficiary shall be the
     person or persons  who  acquire by bequest  or  inheritance  the  grantee's
     rights in respect  of an  award).  In order to be  effective,  a  grantee's
     designation of a Beneficiary  must be on file with the Committee before the
     grantee's  death,  but  any  such  designation  may  be  revoked  and a new
     designation substituted therefor at any time before the grantee's death.

(f)  Nontransferability.  Options  granted  under  the Plan  shall  not be sold,
     assigned,  transferred,  exchanged,  pledged;  hypothecated,  or  otherwise
     encumbered,  other than by will or by the laws of descent and distribution.
     During the lifetime of the optionee the option is  exercisable  only by the
     optionee.

(g)  Incentive  Stock Options.  In the case of an Incentive  Stock option,  each
     option shall be subject to such other terms  conditions  and  provisions as
     the  Committee  determines  necessary or desirable in order to qualify such
     option as an incentive stock option within the meaning of Section 422(b) of
     the Code (or any amendment or substitute or successor thereto or regulation
     thereunder), including in substance, without limitation, the following:

     (i)  The purchase price of stock subject to an Incentive Stock Option shall
          not be less than 100 percent of the fair market value of such stock on
          the date the option is granted, as determined by the Committee.

     (ii) The aggregate fair market value  (determined as of the time the option
          is granted) of the stock with respect to which incentive stock options
          are exercisable for the first time by an optionee in any calendar year
          (under all plans of the Company and its subsidiary corporations (which
          term, as used hereinafter,  shall have the meaning ascribed thereto in
          Section  425(f)  of  the  Code  (or  successor  provision  of  similar
          import))) shall not exceed $100,000.

     (iii)No  Incentive  Stock Option shall be granted to any employee if at the
          time the option is granted the individual  owns stock  possessing more
          than 10 percent of the total  combined  voting power of all classes of
          stock of the company or of a  subsidiary  corporation  of the Company,
          unless at the time such option is granted the option price is at least
          110 percent of the fair market value (as  determined by the Committee)
          of the stock subject to the option and such option by its terms is not
          exercisable after the expiration of five years from the date of grant.

     (iv) Directors  who are not  employees of the Company shall not be eligible
          to receive Incentive Stock Options.

     (v)  In the event of termination of employment by reason of Retirement,  if
          an Incentive  Stock option is exercised  after the  expiration  of the
          exercise  periods  that apply for purposes of Section 422 of the Code,
          the option will thereafter be treated as a Nonqualified Stock option.

7.   Stock Appreciation Rights.

     Stock  appreciation  rights ("SAR" or "SARs") shall be evidenced by written
SAR  agreements  in such form not  inconsistent  with the Plan as the  Committee
shall approve from time to time. Such SAR agreements shall contain the terms and
conditions  applicable to the SARs,  including in substance the following  terms
and conditions:

(a)  Award.   SARs  may  be  granted  in   connection   with  a  previously   or
     contemporaneously granted stock option, or independently of a stock option.
     SARs shall entitle the grantee, subject to such terms and conditions as may
     be determined by the Committee,  to receive upon exercise  thereof all or a
     portion of the excess of (i) the fair market value at the time of exercise,
     as  determined  by the  Committee,  of a  specified  number of Shares  with
     respect to which the SAR is  exercised,  over (ii) a specified  price which
     shall not be less than 100 percent of the fair  market  value of the Shares
     at the time the SAR is  granted,  or, if the SAR is granted  in  connection
     with a  previously  issued stock  option,  not less than 100 percent of the
     fair market value of the Shares at the time such option was  granted.  Upon
     exercise of a SAR, the number of Shares  reserved  for  issuance  hereunder
     shall be reduced by the number of Shares covered by the SAR. Shares covered
     by a SAR shall not be used more  than once to  calculate  the  amount to be
     received pursuant to the exercise of the SAR.

(b)  SARs Related to Stock  Options.  If a SAR is granted in relation to a stock
     option,  (i) the SAR shall be exercisable  only at such times,  and by such
     persons, as the related option is exercisable;  (ii) the grantee's right to
     exercise the related option shall be canceled if and to the extent that the
     Shares  subject  to the  option  are used to  calculate  the  amount  to be
     received upon the exercise of the related SAR; (iii) the grantee's right to
     exercise  the  related  SAR shall be canceled if and to the extent that the
     Shares  subject to the SAR are  purchased  upon the exercise of the related
     option; and (iv) the SAR shall not be transferable other than by will or by
     the laws of descent and distribution,  and shall be exercisable  during the
     lifetime of the grantee only by him.

(c)  Term.  Each SAR agreement  shall state the period or periods of time within
     which the SAR may be  exercised,  in whole or in part, as determined by the
     Committee and subject to such terms and  conditions as are  prescribed  for
     such purpose by the  Committee,  which period or periods may be extended in
     the  discretion of the Committee,  provided  however,  notwithstanding  the
     foregoing,  that no SAR shall be exercisable  earlier than six months after
     the date of grant or later  than ten years  after  the date of  grant.  The
     Committee   may,  in  its   discretion,   provide  in  the  SAR   agreement
     circumstances under which the SARs shall become immediately exercisable, in
     whole or in part, and may,  notwithstanding  the foregoing,  accelerate the
     exercisability of any SAR, in whole or in part, at any time.

(d)  Termination  of  Employment.  SARs  shall be  exercisable  only  during the
     grantee's  employment by the Company (or, in the case of a grantee who is a
     non-employee  director,  only  during  his  service  as a  director  of the
     Company),  except that, in the  discretion of the  Committee,  a SAR may be
     made exercisable for up to three months after the grantee's  employment (or
     tenure as a director) is terminated  for any reason other than  Retirement,
     death or Disability,  and for up to one year after the grantee's employment
     (or tenure as a director) is  terminated  because of  Retirement,  death or
     Disability.

(e)  Payment.  Upon exercise of a SAR,  payment shall be made in cash, in Shares
     at fair market value on the date of exercise,  or in a combination thereof,
     as the Committee may determine at the time of exercise.

(f)  Other  Terms.  SARs  shall be granted  in such  manner  and such form,  and
     subject to such additional  terms and  conditions,  as the Committee in its
     sole discretion deems necessary or desirable, including without limitation:
     (i) if granted in connection  with an Incentive  Stock Option,  in order to
     satisfy any  requirements set forth under Section 422 of the Code; or, (ii)
     in order to avoid any  insider-trading  liability in connection  with a SAR
     under Section 16(b) of the 1934 Act.

8.   Restricted Stock Awards.

     Restricted  stock awards under the Plan shall consist of Shares free of any
purchase price or for such purchase price as may be established by the Committee
restricted  against transfer,  subject to forfeiture,  and subject to such other
terms and conditions (including attainment of performance  objectives) as may be
determined  by the  Committee.  Restricted  stock shall be  evidenced by written
restricted stock  agreements in such form not inconsistent  with the Plan as the
Committee  shall approve from time to time,  which  agreement  shall contain the
terms and  conditions  applicable  to such awards,  including  in substance  the
following terms and conditions:

(a)  Restriction  Period.  Restrictions  shall be  imposed  for such  period  or
     periods  as may be  determined  by the  Committee.  The  Committee,  in its
     discretion,  may  provide in the  agreement  circumstances  under which the
     restricted stock shall become immediately  transferable and nonforfeitable,
     or  under  which  the   restricted   stock,   shall  be   forfeited,   and,
     notwithstanding  the  foregoing,  may  accelerate  the  expiration  of  the
     restriction period imposed on any Shares at any time.

(b)  Restrictions  Upon  Transfer.  Restricted  stock and the right to vote such
     Shares  and to  receive  dividends  thereon,  may  not be  sold,  assigned,
     transferred,  exchanged,  pledged,  hypothecated,  or otherwise encumbered,
     except as herein provided, during the restriction period applicable to such
     Shares.  Notwithstanding the foregoing, and except as otherwise provided in
     the Plan,  the grantee shall have all of the other rights of a stockholder,
     including, but not limited to, the right to receive dividends and the right
     to vote such Shares.

(c)  Certificates.  A certificate  or  certificates  representing  the number of
     restricted  Shares  granted shall be registered in the name of the grantee.
     The Committee, in its sole discretion, shall determine when the certificate
     or certificates  shall be delivered to the grantee (or, in the event of the
     grantee's death, to his  Beneficiary),  may provide for the holding of such
     certificate or  certificates  in escrow or in custody by the Company or its
     designee  pending  their  delivery to the grantee or  Beneficiary,  and may
     provide  for any  appropriate  legend  to be  borne by the  certificate  or
     certificates.

(d)  Lapse of  Restrictions.  The restricted  stock  agreement shall specify the
     terms and  conditions  upon which any  restriction  upon  restricted  stock
     awarded under the Plan shall expire, lapse, or be removed, as determined by
     the Committee. Upon the expiration, lapse, or removal of such restrictions,
     Shares free of the restrictive legend shall be issued to the grantee or his
     legal representative.

9.   Performance Units.

     Performance  unit awards  under the Plan shall  entitle  grantees to future
payments based upon the achievements of  pre-established  long-term  performance
objectives and shall be evidenced by written performance unit agreements in such
form not inconsistent with this Plan as the Committee shall approve from time to
time. Such agreements  shall contain the terms and conditions  applicable to the
performance  unit  awards,  including  in  substance  the  following  terms  and
conditions:

(a)  Performance Period. The Committee shall establish with respect to each unit
     award a performance period of not fewer than two years.

(b)  Unit Value.  The Committee  shall establish with respect to each unit award
     value for each unit which shall not  thereafter  change,  or which may vary
     thereafter pursuant, to criteria specified by the Committee.

(c)  Performance  Targets.  The Committee  shall  establish with respect to each
     unit award maximum and minimum  performance  targets to be achieved  during
     the applicable  performance  period.  Achievement of maximum  targets shall
     entitle grantees to payment with respect to the full value of a unit award.
     Grantees  shall be entitled to payment  with respect to a portion of a unit
     award  according to the level of achievement of targets as specified by the
     Committee for performance  which achieves or exceeds the minimum target but
     fails to achieve the maximum target.

(d)  Performance  Measures.  Performance  targets  established  by the Committee
     shall relate to corporate,  subsidiary,  division,  or unit performance and
     may be established in terms of growth in gross revenue, earnings per share,
     ratios of earnings to equity or assets, or such other measures or standards
     as may be determined by the Committee in its discretion.  Multiple  targets
     may be used  and may have the  same or  different  weighting,  and they may
     relate to absolute  performance or relative  performance  measured  against
     other companies or businesses.

(e)  Adjustments.  At any  time  prior  to the  payment  of a  unit  award,  the
     Committee may adjust previously  established  performance  targets or other
     terms  and  conditions,  including  the  Company's  or other  corporations'
     financial performance for Plan purposes, to reflect major unforeseen events
     such as changes in laws,  regulations  or  accounting  practices,  mergers,
     acquisitions or divestitures or other extraordinary unusual or nonrecurring
     items or events.

(f)  Payment  of Unit  Awards.  Following  the  conclusion  of each  performance
     period,  the  Committee  shall  determine  the extent to which  performance
     targets have been attained and any other terms and conditions satisfied for
     such period.  The Committee shall determine what, if any; payment is due on
     the unit award and whether such payment shall be made in cash, Shares, or a
     combination  thereof.  Payment shall be made in a lump sum or installments,
     as  determined  by the  Committee,  commencing  as promptly as  practicable
     following the end of the performance period unless deferred subject to such
     terms  and  conditions  and  in  such  form  as may  be  prescribed  by the
     Committee.

(g)  Termination  of  Employment.  In the  event  that a  grantee  ceases  to be
     employed  by the  Company  prior to the end of the  performance  period  by
     reason  of  death,  Disability,  or,  Retirement  with the  consent  of the
     Company,  any  unit  award,  to the  extent  earned  under  the  applicable
     performance targets,  shall be payable at the end of the performance period
     according to the portion of the performance period during which the grantee
     was employed by the Company,  provided  that the  Committee  shall have the
     power to provide for an  appropriate  settlement of a unit award before the
     end of the performance  period.  Upon any other  termination of employment,
     participation  shall terminate  forthwith and all  outstanding  unit awards
     shall be canceled.

10.  Loans and Supplemental Cash.

     The Committee,  in its sole  discretion to further the purpose of the Plan,
may provide for supplemental cash payments or loans to individuals in connection
with all or any part of an award  under the  Plan.  Supplemental  cash  payments
shall be subject  to such terms and  conditions  as shall be  prescribed  by the
Committee  at the time of grant,  provided  that in no event shall the amount of
payment exceed:

(a)  In the case of an option,  the excess fair  market  value of a Share on the
     date of exercise  over the option price  multiplied by the number of Shares
     for which such option is exercised, or

(b)  In the case of a SAR,  performance  unit,  or restricted  stock award,  the
     value of the  Shares  and other  consideration  issued in  payment  of such
     award.

Any loan shall be evidenced by a written loan  agreement or other  instrument in
such  form  and  containing  such  terms  and  conditions  (including,   without
limitation, provisions for interest, payment schedules, collateral,  forgiveness
or acceleration) as the: Committee may prescribe from time to time.

11.  General Restrictions.

     Each award  under the Plan shall be subject to the  requirement  that if at
any time the Company  shall  determine  that (i) the  listing,  registration  or
qualification  of the Shares  subject:  or related  thereto upon any  securities
exchange  or under any state or federal  law, or (ii) the consent or approval of
any  regulatory  body,  or (iii) an agreement by the  recipient of an award with
respect to the  disposition of Shares,  or (iv) the  satisfaction of withholding
tax or other withholding liabilities is necessary or desirable as a condition of
or in connection  with the granting of such award or the issuance or purchase of
Shares  thereunder,  such  award  shall not be  consummated  in whole or in part
unless such listing, registration,  qualification, consent, approval, agreement;
or withholding shall have been effected or obtained free of any,  conditions not
acceptable  to the Company.  Any such  restriction  affecting an award shall not
extend the time within which the award may be exercised; and neither the Company
nor its  directors or officers nor the  Committee  shall have any  obligation or
liability  to the grantee or to a  Beneficiary  with  respect to any Shares with
respect  to which an award  shall  lapse or with  respect  to which  the  grant,
issuance  or  purchase  of Shares  shall not be  effected,  because  of any such
restriction.

12.  Single or Multiple Agreements.

     Multiple awards,  multiple forms of awards, or combinations  thereof may be
evidenced by a single  agreement or multiple  agreements,  as  determined by the
Committee.

13.  Rights of the Shareholder.

     The  recipient  of any  award  under the  Plan,  shall  have no rights as a
shareholder  with respect thereto unless and until  certificates  for Shares are
issued to him, and the issuance of Shares shall confer no  retroactive  right to
dividends.

14.  Rights to Terminate Employment.

     Nothing in the Plan or in any  agreement  entered into pursuant to the Plan
shall  confer  upon any person the right to continue  in the  employment  of the
Company  or  affect  any right  which  the  Company  may have to  terminate  the
employment of such person.

15.  Withholding.

(a)  Prior to the issuance or transfer of Shares under the Plan,  the  recipient
     shall remit to the  Company an amount  sufficient  to satisfy any  federal,
     state or local withholding tax requirements.  The recipient may satisfy the
     withholding  requirement  in  whole or in  part`  by  electing  to have the
     Company  withhold  Shares having a value equal to the amount required to be
     withheld.  The value of the Shares to be withheld  shall be the fair market
     value,  as determined by the  Committee,  of the stock on the date that the
     amount of tax to be withheld is determined (the "Tax Date").  Such election
     must be made  prior  to the Tax  Date,  must  comply  with  all  applicable
     securities  law  and  other  legal  requirements,  as  interpreted  by  the
     Committee,  and may not be made unless  approved by the  Committee,  in its
     discretion.

(b)  Whenever  payments to a grantee in respect of an award under the Plan to be
     made in cash, such payments shall be net of the amount necessary to satisfy
     any federal, state or local withholding tax requirements.

16.  Non-Assignability.

     No award under the Plan shall be sold,  assigned,  transferred,  exchanged,
pledged,  hypothecated,  or otherwise  encumbered,  other than by will or by the
laws of descent and  distribution,  or by such other means as the  Committee may
approve.  Except as otherwise provided herein, during the life of the recipient,
such award shall be exercisable only by such person or by such person's guardian
or legal representative.

17.  Non-Uniform Determinations.

     The Committee's determinations under the Plan (including without limitation
determinations of the persons to receive awards,  the form, amount and timing of
such  awards,  the  terms  and  provisions  of such  awards  and the  agreements
evidencing same, and the  establishment of values and performance  targets) need
not be uniform and may be made  selectively  among  persons who receive,  or are
eligible  to receive,  awards  under the Plan,  whether or not such  persons are
similarly situated.

18.   Change In Control Provisions:

(a)  In the  event  of (1) a Change  in  Control  (as  defined  below)  or (2) a
     Potential  Change in Control  (as  defined  below),  but only if and to the
     extent so determined  by the Board of Directors at or after grant  (subject
     to any right of approval  expressly  reserved by the Board of  Directors at
     the time of such determination),  the following  acceleration and valuation
     provisions shall apply:

     (i)  Any SARs  outstanding  for at least six months  and any stock  options
          awarded  under the Plan not  previously  exercisable  and vested shall
          become fully exercisable and vested.

     (ii) Any restrictions and deferral limitations applicable to any restricted
          stock,  performance units or other Stock-based awards, in each case to
          the extent not  already  vested  under the Plan,  shall lapse and such
          shares,  performance units or other stock-based awards shall be deemed
          fully vested.

     (iii)The value of all outstanding  stock options,  SARs,  restricted stock,
          performance  units and other  stock-based  awards, in each case to the
          extent vested,  shall, unless otherwise determined by the Committee in
          its sole  discretion  at or after  grant  but  prior to any  Change in
          Control, be cashed out on the basis of the Change in Control Price (as
          defined below) as of the date such Change in Control or such Potential
          Change in Control is  determined  to, have occurred or such other date
          as the Committee may determine prior to the Change in Control.

(b)  As used herein,  the term "Change in Control" means the happening of any of
     the following:

     (i)  Any  person or  entity,  including  a "group"  as  defined  in Section
          13(d)(3) of the 1934 Act, other than the Company,  a subsidiary of the
          Company,   or  any  employee  benefit  plan  of  the  Company  or  its
          subsidiaries, becomes the beneficial owner of the Company's securities
          having 25 percent  or more of the  combined  voting  power of the then
          outstanding  securities  of the  Company  that  may be  cast  for  the
          election for  directors  of the Company  (other than as a result of an
          issuance of securities initiated by the Company in the ordinary course
          of business), or

     (ii) As the result of, or in connection  with,  any cash tender or exchange
          offer,  merger  or  other  business  combination,  sale of  assets  or
          contested election, or any combination of the foregoing  transactions,
          less  than a  majority  of  the  combined  voting  power  of the  then
          outstanding  securities of the Company or any successor corporation or
          entity  entitled to vote generally in the election of directors of the
          Company or such other  corporation  or entity after such  transaction,
          are held in the  aggregate  by  holders  of the  Company's  securities
          entitled to vote generally in the election of directors of the Company
          immediately prior to such transactions; or

     (iii)During any period of two  consecutive  years,  individuals  who at the
          beginning of any such period  constitute the Board of Directors  cease
          for any reason to constitute at least a majority  thereof,  unless the
          election,   or  the   nomination   for   election  by  the   Company's
          stockholders,  of each director of the Company  first  elected  during
          such  period  was  approved  by a vote of at least  two-thirds  of the
          directors  of the Company  then still in office who were  directors of
          the Company at the beginning of any such period.

(c)  As used herein,  the term "Potential Change in Control" means the happening
     of any of the following:

     (i)  The approval by  stockholders  of an  agreement  by the  Company,  the
          consummation  of which  would  result  in a Change in  Control  of the
          Company; or

     (ii) The acquisition of beneficial  ownership,  directly or indirectly,  by
          any entity,  person or group (other than the Company,  a  wholly-owned
          subsidiary  thereof or any employee benefit plan of the Company or its
          subsidiaries  (including  any  trustee  of such  plan  acting  as such
          trustee)) of securities of the Company  representing 5 percent or more
          of the combined voting power of the Company's  outstanding  securities
          and the  adoption by the Board of  Directors  of a  resolution  to the
          effect that a Potential  Change in Control of the Company has occurred
          for purposes of this Plan.

(d)  As used herein,  the term "Change in Control Price" means the highest price
     per share paid in any transaction  reported on the National  Association of
     Securities  Dealers  Automated  Quotation system, or paid or offered in any
     bonafide  transaction related to a potential or actual Change in Control of
     the Company at any time during the 60 day period immediately  preceding the
     occurrence of the Change in Control (or, where  applicable,  the occurrence
     of the Potential  Change in Control event),  in each case determined by the
     Committee  except  that,  in the case of Incentive  Stock  Options and SARs
     relating  to  Incentive  Stock  Options,  such price shall be based only on
     transactions  reported  for the date on which the optionee  exercises  such
     SARs or,  where  applicable,  the date on  which a cash  out  occurs  under
     Section 18(a)(iii).

19.  Non-Competition Provision.

     Unless the award  agreement  relating to a stock  option,  SAR,  restricted
stock or  performance  unit  specifies  otherwise,  a grantee  shall forfeit all
unexercised,  unearned  and/or  unpaid  awards,  including,  but  not  by way of
limitation,  awards earned but not yet paid,  all unpaid  dividends and dividend
equivalents,  and all interest,  if any, accrued on the foregoing if, (i) in the
opinion  of the  Committee,  the  grantee  without  the  written  consent of the
Company,  engages directly or indirectly in any manner or capacity as principal,
agent, partner,  officer,  director,  employee or otherwise,  in any business or
activity  competitive  with the business  conducted by the Company or any of its
subsidiaries;  or (ii) the grantee  performs  any act or engages in any activity
which in the opinion of the Chief  Executive  Officer of the Company is inimical
to the best interests of the Company.

20.  Adjustments.

     In the event of any change in the outstanding  common stock of the Company,
by  reason  of a  stock  dividend  or  distribution,  recapitalization,  merger,
consolidation,  reorganization, split-up, combination, exchange of Shares or the
like, the Board of Directors, in its discretion,  may adjust proportionately the
number of  Shares  which may be issued  under the Plan,  the  number of  Shares,
subject to outstanding awards, and the option exercise price of each outstanding
option,  and  may  make  such  other  changes  in  outstanding  options,   SARs,
performance  units and  restricted  stock awards,  as it deems  equitable in its
absolute  discretion  to  prevent  dilution  or  enlargement  of the  rights  of
grantees,  provided that any fractional  Shares  resulting from such adjustments
shall be eliminated.

21.  Amendment.

     The Board of Directors may terminate,  amend, modify or suspend the Plan at
any time,  except that the Board shall not,  without  the  authorization  of the
holders of a majority of  Company's  outstanding  Shares,  increase  the maximum
number of  Shares  which may be issued  under  the Plan  (other  than  increases
pursuant to  paragraph  20 hereof),  extend the last date on which awards may be
granted under the Plan,  extend the date on which the Plan  expires,  change the
class of persons eligible to receive awards, or change the minimum option price.
No  termination,  modification,  amendment  or  suspension  of  the  Plan  shall
adversely  affect  the  rights  of any  grantee  or  Beneficiary  under an award
previously  granted,  unless the grantee or Beneficiary  shall  consent;  but it
shall be  conclusively  presumed  that any  adjustment  pursuant to paragraph 20
hereof does not adversely affect any such right.

22.  Effect on Other Plans.

     Participation  in this Plan shall not  affect a  grantee's  eligibility  to
participate  in any other benefit or incentive  plan of the Company.  Any awards
made  pursuant  to this  Plan  shall  not be used in  determining  the  benefits
provided  under any  other  plan of the  Company  unless  specifically  provided
therein.

23.  Effective Date and Duration of the Plan.

     The Plan  shall  become  effective  upon the later of the dates the Plan is
adopted by the Board of  Directors  and is approved by the holders of a majority
of the outstanding  Shares, so long as shareholder  approval occurs by the first
anniversary  of its  adoption by the Board.  Unless it is sooner  terminated  in
accordance  with paragraph 21 hereof,  the Plan shall remain in effect until all
awards  under the Plan have been  satisfied by the issuance of Shares or payment
of cash or have expired or otherwise  terminated,  but no award shall be granted
more than ten years  after the  earlier  of the date the Plan is  adopted by the
Board of Directors or approved by the Company's shareholders.

24.  Unfunded Plan.

     The Plan shall be  unfunded,  except to the extent  otherwise  provided  in
accordance with Section 8 hereof. Neither the Company nor any affiliate shall be
required to segregate any assets that may be represented by stock options, SARs,
or performance  units, and neither the Company nor any affiliate shall be deemed
to be a  trustee  of any  amounts  to be paid  under any  stock  option,  SAR or
performance  unit.  Any  liability  of the Company or any  affiliate  to pay any
grantee or Beneficiary with respect to an option,  SAR or performance unit shall
be based  solely  upon  any  contractual  obligations  created  pursuant  to the
provisions  of the Plan; no such  obligations  will be deemed to be secured by a
pledge or encumbrance on any property of the Company or an affiliate.

25.  Governing Law.

     The Plan shall be construed and its provisions enforced and administered in
accordance  with the laws of the State of  Tennessee  except to the extent  that
such laws may be superseded by any federal law.






                                  FRED'S, INC.
                             Memphis Marriott Hotel
                          2625 Thousand Oaks Boulevard
                               Memphis, Tennessee

PROXY FOR THE  ANNUAL  MEETING  OF  SHAREHOLDERS  - JUNE 26,  2002

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

Charles  S. Vail and  Jerry A.  Shore,  or  either  of them  with full  power of
substitution,  are hereby  authorized  to  represent  and vote all the shares of
common stock of the  undersigned  at the Annual Meeting of the  Shareholders  of
Fred's,  Inc.,  to be held June 26,  2002,  at 10:00 a.m.,  local  time,  or any
adjournment  thereof,  with all powers which the  undersigned  would  possess if
personally present, in the following manner:

1.  Election of Directors for the term of one year.

    [ ] FOR all nominees listed below               [ ] WITHHOLD ALL AUTHORITY *
(except as marked to the contrary below)   to vote for all nominees listed below

*INSTRUCTION:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE,  STRIKE
THROUGH THE NOMINEE'S NAME BELOW.

             Michael J. Hayes          John R. Eisenman         Roger T. Knox
             John D. Reier             Thomas H. Tashjian


2.  Ratification of Ernst and Young, LLP as independent auditors of the Company.

                   [ ] FOR           [ ] AGAINST            [ ] ABSTAIN


3. Approve the amendment of the Company's Charter to increase authorized shares.

                   [ ] FOR           [ ] AGAINST            [ ] ABSTAIN


4. Adoption of the 2002 Long Term Incentive Plan.

                   [ ] FOR           [ ] AGAINST            [ ] ABSTAIN


5. In their  discretion,  the  Proxies  are  authorized  to vote upon such other
business  (none at the time of the  solicitation  of this Proxy) as may properly
come before the meeting or any adjournment thereof.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH OF THE LISTED PROPOSITIONS.

WHEN PROPERLY EXECUTED, THIS PROXY SHALL BE VOTED AS DIRECTED. IN THE ABSENCE OF
A CONTRARY  DIRECTION,  IT SHALL BE VOTED FOR THE  PROPOSALS AND THE PROXIES MAY
VOTE IN THEIR DISCRETION UPON SUCH OTHER MATTERS AS PROPERLY MAY COME BEFORE THE
MEETING OR ADJOURNMENT THEREOF.

The  undersigned  acknowledges  receipt of Notice of said Annual Meeting and the
accompanying Proxy Statement, and hereby revokes all proxies heretofore given by
the undersigned  for said Annual Meeting.  THIS PROXY MAY BE REVOKED AT ANY TIME
PRIOR TO VOTING THEREOF.


                                         Dated:                           , 2002
                                              ----------------------------


                                         ---------------------------------------
                                                 Signature of Shareholder

                                         ---------------------------------------
                                                 Signature of Shareholder
                                                     (if held jointly)

                                    Please Date this Proxy and Sign Your Name or
                                    Names Exactly as Shown Hereon.  When signing
                                    as  an  Attorney,  Executor,  Administrator,
                                    Trustee or  Guardian,  Please Sign Your Full
                                    Title as Such.  If There  Are More  than One
                                    Trustee,  or Joint  Owners,  All must  Sign.
                                    Please Return the Proxy Card Promptly  Using
                                    the Enclosed Envelope.